One of the best aspects of a career in social media is the huge growth potential. Every year, social networks emerge and expand. Audiences – and how we reach them – change just as often. Almost as quickly, a brand’s social media team of one transforms into a global program that spans across the organization… Out of necessity. But with great opportunities also come great challenges.
Are you fighting to gain a foothold as a new brand in your local community? It’s tough getting your name out there and building a relationship with your friends and neighbors; at least as a business. How do you market yourself without spending a ton of money, or looking like someone trying to take advantage of friendships for the purpose of expanding your business?
Trust is essential to business success. It is what drives total strangers to patronize your products or services – your customers trust that you will deliver on your commitment. Trust is an absolute non-negotiable in business. You must be able to win the trust of your prospects in order to secure their patronage.
As the largest moving company in the US, U-Haul is one of the most recognizable brands in the country. Founded by Leonard Shoen in 1945, the company has grown from operating out of a suburban garage to having more than 16,000 active dealers across the nation. That brand recognition and growth is reflected in U-Haul’s social media presence, highlighted by their more than 17,000 Facebook Likes.
If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Most brands are too busy tooting their own horns on social media to take a step back and put their digital ears to the ground in order to really use social listening tactics to find and connect with millennials.
If you do any kind of marketing on Facebook at all, here's a complaint you're sure to have heard (or even made yourself), "Nobody's engaging with my posts anymore. It's like I'm invisible." Indeed, sometimes it seems like it's Zuckerberg's world and we're just posting in it. But is that simply a difficult fact that the small/medium-sized business has to deal with these days? Or is there a way around the network's sometimes crushing algorithm updates? What's a bootstrapping entrepreneur to do?
As people all over the world celebrated Earth Day this week, it seemed like an appropriate time to talk about recycling. No, not that kind of recycling, though that is clearly important too. I’m talking about recycling your content on social media.
When it comes to articles, I like a big buzz and I cannot lie. Anyone who’s ever spent time writing and publishing content knows the disappointment of a flat reception. No comments? No social shares? No republications? No feedback whatsoever? What an anti-climax. Now, we’re not all Buzzfeed authors...
You’ve heard it all before, but who is that so-called “digital customer” anyway? In this blog let’s take a look at how the availability of digital channels has become a decision factor in choosing businesses (in this case insurance providers) and why behavior and context trump generations when it boils down to the digital customer.