Programmatic, Rebooted

Convergence, transparency and data portability have transformed the economics of programmatic advertising.

Jan. 29, 2019

LinkedIn's Developing its Own Form of Lookalike Audiences, According to Reports

According to reports, LinkedIn is developing its own form of Lookalike Audiences, which could help marketers maximize their on-platform ad efforts.

By Andrew Hutchinson • Jan. 29, 2019

5 Tools to Help Boost Social Media Productivity and Coordination

In working with a range of clients across several industries, I’ve noticed a common major impediment to these organizations maximizing the value of their digital marketing performance. With priorities ranging from business development to film production and screenwriting, marketing is of...

By Lilian Sue • Jan. 29, 2019

7 Digital Marketing Trends That Will Rule 2019 [Infographic]

What are the key trends you need to keep an eye on in 2019? The team from Venngage have put together this graphic.

By Andrew Hutchinson • Jan. 28, 2019

Instagram Adds Option to Link to Instagram Stories, Expands Stories Promote Tool

Instagram has added a new option which enables users to share a direct link to an Instagram Story.

By Andrew Hutchinson • Jan. 26, 2019

4 Ways to Use Social Analytics to Maximize Your Efforts

If you're a social media marketer, you need to be utilizing the various data and analytics tools available to you. Here are some tips.

By Dhariana Lozano • Jan. 25, 2019

Facebook Announces New Brand Safety Certification to Assist with Safe Ad Placement

Facebook is adding another new option to provide advertisers with more control over where their ads appear.

By Andrew Hutchinson • Jan. 25, 2019

5 Tips for Effective YouTube Marketing in 2019

Is YouTube part of your 2019 digital marketing approach? Check out these tips to help boost your YouTube performance.

By Stephen Moyers • Jan. 25, 2019

Instagram Debunks Growing Myth Around Post Reach Restrictions

Instagram has addressed a rising rumor that it's deliberately restricting the reach of profiles to 7% of their audience.

By Andrew Hutchinson • Jan. 24, 2019

Netflix Adds New Instagram Stories Sharing Function, a New Marketing Consideration

Streaming giant Netflix has added a new option to share the latest show or movie you're watching to your Instagram Story, which may become a popular consideration for more brands.

By Andrew Hutchinson • Jan. 24, 2019

LinkedIn Adds New Interest Targeting Options for Ad Campaigns

LinkedIn is adding over 200 professional interest categories to help brands target their on-platform campaigns.

By Andrew Hutchinson • Jan. 24, 2019

How to Plan and Schedule Instagram Stories Using New Tools in 2019

Want to up your Instagram Stories game in 2019? Start planning and scheduling your stories the same way you schedule your posts.

By Matt Smith • Jan. 24, 2019

Facebook Adds New 'Page Quality' Information as Part of Measures to Stop Misuse

Facebook is rolling out a new Page update which will provide more insight into potential rule violations that could be impacting performance.

By Andrew Hutchinson • Jan. 24, 2019

What Does Facebook Know About You Really?

Data security has become a major focus in the last 12 months, with Facebook at the center. But what do Zuck and Co. really have on you?

By Andrew Hutchinson • Jan. 23, 2019

The Savvy Marketers' Guide to IGTV [Infographic]

Have you considered IGTV within your 2019 social media marketing strategy? Check out this infographic.

By Irfan Ahmad • Jan. 23, 2019

12 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

The right analytics tools can boost your social media marketing performance - check out these apps.

By Aleh Barysevich • Jan. 23, 2019

5 Ways to Generate More Engagement (and Reach) on Facebook

With Facebook organic reach still in decline, here are some options to consider to help boost your Page performance.

By Dhariana Lozano • Jan. 23, 2019

20 Digital Marketing Trends and Techniques You Should Focus on in 2019 [Infographic]

What are the key digital marketing trends you should be focused on in 2019? Check out this list.

By Mark Walker-Ford • Jan. 23, 2019

Twitter Launches 2019 Major Events Calendar to Facilitate Campaign Planning

Twitter has launched a 2019 major events calendar to provide insight into trending conversations on the platform. 

By Andrew Hutchinson • Jan. 20, 2019

The Latest Social Media Automation Rules to be Aware of in 2019

As marketing automation grows rapidly, so does its misuse. Here's a look at the most significant changes made by social networks regarding automation, and what marketers need to know moving forward.

By Albizu Garcia • Jan. 20, 2019

Facebook's Adding New Ways for Advertisers to Control Where Their Ads Appear

Facebook's adding new 'brand safety' tools to give advertisers more control over where their ads appear across its Audience Network and in video content.

By Andrew Hutchinson • Jan. 19, 2019

Insights from Buffer's 2019 'State of Social' Report

Buffer has released its 2019 State of Social report, which contains a heap of useful insights for social media marketers.

By Andrew Hutchinson • Jan. 18, 2019

LinkedIn Unveils New Additions to Company Pages, Including Employee Insights

LinkedIn has announced some new company page functions, built on the back of its recent company page update.

By Andrew Hutchinson • Jan. 18, 2019

How to Get Customers Without Spending Any Money [Infographic]

Looking for ways to generate more leads in 2019? Check out these tips.

By Mark Walker-Ford • Jan. 18, 2019

Facebook Updates Group Invites, Removing Ability to Automatically Add Members

Facebook has updated some of its rules relating to how group admins can invite new members.

By Andrew Hutchinson • Jan. 18, 2019