Social Marketing: Page 324

  • The Not-So-Secret Formula of the Modern CMO [INFOGRAPHIC]

    Understanding the role of a chief marketing officer in 2014 isn't easy. There's the digital marketing landscape taking over on one front, and ever-growing corporate accountability on the other. Customers have taken control of the brand conversations and the rules of marketing are changing. What u...

    By • June 18, 2014

  • How to Make the Most of Social Media for your Small Business [INFOGRAPHIC]

    Small businesses are spoilt for choice when it comes to ways to reach new audiences and customers. Building their brand name, assisting customer relations and looking for some good old fashioned customer insight - much easier thanks to social media. While social media platforms are for the most p...

    By • June 17, 2014

  • Online Reputation Risks: Monitoring Isn't Enough!

    At the time of writing, most companies and institutions are aware of thedamage that negative online conversations can do to their reputation and, as a result, to their operations and bottom line. In response, many have put in place some kind of monitoring system to track online mentions of concer...

    By Social Disruptions • June 16, 2014

  • How to Drive Traffic to Your Long-Form Content

    You've done it. You've carefully crafted long-form content that blends wit and humor with information and style. You can't imagine why anyone wouldn't want to read this thing of beauty, and you know this is going to be very useful to many of your readers. The content sells itself, you think.Right...

    By • June 16, 2014

  • Where Did You Go? The Effects of Going Silent on Social Media

    Summer has arrived. It's time to cue up the yacht rock by the pool and relax with a tasty, tasty beverage. The days are easygoing. No one is working. Summer is the best. This scenario sounds amazing, plus or minus the yacht rock depending on your tastes (Ambrosia rules!), but it's not based ...

    By • June 16, 2014

  • What Happens in Just ONE Minute on Facebook [INFOGRAPHIC]

    As thousands of new social media users log on every week, the numbers relating to the flow of information on Facebook become ever more staggering. This infographic from SumoCoupon illustrates just how much data is generated in a mere 60 seconds on Facebook. In one minute of Facebook, 243,055 phot...

    By • June 16, 2014

  • The Biggest Mistake Twitter Ever Made and Still Pays for to This Day

    Over the years, I've loved and watched Twitter's growth. Twitter has been through its ups and downs. While in the lowest bottoms of its stock price, a new exodus of top executives, like its recent COO "leaving" the company is fueling the debate of Twitter struggling to grow users and keeping them...

    By • June 15, 2014

  • 8 Tips for a Foolproof Community Engagement Strategy

    For a business, engaging your community is the primary way to build a bigger business and gain new customers. Keeping their attention, as well as being attractive to new potential customers, is the focus of most social media strategies. This methodology is known as a community engagement strategy...

    By • June 14, 2014

  • The ABCs of Blogging for eCommerce: Why It's Important and How to Get Started

    Everyone says that content is king and that blogging is the future of marketing, but I'd be willing to bet that you have asked yourself questions like: "What the heck does it even mean for an eCommerce store to have a blog?" "How will a blog help me?" "What should I write about?" "How do I even g...

    By • June 13, 2014

  • What John Oliver's Trolls Can Teach Us About Community

    "For once in your lives, focus your indiscriminate rage in a useful direction. Seize your moment, my lovely trolls!" - John OliverThe FCC has received more than 45,000 comments on net neutrality proposals since May 15th, largely due to the effort of Last Week Tonight host John Oliver's 13 minute ...

    By • June 13, 2014

  • How to Make a Great Small Business Logo

    A question that we hear asked a lot around here is how to make a professional small business logo. Because a logo is an important part of your website, not having a professional logo prepared stymies a lot of people and delays their progress toward getting online and growing their business.If you...

    By • June 13, 2014

  • What's the Hub of Your Online Presence?

    With all of the talk about social media, it's important not to ignore the key role a website plays in building your business.Social media, done well, can help send more traffic to your website. And that's the point ... to get visitors to your website. But, will what they see and experience when t...

    By • June 13, 2014

  • Should You Split Your Brand's Social Media Presence?

    Creating multiple online personalities has become a must for many brands. For brands that have huge followings and multiple causes and cultures, to have just one account on a social media platform would cause confusing messages, the need for constant updating , the clogging of feeds, and an overw...

    By • June 12, 2014

  • Must Attend #SocialShakeUp Panel: How to Maintain Community Engagement

    Engagement is the holy grail in social media marketing. However, while everybody is talking about it, few do it well. Buzz words like content marketing, mobile marketing and WOM distract many-a-marketer from what really matters: reaching business objectives.

    By • June 12, 2014

  • The Online Forum: An Inbound Marketing Secret Weapon [INFOGRAPHIC]

    The forgotten, resurgent, online forumForums have long been a staple of the Internet landscape, whose roots can be traced back to the early web days when electronic mailing lists (such as Usenet) and bulletin board systems (BBS) were the ways people communicated. Over time, a number of forum soft...

    By • June 12, 2014

  • Why Private Online Communities Are the "New Black"

    You have a website, you have a blog, you use Facebook, Twitter, LinkedIn, Pinterest, Instagram, WhatsApp, FourSquare, Klout, and so on. How much time and resources do you allocate to maintaining ALL those platforms? Why are we sending our communities on social media treasure hunts to find the lat...

    By • June 12, 2014

  • 9 Things I Wish I'd Known Before I Started Using Social Media

    You can't help it. You can't learn something you haven't experienced. I would go as far as saying you can only learn from something you have failed in. Well, at least that's my case. When I look at social media today, I look at it in a radically different way than I did two years ago. Partly beca...

    By • June 12, 2014

  • The Heartbeat of Cisco Live: The Social Media Command Center

    I definitely felt alive at Cisco Live last month. How could I not, with a record-breaking crowd of more than 26,000 attendees from all over the world? (That's a 30 percent increase above 2013 for the company's annual IT education and training event.) I sat in on an excellent presentation by Rowan...

    By • June 11, 2014

  • An In-Depth Guide to Creating the Perfect Feedback Form

    Everyone has a feedback form on their website, but not a lot of them put enough thought behind one. Most of the feedback forms that I see on websites and Facebook pages tend to have very similar characteristics. Enter your name, e-mail address, message and also solve this CAPTCHA created by Satan...

    By • June 11, 2014

  • Using the Crowd to Improve Elderly Care

    Five years ago Task Rabbit was formed as a kind of eBay for some of the mundane chores that we don't really fancy doing ourselves. Whether it's doing our dishes or waiting in line for the next hot gadget, the site provides a platform for people to pay others to take care of the things we have n...

    By • June 11, 2014

  • #SMTPowerTalk: Measuring Success in Social Media Network Marketing

    We all know social media network marketing is important. We all know that social media networks are not going away. Intuitively we all know that not having a social media network presence makes no sense at all.The moment the ROI question comes into play however grown men go a little weak at the k...

    By • June 11, 2014

  • 10 Must-Reads for Customer-Centric Leaders

    Our rallying cry for fewer ruined days continues.We set out this year to help businesses become more customer-centric by asking eye-opening questions and making sense of customer emotions and behavior.Now that we're halfway through the year, we decided to find out which posts in 2014 our readers ...

    By • June 10, 2014

  • Using Social to Improve User Experience on Your Website

    'User Experience' in the broadest terms deals with the quality of every 'moment of truth' that a user experiences with your brand.This includes their experiences while using your website, while browsing through the shelves in your physical stores, while getting a problem fixed through your custom...

    By • June 9, 2014

  • 3 Indicators That Real-Time Relevancy Is the Social Relationship Capital of the Future

    Real-time is perhaps the number one most currently discussed approach to marketing. From big brand wins by everyone from [the now household example] Oreo and Arbys to RadioShack and Chobani, the excitement has reached a crescendo point, and the potential of marketing in the moment has moved from...

    By • June 9, 2014

  • 15 Easy Steps to Ignite Employees as Brand Evangelists

    Organizations large and small struggle with getting their voice heard. Marketers want to increase brand awareness, brand humanization, brand equity and of course do so in a way that positively impacts the bottom line.What many business leaders and marketers do not realize is that their most vibra...

    By • June 9, 2014