Facebook Publishes New Guide to Testing Ad Creative, and Optimizing Response

The guide provides a range of tips and notes on how to test your ad creative, as well as templates and worksheets to guide your approach.

By Andrew Hutchinson • Sept. 8, 2021

12 Benefits of Influencer Marketing that Every Brand Should Know [Infographic]

Should influencer marketing be part of your brand’s marketing strategy? You need to know the multiple benefits you can get from leveraging influencer marketing.

By Gaurav Sharma • Sept. 7, 2021

How to Run a Spook-tacular Halloween Campaign on Social Media [Infographic]

Despite the pandemic, 148M people in the US celebrated Halloween in 2020, and 2021 is expected to once again see significant interest.

By Aaron Brooks • Sept. 7, 2021

New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed

The report looks at key social media usage shifts over time, and what they mean for future adoption trends.

By Andrew Hutchinson • Sept. 6, 2021

Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage

Shopping via tweet will soon be here - here's a look at what Twitter's working on in the eCommerce space.

By Andrew Hutchinson • Sept. 3, 2021

New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform

The data provides some scope as to what you can expect to pay platform influencers to post about your products.

By Andrew Hutchinson • Sept. 3, 2021

Twitter Shares Insights into Rising Topic Trends Heading into Fall [Infographic]

What's gaining traction on Twitter as we head into the colder months? Check out these new insights.

By Andrew Hutchinson • Sept. 2, 2021

Pro Tips: LinkedIn Outlines the Benefits of Sales Navigator, and How Salespeople Can Maximize Their Presence

LinkedIn's Director of Product Management Mitali Pattnaik provides some valuable insights into new updates and strategies.

By Andrew Hutchinson • Sept. 2, 2021

Reddit Adds New Option to Place Promotions Within Post Reply Threads

The option enables brands to reach Redditors within the platform's highly engaged comment threads.

By Andrew Hutchinson • Sept. 2, 2021

Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram

The overview provides a full explanation of what Facebook's verification markers actually represent, and who qualifies for the tick.

By Andrew Hutchinson • Sept. 2, 2021

TikTok Shares New Creative Peformance Insights to Help Marketers Improve their Strategic Approach

The data-backed tips provide more guidance for your TikTok marketing approach.

By Andrew Hutchinson • Sept. 1, 2021

Facebook Tests New Ad Automation Flows to Help Maximize Campaign Performance

Facebook's new 'Ad Strategies' option aims to help guide small business advertisers through the ad creation and targeting process.

By Andrew Hutchinson • Sept. 1, 2021

Instagram Launches '10 Days of Live Shopping' Event to Showcase its Evolving eCommerce Tools

The events will showcase Instagram's advancing live shopping options, which could help to increase interest in the process.

By Andrew Hutchinson • Sept. 1, 2021

Twitter Launches 'Super Follows' Creator Monetization Option

The option will provide a new way to monetize your Twitter audience by sharing exclusive, subscriber-only content.

By Andrew Hutchinson • Sept. 1, 2021

TikTok Launches Creator Marketplace API to Facilitate More Brand Collaboration Opportunities

The expansion of its Creator Marketplace data could help facilitate a range of new brand/creator collaboration opportunities.

By Andrew Hutchinson • Aug. 31, 2021

Pro Tips: Twitter Provides Insights into How to Maximize Your Tweet Marketing Approach

Looking to up your Twitter game? Check out these tips, direct from Twitter's business marketing team.

By Andrew Hutchinson • Aug. 31, 2021

3 Key Steps Towards Maximizing Your Social Media Marketing Approach

Get your social media marketing strategy aligned with concrete targets and goals with these tips.

By Andrew Hutchinson • Aug. 31, 2021

TikTok Shares New Insights into Usage Trends, and its Impact on Audience Behaviors [Infographic]

The report highlights key usage trends, and what users are looking for in the app.

By Andrew Hutchinson • Aug. 30, 2021

LinkedIn Provides New Insights into Resurgent SMB Activity [Infographic]

The data highlights key trends among SMBs on LinkedIn, and looks at growth in three key categories of business ownership.

By Andrew Hutchinson • Aug. 30, 2021

Facebook Provides Holiday Tips for Shops, Flags Coming 'Preferred Shop' Labels

The tips provide additional guidance for using Facebook and Instagram shops to best affect this holiday season.

By Andrew Hutchinson • Aug. 30, 2021

Pinterest Launches New Insights Series to Help Guide Your Pin Marketing Approach

The new series aims to provide key pointers for your Pinterest branding and marketing approach.

By Andrew Hutchinson • Aug. 30, 2021

Clubhouse Launches 'Creator Commons' Resource Hub to Help Guide Your Platform Strategy

The resource center provides insights and overviews into all the various Clubhouse elements.

By Andrew Hutchinson • Aug. 28, 2021

TikTok Rolls Out Quick 'Promote' Ad Option to All Business Accounts

The option provides another way to boost your TikTok content via paid means.

By Andrew Hutchinson • Aug. 28, 2021

The Ultimate Social Media Checklist [Infographic]

The listing outlines some key tips on how to get your social media marketing process on track.

By Andrew Hutchinson • Aug. 26, 2021

LinkedIn Publishes New Guide on Using Organic and Paid Strategies to Maximize Branding Impact

The guide covers all aspects of paid and organic strategy on LinkedIn, and how they can work together to boost your brand performance.

By Andrew Hutchinson • Aug. 26, 2021