Social Marketing: Page 331

  • Agency Startup Digital Flash on Small Agencies Achieving Impact at Scale [VIDEO]

    As part of my conversations about the new collaborative economy at SXSW last week, I spoke to the co-founders of digital agency startup "Digital Flash" about how their business came about (as a result of new more flexible models of collaboration) and how they have been able to accomplish larger r...

    By • March 18, 2014

  • 7 Super Time Saving Tools to Stay Connected with Your Attendees

    One thing event planners all have in common is a shortage of time and money. While there isn't a whole I can do about the latter, I am happy to report there are digital tools available for promoting your event and staying connected with attendees while they are at your conference that can save yo...

    By • March 18, 2014

  • Big Opportunity for Social Media Campaigns with Emotional Appeal

    Brands have been appealing to emotion for as long as there's been advertising. Provoking the consumer's emotions can trigger subconscious reactions that override their more logical and pragmatic responses and help to create affinity with a brand.The purchase decision-making process was described ...

    By • March 18, 2014

  • Defining Social Personalities in Real Time

    Think about how you share, why you share and what you shared for the last month. We all share things differently because we see things differently through our own eyes. We perceive ourselves one way and too often are seen by others differently. It's always been a mission of brands to understand t...

    By • March 17, 2014

  • Best Thinker Webinars: Trust Is the New Currency

    Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists: Francesca Pick, a collaborative economy strateg...

    By • March 17, 2014

  • 10 Reasons Nobody Reads Your Blog and How to Fix It!

    "Build it and they will come!" Is that what you believed when you launched your blog? This statement couldn't be further from the truth when it comes to online marketing. It is amazing that some business and marketing leaders still believe this.It is critical to understand that social media is no...

    By • March 17, 2014

  • Your Guide to Google+ Business to Business Marketing [INFOGRAPHIC]

    It's safe to say that the discussion over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and a cost-effective way to build brand awareness and reach new audiences - not to mention businesses of all sizes are usin...

    By • March 17, 2014

  • The 360º View of Successful Twitter Chats

    There are a lot of Twitter chats out there and they are more popular than ever. Some are better than others. While it is great to engage with others, it is important to be good Twitter citizens which means using proper social media etiquette, respecting one another and ensuring everyone has a goo...

    By • March 16, 2014

  • What Hotel Guests Want in Mobile Features

    The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was 'before' the advent of smartphones. Social media has flipped the power from brands to travelers, with review sites now common and influential in the decision-making process. Not to mention everyday acce...

    By • March 16, 2014

  • 33 Captivating Statistics That Could Change Your Marketing Strategy

    Facts. Facts. Facts.There are enough restaurants in New York City for one person to eat out every night for 54 years and never visit the same place twice.If WalMart employees were an army, it would have the second largest military in the world.Do these facts help your social media strategy? Most ...

    By • March 16, 2014

  • 3 Notes on Being More Human and Building Your Brand in Social Media

    One of the most exciting things about social media is that we are working in a period of change. We're seeing an evolution in the way people approach work, play - life in general is absorbing new methods of interaction as social media grows into our collective cognizance. We're creating a new atm...

    By • March 15, 2014

  • Why Engagement Rate is More Important than Likes on Your Facebook

    An amateur Facebook marketer or a company that is new to social media marketing on Facebook is probably just happy if their business page gets a lot of likes. This is one of the biggest mistakes that can be made on Facebook. The biggest social media platform in the world provides so many tools fo...

    By • March 15, 2014

  • How to Create Human Relations with Your Online Community

    You can't create a community without strong, cohesive human relations (regardless of whether these are online or offline). If you don't have an emotional tie, forget about creating a community; people just won't show up!Unfortunately, this doesn't happen overnight. As you must already be aware, c...

    By • March 14, 2014

  • People Are Mean: A Guide for Social Media and Community Managers

    No one likes to be the target of insults and name calling. If you manage a company social media account, however, it's part of the job. I've had multiple co-workers tell me they could never imagine doing what I do because of the comments I deal with (I manage social media for a student loan servi...

    By • March 13, 2014
  • SMT Expert

    Should Your Startup Hold an AMA on Reddit?

    What startup doesn't want to get on the front page of the internet?The infamous slogan behind the website Reddit, a community content platform for registered users on all things entertainment, news, and buzzworthy, the site has increasingly become noted for its subreddit category IAmA ("I Am A") ...

    By • March 13, 2014

  • Where Should You Build Community?

    Last week, I was the guest tweeter (you never thought you'd see the day that was a thing, did you?) for #marketingchat, a Twitter chat for Experian led by Mike Delgado.The theme was building community and we had all sorts of great interaction.We talked about goals a business should have when buil...

    By • March 12, 2014

  • Offering Tech Support Via Social Media: Too Impersonal?

    Social media has slowly immersed itself into the tendrils of humanity, imposing its precocious presentation amidst our daily activities. Organizations are starting to severely increase their social presences since social media, by design, is a platform that allows you to reach massive segments of...

    By • March 12, 2014

  • It's Not Your Social Media Strategy That Sucks, It's Your Business Strategy

    Social media is free, sure. But it is not a channel to shout your messages and get people to buy your products. The 'spray and pray' method does not work here. Social media is social by nature. It is about developing relationships and rapport with customers and potential customers. By doing this ...

    By • March 12, 2014

  • SXSW: What Social Media Analytics and Data Can't Tell You

    I'm just back from the SXSW Interactive Festival where I was on a panel called "What Social Media Analytics Can't Tell You" moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang, Crowd Companies, and Colby Flint, Discovery Channel. We discussed how social media analytics can provide s...

    By • March 12, 2014

  • 3 Goals Every Facebook Manager Should Obsess Over

    For too long, organizations were told that Facebook was only for "building awareness."Today, we all recognize how silly it is to think that awareness alone could somehow have a real impact on our mission. Impact is the result of action, whether it's supporters lending their voice or time to a cam...

    By • March 11, 2014

  • Definitive Case Study on the Benefits of Guest Blogging

    I've talked before about the benefits of guest blogging, and it remains one of the most powerful, cost-effective and profitable ways of extending the reach and influence of a professionally-produced blog online.I was reminded of this last week, when I saw the incredible results achieved from a gu...

    By • March 11, 2014

  • SXSWi Panel Recap: Humanizing Your Brand Through Effective Community Management

    One of the first sessions I attended at SXSWi was "Structuring Community During Exponential Growth," which featured community managers from Kickstarter, Airbnb and SoundCloud. This panel focused on the development of the community manager.As brands' communities begin to grow exponentially through...

    By • March 11, 2014

  • When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest [INFOGRAPHIC]

    Social media is always on.Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about w...

    By • March 10, 2014

  • How NOT To Deal With Writer's Block

    As someone who is responsible for creating content every single day, I know all too well the woes and struggles of dealing with writer's block. And how little time I have to waste not writing new posts.Bloggers define writer's block in different ways; some say it is when you can't think of new, o...

    By • March 10, 2014

  • 4 Things Nonprofit Social Media Efforts Need But Might Not Have

    Social media can be a godsend for small nonprofits with tight budgets. It's a great way to raise funds and increase awareness without the cost of traditional advertising. Having a strong plan of action can mean the difference between success and failure. Whether you're just starting out or alread...

    By • March 10, 2014