LinkedIn Launches New Ads Guide to Help Marketers Plan their Campaigns

LinkedIn has launched a handy new reference guide for its various ad options.

By Andrew Hutchinson • April 12, 2021

Data Hacks at Facebook and LinkedIn Spark Concerns Among Users

Both Facebook and LinkedIn are dealing with reports of new data breaches - but is it actually new data?

By Andrew Hutchinson • April 8, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Adds New 'Skills Path' Process to Facilitate Opportunities in Recruitment

LinkedIn has added a new recruitment and training option called 'Skills Path' which enables employers to better qualify potential candidates.

By Andrew Hutchinson • March 31, 2021

LinkedIn Publishes New Guide on Establishing a Thought Leadership Strategy

LinkedIn has published a new, 50-page guide on how to establish a thought leadership and growth strategy online.

By Andrew Hutchinson • March 31, 2021

LinkedIn is Also Developing Audio Rooms, Tapping into the Audio Social Trend

LinkedIn is working on a new audio rooms product, similar to Clubhouse.

By Andrew Hutchinson • March 30, 2021

LinkedIn Adds New Profile Features, Including Video Cover Stories and 'Creator Mode'

LinkedIn has added some new options to help users sare more of their personal story via their profiles.

By Andrew Hutchinson • March 30, 2021

7 Posting Tips to Help Boost Your Personal Brand on LinkedIn

Looking to up your LinkedIn game? These tips will help you maximize your content approach on the platform.

By Virginia Bautista • March 21, 2021

LinkedIn Provides New Video Ad Tips, Based on More Than 3500 Campaigns [Infographic]

LinkedIn has provided some new tips on how to create effective video ads on the platform.

By Andrew Hutchinson • March 18, 2021

LinkedIn Launches 'Do Business Where Business is Done' Campaign to Highlight Relevant Content

LinkedIn has launched a new campaign to highlight the value of professional interactions on the platform.

By Andrew Hutchinson • March 17, 2021

LinkedIn Provides New Worksheets to Help Map Out Your On-Platform Ad Campaigns

LinkedIn has published a new guide to help map out your LinkedIn ad campaigns.

By Andrew Hutchinson • March 15, 2021

LinkedIn Unlocks LinkedIn Learning Courses for Women to Mark International Women's Day

LinkedIn has unlocked a range of courses for women to mark International Women's Day.

By Andrew Hutchinson • March 8, 2021

LinkedIn Provides New Performance Insights for Higher Education Marketers [Infographic]

LinkedIn has shared some new insights to help higher education marketers maximize their campaigns.

By Andrew Hutchinson • March 4, 2021

LinkedIn Adds New Tools for Company Pages, Including Content Recommendation and Lead Gathering Options

LinkedIn has added some new tools for company pages, facilitating employee advocacy, audience data gathering and promotion. 

By Andrew Hutchinson • Feb. 23, 2021

LinkedIn's Developing a New Freelance Marketplace Platform to Facilitate New Opportunities

LinkedIn is reportedly developing a new freelance marketplace which will enable users to find and book relevant contract workers.

By Andrew Hutchinson • Feb. 19, 2021

LinkedIn Announces New Initiatives to Support COVID-19 Recovery Efforts

LinkedIn has announced some new initiatives to support the global COVID-19 vaccine roll-out.

By Andrew Hutchinson • Feb. 17, 2021

LinkedIn Publishes New Guide to Account Based Marketing

LinkedIn has published a new guide to account-based marketing and how businesses can use LinkedIn in their ABM approach. 

By Andrew Hutchinson • Feb. 16, 2021

LinkedIn Is Developing a New Program to Support Content Creators on the Platform

LinkedIn's looking to develop a new framework to support content creators on its platform, and encourage more posting.

By Andrew Hutchinson • Feb. 16, 2021

LinkedIn Launches 'Return to Growth' Digital Magazine, Outlining Marketing Tips and Notes

LinkedIn has published a new digital magazine full of tips and notes for marketers planning their 2021 strategies.

By Andrew Hutchinson • Feb. 12, 2021

LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic]

LinkedIn has shared some new advice on how brands can create more effective, engaging creative elements.

By Andrew Hutchinson • Feb. 11, 2021

LinkedIn Announces New Measures to Tackle Inherent Bias as Part of Black History Month

LinkedIn has announced a new set of measures to address racial bias in both its systems and external recruiting processes.

By Andrew Hutchinson • Feb. 8, 2021

10 Tips to Boost Your LinkedIn Presence in 2021

Looking to up your LinkedIn game in 2021? Here are some tips to help maximize your LinkedIn presence.

By Joe Fields • Feb. 7, 2021

LinkedIn's Advertising Business is on the Rise, While User Engagement Remains Solid

Microsoft has reported that LinkedIn revenue increased 23% in the most recent quarter, ahead of expectations.

By Andrew Hutchinson • Feb. 1, 2021

6 Tips for Measuring LinkedIn Campaign Performance [Infographic]

LinkedIn has created a downloadable six-step checklist to help marketers with their LinkedIn ad campaigns.

By Emma Wiltshire • Jan. 29, 2021

The Perfect Social Media Posting Schedule for Your Business in 2021 [Infographic]

Explore new benchmark data around the best times, days and frequency to post on social media. 

By Mark Walker-Ford • Jan. 26, 2021

LinkedIn Adds New Post Visibility and Reply Controls to Manage On-Platform Discussions

LinkedIn has added some new control features which enable users to restrict who can reply to their posts, and what they see in their feed.

By Andrew Hutchinson • Jan. 22, 2021