TikTok Launches 'Share to TikTok' SDK, Expanding its Connection to Third Party Tools

TikTok has added a new 'Share to TikTok' SDK, which will enable people to create TikTok content within third-party apps.

By Andrew Hutchinson • Nov. 5, 2019

Twitter Launches New Study of Key Cultural Shifts, Based on Billions of Tweets

Twitter has published a new study which highlights key cultural shifts based on billions of tweets, 

By Andrew Hutchinson • Nov. 5, 2019

The State of Social Media Lead Gen 2019 - Part 1: The Current State of Social Lead Generation

Is social media really an effective option for lead generation? We conducted a survey to find out what marketers are actually seeing.

By Andrew Hutchinson • Nov. 4, 2019

Instagram Provides New Tips to Help Improve Your Stories Efforts

Instagram has published a new set of tips to help you maximize your Instagram Stories.

By Andrew Hutchinson • Nov. 3, 2019

LinkedIn Reaches 660 Million Members, Outlines 'Members First' Guiding Principles

LinkedIn has outlined its guiding principles as it reaches a new milestone of 660 members worldwide.

By Andrew Hutchinson • Nov. 2, 2019

Facebook Announces Changes to Ad Metrics, Including Removal of 10-Second Video Views

Facebook's implementing some tweaks to its video metrics, including renaming several elements and removing 10-second video views. 

By Andrew Hutchinson • Nov. 1, 2019

Facebook Q3 Update: More Users, Higher Revenue, Despite Ongoing Controversies

Facebook continues its run of continual user and revenue growth in its latest earnings report.

By Andrew Hutchinson • Oct. 31, 2019

Twitter Bans All Political Ads in Response to Concerns Around Misinformation

Twitter has announced that it will ban all political ads on its platform, globally, as the debate around how social platforms should handle political speech intensifies.

By Andrew Hutchinson • Oct. 31, 2019

5 Psychological Factors of Brand Awareness and Trust [Infographic]

How can you generate consumer engagement, and build trust in your business? Check out these tips.

By Andrew Hutchinson • Oct. 31, 2019

Social Media Across Generations [Infographic]

What are the latest trends in social media usage across each generational cohort? Check out this report.

By Andrew Hutchinson • Oct. 31, 2019

Twitter Publishes New Stats on Game of Thrones Discussion [Infographic]

Twitter has published a new listing of analysis of Game of Thrones relates tweets, showcasing its analytical capacity. 

By Andrew Hutchinson • Oct. 31, 2019

7 Mistakes Which Can Derail Your Social Selling Strategy

Ensure your social selling efforts remain on the right track by avoiding these common missteps. 

By Melonie Dodaro • Oct. 30, 2019

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Social media marketing takes time, despite what some may have suggested in times past. Some key notes from contributor Pam Moore.

By Pam Moore • Oct. 30, 2019

Video Marketing Statistics for 2020 [Infographic]

Looking to add more video into your digital content mix in 2020? This listing of stats might help convince you of its importance, and to better map your strategy. 

By Irfan Ahmad • Oct. 30, 2019

8 New Graphic Design Trends for 2020 [Infographic]

Ensure your visuals align with the latest, rising trends with this listing of emerging visual styles.

By Mark Walker-Ford • Oct. 30, 2019

LinkedIn Publishes New Research into Common Mistakes Made in Measuring Social ROI

LinkedIn has published a new report which looks at the problems with social media ROI measurement, and suggests an alternate way to track performance.

By Andrew Hutchinson • Oct. 30, 2019

10 of the Best Tools to Find Relevant Influencers on Social Media

Influencer marketing is huge, but finding the right influencers is tough. Here are some tools that can help.

By Aleh Barysevich • Oct. 29, 2019

Facebook Launches New Option Which Enables Advertisers to List Ad Text Variants

Facebook has added a new option which will enable advertisers to include multiple text variations for their ad copy.

By Andrew Hutchinson • Oct. 29, 2019

4 Ways to Sleigh Holiday Influencer Marketing [Infographic]

Looking for ways to incorporate influencers into your holiday promotions? Check out these tips.

By Andrew Hutchinson • Oct. 29, 2019

Why Your Company Must Use Social Media to Build its Employer Brand [Infographic]

Social media can play an important role in building your employer brand - here are some insights into the how and why of the process. 

By Todd Kunsman • Oct. 28, 2019

4 Simple Tips to Encourage Employee Participation in Brand Building

Employee advocacy can be a great way to boost your social media marketing effort - here are some tips on how to get your staff more engaged with your messaging. 

By Lucy Rendler-Kaplan • Oct. 27, 2019

5 Ways to Combine the Power of Email and Social Media Marketing [Infographic]

Used the best elements of social media and email marketing in combination, you can maximize your broader digital marketing performance.

By Mark Walker-Ford • Oct. 27, 2019

New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content

A recent study sought to determine when consumers are most open to CTAs and ads within content.

By Chad Pollitt • Oct. 27, 2019

Trick or Treat Your Way into Halloween [Infographic]

Do you have your Halloween campaigns locked and loaded? Given these stats and insights, it may be worth adding a little extra push.

By Andrew Hutchinson • Oct. 26, 2019

Social Media Strategies for the C-Suite and Senior Management That Actually Work

Getting your company executives active on social media can be a great vehicle for promoting your broader business initiatives.

By Dhariana Lozano • Oct. 25, 2019