Social Marketing: Page 320

  • An Introduction to Social Media Marketing: A Guide for Small Businesses

    It wasn't so long ago that social media was a completely new thing. Four years ago, when we started Advice Interactive Group, many people didn't know what social media was let alone the effect it would have on all of our lives. It was an exciting interactive medium which suddenly took the world b...

    By • June 20, 2014

  • How Well Do Top Bus Companies Practice Social Customer Service?

    The Average Bus Company Response Time on Social is More than The Travel Time from New York City to Washington DC (with traffic).Bus companies who do not offer great social customer service face the risk of a disgruntled customer negatively tweeting them all of the way from New York to Florida.Aft...

    By • June 20, 2014

  • Fixing Your Intranet: A Guide for Leadership

    The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While intended to tap into pre-existing employee engagement and insight-sharing behaviors and encourage the peer-peer sharing that happ...

    By • June 18, 2014

  • Unlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts and Create Community

    Few social media practices escape the arm of experiments here at Buffer. We love testing, iterating, and testing again to find ways to boost our metrics and explore new ways to interact better with our audience.Now Google+'s turn has finally come.We have made pushes on Twitter, Facebook, and Link...

    By • June 18, 2014

  • Google Wants The Best User Experience for Mobile Users

    Google recently made a move to improve the user experience of mobile search users. Its a move that we have expected from a Digital Marketing view point since last year - we simply didn't know how the move would be made. So the move means that if your website has a redirect for users and it does n...

    By • June 18, 2014

  • 5 Reasons to Hire a Digital Marketing Consultant

    You may have your own in-house team of talented marketers, or you perhaps you are on the fence about hiring a full-time employee to take on your marketing needs. Regardless of where your company stands with it's marketing strategies, your business can always benefit by bringing in a digital mark...

    By • June 18, 2014

  • The Not-So-Secret Formula of the Modern CMO [INFOGRAPHIC]

    Understanding the role of a chief marketing officer in 2014 isn't easy. There's the digital marketing landscape taking over on one front, and ever-growing corporate accountability on the other. Customers have taken control of the brand conversations and the rules of marketing are changing. What u...

    By • June 18, 2014

  • How to Make the Most of Social Media for your Small Business [INFOGRAPHIC]

    Small businesses are spoilt for choice when it comes to ways to reach new audiences and customers. Building their brand name, assisting customer relations and looking for some good old fashioned customer insight - much easier thanks to social media. While social media platforms are for the most p...

    By • June 17, 2014

  • Online Reputation Risks: Monitoring Isn't Enough!

    At the time of writing, most companies and institutions are aware of thedamage that negative online conversations can do to their reputation and, as a result, to their operations and bottom line. In response, many have put in place some kind of monitoring system to track online mentions of concer...

    By Social Disruptions • June 16, 2014

  • How to Drive Traffic to Your Long-Form Content

    You've done it. You've carefully crafted long-form content that blends wit and humor with information and style. You can't imagine why anyone wouldn't want to read this thing of beauty, and you know this is going to be very useful to many of your readers. The content sells itself, you think.Right...

    By • June 16, 2014

  • Where Did You Go? The Effects of Going Silent on Social Media

    Summer has arrived. It's time to cue up the yacht rock by the pool and relax with a tasty, tasty beverage. The days are easygoing. No one is working. Summer is the best. This scenario sounds amazing, plus or minus the yacht rock depending on your tastes (Ambrosia rules!), but it's not based ...

    By • June 16, 2014

  • What Happens in Just ONE Minute on Facebook [INFOGRAPHIC]

    As thousands of new social media users log on every week, the numbers relating to the flow of information on Facebook become ever more staggering. This infographic from SumoCoupon illustrates just how much data is generated in a mere 60 seconds on Facebook. In one minute of Facebook, 243,055 phot...

    By • June 16, 2014

  • The Biggest Mistake Twitter Ever Made and Still Pays for to This Day

    Over the years, I've loved and watched Twitter's growth. Twitter has been through its ups and downs. While in the lowest bottoms of its stock price, a new exodus of top executives, like its recent COO "leaving" the company is fueling the debate of Twitter struggling to grow users and keeping them...

    By • June 15, 2014

  • 8 Tips for a Foolproof Community Engagement Strategy

    For a business, engaging your community is the primary way to build a bigger business and gain new customers. Keeping their attention, as well as being attractive to new potential customers, is the focus of most social media strategies. This methodology is known as a community engagement strategy...

    By • June 14, 2014

  • The ABCs of Blogging for eCommerce: Why It's Important and How to Get Started

    Everyone says that content is king and that blogging is the future of marketing, but I'd be willing to bet that you have asked yourself questions like: "What the heck does it even mean for an eCommerce store to have a blog?" "How will a blog help me?" "What should I write about?" "How do I even g...

    By • June 13, 2014

  • What John Oliver's Trolls Can Teach Us About Community

    "For once in your lives, focus your indiscriminate rage in a useful direction. Seize your moment, my lovely trolls!" - John OliverThe FCC has received more than 45,000 comments on net neutrality proposals since May 15th, largely due to the effort of Last Week Tonight host John Oliver's 13 minute ...

    By • June 13, 2014

  • How to Make a Great Small Business Logo

    A question that we hear asked a lot around here is how to make a professional small business logo. Because a logo is an important part of your website, not having a professional logo prepared stymies a lot of people and delays their progress toward getting online and growing their business.If you...

    By • June 13, 2014

  • What's the Hub of Your Online Presence?

    With all of the talk about social media, it's important not to ignore the key role a website plays in building your business.Social media, done well, can help send more traffic to your website. And that's the point ... to get visitors to your website. But, will what they see and experience when t...

    By • June 13, 2014

  • Should You Split Your Brand's Social Media Presence?

    Creating multiple online personalities has become a must for many brands. For brands that have huge followings and multiple causes and cultures, to have just one account on a social media platform would cause confusing messages, the need for constant updating , the clogging of feeds, and an overw...

    By • June 12, 2014

  • Must Attend #SocialShakeUp Panel: How to Maintain Community Engagement

    Engagement is the holy grail in social media marketing. However, while everybody is talking about it, few do it well. Buzz words like content marketing, mobile marketing and WOM distract many-a-marketer from what really matters: reaching business objectives.

    By • June 12, 2014

  • The Online Forum: An Inbound Marketing Secret Weapon [INFOGRAPHIC]

    The forgotten, resurgent, online forumForums have long been a staple of the Internet landscape, whose roots can be traced back to the early web days when electronic mailing lists (such as Usenet) and bulletin board systems (BBS) were the ways people communicated. Over time, a number of forum soft...

    By • June 12, 2014

  • Why Private Online Communities Are the "New Black"

    You have a website, you have a blog, you use Facebook, Twitter, LinkedIn, Pinterest, Instagram, WhatsApp, FourSquare, Klout, and so on. How much time and resources do you allocate to maintaining ALL those platforms? Why are we sending our communities on social media treasure hunts to find the lat...

    By • June 12, 2014

  • 9 Things I Wish I'd Known Before I Started Using Social Media

    You can't help it. You can't learn something you haven't experienced. I would go as far as saying you can only learn from something you have failed in. Well, at least that's my case. When I look at social media today, I look at it in a radically different way than I did two years ago. Partly beca...

    By • June 12, 2014

  • The Heartbeat of Cisco Live: The Social Media Command Center

    I definitely felt alive at Cisco Live last month. How could I not, with a record-breaking crowd of more than 26,000 attendees from all over the world? (That's a 30 percent increase above 2013 for the company's annual IT education and training event.) I sat in on an excellent presentation by Rowan...

    By • June 11, 2014

  • An In-Depth Guide to Creating the Perfect Feedback Form

    Everyone has a feedback form on their website, but not a lot of them put enough thought behind one. Most of the feedback forms that I see on websites and Facebook pages tend to have very similar characteristics. Enter your name, e-mail address, message and also solve this CAPTCHA created by Satan...

    By • June 11, 2014