Social Marketing: Page 301

  • SMT Expert

    The Decline of Organic Social Visibility: 3 Trends to Expect

    Brands are at a social media crossroads today. They can no longer rely on organic visibility on Facebook to drive the engagement they need to reach goals. Twitter and other social networks aren't too far behind, either. As a result, expect to see the three trends above pick up steam today and in the foreseeable future.

    By • Feb. 12, 2015

  • Why Social Business Demands Customer Value

    Social business is an ever evolving arena, and the main concern I've been hearing is about value! This week I've been asked a great question that I really wanted to address: How do I add value to my social media?

    By • Feb. 11, 2015

  • The 3 Practices of an Effective Facebook Page

    I've helped companies build communities around their Facebook page, and I can tell you: you're using Facebook with the wrong viewpoint. The companies that succeed on Facebook have 3 critical principles that turn their page into a lead-generation (and revenue-producing) machine. After seeing the patterns present in these pages, here are the 3 techniques that I see over and over again on successful pages.

    By • Feb. 11, 2015

  • The Digital Transformation of Business Schools: The Dean's To Do List

    In an earlier Best Thinkers essay, I talked about how all business functions - not just customer focused areas like marketing and sales - are being transformed by social and digital technologies.

    By • Feb. 11, 2015

  • The Digital Transformation of Business Schools: The Dean's To Do List

    Have senior faculty and key staff participate in a "Digital Transformation Masterclass." The objective of this short, intensive course would be to provide an overview of significant digital era trends.

    By • Feb. 11, 2015

  • 3 Twitter Strategies to Authentically Growing

    Today I was asked this great question.... How do you have 37,300+ followers on Twitter? My quick response was it takes time, a lot of targeted advertising, or just luck! With the abundance of brands working to build their followings on Twitter, I thought I'd give three of my Twitter strategies that I use daily to build my following!

    By • Feb. 11, 2015

  • Our Annual Customer Service Survey

    ​What a difference a few years make in social media. When Social Media Today launched in 2007, we did so with the considerable backing and support of SAP, which continues to this day.

    By • Feb. 10, 2015

  • Competitive Research: Tried, Tested and Always Effective

    Watching out for your rivals in business is a fundamental procedure if you want to become king of the castle. By viewing what they're doing and analyzing their success and more importantly their failures (this is something most people neglect in competitive research), you'll have the capacity to keep a leg up and an aggressive edge.

    By • Feb. 9, 2015

  • The Rise of Customer Success Management in a SaaS World [INFOGRAPHIC]

    As various industries continue to adopt cloud technology, a new era of software has emerged called Software-as-a-Service (SaaS). Who helps manage the overall experience of a business using a SaaS platform?

    By • Feb. 9, 2015

  • How to Curate Killer Content Ideas

    Content curation is the direction that a business-minded site should move towards since it provides a lot of benefits with a minimum amount of drawbacks.

    By • Feb. 9, 2015

  • 4 Things to Consider When Crafting the Customer Experience

    In this day and age of immense competition, when customers have the power and luxury of choosing from among competing brands, it is important to create a positive and memorable customer experience. Here are four things you need to consider.Make it emotional.People feel first before they think. ...

    By • Feb. 9, 2015

  • Back to Basics: Why Social Media?

    As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and don't get...

    By • Feb. 7, 2015

  • Google Enters the Collaborative Economy in a Big Way

    Here comes Google, with a series of five market moves injecting them as a central player for the collaborative economy.Google's mission is to organize the world's information. But it doesn't just start and stop there. They also want to organize the world's logistics, commerce, local transportatio...

    By • Feb. 6, 2015

  • 8 (Cold, Hard) Truths about Social Media

    Organizational leaders and other senior professionals need to be savvy enough to judge the true value of what they read and hear about social media's promise, develop realistic expectations about both processes and outcomes, make smart decisions about where and how to engage, and create workable ...

    By • Feb. 6, 2015

  • SMT Shorts: Tania Yuki on Shareable Content, Best Platforms, and Measuring Data

    Welcome to our latest edition of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Tania Yuki, CEO and Founder of Shareablee, discussed how to measure data, what makes good content shareable, and how to choose the best platform ...

    By • Feb. 6, 2015

  • Short Attention Spans Mean Success for Snapchat

    If you have Snapchat, chances are you may have seen advertisements from the likes of Cosmopolitan, McDonald's or Samsung recently appearing on the app.With over 1 million users worldwide, it's no surprise that brands are scrambling to advertise on the platform and willing to pay around $750,000 -...

    By • Feb. 6, 2015

  • Is a Collectivist Culture Better for Innovation?

    I've written previously about the role culture plays in social behaviors at work. By this I don't just mean the culture of your organization, but the culture of the country that you operate in.The posts have been based on the fantastic work of Geert Hofstede. He outlined the power dimension sca...

    By • Feb. 5, 2015

  • Creating the Ultimate Differentiator: Tools for Business Model Strategy and Innovation

    Business modeling is more than designing a new business model. It's about defining a strategy for the future, together with your team, using visual tools.Writing a business plan is a waste of timeWe live in a time where little is predictable. Many professional services organizations navigate a sp...

    By • Feb. 5, 2015

  • Where's My Hoverboard? The Evolution of the Employee and the Future of Work

    Editor's Note: Join us on February 12th for a special Thursday #smtlive webinar discussing the future of the workplace. Register for free here: http://bit.ly/1CNeNC7I have been fascinated by the future of work for some time. Ever since I first wobbled out of the office, became "freelance" and sta...

    By • Feb. 5, 2015

  • No Unpaid Marketing Interns for Us

    One thing you'll notice if you stop in to see us at Kayak, is that our team is quiet eclectic. From young people to industry vets, we run the gamut. What you won't see though, are unpaid marketing interns.A marketing and ad agency staple since the stone age, bringing on interns each spring has be...

    By • Feb. 4, 2015

  • Branding: The Big Idea

    I'm a people person. It's through relationships and one-on-one communication that I feel most effective. So of course, one of my favorite parts of the creative branding process is the meeting with an organization's CEO and key players during the discovery phase. Asking some important questions to...

    By • Feb. 4, 2015

  • How to Win the Small Business Social Media Time Challenge

    "The great dividing line between success and failure can be expressed in five words, "I did not have time." ~ Franklin FieldWhether or not to participate in social media is a dilemma for managers and owners of small companies. Active participation requires an investment of time and resources that...

    By • Feb. 2, 2015

  • 4 Things Every CEO Should Know About Their Inbound Marketing

    Inbound marketing practices are consistently in a state of rapid movement forward.Because everything is changing a lot, it can be easy for CEOs (or executive staff) to lose touch with the pulse of their inbound marketing endeavors - possibly even failing to see the benefit it is providing for the...

    By • Feb. 2, 2015

  • Integrating Your Content Marketing Strategy with Employee Advocacy

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Integrating Your Content Marketing Strategy with Employee Advocacy. This webinar was sponsored by EveryoneSocial and featured Pam Moore (@pammktgnut), Founder and CEO ...

    By • Jan. 30, 2015

  • 18 Steps to a Successful Hashtag

    Most trending hashtags are about news or celebrities. They relate to subjects that interest thousands or millions of people. Making your hashtag trend needs a lot of planning.

    By • Jan. 30, 2015