Facebook Offers First-Time Rule Violators a Way To Avoid Penalties

Those committing lesser rule violations will have an opportunity to complete in-app training to learn from what could be an honest mistake.

By Andrew Hutchinson • Aug. 7, 2024

Meta Removes Detailed Targeting Exclusions From Ad Campaigns

Ad campaigns perform better without exclusions, internal research shows. 

By Andrew Hutchinson • Aug. 5, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Explores Celebrity-Voiced AI Chatbots

After the company’s celebrity-faced bots didn’t work, it is trying a different approach.

By Andrew Hutchinson • Aug. 4, 2024

Meta Is Developing Business AIs to Enhance Transactional Engagement

In the company’s Q2 earnings call, CEO Mark Zuckerberg discussed a future application of AI chatbots built by individual businesses.

By Andrew Hutchinson • July 31, 2024

Meta Reports Q2 User, Revenue Growth

Total ad impressions delivered across Meta’s apps increased by 10% year over year, while the average price per ad also rose by 10%.

By Andrew Hutchinson • July 31, 2024

Meta Retires Celebrity-Styled AI Bots

Less than a year after launch, Meta has decided to quietly retire its celebrity AI chatbots.

By Andrew Hutchinson • July 31, 2024

Publicis Groupe Acquires Influencer-Marketing Giant Influential

The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.

By Aaron Baar • July 30, 2024

Meta Removes 63K Instagram Accounts Linked to Sextortion Scams

Meta says that the accounts were associated with a known scam group called the “Yahoo Boys.”

By Andrew Hutchinson • July 24, 2024

Meta Open Sources Its Llama AI Models To Facilitate Broader Development

Meta’s laying the foundations for the next stage of AI development. 

By Andrew Hutchinson • July 23, 2024

Meta Expands AI Chatbot to More Regions, Adds New Functionality

A range of new tweaks for Meta’s AI chatbot.

By Andrew Hutchinson • July 23, 2024

Meta’s Added a New Way To Incorporate Offers Into Your Ads

Meta will now be able to automatically detect offers based on your chosen URL.

By Andrew Hutchinson • July 22, 2024

Meta Faces New Challenge Over Its Ad-Free Subscription Offering

Meta’s facing another challenge in Europe over its ad-free subscription package. 

By Andrew Hutchinson • July 22, 2024

Meta Considers Buying 5% Stake in Sunglass Maker EssilorLuxottica

The move could ensure Meta establishes a key IP connection for its AR glasses.

By Andrew Hutchinson • July 21, 2024

Meta Publishes Holiday Marketing Playbook

Some handy tips to assist in your holiday marketing plans.

By Andrew Hutchinson • July 18, 2024

Meta Expands Reels Overlay Ads to More Brands

Meta's providing more ways to tap into Reels for your promotions. 

By Andrew Hutchinson • July 17, 2024

Meta’s Testing AI Comment Summaries on Facebook

Meta's got another way to get you using its AI features, whether you like them or not.

By Andrew Hutchinson • July 16, 2024

Meta Lifts All Restrictions on Trump’s Accounts Ahead of US Election

Trump is allowed to return to Facebook and IG, but it seems unlikely that he'll do so.

By Andrew Hutchinson • July 13, 2024

Meta Shares Tips on How To Avoid Paying Apple Fees on Ads [Infographic]

Some handy notes on how to avoid paying extra charges on your promotions.

By Andrew Hutchinson • July 10, 2024

Facebook Tests ‘Clear Mode’ for Uncluttered Reels Viewing

Clear Mode would enable you to remove all the description text and UI buttons from the viewing experience.

By Andrew Hutchinson • July 8, 2024

Meta Switches AI Labels From ‘Made With AI’ to ‘AI Info’ Tag

The move comes after the work of some photographers was tagged as AI content when it isn't.

By Andrew Hutchinson • July 1, 2024

EU Commission Says Meta’s Ad-Free Subscription Offering Violates DMA

The company could face big fines if the challenge is upheld.

By Andrew Hutchinson • July 1, 2024

Apple’s 30% Fee for Facebook and IG Ads Expands to More Regions

If you're buying Facebook or IG ads on iOS, you're going to be paying more.

By Andrew Hutchinson • June 27, 2024

Meta’s Rolling out Broadcast Channels to Pages With Over 10K Followers

A new way to connect with your audience on Facebook and Messenger.

By Andrew Hutchinson • June 26, 2024

Meta’s Apps Continue To Dominate the Download Charts

Meanwhile, X is well outside the top performers. 

By Andrew Hutchinson • June 24, 2024

Meta Brings Its AI Chatbot to Indian Users

Meta continues to push its new AI chatbot.

By Andrew Hutchinson • June 24, 2024