Why Brands Need a Conversational Marketing Plan

As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results.

By Albizu Garcia • Feb. 6, 2019

5 Steps to Effectively Measure Your Social Media Marketing Strategy [Infographic]

Looking to better track your social media marketing performance in 2019? Check out this new infographic.

By Mark Walker-Ford • Feb. 6, 2019

What Businesses Need to Know About Twitter's New Desktop Layout

Twitter has started a slow roll-out of its new desktop layout - here's what it looks like, and what the changes mean for business users.

By Deborah Sweeney • Feb. 6, 2019

Facebook is Developing a Unified Messaging Inbox for Businesses

In what could be the first step towards increased messaging connection, Facebook is developing a new integrated messaging inbox for businesses

By Andrew Hutchinson • Feb. 6, 2019

Twitter Announces Winners of #BrandBowl 2019

With the 2019 Super Bowl done and dusted, Twitter has announced the winners of its #BrandBowl celebration of advertiser tie-ins via tweet.

By Andrew Hutchinson • Feb. 5, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released the latest version of its 'Snap Chatter' trends report, which looks at the key topics of discussion among users.

By Andrew Hutchinson • Feb. 5, 2019

LinkedIn Reaches 610 Million Members, Publishes New eBook on Social Media Management Tips

LinkedIn has released a new guide to effective social media management, with a focus on LinkedIn marketing.

By Andrew Hutchinson • Feb. 5, 2019

10 Need to Know Facebook Marketing Stats for 2019

Facebook offers significant opportunity for businesses, but also significant challenge. Here are some tips to help you maximize your Facebook performance.

By Phoebe Bain • Feb. 5, 2019

7 Important Influencer Marketing Stats You Need to Know

Thinking about leveraging social media influencers to market your brand in 2019? Here are seven important influencer marketing stats you need to know.

By Nathan Mendenhall • Feb. 3, 2019

New Reports Point to the Growing Influence of Social Platforms, and Highlight Significant Concerns

Should you be more concerned about how your social media activity is impacting your daily life? The evidence suggests it's something we should probably take more seriously.

By Andrew Hutchinson • Feb. 3, 2019

Instagram Stories Quiz Stickers Could be a Step Closer, Another Tool Worth Considering

Instagram looks close to launching a new 'Quiz' sticker for Stories, providing new interactive options.

By Andrew Hutchinson • Feb. 2, 2019

Facebook Publishes New Report on What Instagram Users Expect from Brands

Facebook's published a new research report which looks at what users, specifically, are looking for from brands on Instagram.

By Andrew Hutchinson • Feb. 1, 2019

How to Create 25 Pieces of Content from a Single Facebook Live Broadcast

Facebook Live videos can provide a range of additional content options - check out this list of potential ways you can maximize your Live content.

By Mike Allton • Feb. 1, 2019

Twitter Cuts Off Popular Third-Party Management Tools Due to API Violations

Twitter looks to have cut off several popular tweet management tools as part of actions to tighten API usage. 

By Andrew Hutchinson • Feb. 1, 2019

Buying and Selling Followers and Likes Ruled Illegal in Precedent-Setting Case

A case in New York has ruled that buying social media followers and likes is illegal, in what could be a landmark precedent. 

By Andrew Hutchinson • Feb. 1, 2019

19 Marketing Predictions That Will Affect Your Business in 2019 [Infographic]

Where is digital marketing headed in 2019? Check out what the experts think with this infographic.

By Mark Walker-Ford • Feb. 1, 2019

LinkedIn Launches 'Water Cooler' Report to Highlight the Most Popular Posts on the Platform

LinkedIn is launching a new update to provide more insight into the key topics and posts gaining traction on the platform.

By Andrew Hutchinson • Jan. 31, 2019

How to Integrate Your Digital Marketing and Social Media Plan for Online Success

If you want to maximize your digital marketing success, you need a plan. In a new podcast, Pam Moore looks at the importance of planning, and how to do so effectively.

By Pam Moore • Jan. 31, 2019

Instagram Stories is Now Being Used by 500 Million People Daily

Facebook has reported that Instagram Stories has reached a new milestone of 500 million daily active users.

By Andrew Hutchinson • Jan. 31, 2019

Twitter Launches 2019 #BrandBowl to Celebrate Super Bowl Campaigns

Twitter has announced the second annual #BrandBowl to celebrate the best on-platform Super Bowl tie-ins.

By Andrew Hutchinson • Jan. 31, 2019

Amidst New Privacy Scandal, Facebook Releases Bumper Q4 Report

In the midst of a new user privacy controversy, Facebook has released its Q4 2018 earnings report, showing an increase in users and beating analysts estimates on revenue.

By Andrew Hutchinson • Jan. 30, 2019

6 High Performing Video Content Options for LinkedIn

Video is the best performing content type on all social platforms, including LinkedIn - but what types of videos should you be creating for your LinkedIn audience?

By Becky Brooks • Jan. 30, 2019

Rising Video App TikTok is Already Testing Ads

As Facebook works to win back the youth, rising video app TikTok is looking to build its business tools and help brands connect with younger audiences.

By Andrew Hutchinson • Jan. 30, 2019

Facebook Releases New Report on Evolving Sports Engagement on Social Platforms

In the lead-up to the Superbowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content. 

By Andrew Hutchinson • Jan. 30, 2019

4 Social Media Marketing Bad Habits (and How to Break Them)

Are you guilty of these social media marketing bad habits? Here's how you can break some common missteps in order to achieve success.

By Nathan Mendenhall • Jan. 30, 2019