Your Ultimate Social Media Checklist [Infographic]

This checklist will help you maximize your time, and allocate effort to revising and updating your social media marketing strategy on a regular basis.

By Nadia Nazarova • Sept. 18, 2018

Facebook Ad Frequency: How High Is Too High?

Managing your Facebook ad frequency is critical to optimizing performance. Here's some research on optimal ad frequency rates.

By Ben Harper • Sept. 18, 2018

7 Reasons Why You Should Consider Messenger Chatbots in Your Digital Marketing Strategy

Looking for a way to help offset declines in Facebook Page reach? Messenger chatbots may be worth considering.

By Larry Kim • Sept. 18, 2018

Twitter's Adding a New Option to Switch Back to a Reverse Chronological Timeline

Twitter has announced that it will let users opt into a chronological feed of tweets, as opposed to the algorithm defined 'best tweets first' process.

By Andrew Hutchinson • Sept. 18, 2018

6 Strategies for Setting Goals That'll Fast-Track Your Marketing Strategy Success

Setting the right goals is key to maximizing your digital marketing performance. Here are some tips on how to do it.

By Tabitha Jean Naylor • Sept. 18, 2018

Instagram Adds New Shopping Options to Boost Revenue Potential

Instagram is expanding its shopping options to encourage more business activity within the app.

By Andrew Hutchinson • Sept. 18, 2018

Up and Downvotes for Tweets? Twitter has Reportedly Been Testing a New Engagement Option

Twitter has been experimenting with Reddit-style up and downvotes for tweets, though it may never be rolled out to the public.

By Andrew Hutchinson • Sept. 18, 2018

Which Social Platforms Are SMT Readers Spending More Time On? [Report]

Which social platform are you spending the most time on these days? We recently asked out audience - here's what they said.

By Andrew Hutchinson • Sept. 18, 2018

15 Reasons Your Business Needs Online Reviews [Infographic]

With more ways than ever for consumers to share their opinion, reviews are now a crucial consideration for your marketing strategy.

By Mark Walker-Ford • Sept. 17, 2018

Social Media, Social Life: Teens Reveal Their Experiences [Infographic]

How are teens using social media? Take a look at this new research from Common Sense Media.

By Irfan Ahmad • Sept. 16, 2018

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

You can learn a lot from social media experts, but don't take everything they say as gospel, advises contributor Pam Moore.

By Pam Moore • Sept. 16, 2018

A Closer Look at Post-Click Engagement Rates in Platform Assessment [New Benchmark Data]

CTR isn't the only measure you should be looking at when assessing ad platforms - take a look at these new insights into post-click engagement rates.

By Chad Pollitt • Sept. 15, 2018

5 Creative Tips for Instagram Stories (from Facebook's Creative Shop Team)

Facebook's Creative Shop team has provided some lessons on some of the creative options available to users within Instagram Stories. 

By Andrew Hutchinson • Sept. 15, 2018

Snapchat Launches New Program Which Will Enable Publishers to Source User-Generated Content

Snapchat is launching a new initiative which will enable media publishers to create stories from user-submitted Snaps.

By Andrew Hutchinson • Sept. 14, 2018

YouTube Adds Vertical Video Ad Options, Moving with Usage Trends

YouTube is rolling out a new vertical video ad format, aligning with user behaviors.

By Andrew Hutchinson • Sept. 14, 2018

Twitter Will Now Highlight Live-Streams from Accounts You Follow at the Top of Your Timeline

Twitter will now show you in progress live-streams from accounts you follow right at the top of your timeline.

By Andrew Hutchinson • Sept. 14, 2018

An Update on Social Media Trends at the Midway Point of 2018 [Infographic]

How are your 2018 social media predictions looking? The team at Choozle followed up on where people thought we'd be at this stage

By Irfan Ahmad • Sept. 13, 2018

5 Metrics to Monitor for Social Media Success

What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post.

By Lucy Rendler-Kaplan • Sept. 13, 2018

5 Key Benefits of Word of Mouth [Infographic]

Word of mouth is the most powerful brand awareness method. How powerful is it? Check out this new report.

By Andrew Hutchinson • Sept. 13, 2018

7 Ways to Grow Your Business Using Word-of-Mouth Marketing [Infographic]

Word of mouth can significantly amplify your marketing efforts - when used effectively. Here are some tips on how to do it.

By Mark Walker-Ford • Sept. 13, 2018

10 Types of Visual Content You Should Consider for Your Marketing Strategy [Infographic]

You need visuals to make your content stand out in busy social feeds - but which visuals should you be focusing on? Check out this graphic. 

By Mark Walker-Ford • Sept. 12, 2018

5 Creative Ways Big Brands are Using Twitter to Connect with Their Audiences

Looking for tweet inspiration for your platform strategy? Check out these examples of brands that are seeing success on Twitter.

By Mikey Dunn • Sept. 12, 2018

Facebook Can Now Understand Text in Images, Advancing Image Recognition Capacity

Facebook has outlined its advanced image recognition tools in a new research report, which will open up a range of new opportunities.

By Andrew Hutchinson • Sept. 12, 2018

Facebook Provides New, Creative Ad Tools Ahead of the Upcoming Holiday Period

Facebook's adding some new ad tools for the holiday period, with themed templates and simplified video creation options.

By Andrew Hutchinson • Sept. 12, 2018

5 Ways to Use Facebook to Promote Your Organization's Giving Tuesday Campaign

How can you use Facebook to get your supporters and online community to actually raise money for you on Giving Tuesday, and beyond? Here are some tips.

By Julia Campbell • Sept. 12, 2018