Yes, it’s only August, and Christmas feels like a long way off yet, let alone the new year. But as marketers, we also know that planning leads to better outcomes, and along that line, Reddit is getting in early with its 2026 Marketing Moments calendar, which lists all of the key events that you should be taking note of in your 2026 advertising plan.

The listing includes a listing of major events by month, as well as separate lists of all the major holiday, culture and lifestyle celebrations throughout the year.

There are also a couple of Reddit usage notes to help guide your strategic thinking. Which are worth noting, because Reddit has also become a key source for AI-sourced answers, and as such, it could be a valuable tool for your branding and outreach efforts.

I mean, Reddit also has 110 million daily active users in its own right, and rising, and 416 million weekly actives, many of whom are coming to the platform seeking product information.

So it could be worth taking note of these events, and factoring them into your 2026 planning, whenever you get around to it.