LinkedIn Provides Notes on Effective Campaign Measurement [Infographic]

LinkedIn has provided a new overview of key tips to help marketers slow down their campaign measurement approach - and why they should. 

By Andrew Hutchinson • Jan. 21, 2021

LinkedIn Highlights B2B Customer Engagement Strategies for 2021 [Infographic]

LinkedIn has highlighted five key customer engagement strategies for B2B marketers to consider in 2021.

By Andrew Hutchinson • Jan. 14, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Launches 'LinkedIn Marketing Labs' to Provide Education on the Platform's Ad Tools

LinkedIn has launched a new education platform to help marketers learn more about effective use of LinkedIn ads.

By Andrew Hutchinson • Jan. 13, 2021

LinkedIn Adds Swipe-Up Links to LinkedIn Stories

LinkedIn has added a new 'swipe up' link option for LinkedIn Stories - bit it's not available to all users just yet.

By Andrew Hutchinson • Jan. 12, 2021

LinkedIn Launches New 'Jobs on the Rise' Report to Assist in Economic Recovery

LinkedIn has changed the name and focus of its 'Emerging Jobs' report to highlight rising areas of opportunity in the wake of the COVID-19 pandemic.

By Andrew Hutchinson • Jan. 12, 2021

Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021

Looking to update your approach to the major social platforms? Here are some notes on best posting practices to keep in mind.

By Andrew Hutchinson • Jan. 7, 2021

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]

LinkedIn has shared a new set of usage stats and insights to assist in your 2021 strategic planning.

By Andrew Hutchinson • Jan. 4, 2021

LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products

LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products.

By Andrew Hutchinson • Dec. 15, 2020

LinkedIn Begins Testing Ads in LinkedIn Stories

After launching LinkedIn Stories to all users, LinkedIn is now testing its first ads in the format.

By Andrew Hutchinson • Dec. 11, 2020

LinkedIn Adds New Company Page Roles to Provide More Management Options

LinkedIn is rolling out some new company page roles which will provide more ways for page admins to manage their presence. 

By Andrew Hutchinson • Dec. 10, 2020

LinkedIn Shares New Insights into Tech Buying Trends [Infographic]

LinkedIn has published a new report which looks at how the tech buying process has changed in 2020.

By Andrew Hutchinson • Dec. 8, 2020

LinkedIn Provides More Market Data with New 'Sales Insights'

LinkedIn is launching a new 'Sales Insights' platform to help businesses better understand emerging market shifts.

By Andrew Hutchinson • Dec. 2, 2020

Best Practices for Bidding on LinkedIn [Infographic]

LinkedIn has published a new guide to optimal bidding strategies to maximize your LinkedIn ad campaigns.

By Andrew Hutchinson • Dec. 1, 2020

25 Predictions for Social Media Marketing in 2021

After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? Here are our predictions for the year ahead. 

By Andrew Hutchinson • Nov. 30, 2020

LinkedIn Shares Listing of its Most Influential Users in 2020

LinkedIn has released its annual Top Voices list, showcasing the LinkedIn members who generated the most engagement throughout the year.

By Andrew Hutchinson • Nov. 17, 2020

LinkedIn Discovers Ad Metric Error Which Lead to Over 400k Advertisers Being Overcharged

LinkedIn has reported an error in its ad metrics which may have resulted in the overcharging of more than 400k advertisers.

By Andrew Hutchinson • Nov. 12, 2020

LinkedIn Shares Its Latest Transparency Report for the First Half of 2020

LinkedIn has released its latest Transparency Report, detailing efforts to secure user data and protect members from platform abuse during the first 6 months of 2020.

By Emma Wiltshire • Nov. 12, 2020

LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts

LinkedIn has published a new set of guides to help marketers maximize their on-platform efforts.

By Andrew Hutchinson • Nov. 9, 2020

LinkedIn Adds New Resource Hub to Provide Support for Underrepresented Groups

LinkedIn has added a new hub to assist businesses in supporting underrepresented groups.

By Andrew Hutchinson • Nov. 3, 2020

LinkedIn Adds New Tools to Help Job Seekers, Including New Career Path Insights and Skill Assessments

LinkedIn has added a range of new tools to help job seekers in their search efforts.

By Andrew Hutchinson • Oct. 29, 2020

LinkedIn Up to 722 Million Members, Continues to See 'Record Levels of Engagement'

LinkedIn continues to grow, in terms of overall members and active engagement, according to the latest data from parent company Microsoft.

By Andrew Hutchinson • Oct. 28, 2020

LinkedIn Shares New Insights on How to Target Gamers with LinkedIn Campaigns [Infographic]

LinkedIn has published a collection of insights into the gaming community on the platform, and how to reach them.

By Andrew Hutchinson • Oct. 20, 2020

LinkedIn Adds New Event Features, Rolls Out Video Meeting Options via LinkedIn Messages

LinkedIn has added some new features to enhance its virtual events offering, while it's also giving all users access to its new video meeting tools. 

By Andrew Hutchinson • Oct. 20, 2020

How to Use LinkedIn Stories to Promote Your Business [Infographic]

How can you use LinkedIn Stories to promote your brand? Check out these tips.

By Adina Jipa • Oct. 15, 2020

An Overview of LinkedIn's Audience Network [Infographic]

LinkedIn has published a new overview of its Audience Network and how to use it to maximize campaign reach.

By Andrew Hutchinson • Oct. 14, 2020