Snap Inc. Announces New Webinars to Provide Insights into How to Use its Ad Tools

Snapchat is running a series of webinars to help advertisers get a better understanding of how to use its ad tools.

By Andrew Hutchinson • Sept. 8, 2018

Facebook Renames its Immersive 'Canvas' Ads and Provides New Engagement Options

Facebook is renaming and refreshing its immersive Canvas ad option, which may make it a more relevant consideration for brands.

By Andrew Hutchinson • Sept. 8, 2018

Stop Boosting Facebook Posts - Do This Instead

Boosting Facebook posts is not necessarily the best way to drive true business value for your brand - here's another option to consider.

By Nathan Mendenhall • Sept. 7, 2018

Twitter Brings 'Bookmarks' to Desktop, Providing Access Across Devices

Twitter is bringing its tweet 'Bookmarks' feature to the web version, which will enable you to view your bookmarks across devices.

By Andrew Hutchinson • Sept. 7, 2018

Facebook Updates Travel Ads to Help Airlines Reach More Prospective Customers

Facebook has updated its Travel Ads offering with a new airline specific addition to help target prospective passengers.

By Andrew Hutchinson • Sept. 7, 2018

4 Critical Elements to Effective Social Selling on LinkedIn

Looking to boost your LinkedIn social selling efforts? Check out this guide from contributor and LinkedIn expert Melonie Dodaro.

By Melonie Dodaro • Sept. 7, 2018

5 of the Best Social Media Management Tools to Help Streamline Your Efforts

Here is a list of five social media management tools that can help improve your social marketing efforts.

By Mitt Ray • Sept. 6, 2018

New Study Shows Growing Number of People Taking Extended Breaks from Facebook Use

A new report from Pew Research shows that an increasing number of people are taking breaks from, or even deleting, Facebook.

By Andrew Hutchinson • Sept. 6, 2018

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest update of trending topics among its users, highlighting key topics of interest to help plan your marketing strategies.

By Andrew Hutchinson • Sept. 6, 2018

A Guide For Effective Social Media Automation [Infographic]

Automation, used well, can be an effective and strategic way to maximize your social media marketing strategy.

By Irfan Ahmad • Sept. 6, 2018

The Social Media Universe 2018 [Infographic]

As social media usage continues to rise, it's interesting to take a step back and look at the broader landscape, and how it's expanding.

By Irfan Ahmad • Sept. 5, 2018

4 Ways to Make Best Use of Cover Images on Your Social Media Profiles

The cover images on your social profiles are prime real estate, which you should use to optimal advantage. 

By Tabitha Jean Naylor • Sept. 5, 2018

Instagram's Looking to Launch a Standalone App for Online Shopping

Instagram is reportedly looking to launch a separate app to facilitate shopping from brands you follow, which could open up a range of new opportunities.

By Andrew Hutchinson • Sept. 5, 2018

8 User Experience Tips to Improve Your Landing Page Conversion Rate [Infographic]

Make sure your landing pages are optimized for conversion with these tips.

By Mark Walker-Ford • Sept. 4, 2018

How to Use Social Media to Improve Your SEO and Rank Higher on Google [Infographic]

How can social media platforms improve your SEO efforts? Check out this infographic.

By Mark Walker-Ford • Sept. 2, 2018

Twitter's Testing a New Layout for Replies, Focused on Improving Engagement

Twitter's testing out a new way to show tweet replies, and indicate when users are active.

By Andrew Hutchinson • Sept. 1, 2018

Facebook Publishes New Report on How to Maximize Video Ad Performance

With the global rollout of Facebook Watch, The Social Network has published a new listing of video ads best practice tips.

By Andrew Hutchinson • Aug. 31, 2018

How to Use Facebook Pages for Business [Infographic]

Looking for ways to maximize Facebook use for your business efforts? This infographic outlines a range of key notes and tips.

By Andrew Hutchinson • Aug. 31, 2018

LinkedIn Publishes Paid Media Optimization Worksheet to Help Businesses Maximize their Ads

LinkedIn has published a new worksheet to help businesses make the most of their on-platform ads.

By Andrew Hutchinson • Aug. 31, 2018

New Test Shows Re-Tweeting Your Own Tweets Can Boost Engagement

Buffer recently conducted an experiment to see if re-tweeting your own tweets can have a positive impact on engagement.

By Andrew Hutchinson • Aug. 31, 2018

12 Social Media Management Tools to Help Maximize Your Digital Marketing Efforts [Infographic]

The right social management tools can make a world of difference - here are 12 social tools to consider.

By Mark Walker-Ford • Aug. 30, 2018

5 Ways to Win the War of Brand Relevance for B2B Brands

Brand relevance isn't easy to achieve for B2B and tech brands. This post will give clear direction to a path of relevance in the market and with your customers.

By Michael Brito • Aug. 30, 2018

Useful Tips and Tools for Measuring and Learning from Your Social Media Analytics

In order to improve your digital marketing performance, you need to refer to your analytics. Here are some tips.

By Lilach Bullock • Aug. 30, 2018

Twitter Has Been Recommending Profiles to Unfollow to Improve Engagement

Twitter has been testing a new list of account 'unfollow' recommendations in an effort to improve user experience.

By Andrew Hutchinson • Aug. 30, 2018

Facebook's Testing Links in Facebook Stories, Which Could Give the Option a Boost

Facebook is testing a new option to add links to Facebook Stories, which could see interest in the option ramp up significantly.

By Andrew Hutchinson • Aug. 30, 2018