LinkedIn Adds Automated Bidding for Sponsored Content

LinkedIn has added a new automated bidding option for Sponsored Content to help optimize performance.

By Andrew Hutchinson • Aug. 30, 2018

Facebook Watch is Now Available to All Users Globally

Facebook is expanding access to its Watch video platform to all users globally, a major step for the platform. 

By Andrew Hutchinson • Aug. 30, 2018

10 Reasons Why Your Instagram Audience Isn't Growing

Are you struggling to grow your Instagram following? Here are some common Instagram mistakes - and what you can do to fix them.

By Johannes Kanter • Aug. 29, 2018

Why Video is a Must-Have Sales Tool [Infographic]

As you may have heard, video is the best performing content type on social platforms. Here are some key stats underlining the need for video content.

By Irfan Ahmad • Aug. 29, 2018

New Reports Show Snap Still Leads in Teen Usage - But Will That Boost the App's Business Potential?

New reports show that Snapchat continues to lead Facebook in teen usage - but there's still a need for the app to show how that relates to purchase behavior. 

By Andrew Hutchinson • Aug. 29, 2018

Twitter Releases Major Events Calendar for September to Help with Strategic Planning

Twitter has released its latest major events calendar, highlighting all the tweet-worthy dates to be aware of in September.

By Andrew Hutchinson • Aug. 29, 2018

Instagram Adds New Account Transparency Tools and Opens Up Verification Application Process

Instagram has added a new set of account transparency tools, helping to provide more insights to users.

By Andrew Hutchinson • Aug. 29, 2018

Forget the Click: Why You Need Facebook's Website Conversion Campaigns

If you're a social media manager looking to control costs while maintaining the quality of incoming web traffic, an option worth considering is Facebook's Website Conversion Ads.

By Nathan Mendenhall • Aug. 29, 2018

5 Video Best Practice Notes from Facebook

Facebook has outlined a range of video best practices in a new guide, including notes on community-building and monetization.

By Andrew Hutchinson • Aug. 28, 2018

Facebook Expands Test of A/B Testing Tool for Organic Page Posts

Facebook's expanded its experiment with a new A/B test option for organic page posts.

By Andrew Hutchinson • Aug. 28, 2018

11 LinkedIn Experts Share Their Best Tips for LinkedIn Marketing

What are the best ways to maximize your efforts on LinkedIn? Here are some expert insights into platform performance. 

By Larry Kim • Aug. 28, 2018

5 Ways to Use Pinterest to Boost Your Brand

Pinterest doesn't get the same amount of social media marketing focus as other platforms, but it's definitely worthy of your consideration.

By Tabitha Jean Naylor • Aug. 28, 2018

Facebook Announces New Crack Down on Page 'Sharing Schemes'

Facebook has announced a new push to eliminate 'sharing schemes' in which third parties provide content for Pages.

By Andrew Hutchinson • Aug. 25, 2018

Facebook Releases New Report Underlining the Economic Benefits of the Platform

As it works to counter negative sentiment around data misuse, Facebook has released a new report highlighting its economic benefits in Australia.

By Andrew Hutchinson • Aug. 25, 2018

30 Ways to Use Instagram Stories to Grow Your Small Business [Infographic]

Considering whether you should add Instagram Stories into your content mix? Check out this new infographic.

By Mark Walker-Ford • Aug. 24, 2018

The Road to Marketing as a Contributor to Revenue in the Business

In a new podcast, Bernie Borges speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam.

By Bernie Borges • Aug. 24, 2018

The Importance of a Good Social Media Bio (and How to Create One)

Your social media profile bios are important - check out these tips from Dhariana Lozano.

By Dhariana Lozano • Aug. 24, 2018

Push or Pull Marketing - Which Drives Better Brand Consideration? [Infographic]

With more media choices at your disposal, which channels are best for marketers at driving brand consideration?

By Angela Southall • Aug. 23, 2018

How to Measure Social ROI [Infographic]

Having trouble measuring the ROI of your social media marketing efforts? Check out this new infographic.

By Andrew Hutchinson • Aug. 23, 2018

Social Media Glossary: 100+ Terms and Definitions for Online Success [Infographic]

Do you know your geotag from your hashtag, your native ad from your meme? If you find yourself unsure about the latest buzzwords, check out this list.

By Mark Walker-Ford • Aug. 23, 2018

The Power of Micro-Influencers on Instagram

While big-name influencers can boost brand awareness, micro-influencers may actually have more capacity to inspire action and conversions. 

By Brett Farmiloe • Aug. 23, 2018

Facebook Group Admins Can Now Pin Comments to Focus Discussion

Facebook will now let group admins pin comments, enabling them to spark further discussion based on specific threads. 

By Andrew Hutchinson • Aug. 23, 2018

Facebook Rolls Out New Options for Creating Video from Still Image and Text Assets

Facebook's rolling out some new options which will enable brands to create video content from still image and text assets.

By Andrew Hutchinson • Aug. 23, 2018

Online Video Watching Habits 2018 [Infographic]

This new study looks at evolving video consumption behaviors, including viewing preferences and how video drives action.

By Andrew Hutchinson • Aug. 22, 2018

How to Choose the Right LinkedIn Ad Option for Your Business [Chart]

LinkedIn has released a new flowchart to help brands determine which platform ad type is best suited to their goals.

By Andrew Hutchinson • Aug. 22, 2018