Twitter Shares New Insights into Gen Z Usage and Engagement

The insights underline the importance of engaging younger audiences with interactive, responsive campaigns.

By Andrew Hutchinson • Oct. 13, 2021

Twitter Tests Ads in Tweet Replies, Which Could Provide New Opportunities for Brands and Creators

Monetizing viral tweets could provide another means to help creators make money from their on-platform efforts.

By Andrew Hutchinson • Oct. 13, 2021

TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips

TikTok's latest guide looks at how auto marketers can make best use of the app for their promotions.

By Andrew Hutchinson • Oct. 12, 2021

Twitter Adds Custom Headline and Landing Page Options for Carousel Ads, Previews Coming Ad Updates

Twitter's new Carousel Ad format provides more capacity to showcase specific elements, and segment responses.

By Andrew Hutchinson • Oct. 12, 2021

TikTok Shares New Insights into Halloween Engagement Trends [Infographic]

Halloween hype is rising on TikTok, which could present new opportunity for your promotions.

By Andrew Hutchinson • Oct. 12, 2021

Instagram Adds Reels Ads into its Marketing API

The update will make it easier for more businesses to utilize Instagram Reels ads.

By Andrew Hutchinson • Oct. 12, 2021

Snapchat Shares New Insights into NBA Fan Engagement in the App [Infographic]

With over half of all basketball fans in the US active on Snapchat, the app presents significant opportunity for tie-in campaigns and promotions.

By Andrew Hutchinson • Oct. 12, 2021

Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data

The new approach will change the way that Facebook counts individual users of its apps for ad purposes.

By Andrew Hutchinson • Oct. 12, 2021

Facebook Expands Access to Live Audio Rooms, Adds New, Dedicated Audio Tab

Facebook's looking to take the next steps with its audio social options.

By Andrew Hutchinson • Oct. 11, 2021

LinkedIn Shares Tips on How to Maximize the Use of its Various Ad Options [Infographic]

The overview provides some key pointers on how to make best use of LinkedIn's various ad campaign and targeting options.

By Andrew Hutchinson • Oct. 8, 2021

TikTok Expands Marketing Partner Program to Provide Assistance on Audio Elements

The new partners will help brands create effective, engaging music-based approaches for their TikTok campaigns.

By Andrew Hutchinson • Oct. 7, 2021

Snapchat Previews Coming Ad Targeting Options to Help Improve Campaign Focus

The new options will provide more ways to research your Snap audience, and reach them with your promotions.

By Andrew Hutchinson • Oct. 6, 2021

Facebook Publishes New Report on the Importance of Diversity in Advertising

The report highlights the key barriers limiting more inclusion in ads, which is an important discussion that needs to be had.

By Andrew Hutchinson • Oct. 6, 2021

Pinterest Adds New Shopping Features, Including Brand Profile Details and Sponsored Idea Pins

The new features will provide more opportunities for brands to showcase their products, and their values, in the app.

By Andrew Hutchinson • Oct. 6, 2021

Snapchat Announces New Creator Monetization Tools as it Seeks to Maximize In-App Engagement

Snapchat's looking to boost its appeal to a broader range of creators, through new payment and brand partnership tools.

By Andrew Hutchinson • Oct. 6, 2021

What Influences a B2B Purchase Decision? [Infographic]

A new report from LinkedIn highlights the key elements that drive B2B purchase decisions.

By Andrew Hutchinson • Oct. 5, 2021

Twitter Updates Christmas Hub to Help Marketers Plan their Holiday Campaigns

The updated Christmas mini-site provides a range of insights, stats and tips to help inform your marketing approach. 

By Andrew Hutchinson • Oct. 5, 2021

Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format

The updated format will simplify Instagram's video offerings.

By Andrew Hutchinson • Oct. 5, 2021

8 Graphic Design Trends for a Modern Marketing Strategy in 2022 [Infographic]

Ensure your website is on trend with this listing of emerging graphic design shifts. 

By Mark Walker-Ford • Oct. 4, 2021

The Do's and Don'ts of Effective Social Media Management [Infographic]

Here's a handy checklist to help ensure that you're covering off on the key social media management fundamentals.

By Andrew Hutchinson • Oct. 4, 2021

32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic]

Some key stats to help in your video content planning for the coming year.

By Mark Walker-Ford • Oct. 1, 2021

Twitter Opens Nominations for 'Best of Tweets' Ad Campaign Awards for 2021

The awards will recognize the best tweet campaigns of the year, in a range of categories.

By Andrew Hutchinson • Oct. 1, 2021

Snapchat Announces New Partnership with WPP to Advance AR and eCommerce Adoption

The new partnership will help expand the adoption of Snapchat's AR and eCommerce tools.

By Andrew Hutchinson • Sept. 30, 2021

Twitter Opens Up Applications for Professional Profiles, a New Option for Brands and Creators

Twitter's moving to the next stage with its new business and creator profiles option.

By Andrew Hutchinson • Sept. 30, 2021

Facebook Updates Ad Reach Estimates, Moving Away from Specific Audience Projections

The change will move Facebook's ad reach estimates into broader potential ranges.

By Andrew Hutchinson • Sept. 30, 2021