Social Marketing: Page 293

  • The Data Confirms It: Domino's Has a Winning Mobile Customer Experience

    "Dom, I'd like to order a rebranding, completely rebuilt products and, while you're at it, over 1,500% growth within 6 yearsWanting to be more than just pizza, in early 2009, Domino's embarked on an ambitious journey to break-free of its traditional cardboard flavoring and leave behind a brand that was boxed in by mediocrity. While there have been many ingredients to Domino's recent success, three of the core pillars built in succession were: a laser-focus on the products, the encompassing brand, and the mobile customer experience.

    By • May 7, 2015

  • Fail Proof Strategy to Hiring in Social Business

    One of the most common question that I hear in the 6 years that I've been actively managing social networks is "How do I hire the right person or company for social media"? This is truly a difficult question to answer because, in every case, most businesses are different. Secondly, all social media managers or social media management companies have their own culture. Most businesses fear that their new hire or company will destroy the reputation and branding of the company.

    By • May 7, 2015

  • 10 Takeaways from the Social Media Masters Summit in Chicago

    The 8th Annual Social Media Masters Summit was held in Chicago yesterday, and it featured several great Chicago brands detailing how they are tackling social media and digital marketing. I was honored to be a speaker, but for the rest of the day I was live-tweeting the event at #SMMS8. These are my 10 key takeaways from an informative and thought-provoking day:

    By • May 7, 2015

  • Social Customer Service Results Soar with the Integration of People and Process

    In the fifth annual Social Customer Service Index, authored by myself, brought to you by Social Media Today, and made possible by SAP and EY, the results are clear: companies integrating support staff report significant benefits compared to those separating social customer care teams from traditional support. Integrating at the process level yields even greater results. Check out the infographic below for the full story.

    By • May 6, 2015

  • 6 Social Media Hacks That Will Deliver Insane ROI

    Did you know that IBM saw a 400% increase in sales from social media marketing in just one quarter? Insanity! None of you were born yesterday, you all know that social media is a critical component of your marketing strategy. But what about all those businesses that aren't seeing any return? Is social media not worth the headache? Is their audience just not using social platforms? NOPE, all this means is that they're doing it wrong! Facebook alone has 1.44 billion monthly users - as in 20% of the world's population.

    By • May 6, 2015

  • Search vs Social Media: Why Are You Still Asking?

    I recently came across a report on Shareaholic about how social media generated almost a third of all website referrals during the last quarter of 2014. I thought the report was interesting primarily because it leads to the following conclusions: "Social media platforms are eating every other traffic source's lunch." and "Facebook drives 1/4 of overall traffic."

    By • May 6, 2015

  • Mobile Device Operating Systems Changing Landscape

    The competition to become the third mobile device Operating System (OS), behind Google and Apple, has evolved. Introduction of the Internet of Things (IoT) has shifted the focus. Now, savvy OS vendors need to be concerned with supporting wearables, smart cars, and smart home devices.

    By • May 6, 2015

  • Social Media Marketing: The "Why" and "How" of Social Loyalty

    In between picking up the social media hacks, engaging consumers, mitigating risks and dealing with problems, and making sense of their marketing efforts, social media managers now need to think whether they are ready for the next big phase of social media or not. At present, Social or Consumer Loyalty is touted as the next most significant phase of Social Media.

    By • May 6, 2015

  • The Beginner's Guide to B2B Influencer Marketing

    As a B2B marketer, you probably spend most of your time on direct marketing activities like lead generation programs, content creation and trade shows. But there is a key aspect that many B2B marketers ignore - influencer marketing. Rather than marketing directly to your customers, influencer marketing means creating relationships with thought leaders, who in turn influence your customers. Done well, this is an incredibly powerful marketing strategy, since you are in effect recruiting industry experts that your customers trust.

    By • May 5, 2015

  • The Shake-Up Spotlight on: John Yembrick of NASA

    Today's Shake-Up Spotlight falls on John Yembrick, the head of social media for NASA.

    By • May 5, 2015

  • 6 Ways to Use Crowdsourced Content in Your Social Media

    In recent years, businesses and marketers have turned their attention to crowdsourcing as a valuable source of user feedback. For a minimal cost, a business can gain feedback from multiple users that can help it refine and perfect its ideas. Crowdsourcing is spreading into other areas, as well. As content has become a more integral part of marketing, professionals are realizing the power of the crowd for generating high-quality, versatile content for each of their online channels. Here are a few tips for using crowdsourced content to ramp up your content marketing strategy.

    By • May 5, 2015

  • Facebook's Dynamic Product Ads Hit the Right Audience with the Right Products

    ​You think you have the perfect website....but what about those shoppers who just get to the brink of purchase and then, for whatever reason, fall out of the conversion funnel? Abandoned shopping carts account to the loss of trillions of revenue. So how do you advertise and highlight the right products to the right people? Retailers need not have to worry as long as social media networks are with them.

    By • May 5, 2015

  • The Shake-Up Spotlight on: Chris Kerns of Spredfast

    Chris Kerns has been at the forefront of digital data and insights for over a decade, defining digital strategy for some of the world's largest brands. He currently leads the Analytics & Research group at Spredfast, a social marketing platform that empowers enterprise organizations to connect with consumers in an increasingly social world. He was kind enough to answer some questions for us this week.

    By • May 4, 2015

  • The Latest Facebook Algorithm Change

    Facebook gets some heavy criticism from brand and pages admins on algorithm changes. What was a great tool to get visibility for just showing up and posting morphed into a "you need to work hard at it and maybe add a few of your hard-earned dollars" tool. Most saw this as a negative, for those brands that did social media right, it hurt but certainly wasn't a death-blow.

    By • May 4, 2015

  • 4 Tips for Successful Business Blogging

    Blogging is an amazing business tool, and a great way to share your brand, your expertise, and build relationships with current and new clients. Blogs are also a source of fresh content. And, we all know how much the search engines love fresh content.

    By • May 4, 2015

  • How to Start Your Own Brand Army of Loyal Followers

    Off the top of your head can you name five brands you purchase or use regularly? Maybe it's a clothing company you shop at, a laundry detergent you like to use or an airline you prefer to fly on. As consumers why do we make the purchasing decisions that we do?

    By • May 4, 2015

  • 5 Things To Consider Before Starting A Career In The Digital Sector

    When it comes to choosing an industry to work in, it's fair to say that the digital industry is a great option. OK, so due to the nature of our business we might be a bit biased, but there's no denying that the digital sector is an exciting one - and, as you can see from our jobs board, there are always lots of jobs available with a range of major brands both in the UK and around the world.

    By • May 3, 2015

  • Explaining the 3 Core Values of Social Networking

    Over the past 6 years that we've been managing social networks for business, I've often heard this question. "Why do we need to be on social media, and what does it really do for my business & brand?" To be real with you, I don't think that there is an easy answer to this question! Being that social has so many benefits and outcomes, it's really hard to pinpoint this answer with a quick elevator pitch.

    By • May 3, 2015

  • How To Use Twitter Like a Boss

    Are you marketing your business on Twitter? If not, you should seriously consider getting started. According to Lori Taylor, the average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Here's how to use Twitter like a pro.

    By • May 2, 2015

  • 17 Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

    If you do any kind of marketing on Facebook at all, here's a complaint you're sure to have heard (or even made yourself), "Nobody's engaging with my posts anymore. It's like I'm invisible." Indeed, sometimes it seems like it's Zuckerberg's world and we're just posting in it. But is that simply a difficult fact that the small/medium-sized business has to deal with these days? Or is there a way around the network's sometimes crushing algorithm updates? What's a bootstrapping entrepreneur to do?

    By • May 1, 2015

  • The Shake-Up Spotlight on: Russ Fradin of Dynamic Signal

    Today in the spotlight: Russ Fradin, Co-Founder and CEO of Dynamic Signal, a Silicon Valley software company that provides VoiceStorm, a marketing platform that helps top brands partner with and leverage the social reach and influence of their employees, fans and customers to achieve their branding, marketing and commerce goals.

    By • May 1, 2015

  • Can You Win the Content Marketing Arms Race?

    Every minute there are 100,000 new Tweets, 40,000 Facebook updates, 40,000 Instagram photos added and 30 hours of YouTube videos added to the Internet. That is an enormous amount of new content being generated every minute of every day. Much of this content is coming from marketers and the deluge will only get worse as more marketers become content marketers.

    By • May 1, 2015

  • What Can Comedy Teach Us About Gamification?

    I was reading an old article on the Telegraph website that had Jimmy Carr and Lucy Greeves explaining how comedy works. It was actually much more interesting than I had expected and offers valuable insights into how to apply gamification in a more engaging way.

    By • May 1, 2015

  • Social Sales Is Not New, It's Thousands of Years Old

    A webinar promotion popped into my social feed this past week asking the question, "Who owns social selling?" It went on to give the case for 'sales' and 'marketing.' Turns out that it's neither ... apparently it's a partnership! Really? It takes a webinar to bottom that one out? But what about support, account management, professional services, finance? The list of departments that have a level of engagement with a prospect or customer is extensive. How do they fit into the 'owning' spectrum?

    By • May 1, 2015
  • SMT Expert

    Buffer's New Connectivity to Pinterest

    As you may have heard, on Monday Buffer announced that their tool now connects to Pinterest allowing buffer users to schedule posts to their Pinterest boards from Buffer. We're big fans of Buffer. Buffer is our primary scheduling tool, and one of our primary content analysis tools. Since we also ...

    By • April 30, 2015