Instagram Provides Tips on How to Utilize Product Collections [Infographic]

Some tips on how to set up your IG Collections.

By Andrew Hutchinson • Oct. 12, 2023

The Ultimate Checklist for Social Media Success [Infographic]

A handy checklist to keep your social media marketing process on the right track.

By Andrew Hutchinson • Oct. 11, 2023

Reddit Details How It Fuels TV and Movie Discovery in the App

The report looks at how Reddit communities drive entertainment discovery and engagement.

By Andrew Hutchinson • Oct. 11, 2023

Google Expands Access to Social Media Links in Business Listings

Now, you can add social profile links to your Google Business listing.

By Andrew Hutchinson • Oct. 10, 2023

Meta Announces New Ad Options for Facebook Reels Ahead of the Holiday Push

Some new ad considerations for Facebook Reels.

By Andrew Hutchinson • Oct. 10, 2023

‘Reddit Ads Formula’ Marketer Education Platform Adds More Courses

The new courses cover Reddit's evolving ad tools and measurement options.

By Andrew Hutchinson • Oct. 5, 2023

Meta Expands Roll Out of Generative AI Features for Ad Creation

Meta’s new generative AI tools are coming to Meta Ads Manager.

By Andrew Hutchinson • Oct. 4, 2023

New Report Shows Referral Traffic From Facebook and X Continues to Decline

Seeing declines in your social traffic numbers? You’re definitely not alone.

By Andrew Hutchinson • Oct. 3, 2023

LinkedIn Begins Testing Fully Automated Accelerate Ad Campaigns

The new campaign will do everything, from creative to placement.

By Andrew Hutchinson • Oct. 3, 2023

Meta Launches Verification for Businesses in New Zealand

Meta’s expanding its paid verification package to businesses.

By Andrew Hutchinson • Oct. 2, 2023

Reddit Rolls Out Expanded Topic and Audience Matching Options in Ads Manager

Reddit continues to build on its ad focus tools, as it works to maximize its revenue potential.

By Andrew Hutchinson • Oct. 2, 2023

Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need To Consider

Some interesting insights into evolving discovery and consumption habits.

By Andrew Hutchinson • Sept. 29, 2023

LinkedIn Shares New Insights Into Its Potential for Healthcare Marketers

Some interesting stats and notes for healthcare marketers.

By Andrew Hutchinson • Sept. 27, 2023

TikTok Shares New Notes on Maximizing Ad Effectiveness

Some data-backed tips for your TikTok ads approach. 

By Andrew Hutchinson • Sept. 27, 2023

Meta’s New AI and VR Push Includes Celebrity-Influenced Chatbots and Next-Gen Smart Glasses

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

By Andrew Hutchinson • Sept. 27, 2023

Snapchat Launches 16-Bit Game Which Guides Participants Through the Pitching Process

An interesting way to increase engagement with the pitching process.

By Andrew Hutchinson • Sept. 26, 2023

Snap Begins Testing Sponsored Links in ‘My AI’ Chatbot Responses

A new way to advertise, which could facilitate highly targeted promotions.

By Andrew Hutchinson • Sept. 25, 2023

89 Power Words That Will Help Your Marketing Stand Out [Infographic]

Specific terms can have a big impact on response rates.

By Mark Walker-Ford • Sept. 24, 2023

A Look at the Comparative MAU and DAU Stats for All the Major Social Apps

Where does each social platform rank in terms of active users? Here's a look at the latest data.

By Andrew Hutchinson • Sept. 23, 2023

Pinterest Shares New Insights Into Its Evolving Personalization and Recommendation Tools

Some valuable insights into Pinterest's evolving growth strategy, and the opportunities for brands.

By Andrew Hutchinson • Sept. 20, 2023

Meta Expands Its Paid Verification Program to Business Accounts

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

By Andrew Hutchinson • Sept. 20, 2023

Reddit Publishes New Guide to Key Ads Best Practices

Reddit's "Retail Advertising Handbook" includes a range of valuable tips and pointers.

By Andrew Hutchinson • Sept. 19, 2023

TikTok Implements Self-Attributing Networks (SAN) to Improve Ad Performance Tracking

TikTok's adding more measurement solutions to better attribute campaign performance.

By Andrew Hutchinson • Sept. 19, 2023

Meta Provides Tips on How to Maximize Your Carousel Ads [Infographic]

Some tips on how to maximize your carousel ads on Facebook and Instagram.

By Andrew Hutchinson • Sept. 18, 2023

3 Important Social Media Trends of Note for 2023

Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.

By Andrew Hutchinson • Sept. 17, 2023