Meta Appoints New Public Policy Team To Align With Trump Administration

Meta has appointed two Republicans to its public policy leadership team.

By Andrew Hutchinson • Jan. 2, 2025

Meta’s Plan To Unleash AI Bot Profiles Could Actually Work

Meta's planning to deploy AI profiles to engage with real users in its apps.

By Andrew Hutchinson • Dec. 30, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta’s Experimenting With ‘Avatar Quests’ as It Builds Towards the Metaverse

Meta's looking to add more ways to use avatars within its evolving experiences.

By Andrew Hutchinson • Dec. 19, 2024

Meta Launches Updated Affiliate Link Displays in Posts and Comments

More prominent affiliate links should encourage more sales.

By Andrew Hutchinson • Dec. 19, 2024

Meta Fined $263M in Europe Over User Data Breach

The fine relates to unauthorized access of users' personal info on Facebook.

By Andrew Hutchinson • Dec. 17, 2024

Meta Pushes Ahead on AI Development Despite Risks

Meta's keen to push ahead on AI and VR, despite acknowledging potential harms.

By Andrew Hutchinson • Dec. 16, 2024

Meta Tests ‘No Edit’ Tag for Untouched Images in Stories

A new way to signify that you haven't edited or generated an image.

By Andrew Hutchinson • Dec. 11, 2024

Meta’s Testing Options To Hide Like Counts on Reels, Replies on Threads

Meta continues to add more options to control which performance metrics are displayed on your profile.

By Andrew Hutchinson • Dec. 10, 2024

Meta Expands Penalty Avoidance Education to Instagram Creators

Now, Instagram creators will also be given a warning for first violations.

By Andrew Hutchinson • Dec. 9, 2024

Meta Shares Insight Into ‘Q5’ Marketing Opportunities [Infographic]

More reach, less competition? Some key opportunities of note. 

By Andrew Hutchinson • Dec. 9, 2024

Meta and X Announce AI Data Center Expansions

Meta looks to have the most potential to build toward AI’s next stage, though xAI is also looking to compete in the rapidly evolving tech race.

By Andrew Hutchinson • Dec. 5, 2024

Meta Interviews Marketing Leaders for New ‘Performance Talks’ Hub

The video series includes pointers on Meta’s automated Advantage+ ads, Reels, audience growth tactics and more.

By Andrew Hutchinson • Dec. 4, 2024

Meta Announces Interactive Updates for Broadcast Channels

Users’ broadcast channels will remain a singular stream of updates, with new options for messaging, chat prompts and analytics. 

By Andrew Hutchinson • Dec. 4, 2024

Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything App’ Plan

While Elon Musk’s wants to build an ‘everything app,’ Meta’s attempts at the same have repeatedly fallen short.

By Andrew Hutchinson • Dec. 3, 2024

Meta Seeks To Ease Tensions With Trump While Outlining Election Integrity Efforts

Meta’s looking to appease Trump’s concerns with its political efforts. 

By Andrew Hutchinson • Dec. 3, 2024

Meta Implements New Requirements for Financial Services Ads in Australia

The requirements aim to address the rise of “celeb-bait” scams. 

By Andrew Hutchinson • Dec. 2, 2024

Meta Shares Insight Into the Performance of Its AI-Based Ad Elements

Its AI ad tools are driving return on ad spend and conversions for advertisers, Meta reported. 

By Andrew Hutchinson • Dec. 2, 2024

Social Platforms Are Running Disruptive Promotions for Their Own Products

Social platforms are running some big in-stream promotions for their own products this year.

By Andrew Hutchinson • Nov. 26, 2024

Where Each of the Big Social Platform Stands on External Links

Are links being throttled on all of the big social apps?

By Andrew Hutchinson • Nov. 25, 2024

Meta Outlines Its Efforts to Combat ‘Pig Butchering’ Scams

Meta's also provided some tips on how to avoid scams.

By Andrew Hutchinson • Nov. 21, 2024

Meta Adds Video Calling Updates, Including HD Video Calls

New updates for Meta's video calling options, just in time for the holidays.

By Andrew Hutchinson • Nov. 20, 2024

Facebook To Remove the Option To Allow Public Followers on Personal Profiles

If you want to keep your public followers, switch to Professional Mode instead.

By Andrew Hutchinson • Nov. 17, 2024

Meta Fined $841M for Antitrust Breaches in EU

The fine relates to the dominance of Facebook Marketplace.

By Andrew Hutchinson • Nov. 14, 2024

Facebook Switches to ‘Views’ as Its Primary Metric

Facebook is following Instagram's lead in making “Views” its focus metric. 

By Andrew Hutchinson • Nov. 14, 2024

Research Highlights Social Media Usage Trends in 2024

The latest social media usage insights from the team at Pew Research. 

By Andrew Hutchinson • Nov. 13, 2024