Social Marketing: Page 320

  • SaaS Fuels the Next-Generation CRM Technologies

    Customer Relationship Management (CRM) systems continue to evolve impressively and have been tipped to witness a new wave of on-premise and Software as a Service (SaaS) solutions in the near future. Enterprise CRM software suites have emerged on top as the most crucial ingredient for delivering s...

    By • July 9, 2014

  • What You Should Know About Customer, Digital, and Contextual Experience

    Are your customers having a disjointed and disconnected experience when they access your digital assets? Are they clicking endlessly in order to find something relevant? What does having a disjointed experience tell them? This experience tells them your company doesn't know their customer.Custome...

    By • July 8, 2014

  • This Is a Woman-Owned Business: Why You Should Care

    I'm taking a break this week from writing about web sites, social media, and the internet in general to come out as a woman.The late comedian George Carlin spoke once about how the news media sometimes describes a person as "openly" whatever-they-are, and sometimes that the person "happens to be"...

    By • July 8, 2014

  • Post-Mortems Are Not the End, but Rather the Beginning

    "We hope you are not going to be discussing dead bodies on this fine, bright summer's day JF?" I hear you all mutter, barely audibly, but almost in unison: "Relax" I say, with a well-practiced calming reassurance...What I am going to be discussing is what should happen every time you lose a bid/p...

    By • July 8, 2014

  • Social Business and the Responsive Enterprise

    The Social Business era has arrived, and with it, individual customers now have a voice. "Listen to me," they shout from digital rooftops. "Meet my needs and exceed my expectations," they demand - online and offline. They're not passive recipients of products, services and one-way messaging any m...

    By • July 8, 2014

  • Gary Vaynerchuk on the "Second Industrial Revolution" [VIDEO]

    At South by Southwest Interactive this year, Simon Pearce (@simonpearcelive) and Gary Vaynerchuk (@garyvee) talked about the new collaborative economy, which Gary described as the "second industrial revolution."If that sounds overblown, then consider this: the rate of change in technology has nev...

    By • July 5, 2014

  • The Living Legends of Social Media

    For the last decade, social media marketers have tried to set up fundamentals for the new digital ecosystem, and it's been quite a journey. They started to learn what was really happening in health forums, discovering that Twitter was a place where people started to say what they were doing, wher...

    By • July 4, 2014

  • What's REALLY the Best Time to Post on Social Media?

    There are a heap of posts and infographics floating about the web which detail the best days and times to post to the various social media platforms. Some even have studies and data linked to them, showing the optimum times to get the most engagement and reach when posting on your chosen platform...

    By • July 3, 2014

  • Social Business and the Responsive Enterprise

    The Social Business era has arrived, and with it, individual customers now have a voice. "Listen to me," they shout from digital rooftops. "Meet my needs and exceed my expectations," they demand - online and offline. They're not passive recipients of products, services and one-way messaging any m...

    By • July 3, 2014

  • Work Your Core: Proven Principals to Drive Employee Advocacy Results

    A whole new meaning of "working your core". Strengthen the results your employees can drive by creating advocacy for your brand.The target zone: Start small, be specific, choose wiselyJust like in a core body workout, seeing incremental results for the time and effort you put in, inspires you to ...

    By • July 3, 2014

  • Secrets of Great Communities and Community Managers

    Last week I delivered a presentation titled "Secrets of Great Communities and Community Mangers" at the KAConnect conference. It was a wonderful, inspiring event for knowledge management professionals in the Architecture & Engineering (an $11B industry). Given the focus of their practice, th...

    By • July 3, 2014

  • Social and Business Collaboration: A Human Science

    As our businesses become more complex, it's up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage. An efficiently run collaborative company isn't j...

    By • July 3, 2014

  • The Secret Spice to Kickstarting Employee Advocacy

    Employee advocacy, or encouraging your employees to share interesting professional content to their external social media networks, seems to be on everyone's lips. Looking at the definition, it is pretty obvious that in order for employee advocacy to take off in your organization, you need conten...

    By • July 3, 2014

  • Which Came First? The Relationship or the Business?

    I have read a lot of sales and marketing tips and articles. Many of them left me wishing I had the last three minutes of my life back. But every now and then, you find one that incites emotion inside of you, whether that emotion be complete disagreement that builds to anger and fury, or happiness...

    By • July 2, 2014

  • 7 Ways to Be a Kicka** Blogger

    When it comes to blogging and creating content, clarity trumps confusion.Some bloggers have been posting for years. But for most, being a blogger means you're wearing a hat that may bring added stress to your world.Too many people are unclear about what it takes to become a successful blogger.Her...

    By • July 2, 2014

  • Who Leads Your Social Activities? Does It Matter?

    As organisations evolve engagement with customers through social and mobile channels, customers are responding and engaging with both organisations and each other and there are new disciplines emerging across organisations whose role it is to lead and manage these engagements.To date, social enga...

    By • July 1, 2014

  • How Niche Social Networking Sites Empower New Industries

    Social Media for Serious ProfessionsIt's been more than ten years since the arrival of digital social media networks and their infectious use by the world at large. Connecting the masses via the online social media wave is ongoing with a giant few (think Facebook, Twitter, YouTube, and Pinterest)...

    By • July 1, 2014

  • Content is Only as Good as Its Shareability

    Most of us can remember a day when the pinnacle of communication revolved around our beeper and a pay phone. This best effort at mass communication was unfortunately tied down to a newspaper, magazine, TV, radio, billboard, and word-of-mouth. Content shareability and "viral" content was strictly ...

    By • July 1, 2014

  • 5 Key Benefits of In-House Digital Advertising [INFOGRAPHIC]

    When it comes to digital advertising on social media, we know it pays to keep it in the family.Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties (which each take their own cut of the action). "If you bring that team in-house, you have ...

    By • July 1, 2014

  • How to Hire a PR Firm: 10 Tips to Finding the Right Match

    Thinking about hiring a PR firm? Before you get too far, take these 10 tips into account.So, you're thinking it's time to hire a PR firm?Great, I can help! I have hired 6 or 7 (and fired a few).While the process might seem simple, in truth it is hard to do well. By "well" I mean hiring the right ...

    By • June 30, 2014

  • Crash Course: LinkedIn Showcase Pages 101

    Do you still miss the Products & Services tab? You're not alone. LinkedIn introduced Showcase Pages as a replacement several months ago, but it seems marketers haven't taken advantage of this feature yet. Luckily for us, Viveka von Rosen, the founder of Linked Into Business, recently hosted a...

    By • June 30, 2014

  • Why Google Places Is Now Google My Business

    Since the introduction of the Google Hummingbird Algorithm, I am not surprised to hear that Google has combined Google Places with Google+ Local and rebranded it as "Google My Business".This new upgrade, introduced to localised businesses using both Google+ local and Google Places, offers a more ...

    By • June 30, 2014

  • Rebranding Through Employee Social Engagement

    Is it time for your company to rebrand? Companies today need to keep up with the changing times - or risk losing out to more agile competitors. But rebranding is a process that takes time, effort, money, commitment and business smarts. It takes buy-in from your employees too.Employees today (espe...

    By • June 29, 2014

  • Social Media Strategy: It's About Quality, Not Quantity

    Some marketers believe that the number of followers they have is an indication of their success on social media. A recent Wall Street Journal article argued that social media is failing to live up the marketing hype companies originally expected. The reason for this is because many companies get ...

    By • June 28, 2014

  • Special Offer: Employee Advocacy Summit - Group Discount

    Join us in Atlanta for the first ever Employee Advocacy Summit: The only conference dedicated to empowering employees At this half day Summit prior to The Social Shake-Up, you'll hear straight talk from real practitioners at leading brands such as Coca-Cola, IBM, Intel, Eaton, and AT&T, who'...

    By • June 27, 2014