Social Marketing: Page 23
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Retrieved from YouTube on October 15, 2024
YouTube Shares Insight Into What Viewers Are Seeking From Content
New insights from YouTube on how to create more resonant content.
By Andrew Hutchinson • Oct. 14, 2024 -
Retrieved from Google on October 14, 2024
Google Highlights Top Halloween Search Trends
Insights for your spooky season efforts.
By Andrew Hutchinson • Oct. 13, 2024 -
Retrieved from Unilever on November 17, 2020
Unilever Reaches New Deal on X Ad Spend
A big win for X, as it continues to pursue legal action against GARM.
By Andrew Hutchinson • Oct. 13, 2024 -
Retrieved from Reddit on April 29, 2023
Reddit Rolls Out Keyword Targeting Improvements for Advertisers
Expanded targeting options for your Reddit ads.
By Andrew Hutchinson • Oct. 13, 2024 -
Retrieved from Instagram on October 11, 2024
Instagram and TikTok Remain the Most Popular Social Apps Among Teens
New insights into teen social media usage habits.
By Andrew Hutchinson • Oct. 10, 2024 -
Retrieved from TikTok on October 11, 2024
TikTok Launches New In-Stream Shopping Push
TikTok continues to push its in-stream shopping elements.
By Andrew Hutchinson • Oct. 10, 2024 -
Retrieved from Meta on October 11, 2024
Meta Launches Updated Brand Safety Controls
Enhanced ad placement options from Meta.
By Andrew Hutchinson • Oct. 10, 2024 -
Retrieved from Leoni Consulting Group on October 10, 2024
Key Metrics for Social Media Marketing [Infographic]
Some pointers for your social media marketing strategy.
By Andrew Hutchinson • Oct. 9, 2024 -
Retrieved from Meta on October 10, 2024
Meta Shares New Insights Into Its AI-Based ‘Advantage’ Ad Suite
Insights to inform your Meta campaigns.
By Andrew Hutchinson • Oct. 9, 2024 -
Snap Begins Testing Sponsored Posts and Promoted Places
New promotions coming to your Snap chats.
By Andrew Hutchinson • Oct. 8, 2024 -
Retrieved from Meta on October 09, 2024
Meta Announces Image Animation and Video Expansion Tools at Advertising Week
Some new AI options for your Facebook and IG campaigns.
By Andrew Hutchinson • Oct. 8, 2024 -
Retrieved from HypeAuditor on October 08, 2024
What Do Instagram Influencers Think about AI [Infographic]
Current social media AI chatbots rarely go beyond discovery. Here’s what influencers think about the emerging tech.
By Andrew Hutchinson • Oct. 7, 2024 -
Retrieved from TikTok on October 08, 2024
TikTok Rolls Out Automated Ad Targeting Options for the Holidays
Some big TikTok ad updates for the holiday push.
By Andrew Hutchinson • Oct. 7, 2024 -
Retrieved from Meta on October 08, 2024
Meta Shares Reels Ad Tips Ahead of Holiday Push
Half of all time spent on Instagram is on watching Reels, pointing to the potential promotional impact of ads in this space.
By Andrew Hutchinson • Oct. 7, 2024 -
"Nordstrom wing of the Fashion Centre at Pentagon City" by Ben Schumin is licensed under CC BY-SA 2.0
Simon Taps Influencers To Draw Gen Z to the Mall
A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon's chief marketing officer.
By Nate Delesline III • Oct. 1, 2024 -
Getty Images
New brands jump at endorsement deals with influencers, celebrities: study
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
By Sara Karlovitch • Sept. 30, 2024 -
Retrieved from eMarketer on September 30, 2024
Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds
New data shows Snap influencers have a big impact on shoppers.
By Andrew Hutchinson • Sept. 29, 2024 -
Justin Sullivan via Getty Images
Social media posts cost DraftKings $200,000
The company’s PR firm posted new information in the name of the CEO on sites that hadn’t first been disclosed as places where such information would be released, the SEC says.
By Robert Freedman • Sept. 27, 2024 -
Courtesy of Meta
Meta Outlines AI, VR and AR Advancements at Connect 2024
A heap of technological advancements showcased at Meta’s 2024 Connect Conference.
By Andrew Hutchinson • Sept. 25, 2024 -
Retrieved from TikTok on August 23, 2023
TikTok Updates Search Ads Campaigns with Keyword Targeting
According to TikTok, 23% of users search for something within 30 seconds of opening the app.
By Andrew Hutchinson • Sept. 24, 2024 -
Retrieved from TikTok on August 04, 2020
TikTok Offers New Misinformation Measurement To Reassure Ad Partners
A new option to ensure that your ads are not being shown alongside misinformation.
By Andrew Hutchinson • Sept. 23, 2024 -
Retrieved from Red Website Design on September 23, 2024
9 Skills To Become a Successful Social Media Marketer [Infographic]
Social media marketing is a multi-faceted role.
By Andrew Hutchinson • Sept. 22, 2024 -
YouTube Expands Access To Pause Screen Ads
A new ad consideration for your YouTube campaigns.
By Andrew Hutchinson • Sept. 19, 2024 -
Retrieved from Reddit on September 20, 2024
Reddit Launches Top Ads Library to Assist Marketers
Handy new ad creation assistance from Reddit.
By Andrew Hutchinson • Sept. 19, 2024 -
Retrieved from Snapchat on September 19, 2024
Snapchat Highlights the Flaws of Last-Click Attribution
Some notes on the evolution of spending behaviors, and how that relates to ad approaches.
By Andrew Hutchinson • Sept. 18, 2024
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