Social Marketing: Page 331

  • How to Create a Community and NOT a Workplace

    There are 2 critical problems that plague just about every company: Keeping everybody on the same page and creating a sense of community within the company. Let's discuss how to overcome this...Stop focusing on day-to-dayMost companies focus on the day-to-day interactions. Email. Software systems...

    By • Feb. 24, 2014

  • 20 of the World's Most Clever Twitter Bios in 2011 and How Clever They Remain Today

    Some 29 months ago Mark Schaefer blogged about clever biographies of Twitter users.I was curious how many of those bios remain intact today, which changed, and whether any accounts changed names or were deleted.6 Deleted Accounts@ProbablyBaking Living one day at a time, with a fresh baked cookie...

    By • Feb. 24, 2014

  • Facebook Acquires WhatsApp: Buy the Competition or Diversify?

    So this week saw the quite surprising news that Facebook is set to acquire messaging service WhatsApp for a reported $19 billion, not much then! But for me it does pose the question in the social media and mobile landscape of whether Facebook's major acquisitions are simply a ploy to buy the comp...

    By • Feb. 23, 2014

  • 5 Great Examples of Real-Time Social Media Marketing

    "You can still dunk in the dark," said the tweet heard 'round the world during the 2013 Superbowl blackout. It was the ultimate example of a brand using social media to respond to real-world happenings in real-time. It was enormously popular. And it's exactly the kind of thing social media market...

    By • Feb. 22, 2014

  • WhatsApp's Blog Tells the Story of Billion Dollar Focus [SLIDESHARE]

    You needn't look further than WhatsApp's own blog to understand the story of how the world's most popular smartphone messaging app came to be. The trick is to dig beyond the surface of this five-year-old company to grasp its steadfast product execution and user engagement.Like its founder, WhatsA...

    By • Feb. 22, 2014

  • UNICEF USA Launches New Mobile TapProject Campaign

    The United Nations Children's Fund (UNICEF) is one of the world's most well-known nonprofit organization working in more than 190 countries and territories improving children's lives by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and...

    By • Feb. 21, 2014

  • The Non-Profit Fundraiser's Guide to Social Network Valuation

    With all of the available social networks available to nonprofit marketers and fundraisers, it can be hard to appropriately allocate resources to the ones that matter to their individual charity. Last December, PewResearch released their 2013 Social Media Update report which studied the demograph...

    By • Feb. 21, 2014

  • Three Key Online Advocacy Trends to Watch in 2014

    What are the big developments to watch in online advocacy? That question is very much on my mind: Monday I'll have the privilege of leading a digital strategy training for public affairs professionals, and I've been pulling slides together and getting ready to handle some smart questions. So here...

    By • Feb. 21, 2014

  • Instafame: The Cult of a Narcissistic Society? [VIDEO]

    Smartphone owners tend to spend 90% of their free time in front of a screen. A lot of activities involve conversations and chats with inner circles of friends or relatives. But more and more applications and social networks want to incite us to connect, follow and meet up with strangers.These str...

    By • Feb. 21, 2014

  • Top Ten Website Metrics You Need to Know

    Websites are incredible. They provide us with loads of useful and great information with hours of entertainment. However, nowadays there's added pressure to keep them updated and performing effectively. A way to improve a website and monitor how it's doing is through website analytics or metrics,...

    By • Feb. 16, 2014

  • Using Twitter to Crowdsource Influence

    Crowdsourcing a hot topic is an interesting social media phenomenon. Sometimes it starts accidentally when an injustice is exposed or a good deed is done. Other times, it is started intentionally to garner support for a cause or operate as a focus group for an idea or product.Whether accidental o...

    By • Feb. 15, 2014

  • Why Not Show a Little Comment Love to Your Favorite Authors and Bloggers?

    Happened across a blogger who fires up your passion, or an author who makes you want to settle down long-term with a whole new set of ideas? This Valentine's Day, why not show them a little bit of love in the simplest and most meaningful way possible - by commenting on their posts or posting a re...

    By • Feb. 15, 2014

  • The Facebook Fraud and What It Means for Nonprofits

    2014 has been off to a good start for Facebook so far. Last week, it was announced that founder Mark Zuckerberg was the top philanthropist in 2013, having donated almost $1 billion. Their fourth-quarter earnings beat expectations, with revenue increasing from $1.59 billion to $2.59 billion. They ...

    By • Feb. 14, 2014

  • Athletes as Advocates: How Beats Goes Broad Without Selling Out

    Note: See the full accompanying infographic here.Regardless of your preferred brand of headphones, it's hard to ignore the noise Beats by Dre is making in the consumer electronics industry this winter. Its signature headphones are seemingly on every set of ears in professional sports. Ellen Degen...

    By • Feb. 13, 2014

  • Social Startups: SocialSignIn Aims Close and Hits the Local Social Media Mark

    What do you do when your flight to New York City is cancelled and the airline insists on rebooking you and your love on two separate flights? Or you are ready to watch the recording of "You've Got Mail" with your sweetheart and the picture starts pixilating? Or you have been waiting in line at th...

    By • Feb. 13, 2014

  • Social Business: Is There Anything Beyond Social Media Marketing?

    One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be duking it out on claiming the social business space. But, if y...

    By • Feb. 13, 2014

  • How To Improve Your Online Reviews

    When it comes to bad online reviews and negative brand sentiment, i've got a fair bit of experience in the area. I spent 18 months working for a prominent online retailer, who over the years, had managed to amass a startling number of dissatisfied customers. This dissatisfaction manifested itself...

    By • Feb. 12, 2014

  • Brand Yourself Before You Bland Yourself

    The year is 2014 and unless you've been asleep, you'll see that nearly anyone and everyone is conducting business online. Now, some people believe that by simply establishing yourself a spot on the internet, success is just around the corner. I am here to tell you that won't work.

    By • Feb. 12, 2014

  • The Epic Fail Most Companies Make and How Social Business Can Help

    It seems an insane irony that amid the more than $60 billion dollars we spend annually around the world on information security, we routinely fail to secure some of the most mission-critical information from a totally obvious risk.In a state of near-paranoia we burn endless calories quite rightly...

    By • Feb. 12, 2014

  • Announcing the 2014 Social Business Benchmark Study

    The excitement around becoming a socially enabled business is growing! Last year marked a heightened sense of awareness regarding the urgency and complexities of being a connected business and we are committed to tracking this evolution. Last year, in partnership with the Society for New Communi...

    By • Feb. 12, 2014
  • SMT Expert

    10 Reasons Why You Need to Improve Your Social Media Customer Service

    Social media has made brands of all sizes more accessible than ever. Consumers can engage with brands literally any time they please on a variety of different social channels and for many businesses this is a blessing. However, as the great Spider-man once said, "with great power comes great resp...

    By • Feb. 12, 2014

  • Why Social Engagement and Customer Care Must Be Treated as One

    We have all seen it happen: a brand spends millions of dollars building up their social community only to see it crash and burn by failing to respond correctly to a customer service debacle. Business leaders watch these stories unfold in the news, thankful that it was not their own brand. They ma...

    By • Feb. 11, 2014

  • How Chronic Cancer Patients Use Social Media to Stay Informed

    New research and treatment has made many cancers that were previously terminal now chronic. Patients live with the condition and daily go about their lives. But often, they do have to manage their cancer and often they worry about reoccurrence, side effects from medication and progression of the ...

    By • Feb. 10, 2014

  • How to Handle Awkward Situations on Social Media: A Bank of America Story

    Companies are constantly learning how influential social media can be, and no company knows that better than Bank of America this week. On February 6th, 2014 the @BofA_Help Twitter received a very interesting tweet from a user named Lisa McIntire. Her tweet included a photo of a Bank of America c...

    By • Feb. 10, 2014

  • Feedback is Key to Promoting Positive Work Behaviors

    A major aspect of the social business movement is the benefits that can accrue when employees start utilising their skills on a wide range of internal projects. McKinsey went as far as to suggest that the potential benefits could run into the trillions of dollars. Impressive stuff.Wharton profe...

    By • Feb. 10, 2014