Snapchat Announces New Virtual Try-On AR Partnership with Amazon

The partnership will see Amazon showcase a range of eyewear options on Snap's AR tools.

By Andrew Hutchinson • Nov. 2, 2022

Monetizing Long-Form Video? Paid DMs? The Latest on Musk’s Twitter Reformation Plans

Musk continues to push Twitter's remaining team to explore new money-making opportunities.

By Andrew Hutchinson • Nov. 2, 2022

Meta Announces New Business Messaging Accelerator Program to Highlight DM Opportunities

The program will highlight the opportunities of business messaging to more brands.

By Andrew Hutchinson • Nov. 1, 2022

Meta Achieves MRC Accreditation for Brand Safety in Ad Placement

The accreditation will provide more assurance for Meta ad partners.

By Andrew Hutchinson • Nov. 1, 2022

TikTok Shares New Insights to Assist in Marketing Campaign Planning

TikTok has shared a range of new insights into ad performance and discovery in the app.

By Andrew Hutchinson • Nov. 1, 2022

The Key To Increasing Your Social Media Management Rates (And Brand Loyalty)

Social media isn’t really about the posts - it’s about connections.

Oct. 31, 2022

32 Predictions for Social Media Marketing in 2023

What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.

By Andrew Hutchinson • Oct. 31, 2022

TikTok Publishes New Guide to ‘Shoppertainment’ and Connecting with Consumers in the App

The report looks at how shopping approaches are changing, and how brands can align with these shifts.

By Andrew Hutchinson • Oct. 28, 2022

Instagram Announces New Live Events Series to Assist Marketers with their Holiday Campaigns

The live events will feature business owners and Instagram experts.

By Andrew Hutchinson • Oct. 27, 2022

Musk Looks to Reassure Advertisers Ahead of Twitter Takeover, Outlines Elements of His Plan

As he moves a step closer to acquiring the platform, Musk is re-thinking his past statements.

By Andrew Hutchinson • Oct. 27, 2022

Snapchat’s ‘Director Mode’ Rolls Out to All Users, Providing New Creative Options in the App

'Director Mode' includes a range of additional editing tools to help you create more standout video clips.

By Andrew Hutchinson • Oct. 27, 2022

TikTok Publishes New Holiday Marketing Guide to Assist in Your Planning

The 17-page guide includes a range of helpful planning notes and tips.

By Andrew Hutchinson • Oct. 27, 2022

Meta Outlines Key Areas of Focus, and Business Opportunity, Following Downbeat Earnings Report

Meta wants to reassure investors that it has a plan to get its revenue growth back on track.

By Andrew Hutchinson • Oct. 26, 2022

Meta Launches Advantage+ Shopping Campaigns to Help Improve Campaign Performance

Meta's Advantage+ campaigns rely on automation to find the right audiences for your ads.

By Andrew Hutchinson • Oct. 26, 2022

TikTok Launches ‘TikTok Academy’ Marketing Education Platform

The courses provide key insight into how to make best use of TikTok for marketing.

By Andrew Hutchinson • Oct. 26, 2022

Twitter Provides More Insights on Projected Ad Performance with Expansion of ‘Campaign Planner’

Campaign Planner provides estimates on pojected campaign performance.

By Andrew Hutchinson • Oct. 25, 2022

Twitter Adds New ‘Communities’ Module for Professional Profiles

There are now a range of Spotlight module options for Professional Profiles in the app.

By Andrew Hutchinson • Oct. 25, 2022

Meta Adds New Tools to Assist in Intellectual Property Detection and Enforcement

As Meta looks to encourage more commerce activity in its apps, providing more IP tools is a key development.

By Andrew Hutchinson • Oct. 25, 2022

How to Keep Your Social Media Marketing Strategy on Track [Infographic]

This checklist will help keep your social media marketing strategy fresh and engaging, based on the latest trends.

By Andrew Hutchinson • Oct. 24, 2022

How to Manage Your Instagram Engagement in Just 45 Minutes per Day [Infographic]

Ensure you're maximizing your IG opportunities with this handy engagement plan.

By Mark Walker-Ford • Oct. 24, 2022

Twitter Shares New Insights into the Rising Hype Around the 2022 FIFA World Cup

The 2022 World Cup will be one of the biggest - if not the biggest - cultural events of 2022.

By Andrew Hutchinson • Oct. 24, 2022

Meta Shares New Insights to Improve Ad Performance Amid Privacy and System Changes

Meta's 'Performance 5' provides a framework for maximizing your Facebook and IG ad results in 2022.

By Andrew Hutchinson • Oct. 24, 2022

The Ultimate Guide to Social Media Engagement

Vanity metrics look nice but ignore the goal of gaining brand loyal customers. Learn how to improve social media engagement, no matter what platform you’re using.

Oct. 24, 2022

TikTok Shares Insights into the Potential of Live-Streaming for Brands [Infographic]

TikTok's live commerce options could provide major opportunities.

By Andrew Hutchinson • Oct. 23, 2022

LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement

LinkedIn has added some new sticker variants to facilitate more engagement.

By Andrew Hutchinson • Oct. 23, 2022