A Quick Guide to IGTV [Infographic]

Thinking about starting your own IGTV channel? Check out this overview of Instagram's latest addition.

By Irfan Ahmad • July 29, 2018

Twitter Q2: User Numbers Down as Efforts to Reduce Spam and Bots Take Effect

Twitter has released its latest performance report, showing a decrease in active users, but better performance in other areas.

By Andrew Hutchinson • July 28, 2018

Twitter Dismisses Claims of 'Shadow Bans', Explains Actual Process

Twitter says it doesn't 'shadow ban' anyone, but it is easy to see how their processes could lead to misunderstanding. 

By Andrew Hutchinson • July 28, 2018

LinkedIn Updates its Campaign Manager Ad Tool to Improve Functionality

LinkedIn has updated its Campaign Manager ad platform in order to make it easier to manage your outreach efforts. 

By Andrew Hutchinson • July 27, 2018

Want to See Your Competitors' Facebook Ads? Here's How to Do It

Facebook's new feature enables you to search ads on Facebook to see what a brand is currently running. Here's how to use it for your competitive analysis.

By Nathan Mendenhall • July 27, 2018

Instagram Tests Highlights of IGTV Content Within the Main Instagram Feed

Instagram is conducting a new test of IGTV highlights within the main Instagram feed, generating more exposure for IGTV content. 

By Andrew Hutchinson • July 27, 2018

Snapchat Launches New Program to Pair Brands with Platform Influencers

Snapchat is launching a new program that will help brands improve their campaigns by connecting with platform experts.

By Andrew Hutchinson • July 27, 2018

LinkedIn Adds Voice Clips to Messaging Tools, Which May be More Functional Than You'd Think

LinkedIn has added voice clips as an option in its messaging tools, which may serve a significant purpose in growing the app's usage.

By Andrew Hutchinson • July 27, 2018

The 5 E's of a LinkedIn Marketing Strategy [Infographic]

Looking to get more out of LinkedIn? Check out these tips from LinkedIn expert Melonie Dodaro. 

By Melonie Dodaro • July 27, 2018

The Top 5 KPIs Online Marketers Need to Track and Improve [Infographic]

Are you tracking the right KPIs to ensure you maximize your digital marketing performance?

By Mark Walker-Ford • July 26, 2018

Marketing in Modern Society: Key Trends and Stats to Be Aware of [Infographic]

Marketing is always evolving, but its arguably moving faster than ever with the advent of digital connection. Here's a listing of some key trends.

By Andrew Hutchinson • July 26, 2018

5 Tips on How to Improve Your Twitter Video Efforts [Infographic]

Twitter has released a new listing of tips on how to boost your Twitter video performance.

By Andrew Hutchinson • July 26, 2018

Facebook's Bringing Ads to Facebook Stories, Expanding Reach Options

Facebook says it will soon be bringing ads to Facebook Stories as Stories' usage continues to grow.

By Andrew Hutchinson • July 26, 2018

Facebook Q2 Numbers: User Growth Slows, Raising Concerns About Future Potential

Facebook has released its latest earnings report, showing slower growth, and warning of revenue declines.

By Andrew Hutchinson • July 26, 2018

Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]

Advertising on social media is still in growth mode and shows no sign of slowing down soon. However, latest stats show Facebook's overall ad impressions are down. 

By Chad Pollitt • July 25, 2018

Are Computer-Generated Characters the Future of Influencer Marketing?

It may seem far-fetched, but virtual personalities are becoming influencers on Instagram. Is this a new trend, or merely novelty value?

By Kamiu Lee • July 25, 2018

Ask Yourself This One Question to Transform Your Social Media Content

A small change in how you plan your social media content can make a big difference in how your audience receives it.

By Anne Ackroyd • July 25, 2018

Twitter Continues its Efforts to Fight Spam and Misuse with New API Restrictions

Twitter continues to crack down on spam and misuse, this time adding new limits to its API access. 

By Andrew Hutchinson • July 25, 2018

Pinterest Adds New User Insights Section to Underline Brand Opportunities

Pinterest has released a new user profiles section to help underline its variety of use cases and benefits.

By Andrew Hutchinson • July 25, 2018

4 Creative Ways to Re-Use Your Existing Content Assets

Re-purposing your content is a great way to maximize its return on investment - both in terms of money and time.

By Stephanie Ciccarelli • July 25, 2018

Facebook Reactions Usage is Rising - Can Brands Use That to Advantage?

New research shows that the use of Facebook's Reactions emoji response tools is rising, which may present new opportunities.

By Andrew Hutchinson • July 24, 2018

Facebook Releases Latest 'Topics to Watch' Report, Highlighting Key Trends

Facebook has released the latest version of its Topics to Watch report, which highlights the key subjects seeing significant mention volume.

By Andrew Hutchinson • July 24, 2018

10 Ways to Generate More Engagement with Your Social Media Posts

If you’re seeing a drop in your social media engagement rates, here are some tips to get you out of your slump.

By Daniel Tay • July 24, 2018

Twitter Releases New 'Playbook for Agencies' Which Includes a Heap of Twitter Promotion Tips

Twitter has released a new guide which contains a heap of Twitter ads tips and stats.

By Andrew Hutchinson • July 24, 2018

How to Create Demand and Engagement for Events and Conferences Through Online Video

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Britta Schellenberg, Vice President of Corporate Marketing Operations at Brightcove.

By Bernie Borges • July 24, 2018