Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need To Consider

Some interesting insights into evolving discovery and consumption habits.

By Andrew Hutchinson • Sept. 29, 2023

LinkedIn Shares New Insights Into Its Potential for Healthcare Marketers

Some interesting stats and notes for healthcare marketers.

By Andrew Hutchinson • Sept. 27, 2023

TikTok Shares New Notes on Maximizing Ad Effectiveness

Some data-backed tips for your TikTok ads approach. 

By Andrew Hutchinson • Sept. 27, 2023

Meta’s New AI and VR Push Includes Celebrity-Influenced Chatbots and Next-Gen Smart Glasses

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

By Andrew Hutchinson • Sept. 27, 2023

Snapchat Launches 16-Bit Game Which Guides Participants Through the Pitching Process

An interesting way to increase engagement with the pitching process.

By Andrew Hutchinson • Sept. 26, 2023

Snap Begins Testing Sponsored Links in ‘My AI’ Chatbot Responses

A new way to advertise, which could facilitate highly targeted promotions.

By Andrew Hutchinson • Sept. 25, 2023

89 Power Words That Will Help Your Marketing Stand Out [Infographic]

Specific terms can have a big impact on response rates.

By Mark Walker-Ford • Sept. 24, 2023

A Look at the Comparative MAU and DAU Stats for All the Major Social Apps

Where does each social platform rank in terms of active users? Here's a look at the latest data.

By Andrew Hutchinson • Sept. 23, 2023

Pinterest Shares New Insights Into Its Evolving Personalization and Recommendation Tools

Some valuable insights into Pinterest's evolving growth strategy, and the opportunities for brands.

By Andrew Hutchinson • Sept. 20, 2023

Meta Expands Its Paid Verification Program to Business Accounts

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

By Andrew Hutchinson • Sept. 20, 2023

Reddit Publishes New Guide to Key Ads Best Practices

Reddit's "Retail Advertising Handbook" includes a range of valuable tips and pointers.

By Andrew Hutchinson • Sept. 19, 2023

TikTok Implements Self-Attributing Networks (SAN) to Improve Ad Performance Tracking

TikTok's adding more measurement solutions to better attribute campaign performance.

By Andrew Hutchinson • Sept. 19, 2023

Meta Provides Tips on How to Maximize Your Carousel Ads [Infographic]

Some tips on how to maximize your carousel ads on Facebook and Instagram.

By Andrew Hutchinson • Sept. 18, 2023

3 Important Social Media Trends of Note for 2023

Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.

By Andrew Hutchinson • Sept. 17, 2023

3 Steps to Turn a Reel into an Ad [Infographic]

Some handy pointers on how to use Reels as a promotional option. 

By Andrew Hutchinson • Sept. 15, 2023

LinkedIn Gains MRC Accreditation on Several Key Ad Metrics

The accreditation will provide additional assurance on LinkedIn's data insights.

By Andrew Hutchinson • Sept. 14, 2023

Meta Announces New Ad Tools for the Holidays

Some new ad considerations from Meta for your holiday push.

By Andrew Hutchinson • Sept. 14, 2023

Meta Announces Conversations Business Messaging Event

The business messaging showcase event will be available to users in Asian markets.

By Andrew Hutchinson • Sept. 13, 2023

Pinterest Unveils New Ad Tools and Creative Options at Pinterest Presents Event

Pinterest has unveiled a range of new options at its annual advertiser event.

By Andrew Hutchinson • Sept. 13, 2023

Google Adds New AI Tool to Help Maximize Video Ad Performance

The tool will scan your uploads to ensure all the key elements are present.

By Andrew Hutchinson • Sept. 12, 2023

New Report Looks at the Key Challenges that Social Media Marketers Face in 2023

Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.

By Andrew Hutchinson • Sept. 12, 2023

New Report Looks at Evolving Consumer Expectations of Social Media Marketing

The latest Sprout Social “Social Index” report covers a heap of key elements.

By Andrew Hutchinson • Sept. 12, 2023

TikTok Says Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads

TikTok suggests that brands consider broader tracking to more accurately assess ad performance. 

By Andrew Hutchinson • Sept. 12, 2023

Meta Releases New Report on How Marketers Can Prepare for Coming Data Privacy Shifts

The report includes insights from some of the world's top marketing leaders.

By Andrew Hutchinson • Sept. 12, 2023

YouTube Shares New Stats on the Growth of Retro Gaming-Themed Content

Looking for a theme for your holiday promotions? Retro gaming is on the rise.

By Andrew Hutchinson • Sept. 12, 2023