Snapchat Highlights the Value of AR in Driving Audience Connection

The study looks at how AR experiences drive emotional connection and response.

By Andrew Hutchinson • Feb. 20, 2025

Snapchat Reports India Is a Key Driver of AR Usage and Development

Snapchat held its India AR Day in Mumbai this week.

By Andrew Hutchinson • Feb. 12, 2025

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Shares Marketing Tips for Valentine’s Day

The research shows that Snapchatters tend to spend more on Valentine’s Day gifts than others.

By Andrew Hutchinson • Feb. 9, 2025

Snapchat Funds Wildfire Recovery Project in Los Angeles

Snapchat founders Evan Spiegel and Booby Murphy are also supporting the effort. 

By Andrew Hutchinson • Feb. 6, 2025

Snapchat+ Adds New Features, Including Gen AI Elements

The add-on program has been a solid success for Snap, with over 14 million Snapchat users now signed up.

By Andrew Hutchinson • Feb. 6, 2025

Snap Posts Strong Numbers in Q4, but Questions Remain About Growth

Some positive signs for Snap's business refocus, but concerns remain longer term. 

By Andrew Hutchinson • Feb. 4, 2025

Snap Shares Data on Sports Engagement in Its App

New research into sports engagement via Snapchat.

By Andrew Hutchinson • Feb. 4, 2025

Snap Launches AR Lenses and Content Partnerships for Super Bowl LIX

New options to celebrate Super Bowl LIX.

By Andrew Hutchinson • Feb. 4, 2025

Snapchat Offers Ad-Free Subscription Package

Now you can pay extra to opt out of ads on Snap.

By Andrew Hutchinson • Feb. 2, 2025

What Social Media Marketers Need To Know for 2025

Key insights for marketers planning social media strategies at a time of upheaval.

By Chantal Tode • Jan. 30, 2025

Snapchat Launches New Incentives for AR Developers

New opportunities for aspiring AR developers. 

By Andrew Hutchinson • Jan. 23, 2025

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

New data on the value of creator collaborations for your Snap marketing efforts.

By Andrew Hutchinson • Jan. 22, 2025

Snapchat Looks to Scoop up TikTok Users With New Campaign

Snapchat's making a push to get migrating TikTokers to its app.

By Andrew Hutchinson • Jan. 15, 2025

Snapchat Pledges $5M in Aid for Los Angeles Fires

Snap chief Evan Spiegel has shared an emotional note of support for the region. 

By Andrew Hutchinson • Jan. 14, 2025

Snap Shares Insights into the Benefits of AR Campaigns

New insights from Snap into the strengths of AR campaigns.

By Andrew Hutchinson • Jan. 6, 2025

Snapchat Launches Streamlined Creator Monetization Process

Snap's integrating its creator monetization streams. 

By Andrew Hutchinson • Dec. 16, 2024

Snapchat Adds New Features for the Holidays

Including an option to retain your Snapchats for seven days

By Andrew Hutchinson • Dec. 11, 2024

Snapchat Shares Top Snap Trends of 2024

The year that was on Snap.

By Andrew Hutchinson • Dec. 9, 2024

Social Platforms Are Running Disruptive Promotions for Their Own Products

Social platforms are running some big in-stream promotions for their own products this year.

By Andrew Hutchinson • Nov. 26, 2024

Inbox Ads Are a Risky Bet for Snap

Snapchat is now running new inbox ads, which could risk annoying its users.

By Andrew Hutchinson • Nov. 25, 2024

Where Each of the Big Social Platform Stands on External Links

Are links being throttled on all of the big social apps?

By Andrew Hutchinson • Nov. 25, 2024

Snapchat Adds Prada and Miu Miu Bags for Bitmoji

New fashion items for your Bitmoji character.

By Andrew Hutchinson • Nov. 19, 2024

Snapchat Announces First ‘Sponsored Snap’ Campaign

Ads are coming to your Snapchat inbox.

By Andrew Hutchinson • Nov. 19, 2024

Snapchat Adds New Safety Features, Including Live Location Requests

Some handy new connective features to help reassure parents.

By Andrew Hutchinson • Nov. 14, 2024

Research Highlights Social Media Usage Trends in 2024

The latest social media usage insights from the team at Pew Research. 

By Andrew Hutchinson • Nov. 13, 2024