Snap Unveils Generative AI Assistance for AR Creation

Snap’s AR creation tools are getting some valuable AI updates.

By Andrew Hutchinson • June 18, 2024

TikTok Adds Commercial Music Library Integration for Adobe Express

Expanded TikTok creation options for Adobe Express users.

By Andrew Hutchinson • June 17, 2024

TikTok’s Rise as a Discovery Platform [Infographic]

Insight into how people are using TikTok for product search.

By Andrew Hutchinson • June 16, 2024

Instagram Tests Creator Insights Profile Performance Overview for Brands

A new way to glean quick insight into creator profiles in-app.

By Andrew Hutchinson • June 16, 2024

X Launches Advanced Analytics for Premium Subscribers

Users can only access analytics if they pay, slipping another element behind a paywall and building on X’s subscription push.

By Andrew Hutchinson • June 13, 2024

Pinterest Announces Expanded AI Ad Tools to Enhance Performance

Ad creation and audience matching tools are driving improvements for CPA and CPC campaigns, per the platform.

By Andrew Hutchinson • June 13, 2024

Instagram Tests New Ads Overlaid on User Stories

Another disruptive ad format in testing at IG.

By Andrew Hutchinson • June 12, 2024

Snapchat Shares Insight Into the Value of the App for Film Promotions

Snapchatters are more likely to consider themselves film buffs than users of other apps.

By Andrew Hutchinson • June 12, 2024

TikTok Shares Insights Into Key Considerations for Brand Marketing

The new guide looks at how brands can utilize creative elements to boost their reach and resonance.

By Andrew Hutchinson • June 11, 2024

YouTube Announces Rollout Plan for Thumbnail A/B Testing

Channel managers can upload and compare the performance of up to three thumbnail images that will be sample tested with users.

By Andrew Hutchinson • June 11, 2024

The Power of Nostalgia in Social Media Marketing [Infographic]

Nostalgia can drive emotional response and boost brand messaging. 

By Andrew Hutchinson • June 10, 2024

Google Launches New Connected TV Ad Placement Options

A new video ad option for your planning.

By Andrew Hutchinson • June 10, 2024

Snap Shares Insight Into the Effectiveness of AR for Brand Promotion

Snapchat’s AR tools can help to enhance brand messaging.

By Andrew Hutchinson • June 6, 2024

TikTok Shares Key Tips for Fashion Marketers

The new guide provides a range of notes, tips and examples for fashion marketers.

By Andrew Hutchinson • June 5, 2024

LinkedIn Adds Premium Video Ad Placement, More AI Ad Tools

Some new ad options coming to LinkedIn.

By Andrew Hutchinson • June 5, 2024

TikTok Shares New Marketing Fundamentals Overview [Infographic]

The new marketing starter kit integrates a range of resources.

By Andrew Hutchinson • June 4, 2024

Study Shows Young Consumers Are Increasingly Turning to Social for Discovery

New insights into what people are searching for on social and Google.

By Andrew Hutchinson • June 3, 2024

TikTok Publishes Guide to Father’s Day Promotions

New insights from TikTok to assist in your Father’s Day campaign planning. 

By Andrew Hutchinson • June 3, 2024

Instagram Says Using Certain CTAs Can Impact Post Reach

Instagram posted, then deleted, a video advising against using certain calls to action.

By Andrew Hutchinson • June 2, 2024

TikTok Publishes New Guide to Its Ad Manager Platform

Some handy tips on how to maximize your TikTok promotions.

By Andrew Hutchinson • May 30, 2024

Snapchat Shares Data on Ad Campaign Performance

Snapchat's latest study looks at brand versus direct response campaigns.

By Andrew Hutchinson • May 28, 2024

TikTok Publishes Guide on Olympics and Euro 2024 Tie-In Campaigns

Some handy tips from the TikTok team.

By Andrew Hutchinson • May 27, 2024

TikTok Launches Management Platform for Creators

The new management platform brings together a range of tools into one place.

By Andrew Hutchinson • May 27, 2024

Snap Provides Overview of Its Evolving Ad Tools

Some interesting notes on the development of Snap's ad offerings.

By Andrew Hutchinson • May 23, 2024

TikTok Announces New Ad Tools at World Event

TikTok's bringing all of its ad tools into a centralized creation platform. 

By Andrew Hutchinson • May 22, 2024