LinkedIn Publishes New Mini-Guide to its Ad Targeting Options

The guide covers all aspects of the LinkedIn ad creation process.

By Andrew Hutchinson • June 27, 2021

LinkedIn Shares New Insights and Tips on Effective Branding Through Content [Infographic]

LinkedIn has shared some new insights into the importance of branding and how content can help in the recovery process.

By Andrew Hutchinson • June 16, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Provides New insights into the Evolving Marketing Career Landscape [Infographic]

LinkedIn has shared some new insights into how marketing roles have changed over the past year.

By Andrew Hutchinson • June 15, 2021

LinkedIn Provides Tips on How To Increase Your Company Page Following

LinkedIn has shared some new tips on how company page managers can boost their audience on the platform.

By Andrew Hutchinson • June 11, 2021

LinkedIn Case Study: How Johnson & Johnson Used LinkedIn To Promote Vaccine Take-Up [Infographic]

LinkedIn has shared insights into how Johnson & Johnson used LinkedIn ads to help maximize COVID-19 vaccine take-up.

By Andrew Hutchinson • June 10, 2021

LinkedIn Provides New Insights into Key Learning and Development Trends

LinkedIn has published its latest learning and development insights report.

By Andrew Hutchinson • June 8, 2021

LinkedIn Provides New Insights Into the Most In-Demand Marketing Skills [Infographic]

LinkedIn has published a new overview of the most in-demand marketing skills.

By Andrew Hutchinson • June 8, 2021

LinkedIn Case Study: How Thoughtworks Used LinkedIn to Promote its Content Efforts [Infographic]

LinkedIn has shared a new case study which looks at how one company generated 20x more leads using its promotional tools.

By Andrew Hutchinson • June 7, 2021

LinkedIn Tests New 'Dark Mode' in its Desktop App

LinkedIn is testing a new Dark Mode display for its desktop app.

By Andrew Hutchinson • June 2, 2021

LinkedIn Shares New Insight Into the Most In-Demand Marketing Roles and Skills [Infographic]

LinkedIn has shared some new insights into the evolving marketing employment landscape.

By Andrew Hutchinson • June 2, 2021

LinkedIn Shares Tips on Effective Brand Marketing Approaches in New Guide

LinkedIn has published a new guide to effective branding and brand outreach in the app.

By Andrew Hutchinson • May 27, 2021

LinkedIn Adds New 'Boost' Option for Organic Posts, New Event Promotion and Management Tools

LinkedIn is adding a new 'Boost' option to help maximize the reach of your company page posts, along with new Event promotion tools.

By Andrew Hutchinson • May 25, 2021

LinkedIn's Latest Transparency Report Shows Decrease in Fake Profiles, Increase in Harassment

LinkedIn has published its latest Transparency Report, which shows a decrease in fake profiles created, but an increase in harassment and abuse.

By Andrew Hutchinson • May 24, 2021

LinkedIn Shares New Insights Into Evolving Market Shifts as a Result of COVID-19

LinkedIn has shared some new insights into the evolving sales marketplace, and how salespeople are adjusting to COVID-19 shifts.

By Andrew Hutchinson • May 19, 2021

LinkedIn Shares Insights Into the Benefits of a Combined 'Brand and Demand' Ad Approach [Infographic]

LinkedIn has shared some new insight into the benefits of utilizing both brand and demand generation approaches in a combined marketing strategy.

By Andrew Hutchinson • May 19, 2021

LinkedIn Provides New Tips on Establishing an Effective Approach to Thought Leadership Content [Infographic]

LinkedIn has provides some new tips on an effective thought leadership content approach. 

By Andrew Hutchinson • May 13, 2021

LinkedIn Provides an Overview of Effective Ad Targeting [Infographic]

LinkedIn has provided a new overview of its various ad targeting options, along with effective targeting tips.

By Andrew Hutchinson • May 6, 2021

LinkedIn Shares New Insights into Effective B2B Marketing Campaigns [Infographic]

LinkedIn has shared some new insights into effective, inspiring B2B campaigns, which could help to spark your thinking.

By Andrew Hutchinson • May 4, 2021

LinkedIn Provides Tips on How to Maximize Career Resilience by Building Your LinkedIn Network

LinkedIn has conducted some new research into how people can maximize their career opportunities.

By Andrew Hutchinson • May 4, 2021

LinkedIn Publishes Top 50 Companies to Work for in 2021 Listing, Based on Platform Data

LinkedIn has published its 2021 listing of the top companies to work for, which takes into account a range of on-platform data indicators.

By Andrew Hutchinson • April 28, 2021

LinkedIn Continues to See 'Record Engagement' According to Latest Performance Update

Microsoft has reported strong revenue and engagement numbers for LinkedIn in its Q3 2021 performance update.

By Andrew Hutchinson • April 27, 2021

LinkedIn Announces 'LinkedIn Learning Hub' to Provide More Comprehensive Skills Development Pathways

LinkedIn is looking to help professionals and businesses better prepare for coming industry shifts with its new LinkedIn Learning Hub.

By Andrew Hutchinson • April 23, 2021

LinkedIn Provides Tips on Effective Brand Use of LinkedIn Stories

LinkedIn has provided some new tips on how brands can make best use of LinkedIn Stories.

By Andrew Hutchinson • April 21, 2021

LinkedIn Publishes New Data on Optimal InMail Campaign Tactics, Based on Millions of Messages

LinkedIn has published a new study on InMail response rates, including pointers on how to maximize InMail performance.

By Andrew Hutchinson • April 20, 2021

LinkedIn Adds 'Stay-at-Home Mom' and Other Job Title Options to Help Address Career Gaps

LinkedIn has added some new job titles to help users address career gaps on their profiles.

By Andrew Hutchinson • April 13, 2021