Social Media Updates: Page 302

  • Here's a Sneak Peek at Facebook's New Page Layout

    Facebook is on the move, making some quiet, but noticeable, changes to the layout of Pages, with an updated image structure and more prominent call to action buttons.

    By • Sept. 24, 2015

  • Facebook Introduces 360 Degree Videos

    Facebook has announced support for 360 degree videos in the News Feed, bringing forward the next era in video creation and marketing.

    By • Sept. 23, 2015

  • Fighting the Good Fight: Explaining Social ROI to the C-Suite

    ​Even though social media has evolved substantially over recent years, many working in the industry still struggle to analyze and measure the value of their work - particularly when it comes to explaining the benefits to executives. Explaining the impact that social can have on marketing, PR and customer service remains challenging as does proving ROI in a language that the C-suite can understand.

    By • Sept. 23, 2015

  • 3 Common Challenges (and Solutions) for Facebook for Business

    I often hear businesses comment, "Why is a compelling content strategy on Facebook important? Why can't I just share sales focused content exclusively?" Glad you asked.

    By • Sept. 23, 2015
  • SMT Expert

    3 Key Elements of a Successful Social Media Contest

    A contest is a great way to gain more followers, get your audience involved with your brand and an awesome opportunity to connect with your customers on a personal level. Here are three tips to running a successful contest.

    By • Sept. 23, 2015

  • Instagram Hits 400 Million Users

    Facebook-owned photo-sharing Instagram has reported that it now has 400 million users, a huge milestone for the network.

    By • Sept. 22, 2015

  • The 2015 State of Social Media Marketing [INFOGRAPHIC]

    Which networks are most popular? How can marketers use them to reach a wider audience? This infographic from JBH in collaboration with Smart Insights and Similarweb answers these questions and harnesses the latest trends for marketers.

    By • Sept. 22, 2015

  • 6 Steps to Optimize Any Social Profile for Maximum SEO Value

    Impacting search results isn't as simple as it used to be. There are no shortcuts to winning Google's heart but there are still 6 steps you should use to optimize your social profiles for maximum SEO value.

    By • Sept. 22, 2015

  • Instagram Analytics: The Metrics That Matter

    ​Instagram has quickly become the darling of the visual marketing space. The platform, focused on sharing moments of your life as they happen, is known for it's simple, singular focus on images. In fact, Instagram was so focused on images that up until the release of Instagram advertising, clickable links were only allowed in an accounts' profile.

    By • Sept. 22, 2015

  • Social Network Tipsheets for Any Organization to Keep on Hand

    These tipsheets can be helpful for social strategists and community managers who need helpful reminders for how to approach each social network, or they can be useful for organizations to keep on hand as their social media staff evolves and grows. I can't stress how important it is for organizations and freelancers to have a document on hand that provides solid guidelines for where to start with social strategy on each network, especially as networks pop up and fall off, and as mainstream social business needs change.

    By • Sept. 21, 2015

  • How To Take The Ultimate Seflie [Infographic]

    Who would have thought that selfies would become such a big deal? This infographic, produced by Zippi, provides some tips on how to take the ultimate selfie - and how to avoid those horrendous selfie fails.

    By • Sept. 19, 2015

  • Best Practices for Creating Budget-Friendly Branded Vine Videos

    Boasting 40 million registered users so far, Vine is delivering five pieces of fun and engaging video content to Twitter users each second. For brands that are already on Twitter, developing Vine-specific content is a natural next-step -- Vine videos can be seen directly in Twitter feeds and they drive much higher engagement since those videos are native to the Twitter platform.

    By • Sept. 18, 2015

  • Is Facebook a Good Place to Find Employees? [INFOGRAPHIC]

    If you are a recruiter, or if your company is recruiting, should you look for potential employees on Facebook? You might want to just because of Facebook's enormous membership base. It has certainly got LinkedIn beat when it comes to number of users. Indeed, 85% of Internet users have Facebook accounts.

    By • Sept. 18, 2015

  • Bangkok Photographer Subverts the #NoFilter Instagram Lifestyle with Hilarious Pics

    Do you have that friend whose Instagram account is a never-ending feed of 'perfect' photos of their #natural, #healthy, #fulfilled #lifestyle? Yes, you do. We all do, and, as someone who has a lot of trouble just getting out of bed in the morning, I can tell you those feeds are annoying as can be. But we can all take some solace in the fact that our seemingly #flawless, #nofilter friend may actually be full of crap, as evidenced by one Bangkok-based photographer's hilarious and subversive photo series.

    By • Sept. 18, 2015

  • Pinterest Reaches A New Milestone For The Social Network [INFOGRAPHIC]

    Even though there has been a lot of press regarding Facebook´s newest enhancements, Pinterest still has something to brag about. As it turns out, the visual discovery tool is no longer a social channel to disregard, but a force to be reckoned with. According to the company´s blog post, Pinterest has now reached a creative community of more than 100 million users.

    By • Sept. 18, 2015

  • Yes, You can Hire Someone to Manage Your Twitter Account

    Hiring someone to manage your social media accounts can be a great move, giving you a more consistent, engaged, effective presence and freeing up time to focus on the day-to-day work of your business. Lauren Mikov looks at the benefits of outsourcing your social media presence.

    By • Sept. 18, 2015

  • Periscope Launches Web Profiles Making it Easier to Find Content

    Live-streaming is all the buzz among social media marketing-types at the moment, and the leader of the pack, at least at this stage, is Periscope. The Twitter-owned platform, which is currently seeing close to two million daily active users, is looking to capitalize on the popularity of the service, providing users with web profiles,http://www.socialmediatoday.com/social-business/adhutchinson/2015-08-13/periscope-now-has-10-million-accounts-time-your-brand-star-0 making it easier to find content from specific 'Scopers.

    By • Sept. 17, 2015

  • Is Social Media Bad for Teenagers' Health?

    ​Smartphone use and being constantly connected via social media represents a significant cultural change. And it is one that is affecting young people especially. A recent op-ed in the Guardian by a teenager named June Eric Udorie elucidates some of the concerns that teens feel about the affect that social media might have on their lives.

    By • Sept. 17, 2015

  • Talkspace Brings 24/7 Therapy to Your Smartphone

    Feeling addicted to your phone? Don't worry: there's an app for that. Well, not if you're technically "addicted." But if you have a dependency, look no further than Talkspace, an app with over 200 therapists on the roster serving text-based therapy. You'll have 24/7 access to your therapist for $100 per month--on your smartphone.

    By • Sept. 17, 2015

  • Pinterest Hits 100 Million Users, Far Exceeds Expectations

    Pinterest hit a milestone this week, announcing that it has reached 100 million users, far exceeding the estimates of some analysts' calculations earlier this year.

    By • Sept. 17, 2015

  • The Most Discussed Topics on Twitter Over Summer [Infographic]

    Twitter has released a new infographic looking at the most discussed issues over Summer, providing insight into the big topics of interest amongst the Twitter audience.

    By • Sept. 17, 2015

  • A Complete Guide to Evaluating Your Facebook Presence

    Small business owners often times voice mixed feelings about recent Facebook changes. Facebook Pixels, targeting abilities, Facebook ad formats and ever-changing Business Page looks are just a few of the latest alterations. Let's not even get started with the whole Facebook organic reach that dropped dramatically and now averages three to five percent of the total pages' following.

    By • Sept. 16, 2015

  • Kardashians Launch New Apps During NYFW

    In one episode during the last season of Keeping Up With The Kardashians, Kim asks Khloe and Kourtney to sign off on using their likenesses in her wildly successful app, Kim Kardashian: Hollywood. The app, which made over $74 million last year, mirrors Kim's own life, and incorporating the whole family was necessary to keep the app fresh and realistic. Kourtney, however, was unimpressed by Kim's offer, wanting to make some of that money for herself, and eventually served her sister with a cease and desist letter. This drama filled up an entire 22-minute episode.

    By • Sept. 16, 2015

  • Class Action Lawsuit Alleges Twitter Reads and Alters Private Messages

    Twitter allegedly eavesdrops on its users' private Direct Message communications. As soon as a user sends a Direct Message, a suit alleges, Twitter intercepts, reads, and, at times, even alters the message.

    By • Sept. 16, 2015

  • Snapchat Adds New Features, Allows Users to Re-View Snaps (for a Price)

    Snapchat has announced an update, with the addition of a new image-morphing feature called 'Lenses' and the ability to re-view snaps - at a cost.

    By • Sept. 15, 2015