Social Marketing: Page 294

  • What Do Pinterest Users Look Like? [INFOGRAPHIC]

    Overall, when compared to other social media sites, Pinterest users are more likely to purchase products from their most shared categories, reveals new data from ShareThis.

    By • March 29, 2015

  • Customer Service Has Its Day at Social Media Marketing World

    "Customer service is the new marketing." I've probably tweeted that a dozen times, and I think about it almost every day. But social media conferences - and the practitioners who attend them - have continued to be divided into two tribes as if they were playing Survivor: the Marketing tribe and the Customer Service tribe.

    By • March 29, 2015

  • Google+ is Changing, but How Will it Change Your Business?

    It's no secret that as underutilized as it is in the social media world, Google+ has been a powerhouse for search engine optimization. From personalized search results to improving organic reach, the Google+ platform has been a go to source to start building SEO for businesses. Google+'s number one spot might change as a result of an upcoming platform reorganization.

    By • March 28, 2015

  • The First Thing To Do About Making Your Site Mobile-Friendly

    We've all seen how the relentless march to mobile is changing the way we do business. People are using mobile devices to search for what they want, whether it's information to win an argument or running shoes to train for a local marathon. They also probably found out about that marathon online and often used their phone to see where to run. After that, the miles they ran may have been boasted about on social media.

    By • March 28, 2015

  • The Cloud Keeps Tying to Disintermediate the CIO

    The cloud. It's remarkable. The widely available and rapidly growing source of the greatest computing power and storage capability ever known to man continues to unleash the rapid spread of new innovations. It allows unthinkable productivity miracles to happen anywhere at anytime with a nonchalant finger swipe across a 5 inch pane of gorilla glass.

    By • March 28, 2015

  • 3 Ways to Maximize Your Brand's LinkedIn Presence

    We all know the importance of having a brand presence on LinkedIn, but once you've set up your company page, it's tough to know exactly what to do next. Social platforms like Vine, Instagram, and Twitter are great for sharing quick visuals or short status updates but LinkedIn offers brands -- and customers -- a completely different experience. Let's look at three ways to maximize your brand's presence on one of the most popular networking platforms on the planet.

    By • March 27, 2015

  • Charity Charge: A Disruptive Idea Whose Time Has Come

    Charity Charge appears to me to be a tremendous idea that's going to catch on quickly, be a huge success and make a lot of people feel good about using their charge card to purchase the things they need. When you use the Charity Charge card 1% of your purchases will be directed to the charity of your choice.

    By • March 27, 2015

  • Which Online Marketing Channel Should You Prioritize?

    When it comes to online marketing effectiveness and driving both traffic and conversions to a website, brands have plenty of options to choose from: direct traffic, organic vs. paid search, email, social media, display banners, referral traffic, etc. But these channels don't necessarily have the same level of effectiveness, depending on whether we are a small, medium or large organization.

    By • March 27, 2015

  • The Results-Driven Approach to Blogging

    Regardless of whether you plan on having your blog serve as a lead generation tool, the centerpiece of your content strategy or just as a way to put your company's thoughts out in public from a branding perspective, there is always a way of quantifying these results and tracking them. This is the core of a results-driven approach to blogging, here's how it's done.

    By • March 27, 2015

  • What Types of Links Does Google Hate?

    Let's face it: paid links are just another form of manipulation and bribery, set in place to support an unorthodox optimization plan. Assuming that you already know just how counterproductive it can be to rely on bad linking techniques that could threaten your friendship with Google, how can you avoid risks while building niche-relevant links?

    By • March 27, 2015

  • 10 Creative Ways to Acquire Customers from Blogs

    Looking for newer avenues to explore and foster relationships is essential and one tool that would help you achieve new customers with little monetary investment is through blogging. All big and small businesses alike have made maintaining an active company blog as one of their top most priority, and they are now even managing to get an infusion of new customers for their products and services.

    By • March 26, 2015

  • Search Engine PR: What It Is and How It Works

    Looking for a way to get place positive reviews of your company to the top of the search results? All it takes is a little know-how. In fact, the steps are fairly simple! Start by consistently encouraging customers to share favorable testimonials on social media networks, establish backlinks for pages that have positive reviews and create press releases that will be posted on independent sites. Sounds easy, right? Here is a step-by-step look at how to implement strong search engine PR.

    By • March 26, 2015

  • Show Them How to Measure: Set Up Your Team for Higher Content Performance

    While content marketing has grown to be one of marketers' main go-to strategies for driving brand awareness and leads, most of us are still struggling with actually sizing up the performance of that content. In fact, 72% of marketers say they are currently battling the challenge of measuring content marketing performance.

    By • March 26, 2015

  • 3 Reasons That Thinking Outside the Box Is Harmful to Sales Productivity

    For around 40 years, we've been prevailed upon to achieve uncommon objectives through the use of uncommon solutions. And this is all well, and good. But there is a time and place for thinking outside the box, and that is AFTER you've exhausted the basic approaches.

    By • March 26, 2015

  • Why Video Is Taking Over Your Social Streams

    Video provides immediate gratification Consumers are a busy bunch and don't always have time to read long missives about what makes a brand so amazing. In fact, some studies show that affluent customers prefer video advertising over any other type of digital ad. People want to be engaged, entertained, and informed -- the quicker and more concise, the better. Video marketing allows you to reach your target audience in ways print or audio advertisements can't.

    By • March 25, 2015

  • 5 Ways to Boost Your B2B Business Blog

    70% of B2B marketers plan on creating more content in 2015 than they did the previous year, according to the 2015 Content Marketing Report. It's a great goal but it does suggest a new problem - how to create all that new content? As content manager for a B2B business blog it is something that I can certainly resonate with. Here I'll address some of the ways to solve that challenge.

    By • March 25, 2015

  • The Supply Chain Meets Social Business

    Complex business processes like the supply chain aren't what most people associate with social business. With so much focus on social media and marketing, most enterprises prioritize front-end social goals that touch customers. This is true even for companies that have an enterprise-wide social strategy or have adopted sophisticated capabilities like social analytics to track and better understand social behavior.

    By • March 25, 2015

  • The Tenets of the New Diversion: Social Networking Enhancement

    There is another system that is picking up notoriety on the web and it is called online networking enhancement. Social networking streamlining or SMO includes strategies for getting attention through online groups, online networking and sites.

    By • March 25, 2015
  • SMT Expert

    7 Survival Secrets for the Solo Social Media Strategist

    If you're in a small company, have a simple discussion with the leadership team. Ask them what types of social media related issues they want to be informed about urgently. By urgently I mean outside of normal reporting routines (yes you need to have a normal reporting routine, and no, annual reporting is not acceptable - go for bi-monthly at the longest). After you figure out what the leadership wants to hear about, make sure that you have the authority to seek help from them whenever you need it, and especially if you feel like you're out of your element.

    By • March 25, 2015

  • What You Think You Know About Social Selling

    Many sales people think they don't have the time in their daily or weekly schedule to do social selling the proper way. The reality is, once you get down a routine, it will only require about 15-20 minutes per day... preferably in the beginning of your day, of networking, content, and posting. Those few minutes per day can be big gains later down the road.

    By • March 25, 2015

  • Don't Shortcut Your Knowledge Investment: Think Solutions Before Tools

    Fill in the blank: "If I were just able to use a ______________ tool, my problems would be solved in an instant." If you filled in your blank with something like WordPress, Hootsuite, Buffer, or HubSpot, you might be making the classic mistake of confusing tools with solutions.

    By • March 25, 2015

  • Disturbing the Sale of "Science"

    What distinguishes real science from pseudoscience? Here's what marketers and salespeople should know.

    By • March 25, 2015

  • Top Trends to Organize Your Social Customer Care Team

    Nowadays, social media is one of the most important channels for customers to reach out to with complaints or questions. What happens behind the scenes usually stays a secret. How exactly is your brand handling social customer care? And more importantly, how are you organizing your social customer care team?

    By • March 24, 2015

  • The Social Shake-Up Is Coming to London

    We've got a big announcement to make: we're bringing The Social Shake-Up to London this fall. The Social Shake-Up 2015 London is already generating interest and anticipation, from customer experience experts, social business practitioners, and major brands. In the highly interactive and casually networked environment that typifies The Social Shake-Up US, we'll ignite conversations about collaboration, conversation, creativity and best practices for data and analytics.

    By • March 24, 2015

  • Driverless Cars Are a Go: Implications for Social Media

    Autonomous cars are being developed around the world right now, and estimations are that they will be a reality within the next decade. Japan has tested them, as has Sweden. In China, tech and internet giants like Baidu are getting in on the act, mimicking their Western counterpart Google.

    By • March 24, 2015