Social Marketing: Page 301

  • Facebook Taking Steps To Bring eCommerce Into Their Platform

    Facebook just recently acquired shopping search engine TheFind.com, showing their intent to become a big part of two of the Internet's biggest money-makers: search and e-commerce. On Friday they announced the deal for an undisclosed amount. Step by step Facebook is working to get it's users to search and then shop within their platform. So what does this mean for business owners?

    By • March 16, 2015

  • IBM Panel at SXSW Discusses The #NewWayToWork

    On Friday morning, Robin Carey, CEO of Social Media Today moderated a panel of influencers at SXSW sponsored by IBM that discussed a new way to work, and what the workplace of the future might look like.

    By • March 15, 2015

  • Mobilegeddon: Is Your Website Ready?

    Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don't know when they're coming or what the change is. If we did, then it might allow us to "game the system" to ensure that our websites have just the right bells and whistles to rank the best in search results. So, website developers around the world snapped to attention when Google announced last month that "As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns."

    By • March 15, 2015

  • How to Stand Out on LinkedIn

    This morning I got a call from a marketing director at a large destination/resort, she said she saw my published posts on LinkedIn and really enjoyed my insights on social business. This is the most effective type of advertising/marketing based on influence, and authority. Too many folks, without truly harnessing the power of their LinkedIn, think that just having a profile filled out 100% will get them LinkedIn leads & jobs.

    By • March 15, 2015
  • SMT Expert

    4 Tips for Marketing to Customers Who Use Multiple Social Media Networks

    An excellent report by 140 Proof and IPG Media Lab related findings from a survey of 500 online and mobile users ages 18-59. Ayaz Nanji wrote a nice article that summarized some of the key findings. In this post, I wanted go a step further from the conclusions in the original article and talk mor...

    By • March 15, 2015

  • Corporate Social Media: A Has-Been? Already!?

    Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it's slowing down - almost to a crawl. Yet the explosion of the social media channel caused major corporations and small businesses alike to throw budget and people power at it.

    By • March 14, 2015

  • How to Optimize Twitter for Local SEO

    Next to your own website, your business' social media presence is your greatest tool online and knowing how to optimize Twitter for local SEO is something that you need to know and take advantage of. The easy to do tips will help you to increase your local SEO values and Twitter presence at the same time.

    By • March 14, 2015

  • How to Bolster Your Entrepreneurial Framework with the Raging Social Media Trends for 2015

    Years have flown by since we started taking online business models and the SEO techniques seriously enough. Myriad methodologies were inculcated but none worked better than the norms concerning the Social Media channels. This arena of optimization has shaped up perfectly over the years, lending solidarity to any entrepreneurial setup and 2015 will certainly be no different.

    By • March 13, 2015

  • Social Shopping to Grow in 2015

    Social shopping is the new frontier for retailers and businesses alike. With consumers becoming increasingly tech and shopping savvy you need to distribute your financial resources. It is not to say you need to invest and sacrifice your business model, but remain open to this untapped revenue stream.

    By • March 13, 2015

  • The Social Sales Cycle: Real-Time Customer Engagement

    This week, I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: The Social Sales Cycle: Real-Time Customer Engagement. This webinar was sponsored by Act-On Software and featured; Renee Ducre (@rducre) Global Marketing Director for IBM's Social Business, Dan Gingiss (@dgingiss) Head of Digital Customer Experience at Discover Card and Joe Martin (@joeDmarti) Manager of the Digital Index at Adobe. We discussed how to understand the impact social media has on sales and the full sales cycle.

    By • March 13, 2015

  • Millennials Will Move You Beyond Social Business

    By • March 13, 2015

  • Revisiting the Sales Learning Curve with Mark Leslie

    We caught up with Mark Leslie, Principal of Leslie Ventures in Silicon Valley, Lecturer at the Stanford Graduate School of Business, and author of "The Sales Learning Curve," and asked him the most important things to consider in understanding your sales process and cycle.

    By • March 13, 2015
  • SMT Expert

    The Line Between Media and Brands Is Blurring Fast

    Brands and agencies are acting like publishers and publishers are acting like agencies and brands. This is not a moral argument about the "separation of church and state" between the media and advertisers. On the contrary, I'm a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content. What I am about to propose is actually a realization of undeniable trends that point to a future full of even more content marketing.

    By • March 13, 2015

  • 7 Steps to a More User-Friendly Business

    Do you deliver a seamless customer experience? Many companies start with good intentions to build a user-friendly business. But without diligent commitment, the benefits of an ideal customer relationship quickly give way to the practicality of running a company.

    By • March 13, 2015

  • Management Consulting Firms: When Does a Prospect Turn Into a Lead?

    Not everyone who connects with your firm is an actionable lead. Whether they have engaged with your firm through social media, your website, your blog, or other channels, many of these folks will live at the top of the sales funnel forever. But for those who do make their way down the funnel, the story isn't over.

    By • March 13, 2015

  • Why Rebounders Make Great Social Sellers

    We can learn a lot from the best basketball rebounders. So often in business development and life, it's not the first attempt that gets us the win. If you're in the "social selling game," people comment on your articles, send you LinkedIn connection invitations, mention/tag you, or share your content. People care about what you're sharing and saying!

    By • March 12, 2015

  • Social Customer Service: The Key to Loyalty and Sales

    Each and every consumer with an internet connection can broadcast their negative experiences with your brand for countless others to read about, making proper handling of these situations imperative. But great response and timely solutions can help brands to maintain current customers, and even reach new ones. Simply put, superior customer service is the key to customer loyalty and increased sales, and social media is an effective tool to deliver that service.

    By • March 12, 2015

  • Harnessing the Power of Social Engagement

    My first question to the social media/digital director was "Where is the engagement?" Faster than I had ended my question I hear, "We don't need to engage!!"

    By • March 12, 2015

  • 5 Tips to Organize Your Social Customer Service Planning

    So how do you manage your customers' conversations if 24/7, round-the-clock support isn't feasible? How can you exceed expectations and enable smooth interactions over the weekend, during and outside peak hours, and those make or break crisis moments?

    By • March 12, 2015

  • Managed Services: Building Real Customer Experiences and Relationships

    Just like any other business, Managed Services Providers have an important path to follow, to distinctly set their services apart from other MSPs. This path pivots on the commitment to ensuring continuously improved customer and user experiences. High quality experiences for clients comprise a great differentiator in the ever-growing world of new managed services firms and cloud solution vendors.

    By • March 12, 2015

  • 12 Ways to Spot the Snake Oil in Your SEO

    Imagine for a moment that we traveled back in time to the 1800s, into the dusty center of an old Wild West town and transported the local snake oil salesman right off his wagon, forward into 2015. How hard would it be for him or her to adjust to the present day? Possibly not that challenging, actually, for there are still plenty of decent (though uninformed) businesses searching for SEO answers.

    By • March 11, 2015

  • How to Create Powerful B2B Advocates [INFOGRAPHIC]

    The most important type of advocates are your customers. And if you're running a B2B or SaaS business, revenue is most likely coming from subscriptions. By managing the relationship with your customers to help them achieve success (this process is defined as "Customer Success Management"), you can reduce churn AND create customers who are likely to refer your business to others.

    By • March 11, 2015

  • Are You Committing these Social Media No-Nos?

    Social media is becoming bigger and more popular. 72 percent of Internet users are active on social media. To ensure your business succeeds, it is now imperative that you are also active on social media, which is only part of the story, however. You must also make sure that you are not committing errors that could actually harm your social media presence and ultimately your brand.

    By • March 11, 2015

  • Prioritizing the Customer Experience in Social Media

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Prioritizing the Customer Experience in Social Media. This webinar was sponsored by LiveWorld.

    By • March 11, 2015

  • The Social Shake-Up 2015 [VIDEO]

    The Social Shake-Up is Social Media Today's yearly conference, and it's an event you don't want to miss. We bring our audience stories from the front lines of innovative businesses and creative organizations, presented by the best thinkers and top brands in social. Attendees gain a clear sense of where the fast-moving social space is headed, and leave the conference armed with the knowledge they need to help their social business excel.

    By • March 11, 2015