6 Expert Tips to Help Boost Your Influencer Marketing Campaigns

Here are six expert tips to help you maximize your influencer marketing efforts.

By Jenna Dobkin • July 24, 2018

Is Twitter Right for Your Business?

Is Twitter a good fit for your social media marketing strategy? Answer these questions to find out.

By Jessica Swanda • July 23, 2018

10 Benefits of Social Media for All Businesses

While social media has become a key part of the modern interactive process, there are still some who are unsure of the potential benefits for their business.

By Lucy Rendler-Kaplan • July 22, 2018

Instagram Tests Option to Remove Followers and Limit Stories Access by Region

Instagram's testing some new options which give users more control over who can see their content.

By Andrew Hutchinson • July 21, 2018

Pinterest Adds Night Mode, Outlines Mobile Web Improvements

Pinterest has outlined significant improvements to its mobile web app, which include a new 'night mode' setting.

By Andrew Hutchinson • July 21, 2018

How Social Media Has Changed the Ad Game [Infographic]

There's no arguing that social has changed advertising as we know it - but you might be surprised as to how significant its impact has been.

By Andrew Hutchinson • July 20, 2018

LinkedIn Rolls Out New Messaging Tools to Enhance On-Platform Connection

LinkedIn has added some new enhancements to its messaging tools to help boost connection in the app.

By Andrew Hutchinson • July 20, 2018

Snapchat Launches 'Footprints' Report to Provide Insight into User Behaviors [Infographic]

Snapchat has launched a new data report which highlights user behaviors based on data tracked within the app.

By Andrew Hutchinson • July 20, 2018

Instagram Adds Active Status Notifiers to Fuel Real-Time Connection

Instagram has added new active status notifiers which will let users know when their connections are active in the app.

By Andrew Hutchinson • July 20, 2018

Reddit's Adding Chat Rooms to Boost On-Platform Enagagement

Reddit is adding chat rooms to facilitate more real-time, on-platform discussion around specific topics and events.

By Andrew Hutchinson • July 19, 2018

Instagram's Adding 'Reactions' Style Quick-Response Emojis to Instagram Stories

Instagram's testing a new emoji response tool for Instagram Stories, enabling quick engagement with posts.

By Andrew Hutchinson • July 19, 2018

LinkedIn Adds Video Captions and New Content Sharing Tools

LinkedIn has added some new content sharing tools and options to help maximize your opportunities.

By Andrew Hutchinson • July 19, 2018

Double up Your ROI with the Help of Instagram and Snapchat [Infographic]

Both Snapchat and Instagram have grown to become key marketing considerations. This infographic provides an overview of how marketers can utilize both.

By Stephen Moyers • July 19, 2018

4 Reasons Why Facebook's New Ad Transparency Tools are Good for Marketers

Facebook recently launched a new tool which enables anyone to see the ads being run by any Page, at any time. And that could provide benefits for marketers.

By Jordan Julian • July 19, 2018

7 Instagram Analytics Tools to Boost Your Platform Strategy

With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018.

By Adina Jipa • July 19, 2018

10 Social Media Pet Peeves That Can Hurt Your Professional Reputation

Here are some common social media marketing missteps that you need to avoid in your approach.

By Rachel Strella • July 19, 2018

Snap Adds More Options for Exporting Spectacles Content

Now, you can re-use your Snap Spectacles content in more ways, with new export options available in both V1 and V2 of the device.

By Andrew Hutchinson • July 18, 2018

9 Tips on How to Create Effective LinkedIn Video Ads [Infographic]

LinkedIn has provided some examples of effective video ads on its platform to help guide your LinkedIn video efforts.

By Andrew Hutchinson • July 18, 2018

Facebook Announces New Small Business Promotion Campaign to Highlight Benefits

Facebook's launched a new ad campaign which will promote local businesses, and highlight The Social Network's community benefit.

By Andrew Hutchinson • July 18, 2018

Snapchat Provides New Access to Journalists to Boost Awareness of Snap Content

Snapchat will give journalists access to publicly posted Snaps as part of a new initiative to generate more exposure for the app.

By Andrew Hutchinson • July 18, 2018

Fixing Twitter Verification 'Not a Top Priority' According to Product Chief

Twitter says that its profile verification process remains on hold after confusion over what the blue tick actually signifies.

By Andrew Hutchinson • July 18, 2018

5 Key Insights into Effective Instagram Stories Performance [Report]

Social analytics company Delmondo has released a new report on Instagram Stories performance, based on more than 5,000 posted Stories.

By Andrew Hutchinson • July 18, 2018

Facebook Makes it Easier to Create Ads on the Go with Ads Manager Enhancements

Facebook is adding some new tools to its Ads Manager app which will make it easier to create Facebook ads from your mobile device.

By Andrew Hutchinson • July 17, 2018

A Social Media Analyst's Key Tips and Tools for Effective Social Listening

What does it take to run an effective social listening program? In this post, we ask a social analyst for her tips and recommended tools.

By Jeff Rum • July 17, 2018

Facebook Outlines How it Tracks User Feedback for Algorithm Updates

Ever wondered how Facebook decides on its algorithm updates and platform changes? The Social Network recently provided insight into its process.

By Andrew Hutchinson • July 17, 2018