Social Marketing: Page 319

  • Leveraging the Internet of Everything to Create a Better Customer Experience

    The other day I received a letter in the mail. What was in the letter left me feeling depressed. It left me feeling inadequate, unprepared, incapable of mustering the mental and emotional energy to complete it's request.You see it wasn't asking me to do something that I'd never done before. It as...

    By • Aug. 5, 2014

  • Meet Denise Holt, Co-Host and Speaker at 2014 Employee Advocacy Summit

    Denise Holt: CEO and Founder of Social Intel, Inc.Denise is a leading voice in Social Media Strategy and Social Intelligence Solutions. She is a social business speaker, author, trainer and strategy consultant with comprehensive insight as an educator in the area of Brand Advocacy and Employee Ad...

    By • Aug. 5, 2014

  • The Rising Influence of Social Media, as Reflected by Data

    A recent study found that in 2013, 75% of higher education students used social media in their process of deciding where to enroll. There were several articles on this, most highlighting the growing use of social media in the higher ed sector, but the point missed by many is that this stat is mor...

    By • Aug. 5, 2014

  • Getting Started with an Employee Advocacy Program

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Getting Started with an Employee Advocacy Program. Our panelists were: Susan Emerick the Founder and CEO of Brands Rising, Robert Nolte the Vice President of Business D...

    By • Aug. 4, 2014

  • Meet Michael Brito, Speaker at 2014 Employee Advocacy Summit

    Michael Brito is a Group Director at WCG, a W2O Group company. He is responsible for helping clients transform their brands into media companies by implementing social business strategic initiatives that operationalizes content strategy, scales community management and integrates paid, earned an...

    By • Aug. 4, 2014

  • 3 Tips for Creating Engaging, Visual Experiences

    This blog post was co-authored with our NEXUS partner, CrowdRiff, a social marketing, analytics and insights platform.When it boils down to it, users are visual.According to Zabisco, 40% of people respond better to visual information than plain text. That's probably because 90% of information tra...

    By • Aug. 4, 2014

  • Foresight: 3 Big Things in the Future of Social Intelligence

    Intelligence is one of those words so widely used that its meaning can often be somewhat vague. In fact, the definition is quite simple.Intelligence (n.): The ability to acquire and apply knowledge and skills.I believe that social media analytics is only as useful as the action it elicits.What go...

    By • Aug. 4, 2014

  • Why Focus Is So Important During Job Interviews

    Recruitment is a tough job, and one that few organizations can really safely say that they nail. I know there's a strong argument, especially with open innovation proving so fruitful, that organizations should widen their horizons a little and simply look to secure the best talent as and when th...

    By • Aug. 3, 2014

  • 3 Ways to Become More Patient in Your Sales Routine

    My dad is one of the most impatient people I know. He thinks nothing of cutting to the front of the line and finding some compelling reason why that's okay. It was so humiliating growing up and watching him barge his way to the front of the line and scream out our names and motion for us to join ...

    By • Aug. 3, 2014

  • 6 Ways to Maximize Brand Advocates on Social Media

    Companies are increasingly taking an active role in fostering communities of brand advocates willing to share news and reviews on their products. According to the Bzz Agent Field Guide to Brand Advocates, brand advocates are 83% more likely to share information than the average Internet user. Bui...

    By • Aug. 2, 2014

  • Top 10 Signs You've Hired The Wrong Candidate

    Picture the scene: you've advertised for a new employee, conducted the interviews and selected who you think is the ideal candidate. Their first week of work rolls around and it goes without saying that you've got high hopes for what your sparkling new employee can and will achieve at your compan...

    By • Aug. 2, 2014

  • The Groundwork for Modern Marketing

    Considering a move to modern marketing? Before jumping in there are a few fundamentals that you will want to have in place in order to optimize the experience. As I mentioned in my post Digital Marketing Technology, today's technology enables extremely effective marketing capabilities. As a mark...

    By • Aug. 2, 2014

  • Do You Suffer from the Entrepreneur's Dilemma?

    You are expected to be a leader, an inspirer, a fortune teller, a geek, a talent producer, an accountant...the list goes on.Entrepreneurs have a lot on their plate that's for sure and that can either weigh someone down or lift someone to even greater heights - what about you? Which reaction do yo...

    By • Aug. 2, 2014

  • 9 Problems Keeping Your Online Community from Being Great

    I'm not one for lengthy introductions, the title of the post brought you here, so let's dive in. Below are the aforementioned 5 problems, and I've attempted to provide a solution to help you remedy the problems. Would love to hear more from you in the comments or on Twitter.1. You don't have pass...

    By • Aug. 2, 2014

  • The Marketing Department of 2014 and Beyond [SLIDESHARE]

    The marketing department of yesteryear can't be successful in 2014. Today's highly personalized, highly mobile, highly social, and highly automated world has had radically changed the way brands market to their audiences. As a result, companies are realizing the need for roles within their teams ...

    By • Aug. 1, 2014

  • Word-of-Mouth: It's About More Than Your Customers

    In a digital age, word-of-mouth advertising is about more than your customers!Most of us know that what people say about our business (staff, products, services) to their family and friends (word-of-mouth) is important to our business. We know that spending money on marketing services or products...

    By • Aug. 1, 2014

  • Social Business Helpline Podcast: Episode 9

    In this episode: Today we welcome Vanessa DiMauro, CEO of Leader Networks. Named by Forbes as a Top 40 Social Marketing Masters Worldwide, we are thrilled to have her on our show! Stay with us as we take a look into Ric Dragon's crystal ball and discuss the future of social networking. Also, get...

    By • Aug. 1, 2014

  • Top 9 Netiquette Guidelines for Brands

    Netiquette , or the largely unwritten rules of polite behaviour online, isn't just for regular folks. Those posting to social media on behalf of brands need to follow the rules too.But what are these rules? Well, they are more like guidelines really (if you'll forgive the slight paraphrasing of C...

    By • Aug. 1, 2014

  • Your Social Selling Questions Answered

    Q: In the world of sales, what is social selling?A: Social selling will eventually become just selling. But until that happens, social selling involves salespeople using social media as a layer over top of their existing sales process. For instance, instead of making a cold call or spray & pr...

    By • July 31, 2014

  • Top Dog: Advocate Marketing and America's Hot Dogs

    92% of Americans buy hot dogs. With 7 billion of those wieners consumed between Memorial Day and Labor Day, hot dog brands across the country have been ramping up their digital efforts to reach consumers this summer. Using the Crowdly platform, we sought out to find what brand has been the Top Do...

    By • July 31, 2014

  • Customer Service Is the New Marketing: Turning Satisfaction Into Sales

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Customer Service is the New Marketing: Turning Satisfaction Into Sales. Our panelists were: Frank Eliason, the Director of Global Social Media for Citibank; Nick Ayers,...

    By • July 31, 2014

  • Content Marketing Strategies for Midsized Companies

    Content marketing isn't anything new but it has proven to be an effective marketing strategy for companies of all sizes. For 2014 the Content Marketing Institute reports that overall amounts spent on content marketing is segmented by B2B companies allocating 30% of their marketing budgets, while ...

    By • July 31, 2014

  • Measuring What Matters: Those Addictive Numbers

    I've done it. It's gone. Cold turkey. After years of asserting we need to measure what matters in social business - as opposed to just tracking outcomes we can count easily - I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools - p...

    By • July 30, 2014

  • Social Is the Key to Customer Experience

    Recently my colleague David Cushman published an article titled The Strategic Role of Content in Proving Brand Promise -- which I highly recommend. David offers a terrific analysis and infographic on how to think about content marketing. But for me the core message was in the scalpel that David a...

    By • July 30, 2014

  • Interview with Employee Advocacy Summit Speaker: Sabrina Stoffregen

    Sabrina Stoffregen has been running Intel's employee advocacy program globally, since its inception. She brings amazing perspective as the leader of a program that is far ahead of most programs in this space. We are very lucky to have her sharing lessons from her program at the September 15 Emp...

    By • July 30, 2014