Social Marketing: Page 302

  • Creating a Digital Transformation Plan of Action: A Guide for Leaders

    Built on a foundation of guiding principles, a digital transformation plan of action includes nine main initiatives that organizational leaders should take. Beginning with educating themselves to increase their own digital competencies, these initiatives include soliciting input from key stakeholders, revising the organization's mission, business model, and offerings, leveraging technology to enhance internal processes, and ensuring the digital literacy of their workforce.

    By • March 11, 2015

  • Checked Your Customer Turnover Levels Recently?

    It's interesting that we regularly read articles or comments about high levels of staff turnover, but it is very rare to discover any commentary about customer turnover - it is almost as if it is a taboo subject; that there is shame attached to it, an embarrassment. Why? I suppose it is an admission of failure.

    By • March 11, 2015

  • Instagram Announces Clickable Carousel for Advertisers and Aims to Prove Platform Value as Marketing Outlet

    Instagram has long been the black sheep in the social marketing world. Marketing efforts on the social channel have been near impossible to track. Why? The platform's low-linking capabilities. Up until now, links on Instagram have not been clickable, save for the one on a user or brand's profile page. This means that while brands could certainly advertise on the platform, the lack of a unique link on individual posts made the effectiveness of a campaign an unattainable data point.

    By • March 10, 2015

  • Seven New Social Media Studies You Probably Won't Hear About at SXSW

    This week is the annual SXSW Interactive conference, where social media elite descend on Austin to party on Sixth Street, post selfies with people who have higher Klout scores and pick up the mad schwag liberally distributed by startups. This will be my third year staying home, and while I will miss the chats and parties, I will not miss the general sense that SXSW is a missed opportunity for the social media industry.

    By • March 10, 2015
  • SMT Expert

    9 Great (Mostly Free) Tools That Any Social Media Team Can Use

    Today I'm going to share 9 of those tools.These are tools we use every day to help us create and share content, and to measure and optimize our social media activities. We use them almost every day. Most are free, some are fee-based, all are invaluable to our social media publishing, client support and analytics.

    By • March 9, 2015

  • The Do's and Don'ts of Social Media for SMEs [INFOGRAPHIC]

    Social media is a great place for people to find out about companies, offering great opportunities for businesses to interact with and market to their customers. For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it's important to realize the importance of social media etiquette; that is, the dos and don'ts of running and managing social media channels for your business.

    By • March 9, 2015

  • Sign of a Healthy Sales Team Is an Empty Conference Room

    A conference room full of sales people and sales leaders just might be the biggest time waste of the week. How long do your weekly sales meetings usually last? 45 minutes to an hour on average. Then add up the time for each of the attendees to drive to the office, park their car, fill up their coffee cup and get settled in. It becomes clear that there is a significant money drain, productivity black hole and a financial loss involved with each meeting. Yet they continue in many organizations.

    By • March 9, 2015

  • The Dos And Don'ts Of Using Social Media For Business [INFOGRAPHIC]

    So you've heard all about the importance of leveraging social media to grow your small enterprise. You realize that it can help you find new clients and engage existing customers. But actually doing marketing on sites like Facebook, Twitter, and Google+ is a whole other story. Wouldn't it be cool to have a little pocket guide to navigating the landscape of social media?

    By • March 8, 2015

  • How to Avoid Social Media Burnout

    Sometimes the best defense against social media burnout is a good offense. Outsourcing your social presence frees you to focus on the details of running your business while remaining confident that you're also meeting the social needs and expectations of your customers.

    By • March 6, 2015

  • How to Handle Different Types of Social Engagement

    Due to the rise of social media and being connected 24/7; businesses are more connected to their customers more than ever. Communication on social platforms are public making it extremely important for businesses to handle the correctly and carefully. When social media interactions are handled carefully, businesses can not only prove how professional they are, but will also boost brand visibility and loyalty with other customers.

    By • March 6, 2015

  • SMT Shorts: Brendan King on Managing Error Judgments on Social

    Welcome to our latest edition of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers.

    By • March 6, 2015

  • How to Identify and Activate Your Social Super Fans and Gain an Edge on Your Competition

    Social is an important and growing channel for businesses and marketers. Like customers generally though, some of our social fans are much more important than others.

    By • March 6, 2015

  • What Carousel Ads on Instagram Mean for Your Business

    By • March 6, 2015

  • The Evolution of Personal Branding (and Why It's Relevant)

    Personal branding used to be something that was reserved for celebrities, speakers, authors and other public-facing professions just a mere decade ago. The Internet and social media have completely flipped that upside down. Flash forward to today and it doesn't matter if you're a student, employee, sales person, volunteer or entrepreneur, you need to create and maintain your personal brand.

    By • March 6, 2015

  • Why #TheDress Belongs to Us All

    People the world over are captivated by this optical illusion, this point of contention, this disambiguation of perspectives. We love the back story, the celebrity involvement, the semi-ironic banality of the whole thing, the brand bandwagoning, and the meta-media commentary.

    By • March 5, 2015

  • How B2B Businesses Are Tackling Social Media in 2015 [INFOGRAPHIC]

    Social media holds tremendous potential for B2B businesses as a means to showcase their credibility, build reputation and acquire and retain customers. This infographic takes you through a collection of facts and figures that illustrate the importance of social media for B2B businesses. It takes a visual look at various aspects that prove B2B businesses must maximize the potential of social media if they want to boost profitability.

    By • March 5, 2015

  • Social Media Is About Building Meaningful Connections

    When we use social media, it is important that we are aware of the fact that our messages are seen and read by real people. People like you and me. People who go to work, or have a business, with good and bad days, people who have friends and family, hobbies and certain interests. Now if you would like to build up a connection with these people, then you should ask yourself: what is it that creates a connection between them and myself? What do I need to do to build up a meaningful relationship?

    By • March 5, 2015

  • Tactics for Better Content and Competition Analysis

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Boldly Take Your Content Where No One Has Gone Before: Tactics for Better Content and Competition Analysis.

    By • March 5, 2015

  • How to Choose Content for an Employee Advocacy Program

    We are asked time and again what type of content is good for our employee advocates to share. While there is no precise answer, we have come up with three simple questions to ask yourself to see if the content is suitable sharing.

    By • March 4, 2015

  • How to Market on Instagram: 14 Tips and 6 Tools

    Are you currently using Instagram for your eCommerce store? If you're not, then it is definitely time to start! Inherently, Instagram is the perfect social platform for any business that sells physical products, not to mention the fact that the average order value from Instagram is $65!

    By • March 3, 2015

  • Why Twitter Is the Best Customer Service Platform

    Customers who need help with product or service issues frequently turn to Twitter for immediate assistance and resolution. In fact, these days it's common to for people to tweet problems and frustrations as they occur. Rather than let that scenario intimidate you, consider it a gift from the marketing gods. Thanks to Twitter, you can help customers instantaneously and keep situations from becoming bigger than they need to be.

    By • March 3, 2015

  • How to Tie Your Social Media and Blogging Together (Correctly)

    You may have your killer social media campaign, and you are writing excellent blogs. That's every bright Internet marketer's foundational success steps. However, you might see a roadblock you aren't sure how to tie social media and blogging together the correct way.

    By • March 3, 2015

  • The CX Pyramid: Why Most Customer Experience Efforts Fail

    It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat.

    By • March 3, 2015

  • Social Selling's Seven Deadly Sins

    Learn seven behaviors or practices that are deal-breakers for social selling. Abandon all egos, ye who enter here. Read them and sin no more.

    By • March 3, 2015

  • Selecting Website Themes: A Guiding Framework

    By • March 3, 2015