Social Marketing: Page 330

  • Social Startups: SocialSignIn Aims Close and Hits the Local Social Media Mark

    What do you do when your flight to New York City is cancelled and the airline insists on rebooking you and your love on two separate flights? Or you are ready to watch the recording of "You've Got Mail" with your sweetheart and the picture starts pixilating? Or you have been waiting in line at th...

    By • Feb. 13, 2014

  • Social Business: Is There Anything Beyond Social Media Marketing?

    One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be duking it out on claiming the social business space. But, if y...

    By • Feb. 13, 2014

  • How To Improve Your Online Reviews

    When it comes to bad online reviews and negative brand sentiment, i've got a fair bit of experience in the area. I spent 18 months working for a prominent online retailer, who over the years, had managed to amass a startling number of dissatisfied customers. This dissatisfaction manifested itself...

    By • Feb. 12, 2014

  • Brand Yourself Before You Bland Yourself

    The year is 2014 and unless you've been asleep, you'll see that nearly anyone and everyone is conducting business online. Now, some people believe that by simply establishing yourself a spot on the internet, success is just around the corner. I am here to tell you that won't work.

    By • Feb. 12, 2014

  • The Epic Fail Most Companies Make and How Social Business Can Help

    It seems an insane irony that amid the more than $60 billion dollars we spend annually around the world on information security, we routinely fail to secure some of the most mission-critical information from a totally obvious risk.In a state of near-paranoia we burn endless calories quite rightly...

    By • Feb. 12, 2014

  • Announcing the 2014 Social Business Benchmark Study

    The excitement around becoming a socially enabled business is growing! Last year marked a heightened sense of awareness regarding the urgency and complexities of being a connected business and we are committed to tracking this evolution. Last year, in partnership with the Society for New Communi...

    By • Feb. 12, 2014
  • SMT Expert

    10 Reasons Why You Need to Improve Your Social Media Customer Service

    Social media has made brands of all sizes more accessible than ever. Consumers can engage with brands literally any time they please on a variety of different social channels and for many businesses this is a blessing. However, as the great Spider-man once said, "with great power comes great resp...

    By • Feb. 12, 2014

  • Why Social Engagement and Customer Care Must Be Treated as One

    We have all seen it happen: a brand spends millions of dollars building up their social community only to see it crash and burn by failing to respond correctly to a customer service debacle. Business leaders watch these stories unfold in the news, thankful that it was not their own brand. They ma...

    By • Feb. 11, 2014

  • How Chronic Cancer Patients Use Social Media to Stay Informed

    New research and treatment has made many cancers that were previously terminal now chronic. Patients live with the condition and daily go about their lives. But often, they do have to manage their cancer and often they worry about reoccurrence, side effects from medication and progression of the ...

    By • Feb. 10, 2014

  • How to Handle Awkward Situations on Social Media: A Bank of America Story

    Companies are constantly learning how influential social media can be, and no company knows that better than Bank of America this week. On February 6th, 2014 the @BofA_Help Twitter received a very interesting tweet from a user named Lisa McIntire. Her tweet included a photo of a Bank of America c...

    By • Feb. 10, 2014

  • Feedback is Key to Promoting Positive Work Behaviors

    A major aspect of the social business movement is the benefits that can accrue when employees start utilising their skills on a wide range of internal projects. McKinsey went as far as to suggest that the potential benefits could run into the trillions of dollars. Impressive stuff.Wharton profe...

    By • Feb. 10, 2014

  • CVS: Narrative of A Brand

    You've seen the news that CVS, the national drug store chain, will stop selling cigarettes and other tobacco products by October 1. The move was lauded by health officials in and out of government, and has been the source of discussion on news shows this week: was it a principled decision or a s...

    By • Feb. 8, 2014

  • How Socially Engaged Is Your Brand? [INFOGRAPHIC]

    Social media has changed how people and brands communicate with each other, creating expectations and new speed levels of interaction. A recent report by Sprout Social sheds some interesting light on how customer care and engagement have become intertwined in this new social reality brands must e...

    By • Feb. 8, 2014

  • 3 Reasons ANY Company Can Benefit from Social Customer Service

    Nowadays customers are completely empowered. They have the power to shape a company's products, service, etc. completely. Social agents have to be on the frontline ready to connect from any place at any time with a company's demanding customers.The importance of providing ready-to-use information...

    By • Feb. 8, 2014

  • The Future of Money? Bitcoin and 5 Other Digital Payment Systems [INFOGRAPHIC]

    We're hearing more and more about Bitcoin these days, but it's not the only digital payment system. Mobile payments and digital money are gaining traction because they appeal to our love of convenience, but currently no one system has truly made it into mainstream usage. This infographic by UK communications agency Clarity summarises the main characteristics, pros and cons of 6 digital payment systems, including Bitcoin.

    By • Feb. 7, 2014

  • Challenges for International Communities: Report from #CMAD 2014

    As you most likely know, it was Community Manager Appreciation Day on January 27, and My Community Manager organised the second of their round-the-clock Google Hangout panels.I took part in the panel covering the challenges Community Managers face when managing international communities. This is ...

    By • Feb. 7, 2014

  • Finally, Moms Are Digital Natives

    Or just there about. I attended BabyCenter's 21st Century Mom Insight Series and while I am not a mom, many of my clients' customers are, so keeping on top of the latest research is one of my main priorities. The chief focus of this presentation was how mothers have changed their habits from Gene...

    By • Feb. 7, 2014

  • Five Tips to Turn Social Media Mistakes Into Customer Advocacy

    We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There's no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your customer service or products...

    By • Feb. 7, 2014

  • What Kind of Google+ Plusser are You?

    Having invested 18 months into engaging in Google Plus, I've learned that there's a wide variety of "plussers" out there. Each has their own characteristics, reasons for being on social in the first place, and differing types of content they notice or respond to.Because an important part of onlin...

    By • Feb. 7, 2014

  • Social Media for Job Hunting and Networking

    The evolution of social media has not only revolutionized the way we communicate, but also how we approach numerous life tasks. For many industries, one such change involves the use of social media as a popular tool for job searching.For young professionals, networking has long been one of the mo...

    By • Feb. 6, 2014

  • Cloud Computing's Future: Better Online Customer Care?

    As 2014 begins, predictions about the impact Cloud computing will have on enterprises worldwide fill the air. IDC, the market research giant, has an entire practice devoted to watching the skies to predict the future of the cloud. A recent IDC cloud research forecast estimated spending on public ...

    By • Feb. 6, 2014

  • 4 Tools for Nonprofit Social Listening and Reputation Management

    Keeping track of everything that is being said about you online is difficult, given the myriad online channels available to users. Organizations who employ social listening strategies can identify and engage with new donors, manage their online reputation and get in front of crises as they happen...

    By • Feb. 6, 2014

  • Nonprofits: Avoid Digital Sharecropping Before It's Too Late

    Digital third-party platforms are excellent ways for nonprofits to reach new online audiences, especially given their frequently low costs and barriers to entry. However, over-reliance on these channels can cause problems, especially when they represent a significant source of fundraising. Nonpro...

    By • Feb. 5, 2014

  • Jill Rowley on Social Selling and Social Business (Part 2)

    This is part 2 of my interview with Jill Rowley; you can read part 1 here.On why social selling should be done: "57% of the buying process is done prior to the buyer engaging with sales. The buyers are out there having a learning party without the sales professional being invited and social selli...

    By • Feb. 4, 2014

  • How to Create the Conversations Your Customers Really Want

    "It's all about the conversation" is the social media battle cry. It is not as loud today as it once was but advocates still champion conversation as a marketing tool. The promise of people driving sales by discussing companies, products and services has yet to be realized. The day may come but ...

    By • Feb. 4, 2014