LinkedIn Launches Creator Accelerator Program, Announces New Events to Support Creators

LinkedIn's looking to tap into the rising creator economy, with new initiatives to support its top, emerging talent.

By Andrew Hutchinson • Sept. 14, 2021

LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options

The option will provide another way for brands to tap into the platform's record levels of user engagement.

By Andrew Hutchinson • Sept. 14, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Pro Tips: LinkedIn Shares Advice on How Brands Can Tap Into Rising Engagement on the Platform

LinkedIn has seen record growth in user engagement - so how can you tap into that to boost your branding efforts? 

By Andrew Hutchinson • Sept. 14, 2021

LinkedIn Shares New Insights on the Benefits of a Combined 'Brand and Demand' Approach [Infographic]

The guide looks at the benefits of taking a combined approach to both building your brand over time and running short-term sales promotions.

By Andrew Hutchinson • Sept. 13, 2021

LinkedIn Launches 'Dark Mode' on Mobile and Desktop

LinkedIn becomes the latest social app to provide a dark mode option, which aims to limit exposure to blue light.

By Andrew Hutchinson • Sept. 13, 2021

LinkedIn Expands Professional 'Learning Hub' to More Users, Makes 40 Popular Course Available for Free

LinkedIn is expanding its professional education tools, by making its Learning Hub available to more businesses.

By Andrew Hutchinson • Sept. 9, 2021

LinkedIn Provides Tips on How to Make Your Employer Brand Stand Out [Infographic]

The job landscape is in the midst of a major shift, and employer branding will need to become a bigger focus.

By Andrew Hutchinson • Sept. 2, 2021

Pro Tips: LinkedIn Outlines the Benefits of Sales Navigator, and How Salespeople Can Maximize Their Presence

LinkedIn's Director of Product Management Mitali Pattnaik provides some valuable insights into new updates and strategies.

By Andrew Hutchinson • Sept. 2, 2021

LinkedIn Adds New Live-Stream Events for LinkedIn Learning, Lists Most Popular Courses of 2021 Thus Far

With demand increasing, LinkedIn is adding a new networking and personalization element to LinkedIn Learning.

By Andrew Hutchinson • Sept. 1, 2021

LinkedIn is Shutting Down LinkedIn Stories from the End of Next Month

LinkedIn says that it will take what it's learned from Stories use to re-focus on new video products.

By Andrew Hutchinson • Aug. 31, 2021

LinkedIn Publishes New Glossary of Marketing Terms to Help Improve Understanding

Looking to get a better understanding of the various acronyms and references that marketers throw out there?

By Andrew Hutchinson • Aug. 30, 2021

LinkedIn Publishes New Guide on Using Organic and Paid Strategies to Maximize Branding Impact

The guide covers all aspects of paid and organic strategy on LinkedIn, and how they can work together to boost your brand performance.

By Andrew Hutchinson • Aug. 26, 2021

How Freelancers Can Use LinkedIn's Latest features to Generate More Leads

Whether you’re a consultant, a coach, a freelancer or an entrepreneur, these LinkedIn features can help you get new clients and grow your business.

By Virginia Bautista • Aug. 22, 2021

How to Maximize Your Brand Building Efforts on LinkedIn [Infographic]

The overview details all the key elements of brand building on LinkedIn, and the key tools you can use in your efforts.

By Andrew Hutchinson • Aug. 21, 2021

Why B2B Marketers Build on LinkedIn [Infographic]

Here are some key usage stats and insights to help guide your LinkedIn marketing approach.

By Andrew Hutchinson • Aug. 19, 2021

LinkedIn Publishes New Guide to Effective Brand Building on the Platform

The guide provides a range of notes and pointers on effective brand-building processes, with LinkedIn-specific examples.

By Andrew Hutchinson • Aug. 18, 2021

SMT Expert Series: Keren Baruch Discusses LinkedIn Content Trends and Creator Tools

Get the lowdown on the latest LinkedIn trends, and tips for your content approach. 

By Andrew Hutchinson • Aug. 16, 2021

LinkedIn Shares New Case Study on How Jabra Utilizes LinkedIn Ads to Target Key Buyers [Infographic]

The case study highlights how Jabra used various LinkedIn ad elements to maximize performance.

By Andrew Hutchinson • Aug. 12, 2021

LinkedIn Adds Reviews and Ratings for Profiles Which Have Added Services Listings

LinkedIn users will now be able add and view reviews of user services, as listed on their profiles.

By Andrew Hutchinson • Aug. 12, 2021

LinkedIn Adds Native Video Meeting Option, Facilitating Enhanced Connection in the App

The option will make it easier to switch to a video meeting direct from your LinkedIn chats.

By Andrew Hutchinson • Aug. 9, 2021

LinkedIn Updates 'People You May Know' Recommendations to Help Maximize Connection Opportunities

The updated process aims to help improve exposure potential for a broader spectrum of users.

By Andrew Hutchinson • Aug. 5, 2021

LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools

The acquisition will help LinkedIn expand its video posting options, with a view to providing new creator monetization options.

By Andrew Hutchinson • Aug. 2, 2021

LinkedIn Shares New Insights into Key Tech Buying Trends, and the Impacts of the Pandemic

The report looks at key tech buying trends, and the rising importance of brand and community building in the process.

By Andrew Hutchinson • Aug. 2, 2021

SMT Expert Series: Matt Navarra Discusses the Latest Trends, and Where Things are Headed

In an exclusive interview, social media expert Matt Navarra provides his insights on some of the latest trends.

By Andrew Hutchinson • Aug. 1, 2021

LinkedIn Publishes New Guide on Effective Brand Building Strategies

The guide provides insights into how to maximize both long-term branding and short-term sales goals.

By Andrew Hutchinson • July 29, 2021