Analysis Reveals Key Facebook Ad Strategies of Trump Campaign

A new report has revealed the tactics and processes utilized by the Trump campaign in its massive Facebook ads push.

By Andrew Hutchinson • Jan. 30, 2020

Twitter Updates its 'Flight School' Platform Education Courses

Twitter has updated its 'Flight School' education courses to 

By Andrew Hutchinson • Jan. 29, 2020

Snapchat Publishes New Data on Brand Expectations Among Gen Z Consumers

Snapchat's latest research report looks at Gen Z expectations of brands in regards to innovation and adaptation to feedback.

By Andrew Hutchinson • Jan. 29, 2020

New Report Underlines the Importance of Social for Customer Service

A new report from Boston Digital looks at why people follow brands on social, and what they expect in regards to a business response.

By Andrew Hutchinson • Jan. 29, 2020

The Top 10 Facebook Stats for 2020 [Infographic]

Looking to get more out of Facebook for your social media marketing efforts in 2020? Check out these stats.

By Andrew Hutchinson • Jan. 28, 2020

Influencer Marketing on a Tight Budget: Incentives to Offer Beyond a Big Payout

Looking to tap into influencer marketing, but don't have the budget for big-name stars? Here are some tips on how you can incentivze relevant influencers.

By Brian Honigman • Jan. 28, 2020

10 Consumer and Marketer Social Video Trends That Will Shape 2020 [Infographic]

Looking to update your video content strategy in 2020? Check out this collection of stats and tips.

By Mark Walker-Ford • Jan. 28, 2020

Do You Know What Your Customers Really Want? [Infographic]

Providing stand-out customer service, that's attuned to the evolving needs of your audience, is key to building connection with modern consumers.

By Jennifer Hanford • Jan. 28, 2020

10 Marketing Predictions from Top Experts for the Decade Ahead [Infographic]

What's coming next in digital marketing? The team from Marketo recently asked a range of industry leaders for their predictions.

By Mark Walker-Ford • Jan. 27, 2020

13 Tips for a Spectacular Snapchat Strategy [Infographic]

Looking to boost your performance on Snapchat? Check out these tips. 

By Mark Walker-Ford • Jan. 25, 2020

Instagram Addresses Questions on Algorithm, Comment Pods and Verification [Infographic]

Instagram recently addressed a range of common platform questions via its @Creators account.

By Andrew Hutchinson • Jan. 25, 2020

11 Ways to Grow Your Social Media Audience

Building an engaged social media following takes work, but it's the key to maximizing your opportunities. 

By Julia Campbell • Jan. 24, 2020

8 Ways Social Media Listening Can Help You Grow Your Business [Infographic]

Social listening can be used in a range of ways, depending on your business goals and the search queries you design based on those goals.

By Anna Bredava • Jan. 24, 2020

Instagram Is Adding a New Way to Find and Share Stories that Mention Your Profile

Instagram is adding a new way to easily find and re-share Stories mentions of your profile.

By Andrew Hutchinson • Jan. 23, 2020

An Overview of TikTok Ads [Infographic]

As TikTok gradually develops and rolls out its self-serve ad platform, the short-form video app has provided a new overview of its ad tools.

By Andrew Hutchinson • Jan. 23, 2020

3 Tips for Brands Looking to Utilize TikTok for Marketing

Is TikTok a good fit for your business? Here are some tips and insights into the rising, short-form video app.

By Deborah Sweeney • Jan. 22, 2020

Influencer Fatigue: Are We Done with Influencers?

With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline?

By Joei Chan • Jan. 22, 2020

4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]

Influencer marketing looks set to continue its rise in 2020 - here are some key influencer trends to keep track of.

By Mark Walker-Ford • Jan. 22, 2020

5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020 [Infographic]

Looking for ways to improve your B2B social media marketing strategy in 2020? Check out this listing of insights and tips.

By Andrew Hutchinson • Jan. 18, 2020

3 Evolving Social Media Trends to Embrace in 2020

New technologies are changing the digital marketing landscape. Here are some key advances worth noting within your strategic planning.

By Ann Smarty • Jan. 17, 2020

Top 10 YouTube Stats for 2020 [Infographic]

Looking to make YouTube a bigger focus of your #digitalmarketing efforts in 2020? Check out this collection of stats from the team at Hoostuite.

By Andrew Hutchinson • Jan. 17, 2020

You Might Be a Social Media Spammer (And Not Know It)

Are your promotional posts coming across as a little too promotional? Take note of these tips from contributor Melonie Dodaro.

By Melonie Dodaro • Jan. 16, 2020

6 Social Media Do's and Don'ts [Infographic]

At core, social media marketing has the same fundamentals as any traditional marketing practice - here are some simple tips to help improve your social marketing approach.

By Andrew Hutchinson • Jan. 16, 2020

Facebook Dominates Most Downloaded Apps of 2019 Listing, Covering Both Android and iOS

App analytics provider Sensor Tower has released its listing of the most downloaded apps of 2019 across both iOS and Android stores.

By Andrew Hutchinson • Jan. 15, 2020

4 Tips on How to Address Negative Comments About Your Brand

When you see a negative online comment about your brand, what are the steps you can take to address it? Check out these tips.

By Julia Campbell • Jan. 15, 2020