Meta Paints a Picture of an Idealistic Metaverse in New Future Planning Report

Meta's latest report looks into the future of the metaverse, and the potential opportunities therein.

By Andrew Hutchinson • Oct. 19, 2022

Pinterest Provides New Music Option for Idea Pins, Including Tracks from Popular Artists

Now, you'll be able to add trending hits to your Idea Pins.

By Andrew Hutchinson • Oct. 19, 2022

TikTok Launches Automated ‘Smart Performance Campaigns’ to Boost Ad Performance

Smart Performance Campaigns are a 'completely hands off' ad targeting solution.

By Andrew Hutchinson • Oct. 18, 2022

YouTube Announces New Ad Options, Including ‘Moment Blast’ and Expanded Audio Placements

'Moment Blast' is not as devastating as it sounds.

By Andrew Hutchinson • Oct. 18, 2022

Twitter Provides New Insights into NBA/WNBA Engagement via Tweet [Infographic]

The NBA season is back, bringing with it new brand tie-in opportunities.

By Andrew Hutchinson • Oct. 18, 2022

New Report Looks at the Growth of the Creator Economy, and Opportunities of New Platforms

The report looks at how creators are monetizing their work, based on input from over 9k creators.

By Andrew Hutchinson • Oct. 17, 2022

Meta Makes Branded Content Tags Available to All Facebook Reels Creators

Another option to help Reels creators make money - and for brands to tap into Reels.

By Andrew Hutchinson • Oct. 17, 2022

Pinterest Provides New Insights for Marketers, Updated Conversions API

The new Trends reports will make it easier to tap into the latest shifts.

By Andrew Hutchinson • Oct. 17, 2022

Facebook’s Developing a New Option to Invite a Co-Author for Your Reels Clips

The option would provide another way to tap into Facebook Reels for marketing.

By Andrew Hutchinson • Oct. 13, 2022

TikTok Announces New Partnership with Linktree to Facilitate More Referral Traffic Options

The integration will improve your linking options between the two apps.

By Andrew Hutchinson • Oct. 13, 2022

TikTok Announces New Ad Tools and Performance Insights at Second ‘TikTok World’ Event

TikTok's shared a range of new ad updates and performance insights.

By Andrew Hutchinson • Oct. 13, 2022

Twitter Launches New ‘Link Spotlight’ CTA Button for Professional Accounts

The new Link Spotlight could help drive more referral traffic - though there are some restrictions on its use.

By Andrew Hutchinson • Oct. 12, 2022

Twitter Shares Tips for Brands Looking to Tap into the World Cup 2022 Discussion

The World Cup will spark a flood of event-related tweets and trends.

By Andrew Hutchinson • Oct. 12, 2022

Will the Metaverse Actually Become a Real Thing?

Questionable screenshots, slower than expected development and other challenges could impede Zuck's metaverse vision.

By Andrew Hutchinson • Oct. 12, 2022

How Will Twitter Change Under Elon Musk?

Here are three elements that are likely to see immediate change in the Musk era at the app.

By Andrew Hutchinson • Oct. 11, 2022

Meta Showcases Latest VR Developments at Connect 2022, Including New Quest Pro Headset

Meta's taking its VR talents to the professional realm as it works to build the next phase of computing.

By Andrew Hutchinson • Oct. 11, 2022

Snapchat Unveils AR-to-Purchase Activation for Halloween Costumes

The activation could spark new thinking around seasonal AR tie-in campaigns.

By Andrew Hutchinson • Oct. 11, 2022

YouTube Shares More Info on its Coming ‘Data Stories’ Analytics Element

YouTube's 'Data Stories' provides key channel performance insights in a simplified format.

By Andrew Hutchinson • Oct. 10, 2022

TikTok Publishes New Marketing Playbook for Auto Dealers

The guide provides a range of tips and notes on how auto marketers can make best use of TikTok.

By Andrew Hutchinson • Oct. 10, 2022

Twitter Shares Insights into Music Engagement Trends in the App [Infographic]

Music is a key culture driver, and Twitter sees huge engagement around the latest music trends.

By Andrew Hutchinson • Oct. 10, 2022

Meta Announces 2022 Creator Week Event, Which Will Focus on Reels Creators

The event will feature a range of Facebook and IG creators who'll talk about how they've achieved success.

By Andrew Hutchinson • Oct. 9, 2022

Twitter Tests New Product Display Cards within Tweets as Part of Broader Shopping Push

Twitter's developing new product display elements that can be attached to tweets.

By Andrew Hutchinson • Oct. 9, 2022

3 Tips on How to Maximize Twitter Video for Marketing

Twitter has provided some new tips to help marketers maximize their tweeted video efforts.

By Andrew Hutchinson • Oct. 7, 2022

Who Really Benefits from the Creator Economy?

The Creator Economy has become a much bigger focus - but can creators really make a living online?

By Andrew Hutchinson • Oct. 7, 2022

How Gen Z Breaks Marketing’s Cultural Mold

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing marketers in a new direction. 

By Aaron Baar • Oct. 7, 2022