Facebook Publishes New Christmas Marketing Guide to Assist with Campaign Planning

The guide provides tips on how to use Facebook's various promotion options to optimize your holiday marketing.

By Andrew Hutchinson • Aug. 24, 2021

TikTok Announces New Shopify Shop Tab for Approved Merchant Profiles

The new addition is the next step in TikTok's broader eCommerce push.

By Andrew Hutchinson • Aug. 24, 2021

Instagram's Rolling Out its New Sponsored Product Listings to All Merchants

Promoted products will appear in the Shop tab in the app, helping to guide more people towards your product offerings.

By Andrew Hutchinson • Aug. 24, 2021

TikTok Announces New $150k Fund to Assist LatinX Businesses in the US

The funding will provide more assistance for LatinX SMBs which have been disproportionately impacted by the pandemic.

By Andrew Hutchinson • Aug. 23, 2021

TikTok is Developing its Own AR Effects Creation Platform to Expand its Visual Tools

The new AR effects platform is currently in early testing.

By Andrew Hutchinson • Aug. 23, 2021

Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers

The change will come into effect later this month.

By Andrew Hutchinson • Aug. 23, 2021

SMT Expert Series: Mari Smith Discusses the Growth of Short-Form Video, Facebook Marketing and Live-Streaming Tips

Smith provides us with her insights on key social media marketing shifts, the evolution of Facebook's platform, and live-streaming pointers.

By Andrew Hutchinson • Aug. 22, 2021

6 TikTok Storytelling Frameworks to Consider in Your Marketing Approach [Infographic]

TikTok has shared a collection of some of the most effective brand storytelling formats for the platform.

By Andrew Hutchinson • Aug. 22, 2021

How Freelancers Can Use LinkedIn's Latest features to Generate More Leads

Whether you’re a consultant, a coach, a freelancer or an entrepreneur, these LinkedIn features can help you get new clients and grow your business.

By Virginia Bautista • Aug. 22, 2021

How to Maximize Your Brand Building Efforts on LinkedIn [Infographic]

The overview details all the key elements of brand building on LinkedIn, and the key tools you can use in your efforts.

By Andrew Hutchinson • Aug. 21, 2021

YouTube Publishes New Guide to Rising Aesthetic Trends, and How to Understand Niche Interests

The guide provides insights into some rising trends of note, stemming from various YouTube niches.

By Andrew Hutchinson • Aug. 19, 2021

Why B2B Marketers Build on LinkedIn [Infographic]

Here are some key usage stats and insights to help guide your LinkedIn marketing approach.

By Andrew Hutchinson • Aug. 19, 2021

Facebook Brings Reels to its Main App as it Seeks to Capitalize on the Short-Form Video Trend

The update could expose a lot more people to Reels content, and increase engagement with the option.

By Andrew Hutchinson • Aug. 19, 2021

LinkedIn Publishes New Guide to Effective Brand Building on the Platform

The guide provides a range of notes and pointers on effective brand-building processes, with LinkedIn-specific examples.

By Andrew Hutchinson • Aug. 18, 2021

Facebook Publishes New Guide on How Broader Societal Shifts Have Impacted Ad Response

The guide provides advice, examples and explainers to help advertisers align with key shifts.

By Andrew Hutchinson • Aug. 18, 2021

New Report Shows Real Estate Agents are Increasingly Reliant on Social Media Marketing

60% of real estate agents say that social media marketing is more important than their website.

By Becky Brooks • Aug. 17, 2021

Facebook Announces Social Impact Education Conference for Nonprofits and Charity Groups

The event will provide a range of opportunities for nonprofits to learn how they can best utilize Facebook and Instagram.

By Andrew Hutchinson • Aug. 17, 2021

YouTube Adds Video Chapter Listings in Search, Which Could be a New SEO Consideration

Users will be able to access specific video sections direct from search results, which could have specific SEO considerations.

By Andrew Hutchinson • Aug. 17, 2021

Snapchat Launches 'Snapchat Trends' to Highlight Key Topics of Discussion in the App

The tool could be hugely valuable in determining market fit, and key trends of note within Snaps.

By Andrew Hutchinson • Aug. 17, 2021

7 Tactics to Increase Customer Lifetime Value [Infographic]

Winning new business is key, but maintaining existing client relationships can be even more valuable.

By Andrew Hutchinson • Aug. 16, 2021

How Brands Can Make Best Use of Audio on TikTok (and Why They Should) [Infographic]

According to research, 73% of TikTok users will stop and look at ads on TikTok with audio.

By Aaron Brooks • Aug. 16, 2021

TikTok Announces New Partnerships with Vimeo and Canva to Streamline Content Creation

The new integrations will provide more ways for marketers to build their TikTok campaigns.

By Andrew Hutchinson • Aug. 16, 2021

SMT Expert Series: Keren Baruch Discusses LinkedIn Content Trends and Creator Tools

Get the lowdown on the latest LinkedIn trends, and tips for your content approach. 

By Andrew Hutchinson • Aug. 16, 2021

TikTok Launches 'Creative Solutions' Guide to Building Effective TikTok Campaigns

The guide outlines a range of TikTok-specific clips on how to maximize your video engagement.

By Andrew Hutchinson • Aug. 14, 2021

Reddit Now Valued at $10b with New Funding Round

The platform continues to expand its business potential with new tools and improved moderation processes.

By Andrew Hutchinson • Aug. 12, 2021