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How social platforms measure video views

Brands and marketers may need to reconsider what counts as engagement right now in order to ensure accurate campaign reach and audience interest.

LinkedIn adds AI-powered event highlights

Marketers can use the new feature to automatically create clips from live recordings and turn them into short-form chapters.

Meta AI launches for Mac

The app is designed to integrate all the features from the mobile version and allow for more workflow functionality.

Meta faces unprecedented legal battle

The company is looking at more than $1 trillion in penalties if the coalition of 29 state attorneys general win their latest case.

X offers $175K for Grok-generated versions of The Odyssey

Platform owner Elon Musk voiced a personal dislike of director Christopher Nolan’s recent film and asked creators to reinterpret the story using artificial intelligence.

TikTok Live adds AI-generated intros

The app is offering creators the opportunity to generate summaries using artificial intelligence-powered tools.

Reddit tests AI-powered conversations

The app is rolling out a limited trial of artificial intelligence simulations to animate and voice posts.

YouTube rolls out improvements for connected TV

The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream videos episodically.

X algorithm insights highlight key posting strategies

A report from Business Insider outlined what the app’s recent source disclosures mean and how to work within the system.

YouTube is changing how it counts views

The platform said that all formats will soon align with Shorts methodology and measure views the moment a video starts playing.

TikTok owner ByteDance signs Motion Picture Association deal

The agreement protects the film and television industry against intellectual property infringement stemming from artificial intelligence-generated content.

X Chat updates composer

Features include a simplified interface, new voice message gestures and improvements to message drafts.

Meta’s true AI costs exceed previous accounts

The company’s future obligations could amount to nearly $700 billion in unreported expenditures, according to the Wall Street Journal.

X adds video overlays

The feature allows iOS users to add text and emojis over clips, bringing the platform’s editing capabilities more in line with other social media apps.

LinkedIn playbook offers tips on effective ad campaigns

The platform’s four-step guide outlines best practices for audience targeting, formatting and measurement.

Google lowers search profile requirements

Brands and creators will now qualify for a dedicated presence with fewer subscribers or followers, opening the feature up to more users.

Teen social media bans face barriers to success

Despite widespread proposals, restrictions on app usage have not yet delivered the intended results.

TikTok announces 2026 Music on Stage competition

The second annual competition invites musicians to share their work in the app and compete for professional development opportunities.

X shares new insights into transparency and shadowbanning

The platform released an update to its code display on GitHub that allows users to check their content for any potential restrictions.

Meta removed more than 750,000 teen accounts in Australia

The company credited artificial intelligence analysis for improving its enforcement rates with regards to the country’s eSafety Commission under-16 social media ban.

Meta gives 15,000 pairs of AI glasses to vision impaired users

The initiative is run through not-for-profit charitable organization Vision Ireland and may help assuage some negative sentiment about the devices.

Instagram reveals its new logo

It’s the first updated branding for the app in more than a decade, and users have received the refresh with mixed reactions.

Meta publishes holiday marketing guides

The company advised brands to start planning early in order to take advantage of audience insights before the December gifting phase heats up.

Meta expands access to Creator Studio app

IOS users in the U.S. and Canada can now access the artificial intelligence-driven app to help manage content and get audience insights.

Pinterest partners with Zillow for ad targeting

Through the deal, the real estate platform can target app users with ads based on specialty consumer segments including fixer-uppers and homebuyers.