Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts

Facebook has outlined several alternative approaches to ad performance tracking.

By Andrew Hutchinson • Aug. 11, 2021

Instagram Adds New 'Audio' Tab to its Search Options to Boost Reels Engagement

The tab will highlight trending Reels that use samples of the audio. 

By Andrew Hutchinson • Aug. 10, 2021

40 Twitter Stats for 2021 [Infographic]

Looking to get a better understanding of the power and influence of Twitter? Check out these stats.

By Meg Carpenter • Aug. 9, 2021

Twitter is Testing a New Option Which Would Enable You to Remove Specific Followers from Your Audience

The option could be particularly beneficial for brands looking to ensure they maximize their tweet marketing performance.

By Andrew Hutchinson • Aug. 9, 2021

Facebook Announces #BuyBlack Summit to Help Promote Black-Owned Businesses

The summit will include a range of info sessions and workshops to help highlight the ways in which brands can utilize Facebook for promotion.

By Andrew Hutchinson • Aug. 9, 2021

Instagram Tests New Ads on the Shop Tab to Highlight Specific Products

The new ads will help to highlight your products on the front page of the Shop tab in the app.

By Andrew Hutchinson • Aug. 9, 2021

Pro Tips: TikTok Shares Advice on How Brands Can Establish a Presence on the Platform, and Generate Results

What's the best way to approach TikTok marketing? We asked the platform's global head of small business solutions to find out.

By Andrew Hutchinson • Aug. 7, 2021

SMT Expert Series: Nick Cicero Discusses the Latest Analytics Trends and Opportunities

Nick Cicero is one of the most experienced and knowledgeable minds in social media analytics.

By Andrew Hutchinson • Aug. 7, 2021

7 Smart Tools to Help Improve Your Social Media Branding

These tools will help improve your social media marketing efforts, and boost your brand presence.

By Irina Weber • Aug. 7, 2021

19 Must-Have Marketing Tools to Give Your Business Wings [Infographic]

Need tools? These apps will help you maximize your digital marketing and content efforts.

By Mark Walker-Ford • Aug. 6, 2021

Facebook Launches New Interview Series Looking at Evolving Shifts in Advertising Approaches

The new series will look at how ad agencies are dealing with key shifts in the sector, and what brands can learn from such.

By Andrew Hutchinson • Aug. 5, 2021

Twitter Launches Updated 'Agency Playbook' to Guide Marketers on Tweet Ads Best Practices

The guide provides an overview of all the key steps to running effective Twitter ads campaigns.

By Andrew Hutchinson • Aug. 5, 2021

Twitter Shares New Insights into the Rising Gaming Discussion on the Platform [Infographic]

The data underlines the growing influence of gaming culture, and engagement around such via tweets.

By Andrew Hutchinson • Aug. 4, 2021

Instagram Provides New Overview of How its Reels Algorithm Works

The overview highlights to top factors at play in Instagram's Reels ranking process.

By Andrew Hutchinson • Aug. 4, 2021

TikTok is Testing 'TikTok Stories' as it Looks to Expand Creative Options in the App

TikTok is testing out its own variation of the social Stories format.

By Andrew Hutchinson • Aug. 4, 2021

YouTube Updates Creators Website to Provide More Guidance on How to Build Your Channel

The new site aims to showcase YouTube's evolving monetization tools, and provide more in-depth explainers to facilitate channel growth.

By Andrew Hutchinson • Aug. 4, 2021

7 Social Media Design Mistakes That All Marketers Need to Avoid [Infographic]

Some key tips to help improve the performance of your social posts and web content.

By Mark Walker-Ford • Aug. 3, 2021

TikTok Announces New Partnership with Publicis Groupe to Facilitate Expanded Access to its Commerce Tools

The partnership will see TikTok provide Publicis clients with first-up access to its evolving commerce tools.

By Andrew Hutchinson • Aug. 3, 2021

TikTok Provides Guidance for SMBs Looking to Tap into TikTok Marketing

The tips and notes may help provide guidance for your TikTok approach.

By Andrew Hutchinson • Aug. 3, 2021

Instagram Adds New Examples of Top Brand Creative to its Professional Dashboard Element

The examples will help inspire your own creative thinking around Instagram content.

By Andrew Hutchinson • Aug. 3, 2021

LinkedIn Shares New Insights into Key Tech Buying Trends, and the Impacts of the Pandemic

The report looks at key tech buying trends, and the rising importance of brand and community building in the process.

By Andrew Hutchinson • Aug. 2, 2021

9 Essential Marketing Channels Small Businesses Should Invest In [Infographic]

A quick overview of some essential marketing channels to consider in your strategy.

By Mark Walker-Ford • Aug. 1, 2021

Key Tips for Maximizing Your Instagram Presence [Infographic]

If you want to build your Instagram audiences, you need to start with the basics.

By Andrew Hutchinson • Aug. 1, 2021

SMT Expert Series: Matt Navarra Discusses the Latest Trends, and Where Things are Headed

In an exclusive interview, social media expert Matt Navarra provides his insights on some of the latest trends.

By Andrew Hutchinson • Aug. 1, 2021

Pro Tips: Instagram Shares Insights into How to Maximize Your On-Platform Promotion Efforts

What's working on Instagram now? We spoke to the platform's Product Marketing Lead for Small Businesses to find out.

By Andrew Hutchinson • Aug. 1, 2021