Social Media Updates: Page 323

  • Why Are Social Marketers Stuck in the 90s?

    It's time to face facts. The early adopters of social media are getting older. We were still young pups when we set up our Facebook and Twitter accounts back in the early 2000s. More than decade later we swap pictures of our kids and lawn mowers instead of images of concert tickets and 4:00 a.m. pizza binges.

    By • Feb. 18, 2015

  • How to Write a Magnetic Social Media Profile

    First impressions are everything in this world, especially online. You have seconds to make a connection with a brand new prospect before they size you up and move on. When I work with my personal clients one-on-one, the first thing we work on is their social media profiles because I've noticed that when they are done well, every activity has a stronger impact.

    By • Feb. 18, 2015

  • 5 Tricks to Get Your Social Content Up the Pecking Order

    Statistically, people are 44% more likely to engage with a post if it contains an image. And when you're tweet has the chance of being swallowed by the pool of 500 million other tweets that are sent on a single day, 44% doesn't sound too shabby, does it

    By • Feb. 17, 2015

  • Mobile Ad Network Feather in Facebook's Cap

    Facebook announced its next venture of serving ads to third-party mobile apps through its new advertising network. The project also known as Audience Network allows existing advertisers on Facebook to have their ads placed at the top of the mobile screen or in other apps outside this particular social media platform. This is highly beneficial for marketers especially who knows the importance of mobile marketing.

    By • Feb. 17, 2015

  • Facebook Will Clean Up with Relevance Score

    This week, Facebook integrated a 'relevance score' into their system for advertisers. This attempt to bring in an element that should help to reduce poor quality ads is to be commended, and is a promising step for serious advertisers.

    By • Feb. 17, 2015

  • Facebook Sees Dead People, and Begins to Help, But is it Enough?

    Three cheers for Facebook for beginning to address the issue of death and our online presences. This week Facebook announced it will begin allowing you to designate someone - whom it calls a "legacy contact" - to manage parts of your Facebook accounts posthumously. Facebook is the second major ...

    By • Feb. 17, 2015

  • How to Create Your Social Media Marketing Ecosystem [INFOGRAPHIC]

    In order to explain convergence in new communications we need to move beyond a single dimension to build interactive ecosystems. They will be based on channels, media, platforms and Social Web tools to create both internal and external communication and marketing processes that enable us to implement an online strategy for our company.

    By • Feb. 16, 2015

  • How Advertisers Are Tracking Their Ad Dollars Using Hashtags: Lessons From The Super Bowl

    The Super Bowl is a huge event, but it's not just about the football. It is the most-watched event in America (with this year's Super Bowl XLIX drawing the largest audience in US TV history at 114.4 million viewers), and advertisers are eager to tap into these attentive viewers.

    By • Feb. 15, 2015

  • Social Media Benefits and Dangers for Immigrants

    If you think using social media is harmless, think again. While it has many benefits, it can also cause drawbacks including deportation. It is difficult to be absolutely certain that nothing you do online will create unintended consequences. But there are some standards that could be shared with people - and especially young people - to reduce the likelihood.

    By • Feb. 14, 2015

  • Confessions of a Social Media Addict

    Sometimes I may drop a hashtag in a conversation or even while personally texting or writing to someone. Sometimes there's no other way to describe or sum up something!

    By • Feb. 13, 2015

  • How YouTube is Forever Changing Our Expectations

    Our patience has taken quite a hit since the invention of Twitter and Facebook where we read in snippets and images. We expect more "snackable content," that is designed for "simple and flexible audience consumption."

    By • Feb. 13, 2015

  • Valentine's Day & Social Media: A Match Made in Heaven?

    Love it or hate it, Valentine's Day provides a heavenly opportunity for social media marketers to get creative on social media.

    By • Feb. 13, 2015

  • Upcoming Social Media Changes You Can't Miss

    It is important to consider the ways in which social media could be changing yet again, and what you need to do in order to prepare for the next version of social media networking.

    By • Feb. 12, 2015

  • Millennial & Boomer: How We Use Social Networks

    It's particularly interesting to understand the how's and why's of generational differences. How world events affect day-to-day attitudes and behaviors and, importantly, how one generation of parents influences their children's generation.

    By • Feb. 12, 2015

  • Top 7 Ways Facebook Can Help You to Find Your Dream Job

    Even a few years back, LinkedIn was the primary platform for professional networking. But with time, Facebook is fast emerging as a major social media website that can help search for jobs. There are a few ways that can help you use Facebook to find your dream job.

    By • Feb. 12, 2015

  • Managing Social Media Platforms for Different Audiences

    Facebook, Instagram and Twitter are the most influential forms of social media, and a strong presence on them is crucial for maintaining a successful business. But even if you're ticking all of the social media marketing boxes, are you filtering these checkpoints onto the right platforms?

    By • Feb. 12, 2015

  • How to Find Free Stock Images to Thrive on Social Media

    A picture is worth a thousand words! More and more people are sharing their photos on blogs and social media posts. But sometimes a personal photo may not be enough or what you need to share a piece of information. Here are a few tips where you can you find quality images for your website or to simply thrive on social media!

    By • Feb. 11, 2015

  • Twitter Trolls Beware! The Sleeping Giant May Be Rising

    The word "Troll" is defined in the Urban Dictionary 256 times. Generally speaking, an Internet Troll is a member of an Internet forum who continually harangues and harasses others. One who posts a deliberately provocative message (generally attacking another person) with the intention of causing maximum disruption and argument.

    By • Feb. 11, 2015

  • New Social Media Site "This" Wants to UnClutter Your Social Streams

    There is a new social media site called "This" where you can only post one thing each day. The site wants to focus on the quality of content shared; not quantity.

    By • Feb. 9, 2015

  • Google and Twitter Join Hands for The Return of Real-Time Search

    Earlier this week, the tech world was abuzz with rumors that real-time search was going to make a comeback, thanks to the new deal between Twitter and Google. About four years ago, tweets used to show up in Google's real-time search results, as space above the search results was reserved for twee...

    By • Feb. 9, 2015

  • The Rise of Social Gaming

    I've written a bit over the past year or so on the rise of games that are aimed not just to provide fun for the players, but also to help deliver some kind of social good to society too.Indeed, only last week I covered a game called Elegy for a Dead World which aims to help players absorb themsel...

    By • Feb. 9, 2015

  • 2015 Social Media Map: Updated Guide with Live Links

    The world of social media can be a vast and overwhelming place. To help you find your way, Overdrive Interactive has updated their popular Social Media Map which provides a comprehensive index to all things social media.The downloadable "map" includes everything from social media networks to soci...

    By • Feb. 8, 2015
  • SMT Expert

    5 Ways to Get 10x More Retweets on Twitter

    We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement.Yet every few months, I like to look back through my Twitter analytics to see ...

    By • Feb. 6, 2015

  • Five Fundamental Tips for Using Facebook for Your Business

    When it comes to social media usage, Facebook continues to reign supreme. The popular platform boasts over 1.35 billion monthly active users worldwide. The site is currently responsible for driving 23.39% of the internet's traffic, making it second only to Google as the most influential site with...

    By • Feb. 4, 2015

  • Dark Social Media: The Digital Maze for Brand Marketers and Social Media Experts

    The recent events in Paris demonstrated how powerful so-called "dark social media" can be, when it comes to organizing propaganda below the radar.The growing interest from political bodies for this notion of underground social conversations could legitimize privacy threats to better monitor digit...

    By • Feb. 2, 2015