Social Marketing: Page 320

  • Social Media Screening: Guidance for Individuals and Organizations [SLIDESHARE]

    Social media screening (aka social screening) has become a common practice among recruiters and hiring managers, as well as some coaches and college admissions offices. This white paper consolidates and updates previously shared guidance about this practice, providing recommendations for both ind...

    By • Aug. 15, 2014

  • How to Structure a Global Social Media Campaign

    Global social media campaigns take a high level of skill and experience to manage successfully. Brands and agencies can have wonderful, creative ideas, but without a solid system to deliver and measure them, campaigns can quickly descend in to chaos.I've adapted the "hub and spoke" delivery model...

    By • Aug. 15, 2014

  • Security Threats Businesses Face on Social Media

    Social media has transformed the way businesses interact with customers. All at once it gives companies a new way to reach out to their fans while also giving the company a more personal touch. But as always seems to be the case, with any good thing usually comes a downside. This double-edged swo...

    By • Aug. 15, 2014

  • Meet Sabrina Stoffregen, Speaker at 2014 Employee Advocacy Summit

    Sabrina Stoffregen is Director of the Intel Ambassadors and Corporate Initiative Marketing Strategy team; she joined Intel in 1997. The Intel Ambassadors team is chartered with building Intel brand loyalists internally and externally. Intel Ambassadors are the voices of Intel's unified brand stor...

    By • Aug. 15, 2014

  • How to Budget for Social Media Activities

    Budgeting is one of the most difficult tasks when it comes to marketing, and it's even more complicated when it comes to social media.There are a lot of "irrational" layers from a CFO point of view; a CFO's concerns might sound boring at first for any social media enthusiast, but in fact they rai...

    By • Aug. 14, 2014

  • Leaders in Advocate Marketing: Q&A with Jason Falls

    According to Nielsen, today's consumers trust recommendations from other consumers more than any other form of advertising. However, less than 5 percent of a brand's customer base is actually driving up to 50 percent of all purchase decisions, making these 5 percent absolutely crucial to brands.T...

    By • Aug. 14, 2014

  • 8 Ideas for Promoting Your Online Community

    You've decided to create an online community, Congratulations! Now you need members, and fast. Here are ten ways to promote your online community that will encourage growth and ensure member retention.1. Send InvitesIf you've decided to create a community, hopefully you already have an id...

    By • Aug. 14, 2014

  • Engaged Customer Communities: Your Digital Anchor

    We are already wad­ing deep in the post­dig­i­tal waters; our rela­tion­ships to dig­i­tal have evolved from tech­no­log­i­cal obses­sion to an inter­est in enhanc­ing the human expe­ri­ence. Many of today's dig­i­tal brands have caught the mobile cur­rent and are work­ing hard to nav­i­gate the ...

    By • Aug. 14, 2014

  • Meet Louis Richardson, Speaker at 2014 Employee Advocacy Summit

    Louis is a passionate Storyteller & Enthusiast, Creativity Advocate, leading Social Business & Smarter Work engagements with IBM Clients Globally.Listen here -> http://bit.ly/1pVuyyp Speaking ScheduleMonday, September 15 1:15pmAdvocate Stories From the Field ♫ For more session informat...

    By • Aug. 14, 2014

  • Why Some Leaders Cultivate Innovation

    Good leaders intentionally look for ways to improve. Bad leaders enjoy managing and rarely seek change. Some leaders rise to the task of innovative discovery, while others enjoy the paleness of their monotonous routines. Most of us know, and have been a part of a team where each of these leaders ...

    By • Aug. 13, 2014

  • 6 Nonprofit Organizations with Super Successful Online Communities

    Online communities are created and used for a plethora of reasons these days but one particular subcategory fascinates me: online communities employed by not-for-profit organizations and NGOs. Sure, most large non-profits have some sort of blog and call-to-action email campaigns of course, but th...

    By • Aug. 13, 2014

  • Meet DeShelia Spann, Speaker at 2014 Employee Advocacy Summit

    DeShelia Spann is Digital Marketing Manager at Eaton and directs their employee advocacy initiative. Through the Eaton Brand Advocacy Program employees are inspired to engage their networks with relevant content promoting Eaton's business and the power management industry while gaining insight to...

    By • Aug. 13, 2014

  • To Small Businesses that Want to Gain New Social Media Followers But Can't Get Started

    Attracting social media fans is difficult when you're a smaller company. You have a smaller brand presence and advertising budget. To help you increase your online following when the odds are against you, here are six approaches you should use: 1. Host a networking event. Hosting a networking eve...

    By • Aug. 13, 2014

  • Highlights from the 2014 Social Business Benchmark Study

    Another summer brings a new set of Social Business Benchmark study results! For the past three years, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conduct an ongoing study on the impact social practices are having on organizations. Unlike the othe...

    By • Aug. 12, 2014

  • Customer Loyalty Won't Save Your Company From the Collaborative Economy

    "Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." ― Peter F. DruckerOne of the mistakes that succ...

    By • Aug. 12, 2014

  • Meet Tammie Wagner, Speaker at 2014 Employee Advocacy Summit

    Tammie Wagner is an accredited business communicator with the International Association of Business Communicators (IABC). She manages employee communications strategy and implementation in the Global Marketing Organization at AT&T. She supports employee engagement with AT&T's brand, adver...

    By • Aug. 12, 2014

  • Meet Michael "Ambassador" Bruny, Speaker at 2014 Employee Advocacy Summit

    Michael once served as one of Intel's most committed brand ambassadors. During his time, Michael helped to align the vision and heart of Intel with the outside world through Intel employees. Currently, Ambassador Bruny helps companies turn their employees into better advocates by focusing on buil...

    By • Aug. 11, 2014

  • 4 Ways to Generate More Hotel Reviews on TripAdvisor

    One of the hottest KPI's for hotels across the world right now is the number of online reviews on TripAdvisor. Hotel Managers are feverishly trying to generate online reviews through a multitude of tactics ranging from asking people flat out, to sliding in a mention in post-stay emails. TripAdvis...

    By • Aug. 11, 2014

  • Choosing the Most Effective Social Media Platform for Your Business [INFOGRAPHIC]

    "Whether you are a traditional bricks and mortar business or an online startup, social media can assist you in making your business a success. How?" By understanding your audience, choosing the right platforms for your business,, and sharing the interesting content that people want to consume. An...

    By • Aug. 10, 2014

  • It's Not Customer Service VS Sales, It Should Be Customer Service AND Sales

    It has been customary for businesses to keep sales and customer service in different departments. Each has a different manager, team members, and even different goals all driving towards to making profits for the company. It was traditional thinking that the sales team brings customers in while t...

    By • Aug. 9, 2014

  • A Smart Social Media Strategy Is All About Teamwork

    When you have a personal account on Facebook, Twitter, Instagram, or another popular social media website, it's okay to let it languish when you don't have time to groom it. Business accounts are an entire matter altogether, however. Leaving your brand's social channels unattended can be the kiss...

    By • Aug. 8, 2014

  • Meet Susan Emerick, Co-Host and Speaker at 2014 Employee Advocacy Summit

    Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement and employee advocacy. Prior to pursuing an entreprenuerial path, she lead a number of IBM's transformational social business and digital strategy initiatives ...

    By • Aug. 8, 2014

  • Tips for Starting a Successful Employee Advocacy Program

    As author Emily Giffin once said, "Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process." This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their c...

    By • Aug. 8, 2014

  • Growing Business: Is Customer Loyalty Dead?

    How does your business rate on the customer service scale? And, how important do you think customer service is to your organization's success?According to a 2011 Consumer Reports' survey, 65 percent of people are "tremendously annoyed" by rude salespeople and 64 percent of respondents said that t...

    By • Aug. 7, 2014

  • The In-Store Imperative for Brands in the Digital Age

    Cus­tomer is no longer a good enough word to describe the many indi­vid­u­als in rela­tion­ship with a brand. We've called them fans and audi­ences, col­lab­o­ra­tors and par­tic­i­pants, vis­i­tors and users, try­ing to cap­ture the nature of cus­tomer inter­ac­tions in the dig­i­tal age. But a ...

    By • Aug. 7, 2014