Snapchat Adds 'Catalog-Powered Shopping Lenses' to Simplify AR Product Displays

Snap's latest AR additions expand on the potential for product marketing in the app.

By Andrew Hutchinson • Jan. 26, 2022

Twitter Adds New Data Tracking Options to Ad Manager, New Overview of Tag Events

The new tools are designed to help improve ad targeting, and replace data lost as a result of Apple's ATT update.

By Andrew Hutchinson • Jan. 25, 2022

YouTube Outlines Key Areas of Growth, Including the Rise of Shorts and its Expanding Creator Economy

YouTube is on track to solidify its position in 2022, with a range of plans to help improve its connection with creators.

By Andrew Hutchinson • Jan. 25, 2022

TikTok Launches 'Instant Pages' Ad Display Option to Improve Load Times and Response for Promotions

The new option will provide a faster, more responsive way to showcase your brand and products from your TikTok ads.

By Andrew Hutchinson • Jan. 25, 2022

Which LinkedIn Ad Option Generates the Best Response? [Survey]

Which LinkedIn ad will produce the best results for your brand? We recently asked our community for their insight.

By Andrew Hutchinson • Jan. 24, 2022

5 Essential Pinterest Metrics to Track [Infographic]

Looking to add Pinterest into your digital marketing mix?

By Andrew Hutchinson • Jan. 24, 2022

How to Elevate Your Social Media ROI [Infographic]

Some helpful considerations for your social media marketing strategy.

By Andrew Hutchinson • Jan. 24, 2022

TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement

The new partnership will help brands ensure that their TikTok ads are not shown alongside potentially harmful or dangerous content.

By Andrew Hutchinson • Jan. 24, 2022

Snapchat Shares New Insights into User Engagement Around Valentine's Day [Infographic]

Snapchat says that usage increases significantly around Valentine's Day, which could present big opportunities for marketers.

By Andrew Hutchinson • Jan. 20, 2022

LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages

The courses cover the key elements of LinkedIn marketing, and will help provide pointers on how to maximize your platform presence.

By Andrew Hutchinson • Jan. 19, 2022

How to Conduct a Social Media Audit [Infographic]

The beginning of a new year is a perfect time to review and refresh your social profiles.

By Andrew Hutchinson • Jan. 19, 2022

5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

Some key notes for your influencer marketing efforts.

By Andrew Hutchinson • Jan. 19, 2022

Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

The reports focus on key discussions that have seen a notable rise in interest on the platform over the past year.

By Andrew Hutchinson • Jan. 19, 2022

TikTok Adds Insights on the Latest Trending Songs by Region to its Trend Discovery Listings

The new element adds to TikTok's growing usage insights offering to help marketers plan their promotions.

By Andrew Hutchinson • Jan. 18, 2022

New Report Highlights the Rise of Social Media Shopping [Infographic]

More consumers are looking to make purchases in-stream in social apps.

By Andrew Hutchinson • Jan. 18, 2022

TikTok Looks to Expand Content Horizons with New, Integrated 'Stories' Test

TikTok's looking to expand its content options, with a view to maximizing user attention, and creator opportunities.

By Andrew Hutchinson • Jan. 18, 2022

YouTube Previews New Tools to Help Creators Showcase the Value of their Channel for Brand Promotions

The new listing will enable YouTube creators to better showcase their unique audience value to potential ad partners.

By Andrew Hutchinson • Jan. 14, 2022

Twitter Launches New Program to Help Healthcare Providers Stay Up to Date on Latest Industry Announcements

The new partnership with PHM looks to capitalize on the use of Twitter as a connective platform around healthcare conferences.

By Andrew Hutchinson • Jan. 14, 2022

Twitter Tests New Column Creation Tools in TweetDeck

The new updates could make it easier to set up a social listening dashboard in the app.

By Andrew Hutchinson • Jan. 14, 2022

Instagram Is the Platform of Focus for Marketers in 2022, According to New Research

Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results.

By Andrew Hutchinson • Jan. 13, 2022

Meta Outlines Policy Requirements for Businesses Looking to Advertise and Sell on its Platforms

A good refresher on Meta's various regulations and requirements, with links through to all the relevant policy documents.

By Andrew Hutchinson • Jan. 13, 2022

Pinterest Shares New Insights into How Men are Using the App in their Shopping Journeys

While Pinterest is predominantly used by women, male usage is rising, presenting new opportunities.

By Andrew Hutchinson • Jan. 13, 2022

Twitter Publishes New Guide on What Consumers Expect from Brands via Tweet

The guide provides helpful, actionable notes on brand-building via tweet, based on user feedback.

By Andrew Hutchinson • Jan. 13, 2022

Hootsuite's Social Media Image Size Guide for 2022 [Infographic]

Ensure your visuals look their best, and generate the most interest in your brand, with this guide.

By Andrew Hutchinson • Jan. 12, 2022

Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans

The guide provides an overview of all the major events and key dates of note throughout the year. 

By Andrew Hutchinson • Jan. 11, 2022