Social Marketing: Page 331

  • Sunsetting Your Product on Social Media

    Previously I've talked about how you can use social media for beta testing, creating buzz, customer service and brand advocacy. In this final article I'll explain how to go about sunsetting - or retiring - your product on social media.Putting a product or a product feature out to pasture is a bus...

    By • Feb. 2, 2014

  • Arby's Biggest Social Win Ever Comes from Listening

    This is going to be a short post, folks. It doesn't need much explaining or extrapolation.In simple and plain terms, what happened this weekend with Arby's, Pharrell Williams, and the Grammys is the best advertisement EVER for social media monitoring - and why it is an essential part of any moder...

    By • Jan. 31, 2014

  • Social Media and Public Services

    If you were to step back and remove yourself from current society for just a minute in your mind, what would you think about a social network taken out of context? In other words, if they had never been developed and the idea was a brand new one that someone was just sharing with you, what would ...

    By • Jan. 31, 2014

  • Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue

    Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing...

    By • Jan. 30, 2014

  • Are You Collaborating with Your Customers?

    Collaboration is a pretty popular concept at the moment, with countless articles, books and guides on both its value for companies and suggesting ways that it can be improved. Indeed, this blog has been publishing quite a few posts of that nature as well. Most of these posts have, however, bee...

    By • Jan. 30, 2014

  • Travel Brands on Social Media: Analysis of Three Favorites

    January has been called the most depressing month of the year. 'Blue Monday,' the third Monday of the year where your woes feel larger than life, has just passed. Your bank balance is running on empty, you're still adjusting to the office after two weeks of festive fun and to top it all off, the ...

    By • Jan. 29, 2014

  • Ideals Can No Longer Be Manufactured: What Does This Mean for Brands and Advertisers?

    Unilever claims to be doing a lot in the CSR space and isn't shy about promoting its efforts.In the last few years we've seen plenty of evidence that brands, large and small, are at least experimenting with social initiatives. Doing rather than saying. Striving for purpose along with profit. Okay...

    By • Jan. 29, 2014

  • Envision Takes Workforce Optimization to the Cloud

    Envision has carved out a slice of the workforce optimization market by offering its suite of products as cloud-based services. In addition to core products such as interaction recording, quality assurance, workforce management, training, coaching and agent analytics, it offers speech and desktop...

    By • Jan. 29, 2014

  • Is Real-time Engagement the New Real-time Marketing?

    While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013's new Black, Real-time Engagement is the new Real-time Ma...

    By • Jan. 28, 2014

  • Build Experiences, Not Just Products

    Music is the one thing that accompanies me on my journeys, experiences, as well as my adventures in writing. While earbuds deliver sound, they do not deliver the essence of the song, the waves of sound, nor the soul of the artist. At the same time, I have a hard time justifying the need to buy ov...

    By • Jan. 27, 2014

  • Community Managers Are the Superheroes of Their Companies [INFOGRAPHIC]

    Happy Community Manager Appreciation Day (CMAD)! Today, and every day, Community Managers are some of our favorite team members. They're constantly working for justice for their customers, while embodying the personality of their brand. It's a job that involves requires tact, empathy, good judgme...

    By • Jan. 27, 2014

  • Digital Entrepreneur Tips: An Interview with Two Digital Innovators

    It's 2014. We're on the cusp of another tech explosion and eager entrepreneurs are capitalizing on their ideas to produce stellar products and influential content.It's all about the hustle. Some individuals posses an innate responsibility to fulfill a need with a product, while other entreprene...

    By • Jan. 27, 2014

  • Social Media for Healthcare Providers in 5 Steps

    A new IMS Health Report suggests that half of the Top 50 pharmaceutical companies in the world "do not engage with consumers or patients through social media, and only 10 companies" utilize Twitter, Facebook, and YouTube.Yikes.But health seekers are online, actively looking for information. Four ...

    By • Jan. 26, 2014

  • You Have a Failing Grade on Social Media Response Time [INFOGRAPHIC]

    Many (most?) users of social media love to express their experiences, thoughts and opinions, often to a point of "oversharing." Who hasn't seen a comment posted on a brand's social media page where a customer talks about an experience with a product that's a little too personal?Peruse the Charmin® Toilet Paper facebook page and you'll see what I mean.

    By • Jan. 24, 2014

  • Social Organization: What Are Best Practices for Internal Collaboration?

    This week I moderated another webinar in the Social Media Today Best Thinker webinar series, this time on the topic of Social Organization: What Are Best Practices for Internal Collaboration? The webinar included a superb panel: Sabrina Stoffregen, who is Intel's Director of Ambassadors and Corpo...

    By • Jan. 23, 2014

  • Look Through the Social Window

    That glorious "bing" heralding from your social page signals more than just a comment or mention.Repeat after me:"Bing" = Content IdeasThe comments fans and followers leave on your brand's Facebook page and the tweets that mention your organization ultimately convey the thoughts and experiences o...

    By • Jan. 23, 2014

  • How to Name a Company to Succeed in Social Business

    As a start-up or social enterprise, you have one advantage over big and well-established brands: You get to start with a clean slate and that includes your company name. Most multi-national corporations and industry monopolies were framed in days when most of their attention and advertising spend...

    By • Jan. 23, 2014

  • The Customer Experience Advice That No One Is Giving You [VIDEO]

    This post is part of the Deep Thoughts at Dreamforce Series of candid interviews with customer experience thought leaders. You can view the other videos in the series here.Dr. Natalie Petouhoff is a consultant who has spent a large chunk of her career helping companies build better customer relat...

    By • Jan. 23, 2014

  • MLK Day: Community Not Chaos, a Global Social Media Sentiment

    Martin Luther King, Jr. had many dreams. A unifier and peaceful warrior whose warmth and strength made him a compelling leader, he may also have foreseen the future- as we know it today-while writing his last book, Where Do We Go from Here: Chaos or Community?, which was published nearly half a c...

    By • Jan. 22, 2014

  • Hiring a Social Media Agency vs an In-House Person

    A few months ago, I attended a marketing conference in Miami, FL. Being that I was the 'social guy' in the room, of course, I was asked all of the questions related to social media. From what should I do on Twitter to does anybody even use Google plus? . . . I answered all of the questions based ...

    By • Jan. 18, 2014

  • NFL Focuses on a Better Customer Experience: Next Gen Marketing on Display

    I love the game of football. I've referenced parallels and correlations between football and business here and here and here, to name a few.Two of my primary areas of expertise are the "Digitization of Everything" and "Customer Experience", so it's little wonder that yesterday's announcement that...

    By • Jan. 18, 2014

  • Content Marketing Adoption Among Nonprofits [INFOGRAPHIC]

    It's clear that content marketing has been widely adopted in the for-profit realm, but how far behind do nonprofits lag, if at all?Recently, I surveyed Bloomerang's database of over 8,000 nonprofit organizations nationwide to gauge their content marketing efforts. The results of the survey can be...

    By • Jan. 18, 2014

  • Why the Facebook Ads Grant Petition for Nonprofits Is a Terrible Idea

    Following the release of Facebook's new "donate now" feature for nonprofit brand pages, a few intrepid and well-meaning fundraising and marketing experts rejuvenated an existing petition imploring Facebook to issue grants to nonprofits in order to create ads gratis.The idea behind this campaign i...

    By • Jan. 17, 2014

  • 5 Easy Ways Non-Profits Can Shine on LinkedIn, Even B2C [SLIDESHARE]

    You won't believe the boost you can get.One of the most powerful benefits of social media is that it doesn't require big budgets or marketing teams to leverage.... Just time and the ability to learn new skills. Assuming the manpower is available, it's a richly featured, ideal playground for non-p...

    By • Jan. 17, 2014

  • Why You Need Channel Specific Social Media Content

    The invention of social media dashboards is both a blessing and a curse. On one hand, they are tremendous time savers. Using Sprout Social, Buffer, or HootSuite allows you to post content to multiple channels from one convenient location. However, dashboards have spawned one particularly bad habi...

    By • Jan. 17, 2014