How Creative and Innovative Social Campaigns Can Help Maximize Performance

In this post, social media expert Julio Viskovich looks at how brands can use the creative and social elements of social media to boost campaign performance.

By Julio Viskovich • Sept. 26, 2018

The Ultimate Guide to Creating and Marketing Infographics [Infographic]

Infographics can be a great compliment within your broader digital content efforts. This infographic outlines the how and why of infographic creation and distribution.

By Mark Walker-Ford • Sept. 26, 2018

7 Cringeworthy Social Media Fails from 2018

What's been the biggest social media fail by a brand in 2018? Here are some of the top contenders.

By Albizu Garcia • Sept. 26, 2018

The Science Behind Effective LinkedIn Posts

In a new Social Business Engine podcast, Bernie Borges speaks with Scott Ayres, Content Scientist for Agorapulse.

By Bernie Borges • Sept. 26, 2018

4 Ways You Can Use Interactive Content to Engage Your Audience

Generating engagement is key to maximizing reach with social algorithms, and interactive content can help nudge your audience in that direction. 

By Tabitha Jean Naylor • Sept. 26, 2018

Instagram's Co-Founders are Both Leaving the Company, Signalling Change for the App

Instagram founders Kevin Systrom and Mike Krieger have both resigned from the company and will leave in the coming weeks. 

By Andrew Hutchinson • Sept. 25, 2018

Facebook Expands Video Ad Breaks to More Regions

Facebook is giving more businesses access to its long-form video ad breaks as it looks to expand its video efforts.

By Andrew Hutchinson • Sept. 25, 2018

Snapchat Adds News Amazon eCommerce Integration, Facilitating Shopping In-App

Snapchat has announced a new way to shop in-app, via an integration with Amazon which lets you 'scan' real-world products.

By Andrew Hutchinson • Sept. 25, 2018

6 Ways to Help Build Stronger Connection with Your Digital Communities

Enhancing connection with your online communities can help boost your digital marketing performance.

By Dhariana Lozano • Sept. 25, 2018

8 Do's and Don'ts for Marketing with Emojis [Infographic]

Used well, emojis can add to your digital marketing campaigns - but you do need to approach them with caution.

By Mark Walker-Ford • Sept. 25, 2018

7 Steps to Create High-Converting Email Marketing Landing Pages [Infographic]

Looking to improve your landing page effectiveness? Check out these tips.

By Mark Walker-Ford • Sept. 24, 2018

How to Win Online Marketing with Memes [Infographic]

You need to tread carefully, but you can use trending memes to boost your marketing efforts. Check out this infographic.

By Andrew Hutchinson • Sept. 23, 2018

Facebook Launches Updated Education Courses for Instagram Marketers

Looking to get a better understanding of how Instagram can help your business? Check out these new education courses from Facebook.

By Andrew Hutchinson • Sept. 22, 2018

Facebook Looks Set to Launch its Smart Speaker, Called 'Portal', Next Week

Could Facebook be set to play an even bigger part in our everyday lives? Reports suggest that a new Facebook home speaker is coming soon. 

By Andrew Hutchinson • Sept. 22, 2018

Pinterest Opens Up 'Shop the Look' Pins to All Businesses

Pinterest has announced that its buyable 'Shop the Look' Pins are now available to all businesses.

By Andrew Hutchinson • Sept. 21, 2018

Google Announces That its Data Studio Tool is Now Available to All Users

Google has announced that its data query and presentation tool Data Studio is now available to all users. 

By Andrew Hutchinson • Sept. 21, 2018

Facebook Highlights Rising Topics of Conversation in its Latest 'Topics to Watch' Report

Facebook has launched the latest version of its' Topics to Watch' report, which highlights emerging conversation trends from across The Social Network. 

By Andrew Hutchinson • Sept. 21, 2018

Twitter's Testing Ads within Timelines Embedded on Third-Party Sites

Twitter's trying out a new ad option which would enable businesses to reach visitors to third-party websites which use embedded Twitter timelines.

By Andrew Hutchinson • Sept. 21, 2018

Instagram Adds GIFs in DMs, Video Tagging and is Testing a Range of Other Features

Instagram continues to add and test new features, providing new interactive and engaging options within the app.

By Andrew Hutchinson • Sept. 21, 2018

Instagram's Testing an Option to Add Hashtags Without Having to Include Them in the Caption

Instagram's testing a new option which would enable users to add hashtags in a separate field outside the main caption on posts

By Andrew Hutchinson • Sept. 20, 2018

Instagram Stories Ads Present New Opportunities for Marketers [Report]

New research shows that Instagram Stories ads are generating better results than regular Instagram ads - but far fewer brands are using them.

By Andrew Hutchinson • Sept. 20, 2018

Facebook Will Now Allow Pages to Join Facebook Groups

Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers.

By Andrew Hutchinson • Sept. 20, 2018

Facebook Releases New Report into the Evolving Path to Purchase [Infographic]

Facebook has released a new report which looks at the modern path to purchase, the role digital platforms play ni the process.

By Andrew Hutchinson • Sept. 19, 2018

Pinterest Opens API Access to Better Facilitate Influencer Marketing on the Platform

Pinterest is expanding access to its content marketing API in order to better facilitate effective influencer marketing on the platform. 

By Andrew Hutchinson • Sept. 19, 2018

The Case for B2B Marketing on LinkedIn [Infographic]

LinkedIn has long been recognized as the key platform for B2B marketing, with 575 million professionals signed up. This infographic underlines that case.

By Andrew Hutchinson • Sept. 19, 2018