7 Lucky Social Media Campaigns Winning St. Patricks Day

Here are seven brands that absolutely smashed it out of the park with their St. Patrick’s Day social media marketing.

By Jose Angelo Gallegos • March 12, 2019

Twitter Provides New Stats and Advice on Video Marketing

Twitter has outlined some new data on the performance of video marketing on the platform, along with some key video tips. 

By Andrew Hutchinson • March 12, 2019

10 Ways to Fight the Decline in Organic Reach on Social Media

Struggling to maintain your social media referral traffic as algorithm shifts reduce the effectiveness of your approach? Check out these tips. 

By Dhariana Lozano • March 11, 2019

Does Interest Tagging on Facebook Increase Traffic?

Facebook's interest tagging option for posts should ideally boost reach and response with relevant audiences - but is that true in practice?

By Sebastian Huempfer • March 9, 2019

New Report Shows Facebook Usage Dropped for a Second Straight Year in the US

The latest Edison Research 'Infinite Dial' report shows that Facebook usage is in decline, with 15 million fewer users than in 2017.

By Andrew Hutchinson • March 8, 2019

Facebook Releases New Guide on Effective Digital Marketing Test Processes

Facebook has published a new guide to effective testing of different marketing strategies.

By Andrew Hutchinson • March 8, 2019

10 Ways to Translate Native Analytics Into Better Content

Utilizing the analytics tools available to you is key to maximizing your social media marketing efforts.

By Lucy Rendler-Kaplan • March 8, 2019

Pinterest Expands Pinterest Ad Access to Four New Regions

Businesses in Germany, Austria, Spain and Italy will now be able to access Pinterest ads, expanding the app's revenue potential.

By Andrew Hutchinson • March 7, 2019

Twitter Adds New Insights into the Best Times to Post Video Content to Media Studio

Twitter has added the first of a new set of analytics features to its Media Studio tool, which will show users when their audience is most active on the platform.

By Andrew Hutchinson • March 7, 2019

Facebook Publishes New Data on Mobile Gamers and In-Game Spending [Infographic]

Facebook has published a new report on what motivates mobile gamers to download and spend in-game.

By Andrew Hutchinson • March 7, 2019

Instagram's Working on a New Way for Brands to Expand Influencer Campaigns

At an event in New York, Instagram outlined a range of coming additions for influencers, including a new ad option.

By Andrew Hutchinson • March 6, 2019

How to Use LinkedIn's Page Analytics Tools [Infographic]

LinkedIn has published a new guide to making best use of your LinkedIn company page analytics tools.

By Andrew Hutchinson • March 5, 2019

Pinterest Adds More Ways for Businesses to Share and Promote their Products

Pinterest continues to expand its eCommerce tools with new product catalogs and personalized shopping recommendations.

By Andrew Hutchinson • March 5, 2019

7 Ways to Generate More Social Media Traffic in 2019

Looking for ways to generate more traffic from social media? Contributor Larry Kim shares his tips in this post.

By Larry Kim • March 5, 2019

Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement [Infographic]

Using the rights call to action, at the right time, can make a big difference in your social content performance.

By Mark Walker-Ford • March 3, 2019

How to Write the Perfect LinkedIn Update [Infographic]

LinkedIn has provided a new guide on how to create more engaging LinkedIn company page updates.

By Andrew Hutchinson • March 3, 2019

Facebook Launches Legal Action Against Companies Selling Fake Followers and Likes

The days of those selling social media followers and engagement may be numbered, with Facebook launching legal action in the US Federal Court.

By Andrew Hutchinson • March 2, 2019

LinkedIn Launches New Podcast, Expanding its Editorial Efforts

LinkedIn is launching a new podcast called 'Hello Monday' which will showcase stories of professional development.

By Andrew Hutchinson • March 2, 2019

7 Biggest Challenges of Social Media Management (#SMTLive Recap)

We caught up with 65+ social media managers around the world to talk about what it is like managing a brand's social media presence. Here, they share their biggest challenges on the job.

By Emma Wiltshire • March 1, 2019

Twitter Releases Major Events Calendar for March, New Podcast to Help with Strategic Planning

Twitter has released its March major events calendar, and a new podcast, to help with your tweet strategy.

By Andrew Hutchinson • Feb. 28, 2019

Facebook Highlights Evolving Topics of Conversation in Latest 'Topics to Watch' Report

Facebook has released the latest version of its 'Topics to Watch' report, which highlights key subjects seeing an increase in discussion on the platform. 

By Andrew Hutchinson • Feb. 28, 2019

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Facebook marketing can be overwhelming, but there are methods you can use to make better, more effective use of your on-platform time and effort.

By Pam Moore • Feb. 28, 2019

TikTok is Rising - But Will it Be a Relevant Platform for Brands?

Social video app TikTok is rising fast, and is already pitching ad opportunities. But will it be relevant for your business?

By Andrew Hutchinson • Feb. 28, 2019

15 Essential Digital Marketing Tools for an Internet Marketer [Infographic]

There are many digital marketing tools out there, but using the right ones for you will save time and money. Here's a list of 15 digital marketing tools that will help serve your audience better.

By Cent Muruganandam • Feb. 27, 2019

5 Tools to Help Improve Your Instagram Video Marketing Approach

Video is huge right now on social media - and Instagram is no different. Here are five tools that will improve your Instagram video marketing strategy.

By Lilach Bullock • Feb. 27, 2019