Social Marketing: Page 302

  • Patience Is (Not) a Virtue: Increasing the Likability of Your Website

    Learn a few tips on how to make readers happy by optimizing your website for readability and likability. From SEO rankings to quality links, make your website easy to find and somewhere readers want to go by following a few tips.

    By • Jan. 27, 2015

  • Scaling Social Globally: Best Practices for Engaging With an International Audience

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. This webinar was sponsored by Act-On Software and featured Mike Stenberg (@stenmic...

    By • Jan. 23, 2015

  • Social Tools Enable Employee Engagement in Remote Teams

    Editor's Note: If this is a topic that interests you, be sure to join us on February 12th for a special Thursday #smtlive webinar discussing the future of the workplace. Register here: http://bit.ly/1CNeNC7The new wave of employment is based on a totally different set of axioms than ever before, ...

    By • Jan. 22, 2015

  • Why Brands Need to Invest in Social Media Customer Care This Year

    Running a business means a lot more than having a great service or product to sell. In the initial days, great offerings do generate revenues but if you want to attract and retain customers you need to provide impeccable customer services. Companies that care for their customers and make sure the...

    By • Jan. 22, 2015

  • Feedback Is the Key to Better Meetings

    Meetings are one of the more peculiar aspects of corporate life. Whilst they're almost universally loathed, they appear almost ubiquitous in most of our organizations.Estimates suggest that around 40-50% of an executives time is spent holed up in one meeting or another, which is a whole lot of t...

    By • Jan. 21, 2015

  • CiQ Podcast With Bryan Kramer

    In this episode: So much podcast goodness coming at you this week! Bryan Kramer is on our show! We talk Human to Human #H2H. We talk TED Talks. We predict the future! #NewWayToWork.We also have some great listener questions. Ever wonder about social media in regulated industries? Social media mar...

    By • Jan. 21, 2015

  • Employee Engagement: A Philanthropic Feel-Good Factor?

    Giving to worthy causes has a real feel-good factor about it, but when times are hard, the average family budget often doesn't stretch to helping out others. Savvy employers have latched onto corporate philanthropy as an opportunity for engaging more closely with stakeholders, many with huge impa...

    By • Jan. 21, 2015

  • Dealing With Negative Reviews as a Small Business Owner

    There's a lot of truth in the old adage that nobody likes a critic. It's rough to put your heart and soul into your business, only to be hit with a stream of negative feedback. It's even worse when people listen to that feedback - and in the case of online reviews, people will listen. See, in the...

    By • Jan. 21, 2015

  • It's Not Social Media Marketing, It's DiGiorno

    On average, around 6,000 tweets are sent on Twitter every second. That is 350,000 per minute and 500 million per day. And these tweets are coming from 248 million different users; young or old, American or European, professional use or a personal diary, everyone is tweeting these days.So how does...

    By • Jan. 21, 2015

  • Breaking Down the Buying Committee: How to Communicate with CIOs

    Today's IT buyers are highly informed, savvy, and sometimes demanding. They complete 60 percent of the buying cycle before contacting vendors for additional insights. Chief Information Officers (CIO) see the IT world through a strategic lens, balancing budgetary needs with innovative solutions. I...

    By Koka Sexton • Jan. 20, 2015

  • The Fine Art of Intuitive Management

    As a young man obsessed with driving rapid sports cars (often far too rapidly,) I considered myself very fortunate to have my very own mechanic who would regularly tune my latest "beasts" to perfection. He was a genius, and to watch him go about his work - which was his obsession - was an honor a...

    By • Jan. 20, 2015

  • How to Sabotage Your Marketing Efforts

    You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. Seth Godin is of the opinion that many customer service departments are set up to say "Please, go away" i...

    By • Jan. 20, 2015

  • How to Stay Motivated and Inspired in Your Social Media Efforts

    Social media has become highly relevant for businesses in recent years. From multi-million corporations to home owned businesses, everyone is taking advantage of social media to improve their business and understand the habits of their customers. But, with the ever present noise on social media, ...

    By • Jan. 16, 2015

  • 7 Survival Tactics for Professional Services Experts

    I recently read a wonderfully-written article by Clara Shih, CEO of Hearsay Social, which is the provider of a leading social business platform for financial services, on the subject of the future of financial advisors. The headline is, "Will Financial Advisors Become Obsolete?"The question of ob...

    By • Jan. 15, 2015

  • Accelerate Your Small Business Social Media in 15 Minutes a Day

    I truly believe you want to use social media for your small business. You recognize that social media is free marketing (or just about.) You know that social media drives qualified traffic to your website, and that it attracts the right kind of target audience. You keep adding it to your weekly t...

    By • Jan. 15, 2015

  • The End of Social Business As We Know It

    At the beginning of the new year, it's always en vogue to take a look into the crystal ball. It seems everyone's weighing in right now, and not just online. So I've decided it's time for me to peer into my crystal ball too. I foresee the end of social business. And, you know what? That's just fin...

    By • Jan. 15, 2015

  • Is Ignoring Customers on Social Media an Option? CBS UnderCover Boss Case Study

    Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind. Brands can no longer hide behind the brick walls of buildings, public relationship companies or administrative assistants screening calls.There is likely a conversation happening in the honor ...

    By • Jan. 14, 2015

  • How to Turn Customer Support into an Innovation Lab

    Henry Ford claimed that if he'd asked his customers what they wanted, they'd have said faster horses. His point might be true for the big ideas, but for the the day-to-day innovation - don't believe the hype. The day-to-day innovation is where you constantly improve your product to get more custo...

    By • Jan. 14, 2015

  • 5 Most Important Roadblocks for Real-Time Social Media Engagement

    Social media is about being able to engage with your audience, and replying in real-time to your customers' issues and complaints.For quite a number of brands, bringing this about is still a mystery. What is holding brands back? Which roadblocks prevent them from living up to their customers' exp...

    By • Jan. 14, 2015

  • Social Customer Care: It's Still About People

    When we think or speak about social customer care we often do so in terms of a pair of juxtaposed words: old-new, inside-outside, private-public, synchronous-asynchronous, centralised-decentralised, closed-open, broadcast-conversation, online FAQs-community, silo-omnichannel, transaction-empathy,...

    By • Jan. 13, 2015

  • Top 6 Ways to Use Instagram to Enhance Your Business

    It has been quite some time since social media has been playing important roles in the field of business. If you own a business these days and exclude social media from your online marketing endeavors, it is close to suicidal. So, several companies have been using social media to take their busin...

    By • Jan. 13, 2015

  • Time for a Social Media Breakup?

    Nowadays it happens fairly regularly - you research a company online and discover a multitude of social media accounts across all different sites. Impressed by their online presence you click into their pages only to discover that most of them haven't been updated in months, or even years. It can...

    By • Jan. 13, 2015

  • 6 Social Media Hacks for Busy Small Businesses

    As a small business owner in today's constantly evolving digital landscape, staying abreast of social media initiatives can be challenging. With so many other facets of the business to navigate on a day-to-day basis, a social media campaign may likely end up at the bottom of the ever-growing to-...

    By • Jan. 13, 2015

  • WHY Should Anyone Care Your Brand Exists on the Social Web? [PODCAST]

    As more and more brands jump on the social networks there is no shortage of tweets to read, podcasts to listen to, blog posts to learn from, videos to watch or people to talk to!What's even worse is as the competition for eyeballs, ears and hearts is increasing across the social web, even the big...

    By • Jan. 12, 2015

  • Nonprofit Communications Trends Report for 2015 [INFOGRAPHIC]

    As a consultant and trainer in the nonprofit community, I've been waiting with bated breath for the Nonprofit Communications Trends Report. And it's here!Kivi published the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits.For the most recent report, Kivi surveye...

    By • Jan. 12, 2015