« Either wow or go home! » : quelques enseignements d'Olivier Blanchard

Citoyens ! Olivier Blanchard tient un excellent blog et nous livre quelques enseignements suite à la réception d'un petit kit pour Swag Club (une firme développant des produits promotionnels...). Olivier retient plusieurs règles à garder quand on envoie un message / pack à sa « cible ». En b...

By Laurent Francois • Dec. 30, 2009

Swedish Volkswagen video the most viral ever

Volkswagen turns to social media when promoting new cars. In a recent Advertising Age article, Volkswagen of America says it is launching the next generation GTI exclusively on an iPhone app, because it is a cost-efficient marketing tool. Compare that with the $60 million Volkswagen spent on TV...

By Hans Kullin • Dec. 30, 2009

Social media marketing: Can I trust you?

Some believe today's students are savvy social media users who are more trusting of organizations than older users and don't care for ambiguity. If that's true, Dan Zarrella's The Social Media Marketing Book (233 pages) is the perfect gift for the uninitiated trying to make sense out of all t...

By Urs E Gattiker • Dec. 30, 2009

Offrez du fumier !

J'ai entendu cette info ce matin à la radio et je l'ai trouvée vraiment amusante. Vous avez une dent contre quelqu'un ? Ou bien, vous voulez offrir 100g de fumier à un ami qui a des plantes ? fumier.com est fait pour vous ! Une idée de Roger Combotte. Le site vous propose d'envoyer, de manièr...

By Emilie Ogez • Dec. 29, 2009

10 leçons de Marketing par Lady Gaga

Citoyens ! Lady Gaga livre par la voix de Victor 10 enseignements clés qui explique le succès de son marketing (traduction des 10 points) : Lady Gaga dispose d'une communauté de fans (la communauté gay) qui peut lui servir de base, de noyau dur son packaging est travaillé, et son style est en...

By Laurent Francois • Dec. 29, 2009

Small Businesses Will Simply Become More Naturally Social

Small Businesses Will Simply Become More Naturally Social This content from: Duct Tape Marketing This past year brands large and small rushed head on into social media marketing. They had to learn about all things Twitter, hire social media consultants and create special social media metrics an...

By John Jantsch • Dec. 29, 2009

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Learn the answers to t...

By Tom Pick • Dec. 28, 2009

Social Media Is Not A Revolution...It's Still About Dollars

Social media: influence or revenue? A question of growing popularity and heated debate, with compelling arguments for both sides. This particular post is part of a coordinated blogosphere debate between myself, Mike Abrams, Cindy Kim and Amanda Vega. For me, social media success, as a component ...

By Chris Hewitt • Dec. 28, 2009

Women get 2/3 of profile views on social media

The other month a report came out from Harvard Business School showing that 10% of users create 90% of tweets (or - the alternative I tend to use from Sysomos, a core of 5% accounts for 75% of activity). It received a fair amount of attention, but some of the other findings around how we use s...

By Dirk Singer • Dec. 28, 2009

L'usage professionnel des réseaux sociaux

Les chiffres, nous croulons sous les chiffres. Ces derniers dans le web actuel sont mouvant, stagnant, en augmentation selon. Les réseaux sociaux ne sont plus seulement le terrain de jeux des professionnels, marketeux, marques, consommateurs. Ils sont un vaste domaine de rencontre et de converg...

By Franck Hashas • Dec. 27, 2009

It's the Trough of Disillusionment and So Much More

We're in for an interesting ride. The social software market is going through a bumpy patch. The 'trough of disillusionment' is the third phase of Gartner's Hype Cycle and I think we are in its valley in the social software market. For those that aren't familiar with the model, it's below: ...

By Rachel Happe • Dec. 27, 2009

Electrabel : Brand Management

Si il y a bien une compagnie qui souffre d'un déficit d'image de marque en Belgique, c'est Electrabel. L'opérateur historique (maintenant filiale de Suez) qui a monopolisé le marché de la production, de la distribution et de la vente de gaz et d'électricité pendant un peu plus d'un siècle souffr...

By Geoffrey Laloux • Dec. 26, 2009

Joining China Global Speakers

In the past couple of years, since having the privilege of moderating a panel on blogging at ad:tech Beijing, I have been actively engaged in developing my business interests and connections with China, in association especially with my colleague Lonnie B. Hodge, and with that seeking to deep...

By Des Walsh • Dec. 26, 2009

La première prise de pouvoir d'une foule numérique.

La façon dont la vie groupale peut utiliser les nuages est parfaitement illustrée par ce que TechCrunch a appelé un "désastre nucléaire". Elle tient en quelques mots : l'interview du fondateur de facebook, Mark Zuckerberg par Sareh Lacey a tourné au chaos. Lassée de l'indiscipline du son public...

By Yann Leroux • Dec. 25, 2009

Using Twitter to find Influentials

Merry Christmas! Besides Christmas, here's a gift to my readers. Finding influentials isn't that hard if you use Twitter and the right approach - and since it's Christmas ..... here's an example of how to find Influential Social Media Analytics individuals - but of course, it'll work only t...

By Marshall Sponder • Dec. 24, 2009

Max Your Brand With 4 Social Media Optimization Tips

If you've been involved in the online marketing field over the last few years you've probably already familiarized yourself with your share of acronyms; SEO, PPC, CPA, CTR, ROI and not to mention the latest set of crazy additions straight from the social media scene RT, DM, ROV, (ReTweet, Direct...

By Oren Todoros • Dec. 24, 2009

Pepsi Drops the Super Bowl for Social Media

Image via Wikipedia The fight for social media just got turned up to 11. There's a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to make advertising look and act more like social media. This is sad to me because I don't think anyone ...

By Tac Anderson • Dec. 23, 2009

Virtual Goods; a growing opportunity for Brands

Virtual Goods: deep integration with social experience + social endorsement = brand heaven! "Over two week-long periods in October and November, users sent more than 1.1 million (virtual) Nestle Toll House cookies. The campaign registered a 16% brand lift, and a 17% lift in intent to purchase. ...

By Filiberto Selvas • Dec. 23, 2009

Twitter Economics

Source: Shutterstock With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues. Indeed, Twitter appears to have evolved into a human seism...

By Brian Solis • Dec. 22, 2009

The Power of Your Name in Personal Branding

Your name is the single most important factor in your enterprise, whether you introduce and represent your company by speaking your name loudly and clearly while offering a hearty handshake - or write an equally hearty introductory post on a discussion thread. Here's a slightly off topic tip: ...

By Nance Rosen • Dec. 22, 2009

Web marketing : le B.A.ba de l'internationalisation

Depuis la crise, de nombreux annonceurs reportent une partie de leurs investissements publicitaires vers le web. Les entreprises considèrent à juste titre le média Internet comme plus réactif, plus flexible, moins cher et surtout plus efficace. La possibilité de mesurer de manière très précise...

By Herve Bichot • Dec. 22, 2009

Iberia et le Web 2.0

Qu'est-ce que le Web 2.0 peut faire pour la compagnie aérienne Iberia : définition du Web 2.0, enjeux, les concurrents, la stratégie à mettre en place... Iberia's Web 2.0 Digital Communication View more presentations from Carlton Bennett. Aucun résultat 10 février 2009 â€" Analyse des Fan ...

By Emilie Ogez • Dec. 22, 2009

Gestion de crise numérique : le cas 'De Vous à Moi'

Camille Alloing, auteur du blog CaddE-reputation et consultante chez Resoneo, est à l'initiative d'un exercice collaboratif de gestion de crise numérique intéressant auquel j'ai eu le plaisir de participer avec 14 autres professionnels de la communication sur les média sociaux dont Alexandre ...

By Laurent Magloire • Dec. 22, 2009

Advancing the Discussion of Social Media & ROI

Return on Investment or (ROI) is one of those terms that has been mis-used by all in 2009. As we look to 2010, how can we get back on track. We know there is going to be a strong influx of interest in social media projects by companies. In fact, a report from econsultancy and bigmouthmedia s...

By Jason Breed • Dec. 21, 2009

An End to the Decade of Reinvention

A good friend recently shared with me her happiness that the first decade of the century was coming to an end. Looking back, we agreed the best thing we could note about the past decade was the very nice red we were drinking at the time. It all began with the panic of a Y2K meltdown and the ...

By Robin Fray Carey • Dec. 21, 2009