Social Marketing: Page 316

  • What John Oliver's Trolls Can Teach Us About Community

    "For once in your lives, focus your indiscriminate rage in a useful direction. Seize your moment, my lovely trolls!" - John OliverThe FCC has received more than 45,000 comments on net neutrality proposals since May 15th, largely due to the effort of Last Week Tonight host John Oliver's 13 minute ...

    By • June 13, 2014

  • How to Make a Great Small Business Logo

    A question that we hear asked a lot around here is how to make a professional small business logo. Because a logo is an important part of your website, not having a professional logo prepared stymies a lot of people and delays their progress toward getting online and growing their business.If you...

    By • June 13, 2014

  • What's the Hub of Your Online Presence?

    With all of the talk about social media, it's important not to ignore the key role a website plays in building your business.Social media, done well, can help send more traffic to your website. And that's the point ... to get visitors to your website. But, will what they see and experience when t...

    By • June 13, 2014

  • Should You Split Your Brand's Social Media Presence?

    Creating multiple online personalities has become a must for many brands. For brands that have huge followings and multiple causes and cultures, to have just one account on a social media platform would cause confusing messages, the need for constant updating , the clogging of feeds, and an overw...

    By • June 12, 2014

  • Must Attend #SocialShakeUp Panel: How to Maintain Community Engagement

    Engagement is the holy grail in social media marketing. However, while everybody is talking about it, few do it well. Buzz words like content marketing, mobile marketing and WOM distract many-a-marketer from what really matters: reaching business objectives.

    By • June 12, 2014

  • The Online Forum: An Inbound Marketing Secret Weapon [INFOGRAPHIC]

    The forgotten, resurgent, online forumForums have long been a staple of the Internet landscape, whose roots can be traced back to the early web days when electronic mailing lists (such as Usenet) and bulletin board systems (BBS) were the ways people communicated. Over time, a number of forum soft...

    By • June 12, 2014

  • Why Private Online Communities Are the "New Black"

    You have a website, you have a blog, you use Facebook, Twitter, LinkedIn, Pinterest, Instagram, WhatsApp, FourSquare, Klout, and so on. How much time and resources do you allocate to maintaining ALL those platforms? Why are we sending our communities on social media treasure hunts to find the lat...

    By • June 12, 2014

  • 9 Things I Wish I'd Known Before I Started Using Social Media

    You can't help it. You can't learn something you haven't experienced. I would go as far as saying you can only learn from something you have failed in. Well, at least that's my case. When I look at social media today, I look at it in a radically different way than I did two years ago. Partly beca...

    By • June 12, 2014

  • The Heartbeat of Cisco Live: The Social Media Command Center

    I definitely felt alive at Cisco Live last month. How could I not, with a record-breaking crowd of more than 26,000 attendees from all over the world? (That's a 30 percent increase above 2013 for the company's annual IT education and training event.) I sat in on an excellent presentation by Rowan...

    By • June 11, 2014

  • An In-Depth Guide to Creating the Perfect Feedback Form

    Everyone has a feedback form on their website, but not a lot of them put enough thought behind one. Most of the feedback forms that I see on websites and Facebook pages tend to have very similar characteristics. Enter your name, e-mail address, message and also solve this CAPTCHA created by Satan...

    By • June 11, 2014

  • Using the Crowd to Improve Elderly Care

    Five years ago Task Rabbit was formed as a kind of eBay for some of the mundane chores that we don't really fancy doing ourselves. Whether it's doing our dishes or waiting in line for the next hot gadget, the site provides a platform for people to pay others to take care of the things we have n...

    By • June 11, 2014

  • #SMTPowerTalk: Measuring Success in Social Media Network Marketing

    We all know social media network marketing is important. We all know that social media networks are not going away. Intuitively we all know that not having a social media network presence makes no sense at all.The moment the ROI question comes into play however grown men go a little weak at the k...

    By • June 11, 2014

  • 10 Must-Reads for Customer-Centric Leaders

    Our rallying cry for fewer ruined days continues.We set out this year to help businesses become more customer-centric by asking eye-opening questions and making sense of customer emotions and behavior.Now that we're halfway through the year, we decided to find out which posts in 2014 our readers ...

    By • June 10, 2014

  • Using Social to Improve User Experience on Your Website

    'User Experience' in the broadest terms deals with the quality of every 'moment of truth' that a user experiences with your brand.This includes their experiences while using your website, while browsing through the shelves in your physical stores, while getting a problem fixed through your custom...

    By • June 9, 2014

  • 3 Indicators That Real-Time Relevancy Is the Social Relationship Capital of the Future

    Real-time is perhaps the number one most currently discussed approach to marketing. From big brand wins by everyone from [the now household example] Oreo and Arbys to RadioShack and Chobani, the excitement has reached a crescendo point, and the potential of marketing in the moment has moved from...

    By • June 9, 2014

  • 15 Easy Steps to Ignite Employees as Brand Evangelists

    Organizations large and small struggle with getting their voice heard. Marketers want to increase brand awareness, brand humanization, brand equity and of course do so in a way that positively impacts the bottom line.What many business leaders and marketers do not realize is that their most vibra...

    By • June 9, 2014

  • 7 Tips for Getting More Quality Social Media Followers

    The world of social media is opening up a vast array of possibilities for businesses, particularly in raising brand awareness and reaching out to customers. Using sites like Facebook, Twitter, Pinterest, and Instagram effectively can really give companies an advantage over their competitors, but ...

    By • June 9, 2014

  • Using Social Media for Restaurant Marketing

    You may find it easy to learn how to master social media for a regular business or organization, but when it comes to mastering it for a restaurant or food venue, you just don't know what you should be posting and doing. Does this describe you? Here are my tips and idea of how you can use social ...

    By • June 9, 2014

  • Data Driven Ecommerce [INFOGRAPHIC]

    The e-commerce market is growing bigger by the second and with plenty of software readily available that helps us sell our products, it's hardly surprising that there has been a boom in online stores in the past few years. The inforgraphic below by Americommerce shows some of the key metrics deta...

    By • June 8, 2014

  • "Same Girl," New Marketing Tricks: What Marketers Can Learn From Jennifer Lopez

    Yesterday when I went to the realtor office to pay my rent, the secretary who took my check immediately greeted me with, "How are you? Are you going to the J. Lo concert tonight?"I live in the Pelham Bay section of the Bronx, where "J. Lo" is a beloved figure and frankly, our pride and joy. Jenni...

    By • June 5, 2014

  • The Need to Unify Social Business

    Social business is often spoken of as an epochal change in how organizations function and operate. It's referred to for its revolutionary properties and as marking the shift from an industrial, make and sell age to a more adaptive, sense and respond one. Of course, few shifts occur in quite suc...

    By • June 5, 2014

  • The Art and ROI of Listening: Turning Your Platform into a Marketing Machine

    This week I moderated another webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Art and ROI of Listening: Turning Your Platform into a Marketing Machine. This webinar was sponsored by Visible Technologies. The webinar included a superb group of panelis...

    By • June 4, 2014

  • Digital Advertising Is Ephemeral

    I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks.Generally, the more you spend, the better it works, especially when you spend your ad dollars on YouTube, Facebook, and Twitter.I wouldn't say ...

    By • June 4, 2014

  • The Anatomy of a Viral Facebook Post

    Make it go viral!It happens more often than I can believe. It usually happens midway through a sales meeting, or a client meeting, or a casual conversation, or a fun TV interview, and I hear it, "How do you make it go viral?""It" could be anything. A youtube video, a Facebook post, a tweet, a blo...

    By • June 3, 2014

  • 5 Ways ANY Business Could Rock a Social Community Website for Sales

    A new concept can sometimes be intimidating to figure out the best use or practice for your organization. You see the potential, but don't have time for a learning curve. We have all been there, looking for a great example of someone doing it first or tips on how best to utilize a new platform.It...

    By • June 3, 2014