Social Marketing: Page 316

  • Top Dog: Advocate Marketing and America's Hot Dogs

    92% of Americans buy hot dogs. With 7 billion of those wieners consumed between Memorial Day and Labor Day, hot dog brands across the country have been ramping up their digital efforts to reach consumers this summer. Using the Crowdly platform, we sought out to find what brand has been the Top Do...

    By • July 31, 2014

  • Customer Service Is the New Marketing: Turning Satisfaction Into Sales

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Customer Service is the New Marketing: Turning Satisfaction Into Sales. Our panelists were: Frank Eliason, the Director of Global Social Media for Citibank; Nick Ayers,...

    By • July 31, 2014

  • Content Marketing Strategies for Midsized Companies

    Content marketing isn't anything new but it has proven to be an effective marketing strategy for companies of all sizes. For 2014 the Content Marketing Institute reports that overall amounts spent on content marketing is segmented by B2B companies allocating 30% of their marketing budgets, while ...

    By • July 31, 2014

  • Measuring What Matters: Those Addictive Numbers

    I've done it. It's gone. Cold turkey. After years of asserting we need to measure what matters in social business - as opposed to just tracking outcomes we can count easily - I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools - p...

    By • July 30, 2014

  • Social Is the Key to Customer Experience

    Recently my colleague David Cushman published an article titled The Strategic Role of Content in Proving Brand Promise -- which I highly recommend. David offers a terrific analysis and infographic on how to think about content marketing. But for me the core message was in the scalpel that David a...

    By • July 30, 2014

  • Interview with Employee Advocacy Summit Speaker: Sabrina Stoffregen

    Sabrina Stoffregen has been running Intel's employee advocacy program globally, since its inception. She brings amazing perspective as the leader of a program that is far ahead of most programs in this space. We are very lucky to have her sharing lessons from her program at the September 15 Emp...

    By • July 30, 2014

  • Interview with Employee Advocacy Summit Speaker: Liz Bullock

    At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons, methods and cases from some of the world's largest employee advocacy deployments. She worked on social programs at Dell for 3 years and now runs a consultancy that helps large brands train employees a...

    By • July 29, 2014

  • Promoting Your Business on LinkedIn

    LinkedIn is the world's number one social network for establishing professional connections between both businesses and individuals. As with any other social network, LinkedIn facilitates content sharing and publication, but with a more professionally oriented approach. As a platform for social m...

    By • July 29, 2014

  • Content Marketers, Here's How to Hire Your Next Great Leader

    Creating content is much more than a full-time job - it requires a dedicated team. As many companies start to build this team, they may ask themselves: who should I hire to lead the way? The role of content marketing manager is still fairly new, so there's no single educational or career path th...

    By • July 29, 2014

  • Why Employee Advocacy Matters

    Why does employee advocacy matter? How much impact can employees really have? How often will employees actually do this type of thing?Why Employee Advocacy Matters ~ by Dynamic Signal from Dynamic Signal on Vimeo.We are asked questions like these all of the time at Dynamic Signal. It's our passio...

    By • July 29, 2014

  • The B2B Marketing Budget: When to Invest in Digital Marketing

    A marketing budget can be tricky to define in the B2B environment. While all items in your budget should contribute to your Return on Investment and overall marketing success, you should know how your budget is broken down and how much of your budget goes towards digital marketing expenses. For e...

    By • July 29, 2014

  • Smart Marketers Will Approach Employee Advocacy with Caution

    With any emerging marketing trend or concept there are risks involved. Just as Mike Bailey points out in his recent post, marketers today are well aware of the potential hazards when it comes to trying out new things. Now, don't get me wrong...I'm not saying employee advocacy is too risky and you...

    By • July 28, 2014

  • How Social Media Impacts Customer Service

    There are so many moving parts to a strong customer service strategy, it's easy overlook the benefits of social media. But do so at your own peril. In today's world, a presence on social media is as important as having a toll-free phone number. Here are just a few of the reasons why.Reap the bene...

    By • July 28, 2014

  • You Need to Know: 5 Rules of Online Community Engagement

    One of the first steps to building an online community is creating and implementing a community engagement strategy. Once you have a solid following of members, it will be the most important thing that you do, as engagement is one of the two main types of measuring online community performance. A...

    By • July 28, 2014

  • Who in Your C-Suite Is in Charge of Digital Transformation?

    Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that's not sufficient. Digital is not limited to marketing, change has to originate from the C-Suite to actively lead the transformation to the social business.The Case for the CDOA good contribution to...

    By • July 28, 2014

  • Social Media Is Teamwork. Agree?

    Would you be in agreement with me if I say social media is teamwork? The importance of social media for businesses is no more a secret. Similarly, social media is important for any individual, who belongs to the world of web. However, if you are asked to keep count on your social media score, mos...

    By • July 28, 2014

  • Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform

    Deciding between Google Adwords and Facebook ads? All eCommerce and small business owners face this choice between the two most powerful pay per click advertising options on the web.Each platform provides unique advantages. For example, the Google keyword tool enables marketers to make highly res...

    By • July 28, 2014

  • 15 Easy Ways To Come Up With Powerful Blog Topics

    "A blank piece of paper is God's way of telling us how hard it is to be God."- Sidney SheldonThe other day I was on the phone with my friend Betty Marton. Betty is a professional writer (and is one of the smartest people I know). I've been teaching a course on blogging and she wanted to know how ...

    By • July 28, 2014

  • 5 Tips On Becoming A Digital Freelancer

    Whether you're just about to embark on your professional career, or have been in work for a number of years, there may come a time when you consider breaking out from the the norm and going out on your own.Freelancing isn't for everyone, and some find the lack of a fixed routine and steady income...

    By • July 27, 2014

  • Social Network vs. Online Community: What Is the Difference?

    I think it's fair (although somewhat annoying and unfortunate) to say "social media" as a buzzword is here to stay. Twitter, Facebook, Instagram, LinkedIn... what is what and where does it all end? With everyone from executives and professionals to college graduates and soccer moms throwing the w...

    By • July 25, 2014

  • The Importance of Comments

    How many blogs do you read?How many of the blogs that you read do you comment on?How different do you think the blogs you read would be if there were no comments? Or if people did comment?People who read blogs have a lot of power - the power of influence. I can't think of a single thing that a bu...

    By • July 25, 2014

  • The Power of First Impressions and Branding

    Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings." -Malcolm Gladwell, Blink: The Power of Thinking Without ThinkingMost of us know intuitively, that first impressions are important. We don't like to think that we judge a boo...

    By • July 25, 2014

  • 5 Critical Considerations when Using LinkedIn Sponsored Updates

    The LinkedIn ecosystem is a very tempting target for B2B marketers. After all, you can target in ways you simply can't get away with in other advertisers. Someone's title, skills, location and company are all up for grabs. It should be like shooting fish in a barrel, but alas, like all magic bull...

    By • July 25, 2014

  • How to Dedicate the Time Required to Achieve Social Media Success

    Why are we all so eager to spend as little time as possible on our business' social media marketing efforts?There is a seemingly never-ending flow of information, tips and tricks on how to spend less time executing a social media plan.I'd be all for this if the primary focus of this information w...

    By Matthew Peneycad • July 25, 2014

  • How Omni-Channel Marketing Shapes the New Buyer's Journey

    With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer.With each choice comes a certain amount of risk as marketers choosing to put a heavy ...

    By • July 24, 2014