Facebook Adds New Video Tools to Foster Community Engagement

Facebook's adding some new video tools to help boost engagement and build community around video content.

By Andrew Hutchinson • Oct. 3, 2018

How to Maximize Video Content Across the Major Social Networks

Video is huge, and it's here to stay. Here are some tips on how to optimize your videos across all the major social media networks.

By Agustín Esperón • Oct. 3, 2018

3 Instagram Growth Lessons from How Smarties has Redesigned its On-Platform Image

Smarties has been undergoing an Instagram makeover, which has produced some great results. Here are some insights into their refreshed approach.

By Becky Brooks • Oct. 3, 2018

The Importance of Holiday Marketing in October [Infographic]

Have you started your holiday marketing campaign yet? According to these stats, you may want to get moving.

By Irfan Ahmad • Oct. 3, 2018

50 Social Media Tips to Help You Promote Your Brand [Infographic]

Looking to get your social media marketing strategy off to a good start - or to refresh your approach? Check out this graphic.

By Mark Walker-Ford • Oct. 3, 2018

LinkedIn Flags Coming Updates for Sponsored Content Aimed at Improving ROI

LinkedIn has announced a coming series of tests and updates for Sponsored Content which may lead to changes in ad performance.

By Andrew Hutchinson • Oct. 2, 2018

Pinterest Releases Insight into Key, Emerging Trends [Infographic]

Pinterest has launched a new, monthly report of trending topics on the platform to help guide your Pin marketing efforts.

By Andrew Hutchinson • Oct. 2, 2018

Twitter Expands In-Stream Video Ads to All Regions

Twitter is giving advertisers more options with its in-stream video ads by opening up reach to all regions.

By Andrew Hutchinson • Oct. 2, 2018

YouTube Adds New Ad Extensions, Improved 'Brand Lift' Metrics

YouTube has announced a new expansion of display options on ads, as well as improved Brand Lift measurement.

By Andrew Hutchinson • Oct. 2, 2018

Facebook Announces New Head of Instagram, to Replace Departing Founders

Facebook has announced that Adam Mosseri will take over as the new Head of Instagram, replacing founders Kevin Systrom and Mike Krieger.

By Andrew Hutchinson • Oct. 2, 2018

Facebook Publishes New Report on the Growing Benefits of Messaging for Business

Facebook has published a new report which looks at the increasing value of messaging as a complimentary communications channel for business.

By Andrew Hutchinson • Oct. 2, 2018

How to Use Facebook Groups for Your Brand or Business

Facebook has been putting increased emphasis on groups, which could present new opportunities for businesses.

By Dhariana Lozano • Sept. 30, 2018

12 Tips on How to Work with Social Platform Algorithms to Maximize Performance

With algorithms now forming an increasingly significant part of social media strategy, here are some tips on how to work with the systems to maximize performance.

By TJ Welsh • Sept. 29, 2018

How to Increase Organic Traffic and Conversions from Twitter

Generating more leads on Twitter is not only possible, but something we should all be striving for as a primary goal in social media marketing.

By Ann Smarty • Sept. 28, 2018

9 Essential Tactics to Generate Website Traffic and Inquiries [Infographic]

Looking for ways to boost your lead generation efforts? Check out these tips.

By Mark Walker-Ford • Sept. 28, 2018

Do Facebook Page Likes Still Matter?

Do Facebook page likes still matter? The short answer is 'not as much as they used to' - contributor Nathan Mendenhall explains why in this post.

By Nathan Mendenhall • Sept. 28, 2018

Snapchat Adds New Ad Options Ahead of the Holiday Push

Snapchat is rolling out some new ad tools for the holiday season, including a new shoppable ad format.

By Andrew Hutchinson • Sept. 28, 2018

Facebook Publishes New Report on Evolving Multi-Screening Behaviors

Facebook's latest report looks at evolving media consumption habits, and how TV and social are often used in tandem. 

By Andrew Hutchinson • Sept. 28, 2018

Facebook Announces Two New Video Ad Buying Options to Maximize Revenue Potential

Facebook's adding some new buying options for its video ads as it seeks to maximize the option's revenue potential.

By Andrew Hutchinson • Sept. 28, 2018

Facebook Announces Facebook and Messenger Stories Ads, Coming Stories Additions

Facebook has officially announced the launch of ads in Facebook Stories, with Messenger Stories coming soon.

By Andrew Hutchinson • Sept. 27, 2018

How Nonprofits Can Make Use of YouTube's 'Impact Lab'

YouTube's 'Impact Lab' provides a range of tools to help nonprofits maximize their performance on the platform.

By Augustus Franklin • Sept. 27, 2018

Ignite Brand Awareness and Grow Your Business with the Fun Factor

Are you utilizing the power of fun to better connect with your digital communities? Take a listen to Pam Moore's latest podcast.

By Pam Moore • Sept. 27, 2018

Which Social Platforms Should You Establish a Presence On?

Your business doesn’t have to be everywhere on social - but are you missing out by not being on certain platforms?

By Deborah Sweeney • Sept. 27, 2018

A Small Business Guide to Facebook Chatbots [Infographic]

While they haven't become the all-encompassing tool Facebook originally envisioned, the use of chatbots is rising. Check out this new infographic on the how and why of chatbots.

By Andrew Hutchinson • Sept. 27, 2018

Twitter Releases Major Events Calendar for October to Help with Strategic Planning

Twitter has released its latest major events calendar, highlighting all the tweet-worthy dates of note in October.

By Andrew Hutchinson • Sept. 27, 2018