Content Marketing: Page 509

  • Social Media Today Webinar: Adding Value with Online Community; How to Leverage Community for Fun & Profit

    Do you like Fun? Silly question. Ok, well how about a little profit? Yep?Maggie is moderating another webinar at Social Media Today on December 18th at 1pm EST. The topic is Adding Value with Online Community: How to Leverage Community for Fun & Profit. Guest speakers are Rachel Happe, Co-Fo...

    By • Dec. 18, 2009

  • Job: East-West Center Jefferson Fellowship

    Media Contact: Derek Ferrar Media Relations Specialist 808-944-7204 ferrard at eastwestcenter.org TRAVEL AND REPORTING OPPORTUNITY IN ASIA PACIFIC The East-West Center is accepting applications for the Spring 2010 Jefferson Fellowships for Journalists Three week seminar and travel program to Hon...

    By • Dec. 18, 2009

  • Influence Without Expertise

    An outstanding source of influence is a reputation for and track record of success as an expert in a given arena. A wealth of credibility is earned when an individual is crowned by a community as the "go-to" person for information and results relative to a certain topic, process, or task. Lead...

    By • Dec. 18, 2009

  • 2010: The Year Marketing Dies...

    Image by yewenyi via Flickr ...(Subtitled) Or at Least Marketing as We Know It! [Please note this blog article was posted simultaneously with my new Forrester blog at http://blogs.forrester.com/marketing/ 2009/12/2010-the-year-marketing-dies.html.] It is that time of year when every blogger, rep...

    By • Dec. 17, 2009

  • Intuit's Customer Manager: Meat & Potatoes for Traditional Small Businesses

    A few weeks back I had an opportunity to speak with CRM Magazine's Lauren McKay for an article she wrote on Intuit's latest incarnation of Customer Manager. I wasn't the biggest fan of Intuit's original entry into CRM/contact management back around the 2003 timeframe, but I was still glad they...

    By • Dec. 16, 2009

  • The Social Media Ego Threat

    Information hoarders are an endangered species. It's not enough to know something anymore, because the internet knows it, too. If you don't share it, someone, somewhere, will. Your value to a company is no longer your tribal knowledge, because knowledge is currency now, and it's traded on a mas...

    By • Dec. 16, 2009

  • McDonalds Content, Social Search and The End of Hand Crafted Content

    Michael Arrington wrote an interesting post recently about the ongoing evolution in the news business. Referring to "the end of hand crafted content" as he sees it, Arrington speculates that, just as "old media" complained about the emergence of "new media" such as TechCrunch, the "new media" w...

    By • Dec. 16, 2009

  • Calling The Season Now

    It's ten days to Christmas and we're already two days into Hanukkah, so I'm ready to call the season's retail sales: The worst performing stores and brands will often evidence the "best" advertising, only the results won't be their fault. The best sales results will come from business...

    By • Dec. 15, 2009

  • How to Measure Social Media Like a Scientist

    How to Measure Social Media Like a Scientist This content from: Duct Tape Marketing Marketing podcast with Dan Zarrella (Click to listen, right click and Save As to download - subscribe now via iTunes There are a lot of social media marketing books out there telling you what to do. Dan Zarrell...

    By • Dec. 15, 2009

  • Can you control your customers?

    I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this: "It's time to take back control!" Now that definitely caught my eye, as I'm writing a book about being open. That's because the number one concern I hear from executi...

    By • Dec. 15, 2009

  • Copenhague autrement : une voie pour le branded content

    Citoyens ! Si l'issue de Cop15 n'est pas encore connu, on a au moins la chance de voir se multiplier les initiatives de Branded content mêlant prise de conscience environnementale et divertissement envers le grand public. Au moins un mérite, un ! C'est le cas avec Odéon&Cie qui nous fait n...

    By • Dec. 15, 2009

  • 2010- The Year of Opting-out

    Here's something you can do to jump start your year, clear out your inbox and make better use of your time in the social space next year. Start opting-out. Take a few minutes to assess every piece of email you receive that comes from someone who promised to teach you how to become an internet m...

    By • Dec. 15, 2009

  • Startup Bloodbath in Social Media?

    Google announced their own URL shortener. Great. But some startups may be panicking. The TechCrunch title says it all: Bit.ly Just Got Fu.kd: Facebook And Google Get Into The Short URL Game. Of course bit.ly is not the only possible casualty, but they are the dominant one in the URL shortening...

    By • Dec. 15, 2009

  • Frequency Buying Does Not Necessarily Equal Brand Loyalty

    So please don't mistake it for the same thing. Allow me to clarify: There is a gas station at the end of my street. I probably go to that gas station 95% of the time I get gas in town. I'm actually indifferent about the place and have had more than one bad experience there (it involved yelling a...

    By • Dec. 14, 2009

  • Tiger Woods's Social Media Standing

    Nielsen did a series of maps about Tiger Woods' standing in Social Media. Calling it a "Brand Association Map", Nielsen scanned 60,000 sources of consumer generated media in these two periods to see what people associate with Tiger. Nielsen has further details on what happened. Technorati Tags...

    By • Dec. 14, 2009

  • Le Buzz (tunisien) de la semaine

    Ce qui a le plus Buzzé cette semaine sur le web chez les tunisiens: 1: Atef Ben Hassine, alias Choco, aurait joué son rôle dans les locaux de Tuniscope. J'ai d'ailleurs reservé Ã cette "affaire" ma chronique de ce Lundi sur Tunis-Hebdo 2: Dhafer L'Abidine qui lance une vidéo sur Facebook pour ...

    By • Dec. 14, 2009

  • 10 Tips To Get Retweeted On Twitter

    Retweeting is the most effective way of sharing information you like on Twitter. Apart from the obvious, most people ask what makes a retweet different from a tweet? Recently I came across Dan Zarrella's data of retweets, where she helps us further understand why people retweet things, and this...

    By • Dec. 14, 2009

  • Site web de marque : les 10 commandements

    Pour évaluer le site Internet d'une marque, j'ai essayé de dégager 10 critères, répartis sur 3 questions essentielles : qui, quoi et comment. Au cours de mes balades interactives, je tombe sur des sites Internet de marque de qualité inégale. J'ai essayé de reprendre un de mes premiers billets, u...

    By Herve Bichot • Dec. 13, 2009

  • Over 4/10 Europeans want free online content...without even any ads

    Another study to put the nail into the paywall coffin comes from the Gfk Group (via NewTeeVee), which found that only 13% of people will pay for online content. And that's 13% across the US AND Europe, with 16,800 people being surveyed, so a pretty heavyweight study. Even worse, 42% of Europ...

    By • Dec. 13, 2009

  • 2010: Markets Will Do The Unusual

    This entry is part of a series entitled Social Media Directions At the end of every year it seems everyone has a prediction of what is to come next year. Trends can lead one to predictive analysis of likely events on the horizon with some being relevant to planning and some only relative to what...

    By • Dec. 12, 2009

  • Guide to avoiding free mistakes

    The classic double-edged sword; giving things away for free. I've compiled a few guidelines that might help you decide if you should be giving something away for free; or you should be charging for it. Make a long term decision The biggest mistake is changing your pricing structure from fre...

    By • Dec. 10, 2009

  • Is Behavioral Targeting coming to the Social Enterprise?

    Two interesting news items over the past week - one consumer related and the other, enterprise social computing. First: this article on eMarketer titled: "Behavioral Targeting Misses Mark" quotes a study by researchers at the Annenberg School for Communication, University of California Berkele...

    By • Dec. 10, 2009

  • Social Web...dans plusieurs pays

    Voici une carte de TrendStream, relative à l'utilisation des médias sociaux par les internautes, dans plusieurs pays. Pour voir l'image dans un format différent, plus grand, c'est ici (.pdf). 16 novembre 2009 â€" WebOff : une conférence sur le Web temps réel 6 mai 2009 â€" Envie de mettre un...

    By • Dec. 10, 2009

  • Beware brand fragmentation

    Google Wave, wikis, Basecamp, Ning, Zoho... With all the collaboration tools the whole social media phenomonen has ushered in, you'd think the people who tout them would make better use of them. But one of the consequences of the fragmentation of communication activities is that the various depa...

    By • Dec. 9, 2009

  • Forrester prédit la mort des agences de communication/pub désuète

    Je viens tout juste de recevoir l'analyse de Forrester US Interactive Marketing Forecast, 2009 To 2014 Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media, via un courriel d'Omniture. Le sommaire va comme suit : Interactive marketing will near $55 billion and repres...

    By • Dec. 9, 2009