Snapchat May Soon Unpin Its ‘My AI’ Chatbot From the Top of Feeds

Despite a lot of people engaging with its AI tool, Snap knows that it's not for everyone.

By Andrew Hutchinson • May 21, 2025

Snapchat Opens New Office in Paris as Part of Expanded EU Business Push

The app has 27 million monthly active users in the country.

By Andrew Hutchinson • May 19, 2025

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Launches New Report Series Looking at Gen Z in India

The report will provide a range of insights into Indian Gen Z trends.

By Andrew Hutchinson • May 13, 2025

Snap Hosts First Under the Ghost Live Music Event

Snapchat's kicked off its new live music performance series, which will also include new ad options. 

By Andrew Hutchinson • May 11, 2025

Snapchat Announces AI-Powered Ad Updates and Expanded Sponsored Snaps

Snap outlined some coming ad updates at NewFronts 2025.

By Andrew Hutchinson • May 7, 2025

Tariffs Loom as Significant Factor in Social Platform Earnings Reports

Trump's tariffs are set to have a significant impact on social media ad prices.

By Andrew Hutchinson • May 4, 2025

Snapchat Shares Insights Into Its Evolving Efforts to Combat Drug-Related Content

An important area of focus for Snap.

By Andrew Hutchinson • April 29, 2025

Snapchat Shares Mixed Results in Q1 2025 Report

Snapchat's latest performance report shows steady increases in users and revenue.

By Andrew Hutchinson • April 29, 2025

Snapchat Launches Affiliate Program To Drive Ad Sales

The program will pay you to refer advertisers to the app.

By Andrew Hutchinson • April 24, 2025

Snapchat Launches Updated Family Safety Hub

Updated resources for parents, including a range of new video overviews.

By Andrew Hutchinson • April 23, 2025

Snap Shares Insights Into Its Efforts to Combat Child Sexual Exploitation

New data from Snap on the scope of the challenge in addressing this key concern.

By Andrew Hutchinson • April 20, 2025

Snapchat Will Now Enable Brands to Sponsor Its Creator Education Events

The option will provide more ways for brands to connect with Snap creators.

By Andrew Hutchinson • April 10, 2025

Snapchat Shares Research into Travel Purchase Influences

New data on what's driving travel purchase decisions ahead of the summer season. 

By Andrew Hutchinson • April 10, 2025

Snapchat Shares Data on How Happiness Drives Snap Ads Response

Snapchat's latest report looks at how joy can be a driver of campaign resonance.

By Andrew Hutchinson • April 9, 2025

Snapchat Launches Sponsored AI Lenses To Help Brands Enhance Engagement

A new way for brands to tap into Snap’s popular Lens tools.

By Andrew Hutchinson • April 8, 2025

Snapchat Launches Expanded Agency Partner Program

A new program will enable agencies to showcase their Snap ads knowledge.

By Andrew Hutchinson • April 2, 2025

Snapchat Adds New Styling Options for Bitmoji Avatars

Some cool new looks for your digital depictions. 

By Andrew Hutchinson • March 31, 2025

Snapchat CEO Talks Zuckerberg, Content Moderation, AR Glasses and More

Snapchat CEO Evan Spiegel offers some valuable insights into the evolution of the social media industry.

By Andrew Hutchinson • March 24, 2025

Snapchat Adds AR Effects To Celebrate the ‘Minecraft’ Movie

A range of ways to help users get into the surrounding hype.

By Andrew Hutchinson • March 23, 2025

Snapchat Shares Insights Into How To Connect With Film and TV Fans in the App

Snapchatters are highly engaged with film and TV content. 

By Andrew Hutchinson • March 18, 2025

Snapchat Announces New Features for Its AR Spectacles

But will Snapchat's AR glasses be able to compete with offerings from competitors?

By Andrew Hutchinson • March 17, 2025

Snapchat Launches Custom Video AI Lenses

A new, AI-powered version of Snap's Lenses.

By Andrew Hutchinson • March 12, 2025

How Snapchat Ranks Content for Snap Map

Some insights into how Snapchat displays content on its map.

By Andrew Hutchinson • March 4, 2025

Snapchat Shares Insights Into Effective Branded Content Approaches

Some key tips to improve your Snapchat campaigns. 

By Andrew Hutchinson • Feb. 27, 2025

Snapchat Launches New Brand Safety Measures

New ad placement control options for your Snap campaigns.

By Andrew Hutchinson • Feb. 24, 2025