Meta Provides Guidance for Advertisers Based on Latest Engagement Trends

Some recommendations for your Meta promotions based on the latest engagement trends.

By Andrew Hutchinson • May 1, 2025

Meta Continues To Solidify Its Core Business in Q1

The latest performance update from Meta shows a rise in users and ad revenue.

By Andrew Hutchinson • April 30, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Zuckerberg Discusses AI Bot Profiles and the Potential for AI Companionship

Zuckerberg has addressed the potential for AI bot profiles in social apps.

By Andrew Hutchinson • April 30, 2025

Meta Updates Dynamic Labels for Advantage+ Catalog Ads

A new consideration for your Advantage+ ads.

By Andrew Hutchinson • April 24, 2025

Facebook Announces New Measures to Combat Spam Posts and Comments

Facebook is looking to crack down on hashtag overuse and other issues.

By Andrew Hutchinson • April 24, 2025

Meta Hit With Another Big Fine in Europe Over DMA Breaches

Meta will be looking to push back against the latest EU penalty. 

By Andrew Hutchinson • April 23, 2025

Meta Verified Looks To Drive Take Up Among Brands With New Elements

Meta will start warning users not to trust non-verified profiles.

By Andrew Hutchinson • April 23, 2025

Meta Highlights Improving Performance of Its AI-Powered Ad Campaigns

Some new stats on the improving performance of Meta’s AI ad tools.

By Andrew Hutchinson • April 22, 2025

A Guide to Reels Ads [Infographic]

Some handy pointers for your Reels promotions.

By Andrew Hutchinson • April 21, 2025

Zuckerberg Admits That Time Spent on Facebook and Instagram Has Declined

Zuckerberg says that time spent using Meta’s apps has declined since the arrival of TikTok.

By Andrew Hutchinson • April 17, 2025

Publishers Seeing Increases in Referral Traffic From Facebook in March

Facebook’s change in approach to political content appears to be driving more referrals to publisher sites.

By Andrew Hutchinson • April 17, 2025

Meta Shares Tips on How To Maximize Click-To-Message Ads

Some pointers for your click-to-message promotions.

By Andrew Hutchinson • April 16, 2025

Did Meta Allow TikTok To Grow in Order To Dilute the FTC’s Antitrust Case?

As Meta heads to trial, it’s interesting to look at the timeline of TikTok’s relative U.S. growth.

By Andrew Hutchinson • April 14, 2025

Meta Begins Training Its AI Tools on EU User Data

Meta’s been battling EU regulations to enable expanded AI training.

By Andrew Hutchinson • April 14, 2025

FTC Antitrust Case Against Meta Heads to Trial This Week

If the FTC wins, it’ll have major ramifications for the entire social media industry.

By Andrew Hutchinson • April 13, 2025

Meta Shares Insight Into How Brands Can Connect With Gen Z Audiences

New insights on how to maximize your connection with Gen Z consumers.

By Andrew Hutchinson • April 13, 2025

Meta Announces Upcoming Webinar on Reels Tips and Tactics

The webinar will provide pointers on how to make the most of your Reels efforts.

By Andrew Hutchinson • April 10, 2025

Meta Updates Teen Safety Tools on IG, Expands Teen Accounts to Facebook

The new settings will provide enhanced protections for millions of teen users.

By Andrew Hutchinson • April 8, 2025

Community Notes Are Now Appearing in Meta Apps

Meta’s shift to Community Notes is now live.

By Andrew Hutchinson • April 7, 2025

Meta Adds New Parameters for Those Looking To Verify Their Profiles

Meta will now reject verification for profiles that have changed their details too much. 

By Andrew Hutchinson • April 6, 2025

Meta Launches Llama 4 Models, Driving Improved AI Performance

The next advance for Meta's AI push.

By Andrew Hutchinson • April 6, 2025

Meta Announces New Partnership With UFC

The partnership will see UFC share more exclusive content in Meta's apps.

By Andrew Hutchinson • April 2, 2025

Meta Faces Fines in Turkey After Failing to Comply With Removal Orders

Zuckerberg’s hoping that the U.S. government will help his company push back on some of these international fines.

By Andrew Hutchinson • April 1, 2025

The Best Time to Post in 2025, Based on 30K Brands and Creators

New insights to help guide your social posting strategy.

By Andrew Hutchinson • March 31, 2025

Meta Outlines How Its AI Systems Are Powering Better Campaign Performance

New insight into how Meta's AI ad-targeting system is evolving. 

By Andrew Hutchinson • March 27, 2025