Social Marketing: Page 330

  • How Social Media Can Make Moving to a New Place Easier

    Even if you're an extremely organized person, there are inevitably a huge number of things to manage prior to moving. The potential for roadblocks on the horizon increases even more if you're moving very far away, like to another country.Fortunately, social media can provide glimpses of your soo...

    By • April 27, 2014

  • Could 2014 Be the Year of the Social Media Travel Startup?

    For many travel startups, the Holy Grail is to create a platform that offers social media functionality and manages to entice users away from Facebook, Pinterest and Instagram. The established social networks remain the dominant players in the online travel space, but could 2014 be the year that ...

    By • April 27, 2014

  • Reach More Than 2% of Your Fans on Facebook

    "If history repeats itself, and the unexpected always happens, how incapable must Man be of learning from experience." - George Bernard ShawIt wasn't that many years ago that Google was a new kid on the block. If you were a webmaster back then, it was relatively easy to get your website onto the ...

    By • April 26, 2014

  • What Taylor Swift Can Teach You About Content

    I watched a video posted by Taylor Swift recently -- oh, so what, you've never watched a Taylor Swift video? Come on now. Anyway, I watched a video posted by Taylor Swift and in it, Swift decides she's going to surprise a fan by attending her bridal shower. The video plays out as you'd expect - S...

    By • April 26, 2014

  • Speaking For - and Against - Netflix's Price Hike

    Well, it looks as though on-demand has become a bit more challenging.Recently, Netflix made the announcement that it would be raising prices for new subscribers. Later on this quarter, new subscribers will have to play $1 to $2 more every month - depending on their country - in order to access Ne...

    By • April 25, 2014

  • 5 Ways Small Businesses Can Supercharge Their Local Social Media

    Social media is key when it comes to connecting with people around the world in a matter of seconds, but sometimes it is easy to forget those closer to home. Social networks can actually be very powerful when it comes to reaching out to your local audience, especially when you are a small busines...

    By • April 25, 2014
  • SMT Expert

    3 Lessons in Customer Service Crayola's Twitter Can Teach Us

    There's thinking outside of the box and then there's thinking outside of the crayon box, the much lesser-known cousin to the infamous idiom.Founded by cousins Edwin Binney and C. Harold Smith in 1885, Crayola wax crayons (sold under the Binney & Smith name) didn't debut to the public until 19...

    By • April 24, 2014

  • The Future of Social Customer Service: Seamless Customer Experience

    These days, social customer service is ruled by the customer rather than companies. It is the customer who relentlessly determines how, when, and where he wants to be helped, and not the other way around. Therefore, seamless customer experience is upon us!Customers demand real-time support with h...

    By • April 24, 2014

  • How US Car Brands Engage Hispanic Consumers

    Having just come back from my first Hispanicize, I was blown away by some of the facts and figures shared at the Latin American marketing conference. At 56 million, the Hispanic population in the US is not only the biggest minority in US but also the one with the largest purchasing power. It's pr...

    By • April 24, 2014

  • How to Engage Your Millennial Customers

    © Huffington PostThere's no other generation who embrace the digital universe quite like the millennial "breed" (the generation born between the early '80s and the early 2000s). Millennials are well-educated, digitally-savvy, self-confident, and marketers can't seem to stop raving about them.But,...

    By • April 23, 2014

  • Why Engagement Isn't a Definitive Indicator of Anything

    'Engagement' is frequently viewed as an ultimate measure of social media and content marketing success.How many 'likes', favourites and +1's did a piece of content receive?How many shares or re-tweets?How many comments?And how many clicks?It's understandable why so many view engagement as being i...

    By Matthew Peneycad • April 23, 2014

  • Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

    Often when businesses are investigating social media, they'll approach it from the perspective of what they can get out of it. 'How could we use this?' 'What value can we get from it?' 'How do we use it to spread our message?' This makes sense, but a recent conversation I had made me think there ...

    By • April 23, 2014

  • Why Relationships Matter More Than Ever in Social Selling

    Relationships in business are what makes a company successful and its no different when it comes to selling on social. Gone are the days of cold calling and hard selling. 64% of sales professionals have said that cold calling has not improved in the last three years. We now understand the import...

    By • April 22, 2014

  • 4 Cruel Reasons We Suffer Social Media

    Businesses spend billions on it. People spend billions of seconds on it. But what is it we're buying?Social media has become this unstoppable cultural phenomenon that's almost an intrinsic necessity to communicate and be accepted by peers. There are the rogues out there who privatize their accoun...

    By • April 22, 2014

  • The Value of Encouraging Intrapreneurs in Every Organization

    The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their o...

    By • April 21, 2014

  • How Social Media Amplifies Content Marketing and SEO

    Social media has long been something that companies know they need to get into to help develop their brand online, but since Google is constantly reworking its search algorithms, using social media is not really an option anymore.It's pretty much required.Social Media, Content Marketing, and SEOT...

    By • April 21, 2014

  • How to Make the Most of Your Nonprofit's Next TV Appearance [GUIDE]

    As a volunteer communications director for a nonprofit (and the spouse of a full-time one) I know how exciting it is to get an interview request or a response to a press release from a media outlet. Whether it's the local morning news program or 60 Minutes, going on TV can be an exciting opportun...

    By • April 21, 2014

  • 5 Social Media Lessons I Learned from Peter Pan

    Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars-they planted the seeds to social media success over sixty years ago, and we're reaping the benefits now.What am I talking about? Peter ...

    By • April 20, 2014

  • 9 Marketing Tips for Pinterest

    Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors (comScore). Today, just three years after it was founded, Pinterest already has over 70 millio...

    By • April 20, 2014

  • Should You Kill Your Blog's Comments Section?

    There's a reason that "Don't read the comments" is such a common mantra around the Internet: it's because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. It's become common for publishers to close their comments s...

    By • April 19, 2014

  • Patterns in Achieving Social Business Success by Leading and Pioneering Organizations

    The following is an excerpt from "Patterns in Achieving Social Business Success by Leading and Pioneering Organizations," an exclusive whitepaper brought to you by IBM. This whitepaper provides a step-by-step guide for determining your strategy to achieving social business success. It focuses on ...

    By • April 18, 2014

  • Put Social at the Center of Your Customer Universe

    Most organizations have a huge blind spot when it comes to social media. Sure, we're well past the days of people ignoring social altogether - and that's great. But most organizations still haven't given social customer feedback the spotlight it deserves, and that translates into missing huge opp...

    By • April 17, 2014

  • Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

    The primary function of social media is, of course, to socialize. For years, people have been sharing pictures of their kids and vacations, discussing dinner plans, and voicing their opinions. Social media has far exceeded its original design, serving a multitude of other roles since its inceptio...

    By • April 17, 2014
  • SMT Expert

    Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

    Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing. Thanks to the most recen...

    By • April 16, 2014

  • The Breakfast War's Hidden Battleground Is Snapchat

    With McDonalds and Taco Bell duking it out across the web and television to be king of the breakfast hill, it is surprising about how few people are discussing the hidden battle: Snapchat. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, bu...

    By • April 16, 2014