Snapchat: Page 4
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Snapchat Rises to 397M Users, Sees More Active Advertisers in Q2
Snap has published its Q2 2023 performance update.
By Andrew Hutchinson • July 25, 2023 -
Snapchat Announces New Activations for the 2023 Women’s World Cup
A range of ways to participate in the 2023 Women's World Cup.
By Andrew Hutchinson • July 21, 2023 -
Trendline
Top 5 stories from Social Media Today
A look at the recent top stories in social media marketing.
By Social Media Today staff -
Snap Announces Enhanced 3D Bitmoji Designs, With a View to the Next Stage of Digital Connection
Snapchat's new Bitmoji characters are more aligned to 3D experiences.
By Andrew Hutchinson • July 19, 2023 -
13 Surprising Benefits of Snapchat for B2B and B2C Marketing [Infographic]
Some key pointers on the potential value of Snap for your marketing efforts.
By Mark Walker-Ford • July 10, 2023 -
Snapchat+ Reaches 4 Million Subscribers a Year After Launch
Snapchat+ is the most successful of the new wave of social media subscriptions.
By Andrew Hutchinson • June 29, 2023 -
Snapchat Shares New Insights Into What Gen Z Consumers Want From Brands
A generation that has grown up with advanced ad targeting on the web finds less appeal in broad-reaching campaigns.
By Andrew Hutchinson • June 26, 2023 -
Snapchat Shares New Research into Faster Generative AI Processing Speeds
Faster creation could facilitate all new generative AI use cases.
By Andrew Hutchinson • June 20, 2023 -
Snapchat Shares New Stats on ‘My AI’ Usage, Outlines How its Utilizing Chat Data [Infographic]
More than 10 billion messages have been sent to Snap's generative AI chatbot.
By Andrew Hutchinson • June 15, 2023 -
Snapchat Reaches 15 Million Monthly Active Users in Germany
Interestingly, almost 40% of Snapchatters in Germany are 25 years or older.
By Andrew Hutchinson • June 5, 2023 -
Snap Announces New Activations for Pride Month, Including Themed Bitmoji Clothing
A range of activations to help celebrate Pride 2023.
By Andrew Hutchinson • June 1, 2023 -
Snapchat Launches New AR Learning Hub to Facilitate AR Creation
Looking to create your own AR Lenses?
By Andrew Hutchinson • May 31, 2023 -
Snapchat Adds Visual Cues into ‘My AI’ Generative Chatbot Experience
Snap's looking to take its generative AI tools to the next level.
By Andrew Hutchinson • May 31, 2023 -
Snapchat Tests New ‘Dreams’ Element as Social Apps Continue to Develop Generative AI Elements
Generative AI is a significant leap, but we're still a way off from realizing its potential.
By Andrew Hutchinson • May 28, 2023 -
Snapchat Reaches 200 Million Users in India
India is now Snapchat's biggest user market.
By Andrew Hutchinson • May 25, 2023 -
Snapchat Launches Enhanced AR Try-On Tools as it Continues to Build its AR Capabilities
Snapchat continues to build out its AR capacity.
By Andrew Hutchinson • May 25, 2023 -
Snap Outlines New Ad Opportunities, Including Spotlight Ads and Promoted Links in My AI Chats
A range of new ad considerations coming to Snap.
By Andrew Hutchinson • May 2, 2023 -
Snapchat Adds Users, Reports Lower Revenue Results in Q1
Snap's got some work to do to right the ship.
By Andrew Hutchinson • April 27, 2023 -
Snapchat Receives a Flood of Negative Reviews in Response to ‘My AI’ Expansion
Snap rolled out its 'My AI' chatbot to all users last week.
By Andrew Hutchinson • April 24, 2023 -
Snap Unveils New Features at 2023 Partner Summit, Including AR and AI Elements
A range of new features incoming for Snapchatters.
By Andrew Hutchinson • April 19, 2023 -
Snapchat Provides New Tips on How to Create Effective Snap Ad Campaigns
Some helpful pointers for your Snap ads.
By Andrew Hutchinson • April 13, 2023 -
Microsoft Integrates Snapchat Lenses into Teams for More Fun in Virtual Meetings
Now you can add cat ears to your head within your business meetings.
By Andrew Hutchinson • April 12, 2023 -
Snapchat Announces New Integration with Rockerbox to Provide Marketing Performance Insights
The new integration will provide more insights into your Snap campaign performance.
By Andrew Hutchinson • April 12, 2023 -
Snap Outlines New Safeguards for its ‘My AI’ Chatbot Tool
Snapchat’s working to build in more parameters to limit potential harm and misuse of the option.
By Andrew Hutchinson • April 5, 2023 -
Snapchat Looks to Improve Diversity and Representation in Partner Content
Snapchat commissioned two studies to assess representational equity within its programming.
By Andrew Hutchinson • April 4, 2023 -
Snapchat Adds Generative AI Profile Backgrounds for Snapchat+ Subscribers
Snapchat continues to integrate generative AI into the app.
By Andrew Hutchinson • April 3, 2023