LinkedIn Posts Record Full-Year Revenue Result, Continues To See Strong Growth in Active Sessions

The platform has surpassed $10 billion in revenue for the first time, up 27% year over year. 

By Andrew Hutchinson • July 27, 2021

LinkedIn Shares New insights into the Rising Importance of Employer Branding [Infographic]

Amid a massive staffing shift, brands need to consider their employer branding.

By Andrew Hutchinson • July 22, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Adds New, Free Certification Courses to Help Showcase Your LinkedIn Marketing Knowledge

The courses take you through all of LinkedIn ad and marketing tools, and provide a good level of base knowledge in how its systems operate.

By Andrew Hutchinson • July 21, 2021

LinkedIn Explains Data Scraping Amid Reports of More Data Hacks and Breaches

LinkedIn has repeatedly said that claimed data 'hacks' are not a result of security flaws.

By Andrew Hutchinson • July 16, 2021

LinkedIn Shares New Insight into Gender Representation in the Marketing Field [Infographic]

The data shows that 60% of the marketing roles in North America are held by women.

By Andrew Hutchinson • July 12, 2021

LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field

LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today.

By Emma Wiltshire • June 30, 2021

LinkedIn Publishes New Digital Magazine of Business Growth Tips

LinkedIn has published a new magazine, which includes a range of helpful tips and expert insights for brands.

By Andrew Hutchinson • June 28, 2021

LinkedIn Publishes New Mini-Guide to its Ad Targeting Options

The guide covers all aspects of the LinkedIn ad creation process.

By Andrew Hutchinson • June 27, 2021

LinkedIn Shares New Insights and Tips on Effective Branding Through Content [Infographic]

LinkedIn has shared some new insights into the importance of branding and how content can help in the recovery process.

By Andrew Hutchinson • June 16, 2021

LinkedIn Provides New insights into the Evolving Marketing Career Landscape [Infographic]

LinkedIn has shared some new insights into how marketing roles have changed over the past year.

By Andrew Hutchinson • June 15, 2021

LinkedIn Provides Tips on How To Increase Your Company Page Following

LinkedIn has shared some new tips on how company page managers can boost their audience on the platform.

By Andrew Hutchinson • June 11, 2021

LinkedIn Case Study: How Johnson & Johnson Used LinkedIn To Promote Vaccine Take-Up [Infographic]

LinkedIn has shared insights into how Johnson & Johnson used LinkedIn ads to help maximize COVID-19 vaccine take-up.

By Andrew Hutchinson • June 10, 2021

LinkedIn Provides New Insights into Key Learning and Development Trends

LinkedIn has published its latest learning and development insights report.

By Andrew Hutchinson • June 8, 2021

LinkedIn Provides New Insights Into the Most In-Demand Marketing Skills [Infographic]

LinkedIn has published a new overview of the most in-demand marketing skills.

By Andrew Hutchinson • June 8, 2021

LinkedIn Case Study: How Thoughtworks Used LinkedIn to Promote its Content Efforts [Infographic]

LinkedIn has shared a new case study which looks at how one company generated 20x more leads using its promotional tools.

By Andrew Hutchinson • June 7, 2021

LinkedIn Tests New 'Dark Mode' in its Desktop App

LinkedIn is testing a new Dark Mode display for its desktop app.

By Andrew Hutchinson • June 2, 2021

LinkedIn Shares New Insight Into the Most In-Demand Marketing Roles and Skills [Infographic]

LinkedIn has shared some new insights into the evolving marketing employment landscape.

By Andrew Hutchinson • June 2, 2021

LinkedIn Shares Tips on Effective Brand Marketing Approaches in New Guide

LinkedIn has published a new guide to effective branding and brand outreach in the app.

By Andrew Hutchinson • May 27, 2021

LinkedIn Adds New 'Boost' Option for Organic Posts, New Event Promotion and Management Tools

LinkedIn is adding a new 'Boost' option to help maximize the reach of your company page posts, along with new Event promotion tools.

By Andrew Hutchinson • May 25, 2021

LinkedIn's Latest Transparency Report Shows Decrease in Fake Profiles, Increase in Harassment

LinkedIn has published its latest Transparency Report, which shows a decrease in fake profiles created, but an increase in harassment and abuse.

By Andrew Hutchinson • May 24, 2021

LinkedIn Shares New Insights Into Evolving Market Shifts as a Result of COVID-19

LinkedIn has shared some new insights into the evolving sales marketplace, and how salespeople are adjusting to COVID-19 shifts.

By Andrew Hutchinson • May 19, 2021

LinkedIn Shares Insights Into the Benefits of a Combined 'Brand and Demand' Ad Approach [Infographic]

LinkedIn has shared some new insight into the benefits of utilizing both brand and demand generation approaches in a combined marketing strategy.

By Andrew Hutchinson • May 19, 2021

LinkedIn Provides New Tips on Establishing an Effective Approach to Thought Leadership Content [Infographic]

LinkedIn has provides some new tips on an effective thought leadership content approach. 

By Andrew Hutchinson • May 13, 2021

LinkedIn Provides an Overview of Effective Ad Targeting [Infographic]

LinkedIn has provided a new overview of its various ad targeting options, along with effective targeting tips.

By Andrew Hutchinson • May 6, 2021

LinkedIn Shares New Insights into Effective B2B Marketing Campaigns [Infographic]

LinkedIn has shared some new insights into effective, inspiring B2B campaigns, which could help to spark your thinking.

By Andrew Hutchinson • May 4, 2021