Social Marketing: Page 324

  • Integrate to Look Out and Over Social Media Silos

    Unlike most industries, Consumer Packaged Goods (CPG) manufacturing exists in an unusual business-to-business-to-consumer world where we buy their branded products -- not from them -- but retailers. It's always been retail that held the keys to end-consumer relationships, while suppliers stood a...

    By • March 6, 2014

  • My Interview with Bryan Kramer, CEO of PureMatter [VIDEO]

    Bryan Kramer, President & CEO of PureMatter, joined me to talk about how social is shaking up the ways we do business. He shares that brands are challenged with how to relate to customers. In his book, "There Is No B2B or B2C: It's Human to Human: #H2H," which comes out next week, Bryan gives...

    By • March 6, 2014

  • The Importance of Social Media in Meeting Consumer Demand

    Some of the recent movements in the tech space have opened up a whole new world of possibilities. Ideas once only imagined in science fiction are moving closer to reality. There's Google acquisition of Nest, which is a move towards automation of household devices and tracking people's actions wit...

    By • March 5, 2014

  • The Future of Community: Are You In?

    As humans, we're used to joining communities in the physical world. We coach our kid's sports teams. We go to conferences and have co-workers. We belong to book clubs and non-profit groups seeking to learn something new or make our world a better place. Even our own families are small communities...

    By • March 5, 2014

  • How Charmin Became the Sassiest Brand on Twitter

    Toilet paper? Who would have thought that discussions about toilet paper would create one of the most engaged social media communities on the planet? And that's exactly what Charmin has done.Recently I asked the Charmin social media team to talk about their designation as The Sassiest Brand on Tw...

    By • March 4, 2014

  • Ellen at the Oscars: A Million Retweets... and Counting

    Apart from having 26.1 million followers on Twitter, Ellen DeGeneres is known for being absolutely hilarious. Maybe it should be the other way around, but we're social media marketers, and all we can think about sometimes is the community size.When Ellen started hosting the Oscars, it was obvious...

    By • March 4, 2014

  • Your Blog Post's Not Complete Without These Essentials [INFOGRAPHIC]

    Content Marketing has, increasingly, become standard practice for marketing a product or service online.Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it.For those not yet onboa...

    By • March 3, 2014

  • Business is the Problem, Therein Lies the Solution: Defining Your Social Purpose

    September 17th, 2011, in Zuccotti Park, located in the Wall Street financial district in New York City a protest movement was born and given the name Occupy Wall Street. While there was a political aspect to the Occupy Wall Street movement we won't be discussing that here. Instead, I want to brin...

    By • March 3, 2014

  • How Non-Sexy Businesses Rock On Social Media [INFOGRAPHIC]

    It's easy to do well in social media marketing if you've got a product or brand everyone loves, right? Well, if you've got a less-than-popular product or service such as feminine merchandise, hygiene, insurance, or office supplies, you too can kill it on your social media marketing efforts and ge...

    By • March 2, 2014

  • 8 Tasks That Define a Social Media Workflow

    In 2010 I spoke about the social media workflow to handle and optimise the time and effort you dedicate to social web activity. I updated this in 2012 with a new version that included a graph designed by Luis Calabuig. While adapting this for a new project, I quite recently realised that this wo...

    By • March 2, 2014

  • Gmail Continues to Challenge Email Marketers

    Unsubscribing to email messages just got a little easier for Gmail users and a little more challenging for email marketers. Google's continued efforts to simplify inbox management for users led to the introduction of a prominent "unsubscribe" link that appears at the top of marketing emails. Gmai...

    By • March 1, 2014

  • Who Really Needs Assistance? Influencing the Choice to Live Chat

    While live chat has received accolades from customers as a quick and efficient way to communicate with companies and organizations, one question remains: Should we offer live chat to all of our customers for every reason or scenario? Now it sounds like a great idea, but is it the best option for ...

    By • Feb. 28, 2014

  • 4 Declining Technologies That Nonprofits Should Stop Worrying About

    Earlier this month our friend Kristen Gramigna from BluePay wrote about four emerging technologies that could greatly impact nonprofits. Looking forward is important, but so is discarding any outdated strategies that may no longer be working for you - or, in some case, harmful. Here are four form...

    By • Feb. 28, 2014

  • Social Media Marketing Means Big Business for Small Businesses [INFOGRAPHIC]

    Are you unsure about social media marketing? Could it bring in a big return for your small business? In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social ...

    By • Feb. 26, 2014

  • 10 Must-Know Tips to Leverage Pinterest for Your Business

    Pinterest offers perhaps the most unique benefits among all social media platforms. And if your businesses' content marketing strategy has not factored Pinterest in the mix you are missing out on a huge chunk of traffic from a site that sends more visitors to web properties than the much-vaunted ...

    By • Feb. 25, 2014

  • Capturing the Attention of Consumers in the Fragmented Mobile Social Landscape

    We all know that mobile social is kind of a big deal.On average, consumers are spending 37 minutes daily on social media, which is a greater amount of time spent doing any other activity on the Internet - email and porn included.Of those 37 minutes, 60 percent of that time - or 22.2 minutes - is ...

    By Matthew Peneycad • Feb. 25, 2014

  • Four Ways Brands Can Win With Twitter

    While watching a Jason Falls #mediachat a couple weeks ago, a thread came up about scheduling tweets. Falls caught flak from several participants because he admitted he scheduled tweets. In answer to a particular chatter, Falls fired off a couple savvy replies that got me thinking.Jason made a ve...

    By • Feb. 25, 2014

  • This Isn't Margaritaville - So Lose the Parrot Head

    Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table.Many brands avoid empowering their employees in social media because the...

    By • Feb. 25, 2014

  • Spotlight on SPS Commerce: How an Online Community Strengthened Customer Support

    What happens when a firm that specializes in supply chain management takes on an online customer community? Will they apply the operational efficiencies found in their line of business to their customer-facing digital initiative? Will workflow be perfected with customer exchanges with the same p...

    By • Feb. 24, 2014

  • Are You Satisfied With Your CRM? If Not, Maybe it's You!

    Are you satisfied with the way your salespeople are using the CRM you bought?Are you satisfied with the data that comes out of it?Are you satisfied with the degree of engagement between your sales managers and their front line direct reports?If you are not, and you want to fix that, where do you ...

    By • Feb. 24, 2014

  • What's Your Special Number?

    I spend a lot of time writing about metrics and performance management. It's critical that we Know Our Numbers. It's important to analyze performance over time, understanding where we are successful where we need to improve, and identifying new opportunities.Having said that, at times we tend to ...

    By • Feb. 24, 2014

  • How to Create a Community and NOT a Workplace

    There are 2 critical problems that plague just about every company: Keeping everybody on the same page and creating a sense of community within the company. Let's discuss how to overcome this...Stop focusing on day-to-dayMost companies focus on the day-to-day interactions. Email. Software systems...

    By • Feb. 24, 2014

  • 20 of the World's Most Clever Twitter Bios in 2011 and How Clever They Remain Today

    Some 29 months ago Mark Schaefer blogged about clever biographies of Twitter users.I was curious how many of those bios remain intact today, which changed, and whether any accounts changed names or were deleted.6 Deleted Accounts@ProbablyBaking Living one day at a time, with a fresh baked cookie...

    By • Feb. 24, 2014

  • Facebook Acquires WhatsApp: Buy the Competition or Diversify?

    So this week saw the quite surprising news that Facebook is set to acquire messaging service WhatsApp for a reported $19 billion, not much then! But for me it does pose the question in the social media and mobile landscape of whether Facebook's major acquisitions are simply a ploy to buy the comp...

    By • Feb. 23, 2014

  • 5 Great Examples of Real-Time Social Media Marketing

    "You can still dunk in the dark," said the tweet heard 'round the world during the 2013 Superbowl blackout. It was the ultimate example of a brand using social media to respond to real-world happenings in real-time. It was enormously popular. And it's exactly the kind of thing social media market...

    By • Feb. 22, 2014