Snapchat Brings Perplexity AI to Inboxes

Snapchat will soon have two AI chatbots in your feed.

By Andrew Hutchinson • Nov. 5, 2025

Snapchat Posts Strong Revenue Result, Though Challenges Are Coming

Snapchat is also now up to 943 million monthly active users.

By Andrew Hutchinson • Nov. 5, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Pitches Marketers on Holiday Shopping Opportunities

The time is now to start your holiday campaigns, according to Snapchat.

By Andrew Hutchinson • Nov. 3, 2025

Snapchat Shares Data on Evolving Gifting Trends

The report shows that more people are finding reasons to give gifts to friends. 

By Andrew Hutchinson • Oct. 29, 2025

Australia Launches Ads for Coming Teen Social Media Restrictions

Australia's under 16 social media restrictions will come into effect in December.

By Andrew Hutchinson • Oct. 28, 2025

Snapchat Expands Access to Its Open Prompt AI Lens

Snapchat is looking to keep up with the latest generative AI trends.

By Andrew Hutchinson • Oct. 22, 2025

Snapchat Announces a Range of AR Advancements at Lens Fest 2025

Snapchat is rolling out a range of new AI tools, as it looks to advance its hardware ambitions.

By Andrew Hutchinson • Oct. 16, 2025

Snapchat Shares Insight Into Evolving Beauty Shopping Trends

Some pointers for beauty brands in the modern social media landscape.

By Andrew Hutchinson • Oct. 15, 2025

36 Predictions for Social Media Marketing in 2026

These tips and trend pointers could help you prepare your marketing plan for 2026.

By Andrew Hutchinson • Oct. 12, 2025

Snapchat Tests ‘Bitmoji Plaza’ Virtual Town Center on Web

The virtual interaction zone will provide a place to interact with other people's Bitmoji avatars.

By Andrew Hutchinson • Oct. 9, 2025

Snapchat Highlights the Opportunities of Sponsored Snaps

Snapchat is looking to showcase the potential of its latest ad placement options.

By Andrew Hutchinson • Oct. 6, 2025

Women’s Professional Sports See Increased Snapchat Engagement

Professional leagues for women athletes across a number of sports have seen a rise in interest, leading to new opportunities for advertisers.

By Andrew Hutchinson • Oct. 2, 2025

Snapchat Launches WooCommerce Integration for Promotions

A new consideration for WooCommerce merchants.

By Andrew Hutchinson • Oct. 1, 2025

Snapchat Shares Data on the Effectiveness of Its First Impression Ads

First Impression ads can help to raise brand awareness in a significant way. 

By Andrew Hutchinson • Sept. 29, 2025

Snapchat Announces Paid Storage Expansion for Memories

You will now be able to keep all of your old Snaps, for a price.

By Andrew Hutchinson • Sept. 28, 2025

Snapchat Expands Bitmoji Stickers Beyond the App

Some new ways to use your Bitmoji character.

By Andrew Hutchinson • Sept. 25, 2025

Snapchat Users Took a Trillion Selfies Last Year

For comparison, iPhone users took over 500 billion.

By Andrew Hutchinson • Sept. 18, 2025

Snapchat Shares Insight Into How Parents Use Social Media

Some valuable notes on how parents are using social media to guide their purchase decisions. 

By Andrew Hutchinson • Sept. 16, 2025

Snapchat Announces Updated Operating System for Its Upcoming AR Glasses

The next step towards Snapchat's AR glasses launch in 2026. 

By Andrew Hutchinson • Sept. 15, 2025

Snapchat Adds Infinite Retention and Group Streaks

The new engagement and interaction options for chats address users’ demands, per the platform. 

By Andrew Hutchinson • Sept. 14, 2025

Snapchat Launches Online Safety Education Program

A new program to help youngsters better understand online risks.

By Andrew Hutchinson • Sept. 10, 2025

Snapchat’s CEO Outlines the Difficult Path Forward for the App

With slowing growth and limited prospects, Snapchat could be in for a tough future.

By Andrew Hutchinson • Sept. 9, 2025

Snapchat Launches First Open Prompt AI Lens

A new AI option for your Snaps.

By Andrew Hutchinson • Sept. 7, 2025

Snapchat Launches Improved App Promotion Options

The array of new options for marketers includes Sponsored Snaps, which will enable app promotions within the inbox.

By Andrew Hutchinson • Aug. 28, 2025

Snapchat Shares Insights Into the Effectiveness of Gen AI for Marketing

The data shows consumers value transparency in AI content. 

By Andrew Hutchinson • Aug. 26, 2025