Social Marketing: Page 330

  • Digital Divisiveness: Electronic Displays of Insensitivity Take Toll on Relationships [INFOGRAPHIC]

    Did you know that nearly 9 out of 10 people report their relationships being damaged as a result of the insensitive use of technology (like mobile and social media). According to a recent study of more than 2000 people, 90 percent respondents say that their friends or family stop paying attention...

    By • March 30, 2014

  • Social Media Listening Is a Business Imperative, Not an Intriguing Anomaly

    See if this sounds familiar:"Last year, we did a survey and three-quarters of our customers said ............... security was an issue,'' said Chris McCann, senior vice president of 1-800-Flowers, which does 10 percent of its business on line. ''Today less than one-third see it as an issue."Or th...

    By • March 29, 2014

  • 5 Rules To Follow When Reading A Blog Post About 5 Rules To Follow

    If you surf among blogs and portals and Reddit, as I do every day, you'll often come across catchy headlines like:"The 10 Mistakes That Will Kill Your Marketing Strategy," or"The 5 Best Mobile Phone Apps For Working Moms," or"5 Reasons Facebook Will Die"And so on. You see them all the time. But...

    By • March 29, 2014

  • Human Marketing: Socialization on Demand

    Over the years, we've learned that information comes to us in a lot of different ways. Back in the day, content was socialized through much more traditional means like radio, television, direct mail and newspaper. These mediums allowed for longer lead times to plan, create and execute what we wan...

    By • March 29, 2014

  • A Social Business Buyer's Guide [Part One of Two]

    Buyers of online social products and services face a difficult problem - what is it, exactly, they are purchasing? Social initiative sponsors and corporate purchasing agents alike must evaluate market offerings against a backdrop of hyper-speed product and service evolution, hyper-active marketin...

    By • March 29, 2014

  • Negative Criticism: 3 Things GM is Doing Extraordinarily Well

    A few years ago, I was traveling with a friend and business advisor. We were in D.C. for a board meeting of his industry's trade organization, where I had been invited to speak on the topic of social media.The evening before, we were in the hotel bar having a drink and he asked me to show him aro...

    By • March 27, 2014

  • Malaysia Airlines: Are You Completely Heartless? Do You Deserve The Looming Firestorm?

    (Updates below as the full story unfolds.) Imagine your mother is missing. En route to her dream vacation or coming home from visiting you, her plane went missing. She is gone, along with hundreds of other people.Days of frantic, desperate effort reveals nothing. Each day seems like a year. It's ...

    By • March 25, 2014

  • Online Dialogue: A Sticky Problem Solver? [SLIDESHARE]

    My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world's toughest and most controversial issues.I'm talking here...

    By Social Disruptions • March 25, 2014

  • 6 Companies That Are Doing Customer Service Right on Twitter

    Twitter Customer Service Challenge: The WinnersThings have improved quite a bit in the six months since I published my unscientific study of brand responses to Twitter questions. Back then, only 1 in 18 brands responded (6%) to my questions over a six-month period. In the subsequent six months, h...

    By • March 25, 2014

  • How to Humanize Your Emails to Make a Real Impact

    Why Email SucksEmail is boring, time consuming and heavily distracting. I would say 10% of the emails I receive are relevant (i.e. clients, staff, prospects, etc.). The rest are social media notifications, promotions or junk emails. Moving to Google Apps has helped cut out most of the junk thankf...

    By • March 24, 2014

  • The Reemergence of QR Codes

    QR codes (quick response codes) were very popular not too long ago and they have come back recently and are very popular again. QR codes are a wonderful marketing resource that allows the user to obtain information quickly and easily with the mere click of a button.A tremendous effort was origi...

    By • March 24, 2014

  • How To Disappoint Customers on Social Media: A Cautionary Twitter Tale

    It all started with just one tweet.I had read an interesting article on Barclays Kenya's refocused customer experience efforts. So naturally, I pulled up Twitter and fired off a tweet at the bank, curious to know what their customer experience efforts were behind the scenes.Love your customer foc...

    By • March 22, 2014

  • What Kind of Conference Do Your Customers Want?

    There's a lot to love about user conferences: The networking opportunities, the industry insights and best practices, the face-to-face conversations with customers - and of course, all the excitement that goes along with it.Naturally, many businesses want to harness that excitement and grow their...

    By • March 22, 2014

  • Content Marketing: A Modern Day Bard

    All fantasy role-play geeks recognize the bard. And unlike most people, they're not fooled by that weak looking, poet singing, mandolin carrying traveler. Bards have been known for their wide array of knowledge to survive during medieval times with not only instruments and weapons, but knowledge ...

    By • March 22, 2014

  • What Does Google's Android Wear Mean for Wearables and Connected Devices?

    This week Google announced Android Wear, a new version of the Android operating system built specifically for smartwatches and wearable technology.LG's "G Watch," expected to launch next quarter, will be one of the first smartwatches built on the Android Wear platform. Motorola and Samsung will a...

    By • March 22, 2014

  • Using Selfies in Social Media Marketing

    I'm not a big fan of photos of myself. I always see flaws that are probably not obvious to anyone else and most of the time, I'm happy to enough to live with the version I see of myself in the morning mirror check. Generally, I would say this attitude is reflective of most people I know - but mos...

    By • March 21, 2014

  • The Growth Hacker All-Stars

    When we first launched ShareBloc in open beta a little over three months ago, we knew the biggest challenge to our success was building a community. Luckily, we weren't the first ones to tackle this obstacle. We looked to our professional elders and found some guiding words from five people we'd ...

    By • March 21, 2014

  • 5 Facebook Updates Every B2C Small Business Needs to Make

    Are you tortured by your B2C company Facebook page's falling engagement rates? Curious about how you can stand out in a field of Facebook-savvy competitors? Despite Facebook's questionable approach to business page algorithms, it's still the number one social media platform for reaching B2C custo...

    By • March 21, 2014

  • The Social Government vs. The Social Citizen

    Last week I moderated another great webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Social Government vs. The Social Citizen. The webinar included a really diverse group of speakers each with a unique perspective on the social government. Alan Rosenb...

    By • March 21, 2014

  • Positive Negativity: What to Do When People Say Bad Things About You Online

    Don't let the title of this post fool you: It's always a terrible feeling to have someone read bad reviews, or poor comments, about you and your company. But, it's important to know how to deal with it, and to realize that some good may even come from the situation.You don't have to be a sociolog...

    By • March 21, 2014

  • Social Media Consciousness Raising

    How far we have come as women...or not? Although we may no longer be marching in the streets, our collective voices are now exponentially louder, expansive and influential. Feminist conscious raising is now viral.No doubt Facebook COO Sheryl Sandberg has been called "bossy" for being "assertive"...

    By • March 21, 2014

  • How Most Companies Fail at Social Customer Service

    In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it the right way. There's still a huge gap between companies that rule social customer service and others who simply fail.A great, recent quote...

    By • March 20, 2014

  • Research Underlines the Value of Citizen Science

    I've blogged a lot about the incredible value citizens have delivered to a whole host of scientific problems, whether it's mapping the oceans on Plankton Portal or mapping their local habitats at Yard Map. It has undoubtedly been one of the most successful ways for organizations to engage with ...

    By • March 20, 2014

  • How Brands Should Show Off Their Authentic Voice on Social Media

    Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.Being open, genuine, and authentic on the digital l...

    By • March 20, 2014

  • #SMTPowerTalk Recap: How Marketing Became Personal [VIDEO]

    What does a cancer survivor who had a moment of epiphany while battling a life-threatening disease have in common with a history graduate? Plenty, it would appear, when it comes to marketing in today's social media-driven web. The first is none other than Randy Milanovic of KayakOnlineMarketing, ...

    By • March 19, 2014