LinkedIn Shares New Report on the Value of Thought Leadership Content

The report looks at how thought leadership influences indirect decision-makers.

By Andrew Hutchinson • July 14, 2025

An Overview of LinkedIn’s Ad Options and Targeting Tools [Infographic]

A handy overview of LinkedIn's various ad and ad targeting options.

By Andrew Hutchinson • July 13, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Provides More Analytics Data to Third-Party Platforms

More insight to help manage your LinkedIn presence.

By Andrew Hutchinson • July 9, 2025

LinkedIn Adds Video Covers for Articles and Newsletters

A new option to make your LinkedIn-native content stand out in feed.

By Andrew Hutchinson • June 26, 2025

LinkedIn Adds More AI Tools to Assist Recruiters

The new tool will help recruiters find more relevant candidates based on conversational queries.

By Andrew Hutchinson • June 25, 2025

LinkedIn Launches Video Creation Integration for Adobe Express

Now you can create LinkedIn video content using Adobe's array of tools.

By Andrew Hutchinson • June 11, 2025

LinkedIn Shares Insights Into How To Build a B2B Brand

LinkedIn's latest report provides some key notes on effective B2B brand building.

By Andrew Hutchinson • June 10, 2025

LinkedIn Shares Video Posting Best Practices

Some handy pointers for your LinkedIn content strategy.

By Andrew Hutchinson • June 5, 2025

LinkedIn Adds More Video Ad Options, Including ‘First Impression Ads’

Video consumption is rising on LinkedIn.

By Andrew Hutchinson • June 4, 2025

LinkedIn Publishes New Guide on Influencer Marketing for B2B Brands

The guide looks at optimal approaches for working with B2B creators.

By Andrew Hutchinson • June 1, 2025

LinkedIn Launches Conversions API Playbook

LinkedIn's Conversions API provides more data for your campaigns. 

By Andrew Hutchinson • May 28, 2025

LinkedIn Adds More Post Analytics To Help Guide Content Strategy

The added metrics include profile views from each update, as well as link clicks.

By Andrew Hutchinson • May 28, 2025

LinkedIn Removes Custom CTA Links from User Profiles

The CTA button is currently available to Premium subscribers.

By Andrew Hutchinson • May 27, 2025

An Overview of LinkedIn’s AI-Powered Accelerate Campaigns [Infographic]

Accelerate campaigns are helping to drive improved performance for many LinkedIn marketers.

By Andrew Hutchinson • May 27, 2025

LinkedIn Now Has a Searchable Database of All Promoted Jobs

Expanded transparency into LinkedIn's ad elements.

By Andrew Hutchinson • May 26, 2025

LinkedIn Provides More Ad Engagement Insight in Revenue Attribution Report

Now you'll be able to better track a specific company's path to purchase.

By Andrew Hutchinson • May 22, 2025

An Overview of Each Platform’s AI Tools for Advertisers

AI tools are driving better response for many advertisers.

By Andrew Hutchinson • May 22, 2025

LinkedIn Faces Job Cuts as Microsoft Rationalizes Costs

LinkedIn is facing another round of job cuts as part of parent company Microsoft's broader staffing review.

By Andrew Hutchinson • May 13, 2025

LinkedIn Provides Insight Into Top Opportunities for Graduates

New insights into rising graduate roles based on LinkedIn insights.

By Andrew Hutchinson • May 7, 2025

LinkedIn Launches AI-Powered Career Discovery Tools

Now, you'll be able to describe your dream job and LinkedIn will help you find it.

By Andrew Hutchinson • May 7, 2025

LinkedIn Announces New Video Ad Options at NewFronts

LinkedIn is looking to help marketers tap into rising video consumption in the app.

By Andrew Hutchinson • May 6, 2025

LinkedIn Updates Video Embeds With ‘Video Only’ Option

A handy update to LinkedIn's post embedding options.

By Andrew Hutchinson • May 6, 2025

Tariffs Loom as Significant Factor in Social Platform Earnings Reports

Trump's tariffs are set to have a significant impact on social media ad prices.

By Andrew Hutchinson • May 4, 2025

LinkedIn Takes First Steps Toward Creator Monetization With ‘BrandLink’

Expanded video ad placement options on LinkedIn. 

By Andrew Hutchinson • May 1, 2025

LinkedIn Reports Record Engagement Once Again in Latest Performance Update

The latest (limited) performance update from LinkedIn's parent company Microsoft. 

By Andrew Hutchinson • April 30, 2025