Social Media Updates: Page 304

  • Google Detaches YouTube from Google+ - The Next Step in the Dismantling of Google's Social Network?

    Google has announced that users will no longer require a Google+ profile to access and use Google products - most notably, YouTube. The changes, which will come into effect over the next few months, are the latest sign that Google is distancing itself from it's social network project, at least in terms of what it was meant to be. But could that be a good thing for the Google+ network?

    By • July 27, 2015

  • How to Make Money by Blogging on LinkedIn

    Having been part of LinkedIn Influencer program, Dave Kerpen knows the benefits of blogging on LinkedIn - he shares his thoughts and tips on making money through LinkedIn's Publishing Platform here.

    By • July 27, 2015

  • Why Should You Share Other People's Facebook Content?

    We've all heard by now the 80-20 rule for Facebook content: 20 percent of content should be created by and unique to your organization while the remaining 80 percent should be shared or curated from other sources. While it is a good rule of thumb approach to content strategy, the real focus here should be on the fact that the majority of your content is ideally from external sources.

    By • July 27, 2015

  • 9 Things You Need to Immediately Stop Doing on Facebook

    Facebook's offers brands awesome power to connect with their customers. But, as with great power in any context, sometimes that power is abused. "... With great popularity comes some shameful characters looking to tap into Facebook's viral market to sell you their crappy products or scheme your money through affiliate links or worse," writes Daniel Zeevi.

    By • July 24, 2015

  • Pew Study: Majority of Parents Rely on Social Media for Parenting Advice (Especially Mothers)

    The study broke down parents' social media behaviors into a variety of behaviors and ranked how likely parents were to use social for those behaviors. In terms of connecting with other parents on social, mothers in general were much more supportive of other parents, with 53 percent to fathers' 33 percent reporting they are very likely to use social to respond to "good news" about other parents' children. 35 percent of mothers, and 28 percent of fathers, were very likely to use social to respond to parenting questions posed by other parents.

    By • July 24, 2015

  • How to Master Instagram: The Easy Guide for Small Business

    With Instagram, as with any social media platform, if you don't follow a few simple rules, you could find that you are wasting money and time on it. Here's a short guide on how to to start, develop and use Instagram as an engagement and lead generation tool.

    By • July 24, 2015
  • SMT Expert

    Three Factors for Designing a Small Business's Facebook Video Campaign

    With Facebook making a big push into video, an increasing number of small business owners are looking to incorporate videos into their Facebook presence. So how should you go about it? Here are some tips to maximize your Facebook video content.

    By • July 24, 2015

  • 10 Ways to Create the Best Facebook Business Page

    Facebook has more than 1.4 billion monthly active users, but when your business page isn't doing well, it can feel like an empty wasteland. Where is everyone? Why aren't they interested in my business page? Here are some best practices for business pages that will have people interacting with your business on Facebook in no time.

    By • July 23, 2015

  • Twitter Apologizes for Throwing "Poor Taste" Frat Party Amid Gender Discrimination Charges

    Twitter has apologized for a fraternity-themed happy hour it threw at its headquarters in San Francisco this week that many have regarded as ill-timed given the company's recent gender discrimination lawsuit and other greater concerns about diversity in Silicon Valley that have been discussed prominently in the media as of late.

    By • July 23, 2015

  • Moderators: The Great Unpaid Backbone of the Internet

    There's a saying on the internet, "If you're not paying, you're the product." The sentiment behind the quote is that the free social networks are getting everything from you, and you're getting nothing in return. You the user create posts, upload pictures, and basically make their content for free while whichever social network you use throws ads at you and monetizes everything about you.

    By • July 23, 2015

  • What To Expect From Social Media in Five Years

    You don't have to go back to far to remember a time when social media didn't dominate the marketing landscape. Now, they are everywhere. They are essential to getting your business known and establishing your brand. Have you considered what the landscape might be in the next five years? Here are some predictions.

    By • July 23, 2015

  • Obama Administration Uses @TheIranDeal on Twitter to Explain Nuclear Deal

    President Franklin D. Roosevelt used to communicate with the American public with fireside chats. The Obama administration often communicates with the American public using new Internet tools. Most recently, the administration has created a Twitter feed and a web page devoted to the Iran nuclear agreement.

    By • July 22, 2015

  • 8 Tips for Creating the Perfect Instagram Post [Infographic]

    What goes into the perfect Instagram post? Calls to action, direct questions, and hashtags, to name a few.

    By • July 22, 2015
  • SMT Expert

    Hidden Social Media Features You Should Know [INFOGRAPHIC]

    The longer a platform exists, the more user friendly it becomes through modifications, updates, and increased capabilities-at least, that's the idea. Luckily that's been the case for people who use some of the most popular social media sites. As Facebook, Google+, Twitter, and LinkedIn add users and get more feedback, they add features to keep their users happy.

    By • July 21, 2015

  • Instagram Unveils Expanded Desktop Search Functionality

    Following Instagram's announcement last month of a major upgrade to it's mobile search functionality - making it easier for users to find trending, location and theme based content - the Facebook-owned image platform has unveiled a similar upgrade to its desktop experience.

    By • July 20, 2015

  • 3 Essentials to Landing Your Dream Job Using Social Media

    You already have your resume in a PDF and have found all the right websites for job listings. But just as important as these things is having your profiles on the major social networks updated and optimized for a potential job search. For some jobs, employers may even ask for links to your profiles in the application or interview process. Don't be afraid, be proactive!

    By • July 20, 2015

  • Did Instagram Give Someone's Account to a Same-Named Soccer Star?

    Andrés Iniesta is a designer who describes himself as "a father who likes to take pictures of his kids, yummy food and interesting buildings in Madrid." He likes to post those photos to Instagram, but last week when he was on holiday, he suddenly found himself unable to access his account.

    By • July 20, 2015

  • Facebook Algorithm Change (2015): Did Your Brand Benefit?

    Back in April, when Facebook updated its algorithm back in April (2015), rather than simply post what changed, I decided to break down what each change in the latest Facebook algorithm meant for brand pages. I stated at the time that "(f)or some brands, this latest Facebook algorithm change will be a major benefit" that (b)rand pages who post good content, drive interaction and engagement with their fan base and are truly social will see big gains."

    By • July 19, 2015

  • What Are the Best Times to Post on Facebook? [Infographic]

    We all post great content on Facebook, but with Facebook's consistent algorithm changes, how can we make sure that we're hitting as much of our target audience as possible? Check out the best times to post on Facebook to make sure you're getting the most engagement out of your posts.

    By • July 19, 2015

  • Teens Are Licking Donuts to Show Support for Ariana Grande

    In case you missed it, Ariana Grande made headlines recently when she licked donuts on the counter of a Los Angeles-based donut shop. After seeing all of the criticism she received for her actions, the pop star's fans are backing her via social media.

    By • July 18, 2015

  • Social Media Superstars: What Every Business Can Learn from YouTube Celebrities

    It's no secret that some of the biggest up and coming celebrities today aren't known for their movies or music - but for the videos they post on YouTube documenting their daily lives. YouTubers have managed to take a totally digital consumer experience and showcase the best modern examples of client retention and brand loyalty - with their 'product' being consumed entirely through a screen. Where these social media celebrities have the upper hand is how they can acutely define and adapt to their current and ideal consumer demographics. After all, the business of YouTube is not producing videos - it's straight up advertising.

    By • July 17, 2015

  • 5 Ways to Increase Your Twitter Engagement

    With more than 140 million users and over 340 million tweets a day, Twitter has established itself as a key player in the competitive social space. Here are a few basic tactics you can use to increase your Twitter engagement two-fold.

    By • July 17, 2015

  • 8 Ways You Can Become More Social Media Savvy Today

    Richard Branson once said "If you're an entrepreneur and you don't have a social media presence, your company is at a competitive disadvantage." While he speaks the truth, social media can be intimidating if you're not familiar with the techniques, tools, and platforms. But, if you follow these eight tips, you'll be able to become more social media savvy in no time.

    By • July 16, 2015

  • #TrumpYourCat: Funny and Viral Political Commentary

    Have images of your friend's cats with Donald Trump's hair-do shown up in your Twitter feed? How about you Instagram feed? I thought so. #TrumpYourCat is trending on social media. Is it political commentary? Maybe. Is it funny? Definitely.

    By • July 16, 2015

  • How to Create the Perfect, Socially Savvy Email Signature

    There's been a lot of talk about the importance of your email signature recently. The question is, how can you turn your email signature into a successful social marketing tool, without driving yourself, or the people that you are emailing crazy in the process?

    By • July 16, 2015