Social Marketing: Page 331

  • 11 Lessons about Digital Communities from Rome: A Photo Essay

    It may be an ancient, bricks and mortar city, but the buildings, infrastructure and inhabitants of Rome offer many design insights into cyberspace, particularly when it comes to building, maintaining, and participating in digital communities. This post shares 11 lessons, organized into three feng...

    By • April 16, 2014

  • Have You Tried Facebook Live Chat Yet?

    Let's face it. With the advent of social media, consumers are looking for swiftness. Gone are the days when consumers were willing to be patient with brands to get their queries resolved. It's all about 'Turnaround Time' now. And Facebook has been quick to catch onto this insight. With Facebook l...

    By • April 16, 2014

  • What Caused the NSFW Tweet from US Airways

    Goof ups by brands on social media aren't new. But what happened yesterday with US Airways is the worst nightmare a brand could face on social media. The airline is now occupied with damage control after inadvertently publishing a pornographic tweet in response to a frustrated customer query.The ...

    By • April 16, 2014

  • Improving Content by Breaking Your Addiction to Links

    Oh my goodness we share a lot of links.For whatever reason, this really struck me when I was looking at my social streams the other day. Tonnes of links on Twitter. On Facebook, I scoured for longer than I care to admit before I found a brand post that didn't contain a link. Same story on Google+...

    By Matthew Peneycad • April 15, 2014

  • R.I.P. LinkedIn Company Page Products Tab: What To Do Next

    Recently, LinkedIn announced that it would be removing the Products & Services tab from all LinkedIn Company Pages effective April 14, 2014. The response to this change has been mostly negative from marketers who have invested heavily in the feature. As is the case with most social network fe...

    By • April 15, 2014

  • How Colors Affect Your Purchase Decisions

    What color signal does your brand project?With the average human brain processing visuals 60,000 times faster than text, it's important for brands to recognize the important role that color plays in purchasing decisions. Check out the video below to see exactly how colors portray emotion and infl...

    By • April 13, 2014

  • Facebook Cleaning Up Its News Feed By Reducing Like-Baiting And Spammy Posts

    Bad news for spammers and like baiting sites on Facebook, the company is on a house cleaning mode. To make its news feed more engaging so that users spend more time, Facebook is performing a series of improvements to its News Feed to reduce stories that people frequently report as spammy and that...

    By • April 12, 2014

  • Accepting Accidental Narcissism

    In the potentially hazardous world of social marketing there are lots of casualties. Individuals and businesses see social marketing as the cure for bland business storytelling yet they only gradually overcome their afflictions of being too promotional, inauthentic or unemotional. And then there ...

    By • April 11, 2014

  • Interview With Marie Wallace of IBM: All Things Analytic

    I recently caught up with Marie Wallace, Analytics Strategist at IBM, at Seth Grimes' Sentiment Analysis Forum in New York City. A lover of technology with a fascination for "all things analytic," Marie has spent the last decade building analytics technology at IBM. In this interview, she shares...

    By • April 10, 2014

  • 7 Tips to Manage the Critics Online

    When I speak, I tell the following story quite often. I tell it so often, in fact, I've heard rumors that other speakers tell it, too.In 2008, I was flying to Denver to speak to two CEO groups for Vistage International. It was the week before the Memorial Day weekend and we'd planned to meet our ...

    By • April 10, 2014

  • The Nonprofit's Guide To Working With Technical Volunteers

    It's no secret that nonprofits depend on volunteers to raise funds, put on events and help operate critical infrastructure. They are the lifeblood of many nonprofits, large and small.In today's digital age, it's not uncommon to recruit the help of volunteers for graphic design, web design, digita...

    By • April 10, 2014

  • Top Retail Banking Trends in 2014

    The banking industry experienced a strong recovery after one of the worst financial crisis. In the evolving banking landscape in emerging economies, the industry is quickly transforming.Some of the top priorities for 2014 include focusing on digital convergence, and tackling competition from non-...

    By • April 10, 2014

  • Why Brands Shouldn't Rely on Social Influencers to Get Them Everywhere

    There's something to be said about having friends in high places and on the internet especially, this can translate to making your social presence sound like a bigger deal than what it really is. Enter the rise of the social influencer. Influencers are noted for being persuasive in all things the...

    By • April 9, 2014

  • Employee Advocacy Summit Launches in Atlanta September 2014

    As Employee Advocacy grows into a new mega-trend for brands, business leaders across industries want to know how it will create value and how to best execute within their brand, while ensuring ROI and compliance. To help today's marketers navigate the complexity of building, scaling and driving p...

    By • April 9, 2014

  • Social and Digital Engagement: You Can't Outsource Leadership

    Not content to focus on the benefits that social and digital engagement can bring, some advocates like to issue warnings about the inevitable demise of organizations that don't jump on the social and digital bandwagons. Succumbing to that pressure, or perhaps feeling compelled by the bandwagon ef...

    By • April 8, 2014

  • Can You Really Build a Blog Written by Employees?

    Let's be honest, asking your employees to blog is probably a non-starter.Blogging is writing and writing for most people has a fear factor right up there with public speaking. You can coach, bribe, threaten all you want but in the end, you'll be writing most of your blog posts.So forget about ge...

    By • April 8, 2014

  • How Financial Companies Build Trust Through Social Media

    As the financial industry continues to evolve in the digital marketplace, financial companies must be constantly monitoring the landscape for new ideas and methods to make themselves invaluable to their clients.Just today, I learned that it was possible to take a picture of a physical check on my...

    By • April 8, 2014

  • #Social Survival Manifesto Principle No. 10 Pay it Forward, Now

    It's a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between the company or institution you represent and its...

    By Social Disruptions • April 7, 2014

  • The Internet Marketers Survival Guide for 2014

    In 2014, an estimated 40% of the world's population uses the internet. Gaining a competitive edge on the internet gets more difficult each year, as marketers across the globe continue to vary their strategies. In a survival situation, the right skills and tools will ensure your safety, security, ...

    By • April 7, 2014

  • Boards with Benefits: 5 Stand Out Brands on Pinterest

    While some may think that Pinterest is simply a place to organize recipes or discover new travel destinations, many brands have been quick to utilize the visual platform as a way of successfully generating leads. Having 2.5 billion monthly pageviews, there is a growing opportunity for businesses ...

    By • April 7, 2014

  • Success in the World of Social Media: What Really Matters Most?

    We know there are countless articles, opinion pieces and recommendations on how to succeed in social media. A lot focus on marketing, on data, on SEO, content, a combination of these - as well as more, besides.However, none of those things address what is most important or is the litmus test of s...

    By • April 7, 2014

  • Social Media Transforms the College Basketball Arena

    Social Media Can Transform the College Basketball Arena It seems like social media is everywhere these days. The Superbowl, The Academy Awards, and it has even surfaced in the college basketball world, albeit on a smaller extent. The timing of social media's presence in college basketball couldn'...

    By • April 6, 2014

  • Drawing the Line: When Live-Tweeting Becomes an Epidemic

    When a New York hotel chain announced the debut of a new live-tweeting service for weddings, it immediately sparked a backlash on social media. After all, who would drop $3,000 for a professional tweeter to broadcast their wedding to the world via Twitter? (My guess is that it's probably the same...

    By • April 5, 2014

  • An Overdue Argument for Google+

    When Google+ launched, I remember waiting with baited breath for my invite to join the platform to hit my inbox. I was hopeful that the search, technology and innovation juggernaut, Google, would be able to create a social media platform that would be a smash success.Despite being what I feel to ...

    By Matthew Peneycad • April 3, 2014

  • Continuous Customer Engagement

    I was reading last night about engagement. In my book "Get Bold" we defined engagement as the emotional connection with your client or employee, usually created by exceptional experiences that are integrated, interactive, and identifying.A Social Business connects people to expertise. It connects...

    By • April 3, 2014