Social Media Updates: Page 296

  • "Best Times to Post" Infographics Debunked

    Infographics and articles about the best time to post on social media to get the most attention are pretty popular. People re-tweet them on Twitter; people to share them on Facebook. I've noticed though that often in the comments other people complain that they aren't accurate, that because the audience for different content and different brands are dissimilar, there is one-size-fits-all solution to timing your social messaging.

    By • Oct. 19, 2015

  • Announcing: Online Community Readiness and Growth Research Study

    Today, we're kicking off the Online Community Readiness and Growth Survey. This survey will focus on providing community builders the tools they need to launch successful branded online communities.

    By • Oct. 17, 2015

  • How I'd Save Twitter If I Were CEO

    Twitter has had a transformative impact on my life, both professionally and personally. But I believe that the platform is has become disconnected from the user community, lost in a fight to satisfy Wall Street and struggling to decide if they want to be more Facebook than Twitter as we've known.

    By • Oct. 17, 2015

  • What Instagram Star Taylor Swift And Other Top Accounts Can Teach Advertisers

    Instagram is a uniquely visual mobile channel. Because of this, it's extremely important that advertisers generate quality creative that meets the high standards of its users. We've analyzed some of the most popular Instagram accounts to uncover lessons that marketers can apply to make direct response ads look just as appealing as the content surrounding them.

    By • Oct. 17, 2015

  • Facebook Marketing Done Right - 'ONE Championship'

    An interesting case-study has been published over on the Facebook Media Blog looking at how Asian mixed martial arts giant ONE Championship recently used the platform to double its pay-per-view sales. That's right - double. And even if MMA isn't your thing, there's still some valuable Facebook marketing lessons to be learned from their efforts.

    By • Oct. 17, 2015

  • How to Optimize Your Social Media Profiles for Search

    When people think of search engine optimization (SEO), they often think about ensuring that their website or their key content words will rank well. While this is important, one often overlooked way to optimize your company's ranking on search engines is through your firm's social media profiles.

    By • Oct. 16, 2015

  • Don't be a Parrot: Content and Authenticity in B2B Sales

    No matter what company you work for your PR, Marketing, and Sales departments most likely have a stream of content and promotions they make available on various social networks. In the social sphere content is always a good thing, however, the way you use it may not be. This can be especially relevant if you are on the B2B sales side.

    By • Oct. 15, 2015

  • Facebook Testing New Twitter-Like News App - The Next Step in Facebook's Wider Mission

    Facebook's reportedly testing a new app that would effectively serve as a real-time news source, and would function similar to Twitter. The app, called 'Notify', would aggregate notifications from publishers, alerting users to content as it's posted to Facebook.

    By • Oct. 15, 2015

  • LinkedIn Unveils Re-Vamp of Groups, New Recruitment Tools

    LinkedIn, the largest professional network in the world, has today made two significant announcements, with pending updates to their Groups and Recruitment functionalities. And while both are very different, they also both have the potential to change the way people use the platform, as LinkedIn uses it's vast data stores to move to the next level.

    By • Oct. 14, 2015

  • Want Your Elected Representative's Attention? Use Social Media, Says New Study

    One of the growing frustrations about the American political process is the ever-widening distance between our elected representatives and the people that vote them into office. Voting is incredibly important, but it can seem painfully insignificant before the much more vast influence that money has. But there might be a workaround for the average person trying to get a politician's attention: Social media.

    By • Oct. 14, 2015

  • How Are People Reacting to Facebook's New 'Reactions' Emoji Responses?

    Facebook has started testing it's new 'Reactions' emotional response options, with users in Ireland and Spain being the first to get access to the new tools. So how are they being received? I asked users in both regions to get a feel for how the new functions are being used.

    By • Oct. 14, 2015

  • Facebook Reveals its Planned Video Discovery Platform - a YouTube Killer?

    Facebook has today released a blog post which outlines their efforts on video, detailing some of the tools they've added and functionalities they're developing to facilitate more video content and more video engagement on the platform. And there's a big update coming that has the potential to take Facebook video to the next level, and surpass YouTube once and for all.

    By • Oct. 13, 2015

  • Twitter to Lay Off 300+ Employees, Comprising 8% of Their Workforce

    As reported in many different media and news sources, social network Twitter is laying off up to 336 employees, comprising 8% of its current workforce. This was the first major move by Twitter co-founder Jack Dorsey, who was named permanent CEO just last week, to address the doldrums that Twitter has lately found itself in.

    By • Oct. 13, 2015

  • The Most Discussed Issues on Facebook from September [Infographic]

    Facebook has released its monthly hot issues report, highlighting all the key topics of discussion amongst Facebook users for September. The monthly listings provide great insight into what's popular amongst the varying Facebook user groups and an indicator of where the attention of your target audience lies, enabling you to utilize such info to angle your own Facebook content towards more trending discussions.

    By • Oct. 13, 2015

  • How the Periscope Summit Restored My Faith in Humanity

    The first annual Periscope Community Summit was held recently in NYC. Social media identity and live-streaming advocate Brian Fanzo attended, here's his summary of the event.

    By • Oct. 13, 2015

  • Facebook, Censorship, and the Risk of Privately Owned Communication

    Kritchanut / Shutterstock.com

    By • Oct. 12, 2015

  • Social Good: Positivity at Your Fingertips with Pozify's New Community

    With the number of tragedies and scandals that make daily headlines, it can be easy for people to think that there is nothing but bad news out there. One new social app aims to counteract that.

    By • Oct. 12, 2015

  • LinkedIn Making All Groups Private & Launching Standalone App

    As of October 14, LinkedIn will make Groups private and will also be launching a standalone app. Read more about the changes coming to LinkedIn's platform.

    By • Oct. 10, 2015

  • When Should I Post on Twitter and Facebook? [INFOGRAPHIC]

    For Twitter, the best time for click-throughs seems to be Monday to Thursday between 1 and 3 pm. Avoid tweeting after 8 pm most nights, though on Friday click-throughs fall after 3 pm. Twitter traffic is up between 9 am and 3 pm, but it also means that your tweets will have more tweets to compete with.

    By • Oct. 10, 2015

  • Twitter Conducts Research into the Importance of the Platform to NHL Fans [Infographic]

    While much of the focus in the sporting fan community has been focused on the return of the NFL, the build-up to the new NBA season and the MLB post-season, there's also another major North American sport of major focus for social media audiences - the National Hockey League (NHL). The Twitter Canada team recently surveyed 1,000 Canadian hockey fans to get a handle on how they use the platform to connect and engage with the sport.

    By • Oct. 10, 2015

  • 6 Experts Reveal How to Easily Get More Facebook Traffic

    Ever wanted to ask an expert how to kill it on Facebook and turn social traffic into red hot leads? Or learn the tricks the "pros" use to amplify their content and put it in front of the right people? These were questions we were dying to ask, so when the opportunity to talk to some well known industry experts came our way we couldn't resist.

    By • Oct. 10, 2015

  • Scream Queens Presents Good Idea/Bad Idea Use of Social Media

    Fox's new show Scream Queens follows a sorority as a costumed villain (The Red Devil) picks them off one by one. Amongst the various characters, the show utilizes one in particular to address common uses and miss-uses of social media today.

    By • Oct. 10, 2015

  • Taking Cues from Snapchat, Facebook Experiments with 'Team Frames'

    Facebook has today unveiled a new 'Team Frames' option which gives users the chance to show their support for sporting teams with custom overlays for their profile pictures. It looks a lot like Snapchat's filters - and it might just be another big winner for Zuckerberg's social giant.

    By • Oct. 9, 2015

  • Growing Majority of US Citizens Now Use Social Media - Up from 7% to 65% in Last Decade [Report]

    According to the latest data from Pew Research, almost two-thirds of American adults now use social networking sites, up from a mere 7% when Pew Research started tracking social media usage back in 2005.

    By • Oct. 9, 2015
  • SMT Expert

    Try Facebook's New Carousel Link Posts

    Facebook is always changing and updating features. This week I stumbled upon carousel link posts. Looks like the popular multi - image carousel format isn't just for ads anymore! Read on and I'll walk you through how to post your links with multiple images.

    By • Oct. 9, 2015