Social Marketing: Page 330

  • 3 Tips for Social Media Craftsmanship

    Steve Jobs often recalled his father's passion for quality, even if it wasn't something that would ever be seen.Paul Jobs was a man of great manual skill, with an eye for craftsmanship and a desire to create objects that would stand the test of time.When touring his biographer around his childhoo...

    By • Dec. 9, 2013

  • The Hootlet: Social Sharing for Lazy Professionals

    If you're like most business owners, you probably spend a lot of time each day searching for valuable content that you'd want to share with your audience on your social networks. Even though you can copy and paste each link into the status update window, it's a slow manual process, especially whe...

    By • Dec. 7, 2013

  • What Does Success Mean to Your Small Business? [GRAPH]

    As the year comes to an end, how do you think your small business (and you as a business owner) fared? The answer will be different for everyone, and the criteria the answer is based on will be different as well.Depending on your goals and priorities, "success" may mean something else for you tha...

    By • Dec. 6, 2013

  • 3 Reasons Why Nonprofits Should Excel at Content Marketing [VIDEO]

    Getting into content marketing can be daunting, especially for nonprofits. After all, it's easy for businesses to create content, right? They have the resources and know-how to do so.Not so fast.Nonprofits might have the upper hand when it comes to creating blog posts, videos and other pieces of ...

    By • Dec. 6, 2013

  • Need Social Leads? Try Twitter Cards

    Many people start marketing on social media, but find it can be difficult to generate scalable leads. One of the biggest challenges is that you typically need to drive people off the site they're on and direct them to one of your landing pages, where you can collect the lead. Sending people off...

    By • Dec. 5, 2013

  • How #GivingTuesday Used Social Media to Create a Global Day of Giving

    A campaign which was started Fall of 2012 by New York's 92nd Street Y, #GivingTuesday has an encouraging mission: To create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations. Since its incept...

    By • Dec. 4, 2013

  • The Don'ts of Social Media

    So many blog posts are covering what you should do in content and social media marketing. But sometimes we need to take a step back and have a little review of ettiquette. So today we offer 16 things to NEVER do.Don't forget to Tweet regularly. Especially if you are B2B. And follow your clients a...

    By • Dec. 4, 2013

  • 5 Things Every Small Business Owner Should Know About Social Media

    Things have changed online. Gone are the days when having a website was "chic" and enough. Oh, the good ol' days. While it now takes a bigger investment to succeed online, the benefits outweigh any excuses you can come up with. The fact of the matter is you have to be active on social networks an...

    By • Dec. 3, 2013

  • 2014: Predictions for the Year of Relentless Curiosity

    I suppose you could say that everything in life requires relentless curiosity in order to evolve. But if there were ever a year that exercising our relentless curiosity will become mandatory, 2014 is it. This will be the year of substance, when content is not just written for search engines to pi...

    By • Dec. 3, 2013

  • Building, Growing and Sustaining Social Communities [SLIDESHARE]

    Building, growing and sustaining social communities was the theme for a keynote presentation I recently delivered for the Americans for the Arts, National Art Project conference in Portland, Oregon.Nurturing communities to earn the support and develop tribes of loyal brand evangelists takes time....

    By • Dec. 3, 2013

  • Is Social Business the Future of Capitalism?

    Is social business the future of capitalism?If the trends are any indication, there is virtually no way to avoid a head on collision with social tools and processes. Businesses that hold firm to the status quo and resist will likely be at a disadvantage.There are several strong trends in favor of...

    By • Dec. 2, 2013

  • 6 Popular Content Marketing Plans That Guarantee Results

    If you have a blog or social media profile you've most likely seen or heard someone tell you to "give readers valuable content". What does that mean?!There are so many opinions on what valuable content is, what it can do for you and how you can come up with it.To say the least it can be difficult...

    By • Dec. 2, 2013

  • Twitter Guide for New Businesses [INFOGRAPHIC]

    Twitter is a powerful social media tool for businesses to market their brand. Every day thousands of tweets flow through the social network about every imaginable subject. A wide variety of individuals and businesses - large and small, local and international - are all leveraging the 140 characte...

    By • Dec. 2, 2013

  • Mind the Gap...Between Online and Offline Marketing [INFOGRAPHIC]

    Through September and October 2013, UK-based call tracking firm ResponseTap commissioned two pieces of research with a view to understanding the role of the phone from the perspective of both the consumer and the marketer. In the consumer research, they surveyed over 2,000 people online, aged bet...

    By • Dec. 2, 2013

  • 5 Questions with Ann Handley

    You've read it, heard it, and some of you live it... Content is King! We've written about the importance of content and the marketing tactic called content marketing extensively.That said, no one knows content like Ann Handley. A couple of years ago, while on vacation, I read her book ContentRule...

    By • Dec. 1, 2013

  • Small Business Saturday: 5 Ways to Support Local Businesses

    Are you supporting local businesses? With another Black Friday in the rear view mirror and Cyber Monday just on the horizon, shoppers are encouraged to make a detour to small businesses in their town and shop local on what's been declared Small Business Saturday.Not familiar with this recent shop...

    By • Dec. 1, 2013

  • 6 Questions to Ask Before Starting an Online Community

    Thinking of diving into the world of online communities, but not sure where to begin?Here are some key considerations to think about when starting your own bespoke online community, be it a customer community or an internal social network.1. What do you want to achieve?Consider your existing busi...

    By • Nov. 30, 2013

  • Two New Programs Prove the Inmates are Running the Social Media Asylum

    Image from BigStock.comIf you're reading this, you probably had little doubt about the power of the populace - armed with social media - to profoundly impact the behavior of companies. But, if you had even a scintilla of suspicion that it wasn't true, it should have evaporated this week based on ...

    By • Nov. 29, 2013

  • How to Manage Customer Service for Your Product Online

    In previous posts I've examined how social media supports the product life cycle. I talked about how to create a beta community for product testing. Then I explained how to build social media buzz around your product. Most recently I blogged about how to build brand advocates in social media.Soc...

    By • Nov. 29, 2013

  • 5 Ways Service Can Improve Customer Retention While Reducing Costs

    Customer retention is a company job. People often think that customer acquisition is a marketing function while retention belongs in the service department. Both of those functions are interchangeable because a company that does a good job retaining customers finds it easier to acquire them. Loya...

    By • Nov. 29, 2013

  • Creating a Social Media Dream Team

    Social media responsibilities began in marketing. It was a logical starting point because social media was expected to eliminate traditional tactics. The marketing team has always managed brand image. Social networks had the potential of expanding reach and solidifying or destroying the brand's i...

    By • Nov. 28, 2013

  • Is Privacy Over? Is That Question Cliched?

    We're all pretty much sick of hearing about privacy and how it's all gone away. We've overdosed on Edward Snowden, Bradley Manning and Wikileaks updates. The fact that our information has been compromised isn't news. If you've been paying even a little bit of attention you'd know that every day t...

    By • Nov. 28, 2013

  • How To Turn a Negative Customer Experience Into a Positive One

    If you've ever owned a computer, you know how frustrating it is when things stop working. There's little worse that when you have an accidental drop, you get a virus, when hardware fails or kids or pets get their little hands or paws on your computer. If you're like me, you first try and troubles...

    By • Nov. 27, 2013

  • 3 Common Nonprofit Website Mistakes and How To Avoid Them

    Over the last few weeks I've looked at hundreds of nonprofit websites, ranging from small community organizations to large, national hospital and university foundations. While layouts, style and content management systems all differ, there are a few shared characteristics of all nonprofit website...

    By • Nov. 26, 2013

  • Social Selling and the Power of 3

    They say good things come in threes, and it's no different for social selling. The Power of 3 is an established formula that has been concocted deep in the sales laboratories. It will help you succeed in understanding, mastering and implementing social selling. Here is the recipe: The 3x3 Rule, T...

    By • Nov. 25, 2013