Has Facebook Suddenly Ditched Facebook Authorship?

The feature that allowed journalists and bloggers to have their byline attached to their authored content every time it was shared to Facebook is gone. What happened?

By Mike Allton • Oct. 19, 2017

How to Make Custom Frames for Facebook Stories to Promote Your Business in Photos and Videos

Facebook's custom Frames can be a great way to boost engagement - here's how to use them.

By Andrew Macarthy • Oct. 19, 2017

How to Know Your Customers Better Than They Know Themselves [infographic]

How well do you know your customers - and how much are you acting on that?

By Andrew Hutchinson • Oct. 18, 2017

Black Friday Plus Referrals = More Than a One Day Sales Boost

Here are some key tips on how to maximize your branding efforts during the Black Friday sales.

By Angela Southall • Oct. 18, 2017

The Advertisers' Guide to the Holiday Shopping Season [Infographic]

This infographic outlines some key holiday shopping season stats and insights to help you plan your marketing strategy.

By Ligia Aguilhar • Oct. 18, 2017

10 Essential Holiday Marketing Tactics for 2017 [Infographic]

The holidays are coming - have you got your marketing strategy locked in?

By Andrew Hutchinson • Oct. 17, 2017

5 Ways to Sabotage your Content Marketing Strategy [Infographic]

Here are some key mistakes to avoid in your content marketing process.

By Irfan Ahmad • Oct. 17, 2017

7 Tips to Win Big With Video Marketing in 2017 [Infographic]

2017 is the year online video spending surpassed TV spend. Nows the time for marketers to focus time and money on online video ads. 

By Irfan Ahmad • Oct. 16, 2017

6 Ways to Improve ROI From Branding Campaigns on Social Media

Here are 6 tactics that leverage attributable metrics to improve the ROI of your branding campaigns on social media.

By Diana Mackie Wertz • Oct. 13, 2017

6 Free Twitter Management Tools for Marketers [Infographic]

Here are six tools that can help you to build followers, schedule posts and generate engagement on Twitter.

By Mark Walker-Ford • Oct. 13, 2017

How to Host Your First Twitter Chat

How do you run a Twitter chat? Here are 8 steps to help you get ready for your first chat.

By Emma Wiltshire • Oct. 13, 2017

Stop Feeding the Beast: Why Micro-Influencers Matter More

It’s time to re-think your approach to social marketing and shift your mindset towards smaller, but trusted, brand advocates.

By Jenna Manula Linares • Oct. 12, 2017

A Small Business Guide to Facebook Video Marketing [Infographic]

If your small business has yet to jump on board the Facebook video trend, then it’s safe to say you’re missing out on a serious opportunity. Here's what you need to know to get started.

By Marilyn Vinch • Oct. 12, 2017

Why Going Viral Doesn't Guarantee Social Media Success [Infographic]

Learn how going viral won’t necessarily benefit a company unless a strategy for coping with that sudden popularity is in place. 

By AJ Ghergich • Oct. 12, 2017

5 Content Marketing Mistakes You Should Never Commit

Avoid these content marketing mistakes to maximize the success of your content marketing campaigns and boost sales.

By Lalit Sharma • Oct. 12, 2017

How to Write More Persuasive Sales Copy [Infographic]

To write better sales copy, you need to understand what your target customers are looking for.

By Mark Walker-Ford • Oct. 11, 2017

Mastering the Art of Generating Leads via Social Media [Infographic]

In order to generate leads via social, you need to understand the key steps in the process.

By Irfan Ahmad • Oct. 11, 2017

The Most Popular Quotes on Instagram [Infographic]

Quote images are popular on Instagram - but are they relevant to your audience?

By Irfan Ahmad • Oct. 10, 2017

4 Halloween Marketing Tips from Twitter

Twitter released some tips to help you run a killer Halloween marketing strategy.

By Andrew Hutchinson • Oct. 10, 2017

A Love Story: When Marketing and Sales Get Aligned [Podcast]

In a new episode of 'Social Business Engine', Bernie Borges speaks with Dayle Hall, SVP of Marketing at Lithium Technologies, to discuss the “love story” between marketing and sales.

By Bernie Borges • Oct. 9, 2017

8 Things You Should Never Share on Social Media [Infographic]

There's a lot of advice on what you should post, but what about what you should avoid?

By Mark Walker-Ford • Oct. 8, 2017

The Psychology of Trust and Inbound Marketing

Inbound marketing is about establishing trust - as contributor Brad Friedman explains in this post.

By Brad Friedman • Oct. 8, 2017

9 Digital Marketing Trends Coming In 2018

Contributor Bob Carver provides an overview of some of the key themes discussed at the INBOUND 2017 conference.

By Bob Carver • Oct. 6, 2017

When is the Best Time to Send an Email Marketing Campaign [Infographic]

When's the best time to send your marketing emails? This study sought to find out.

By Andrew Hutchinson • Oct. 5, 2017

7 Tips for Using Emojis in Social Media Marketing

Here are some key tips on using emojis in your social media marketing campaigns.

By Scott Sims • Oct. 5, 2017