Social Marketing: Page 316

  • Customer Loyalty Won't Save Your Company From the Collaborative Economy

    "Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." ― Peter F. DruckerOne of the mistakes that succ...

    By • Aug. 12, 2014

  • Meet Tammie Wagner, Speaker at 2014 Employee Advocacy Summit

    Tammie Wagner is an accredited business communicator with the International Association of Business Communicators (IABC). She manages employee communications strategy and implementation in the Global Marketing Organization at AT&T. She supports employee engagement with AT&T's brand, adver...

    By • Aug. 12, 2014

  • Meet Michael "Ambassador" Bruny, Speaker at 2014 Employee Advocacy Summit

    Michael once served as one of Intel's most committed brand ambassadors. During his time, Michael helped to align the vision and heart of Intel with the outside world through Intel employees. Currently, Ambassador Bruny helps companies turn their employees into better advocates by focusing on buil...

    By • Aug. 11, 2014

  • 4 Ways to Generate More Hotel Reviews on TripAdvisor

    One of the hottest KPI's for hotels across the world right now is the number of online reviews on TripAdvisor. Hotel Managers are feverishly trying to generate online reviews through a multitude of tactics ranging from asking people flat out, to sliding in a mention in post-stay emails. TripAdvis...

    By • Aug. 11, 2014

  • Choosing the Most Effective Social Media Platform for Your Business [INFOGRAPHIC]

    "Whether you are a traditional bricks and mortar business or an online startup, social media can assist you in making your business a success. How?" By understanding your audience, choosing the right platforms for your business,, and sharing the interesting content that people want to consume. An...

    By • Aug. 10, 2014

  • It's Not Customer Service VS Sales, It Should Be Customer Service AND Sales

    It has been customary for businesses to keep sales and customer service in different departments. Each has a different manager, team members, and even different goals all driving towards to making profits for the company. It was traditional thinking that the sales team brings customers in while t...

    By • Aug. 9, 2014

  • A Smart Social Media Strategy Is All About Teamwork

    When you have a personal account on Facebook, Twitter, Instagram, or another popular social media website, it's okay to let it languish when you don't have time to groom it. Business accounts are an entire matter altogether, however. Leaving your brand's social channels unattended can be the kiss...

    By • Aug. 8, 2014

  • Meet Susan Emerick, Co-Host and Speaker at 2014 Employee Advocacy Summit

    Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement and employee advocacy. Prior to pursuing an entreprenuerial path, she lead a number of IBM's transformational social business and digital strategy initiatives ...

    By • Aug. 8, 2014

  • Tips for Starting a Successful Employee Advocacy Program

    As author Emily Giffin once said, "Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process." This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their c...

    By • Aug. 8, 2014

  • Growing Business: Is Customer Loyalty Dead?

    How does your business rate on the customer service scale? And, how important do you think customer service is to your organization's success?According to a 2011 Consumer Reports' survey, 65 percent of people are "tremendously annoyed" by rude salespeople and 64 percent of respondents said that t...

    By • Aug. 7, 2014

  • The In-Store Imperative for Brands in the Digital Age

    Cus­tomer is no longer a good enough word to describe the many indi­vid­u­als in rela­tion­ship with a brand. We've called them fans and audi­ences, col­lab­o­ra­tors and par­tic­i­pants, vis­i­tors and users, try­ing to cap­ture the nature of cus­tomer inter­ac­tions in the dig­i­tal age. But a ...

    By • Aug. 7, 2014

  • How to Build Trust With Your Potential Customers Through Social Media

    Trust and credibility are two of the most essential components of any successful relationship. Without trust, relationships never grow beyond a certain level and fail to achieve their full potential.The same stands true for business relationships as well. Without credibility, organizations can ne...

    By • Aug. 7, 2014

  • #SMTShorts: The Women of Socialfly

    Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Stephanie Abrams and Courtney Spritzer, co-founders of the New York-based digital marketing and PR agency Socialfly, answered our crowdsourced qu...

    By • Aug. 7, 2014

  • Meet Liz Bullock, Speaker at 2014 Employee Advocacy Summit

    Passionate about coaching and inspiring employees to use social media to deepen customer relationships and be a more effective business. Liz is CEO and Co-founder of Social Arts & Science Institute, LLC (SASI), which is focused on empowering organizations to scale employee social engagement t...

    By • Aug. 7, 2014

  • Meet Brian Fanzo, Speaker at 2014 Employee Advocacy Summit

    Brian has deployed, managed and been the ambassador for multiple social business solutions from enterprise to government to startup. Brian is a social technology evangelist who focuses on culture and communication, then implementing technology to increase productivity and employee engagement. Li...

    By • Aug. 6, 2014

  • Creating Human Value Online to Drive Sales

    If you are a business with an eCommerce store (selling products or services online) you may find it hard to prove to your customers that you can be trusted. Regardless of how the internet has evolved over the years, there are still a majority of "old school customers" who distrust online business...

    By • Aug. 5, 2014

  • When Your Consumers Talk, Listen

    The age of unidirectional marketing is over. With the advent of widespread social media use has come a feedback loop in which brands and consumers can easily communicate.The social media space has empowered consumers with an ability to discuss and contribute to a product's image on one of the wor...

    By • Aug. 5, 2014

  • 10 Questions to Address in Your Social Media Audit

    These are ten questions that should certainly be addressed when conducting your social media audit.A social media audit can be an extremely valuable practice. It can provide you with some insight into your strengths, indicating where additional resources should be invested, as well as showcase we...

    By • Aug. 5, 2014

  • Beyond TripAdvisor: How Restaurants Should Use Social Media Marketing

    TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer, surely. These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurant...

    By • Aug. 5, 2014

  • Want to Get More from Your Best Accounts?

    For a long time, the only objectives I used for major accounts were very specific business objectives: "We will increase turnover by X%" or "We will introduce two new programs and increase our profitability by Y%."Then, one day, I had what could only be described as a "minor epiphany" - I began t...

    By • Aug. 5, 2014

  • Leveraging the Internet of Everything to Create a Better Customer Experience

    The other day I received a letter in the mail. What was in the letter left me feeling depressed. It left me feeling inadequate, unprepared, incapable of mustering the mental and emotional energy to complete it's request.You see it wasn't asking me to do something that I'd never done before. It as...

    By • Aug. 5, 2014

  • Meet Denise Holt, Co-Host and Speaker at 2014 Employee Advocacy Summit

    Denise Holt: CEO and Founder of Social Intel, Inc.Denise is a leading voice in Social Media Strategy and Social Intelligence Solutions. She is a social business speaker, author, trainer and strategy consultant with comprehensive insight as an educator in the area of Brand Advocacy and Employee Ad...

    By • Aug. 5, 2014

  • The Rising Influence of Social Media, as Reflected by Data

    A recent study found that in 2013, 75% of higher education students used social media in their process of deciding where to enroll. There were several articles on this, most highlighting the growing use of social media in the higher ed sector, but the point missed by many is that this stat is mor...

    By • Aug. 5, 2014

  • Getting Started with an Employee Advocacy Program

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Getting Started with an Employee Advocacy Program. Our panelists were: Susan Emerick the Founder and CEO of Brands Rising, Robert Nolte the Vice President of Business D...

    By • Aug. 4, 2014

  • Meet Michael Brito, Speaker at 2014 Employee Advocacy Summit

    Michael Brito is a Group Director at WCG, a W2O Group company. He is responsible for helping clients transform their brands into media companies by implementing social business strategic initiatives that operationalizes content strategy, scales community management and integrates paid, earned an...

    By • Aug. 4, 2014