Content Marketing: Page 194

  • Ad Retargeting: It's About Context, Relevance and Value

    The exponential the increase in "big data" aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Only...

    By • Nov. 6, 2014

  • Will Ello Thrive as a Public Benefit Corporation?

    We thought the Ello team was bluffing; it turns out they were serious.On October 23, the upstart social network's executive team-which already had promised never to serve ads or sell its users' data-sent out a user-wide email stating that the company was now legally registered as a public benefit...

    By • Nov. 6, 2014

  • Drive Customers to Your E-Business

    If you operate a successful "bricks-and-mortar" business you know how important it is to understand the values that attract your customers. But as you extend or transition into an online business you may discover that what drive customers to your real-life store are not exactly the same as what w...

    By • Nov. 6, 2014
  • SMT Expert

    How to Keep Your Social Marketing Authentic

    Last week I was lucky enough to be on a panel hosted by Grasshopper to discuss small business and social media. And while the entire talk was informative and entertaining, one bit really stood out. We were asked whether or not it's a good idea to outsource social media, and another panelist unequ...

    By • Nov. 6, 2014

  • Is Podcasting the Most Underutilized Form of Content Marketing?

    Podcasting is not as new as many people tend to believe. The essence of podcasting goes back to the olden days of families sitting around listening to radio shows. The true difference between radio and podcasting is live vs. recorded, it's merely the technology of being able to package up a show ...

    By • Nov. 6, 2014

  • The Psychology of Online Reviews

    From that all-important first impression to 'holes in the cheese', get inside the mind of your shoppers.We are thrilled when we get positive reviews - it's a reaffirmation that the investment we've made in the customer's experience has been worthwhile. But correspondingly when we get negative rev...

    By • Nov. 5, 2014

  • The Photobomb vs. the Selfie: How to Use the Photobomb for Your Brand Marketing

    In my 10+ years of online / offline marketing, I have continually found myself using TV as a historical gauge for social marketing. Until social media and gaming came along, TV was the medium that created the other "family" that viewers craved. For my analogies between online marketing and TV, I ...

    By • Nov. 5, 2014

  • New Trends in Social Media

    The new media site 'Ello' has entered a beta testing stage, and already has a great deal of interest from businesses wishing to promote their products. Ello is being promoted as the ad-free, socially conscious alternative to Facebook, with an 'invite only' format that is aimed at making the site ...

    By • Nov. 5, 2014

  • Starbucks' Delivery, Storytelling, Customer Experience and Social Media

    Starbucks CEO Howard Schultz recently announced that the caffeinated beverage juggernaut will be launching a delivery service in select markets in the second half of 2015.The service will essentially be a, "...standing order of Starbucks delivered hot to your desk daily". (Source: CNN)Further det...

    By Matthew Peneycad • Nov. 5, 2014

  • Planning for E-Marketing

    Any online business needs to specify in detail how to achieve its broad e-business objectives through a set of online marketing activities. These detailed specs are what make up the business's E-Marketing Plan. To create and develop a working E-Marketing Plan for your e-commerce site, here is a s...

    By • Nov. 5, 2014

  • Top 6 Tips to Increase the Click through Rates of Your Marketing Emails

    The advent of the internet had changed the business landscape altogether. Now, almost every business needs to have an online presence to perform better. And that's not all. If you have a business, you need to engage in online marketing as well. Take my word for it.So, how do you do it?There are a...

    By • Nov. 4, 2014

  • 10 Copywriting Tips to Drive More Engagement on Social Media

    No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy sucks. Fortunately, when it comes to raising the engagement level on your social media posts, the answers are as old as human psychology an...

    By • Nov. 4, 2014

  • How to Increase Traffic and Gain Quality Leads on Twitter

    Aiming to demonstrate that in the social web anything is valid if it leads to the results you're looking for (as long as you don't engage in unfair or illegal activities or actions that are damaging to you or other users and businesses), I will be talking about a practical option linked to the cr...

    By • Nov. 4, 2014

  • Content Marketing without Strategy Is for Amateurs

    Content marketing is widely recognized as an important method for boosting search engine ranking and driving traffic. Forbes reports that content marketing is the most important element in any inbound marketing strategy. Without its own individual strategy, your content marketing efforts are akin...

    By • Nov. 4, 2014

  • Undecided Shoppers Are Largest Segment This Season

    We know the "big boys" win most of the business year after year. But if you're a smaller retailer resigned to fighting for their scraps, take heart! There's LOTS of opportunity this year for you to significantly increase your share of that holiday basket - and lots of risk for large retailers to ...

    By • Nov. 4, 2014

  • Kim Kardashian Gives Better Social Media Advice Than You Do

    One of the funnest spectator sports in social media marketing is tearing apart the advice of others. Add to that the constant hand-wringing over whether conference presenters should give "101" talks or "advanced" seminars brings the whole thing to the brink of becoming a spectator sport. Well, wh...

    By • Nov. 4, 2014

  • Facebook: I Like You, I Like You Not

    As a Marketing & Social Media Consultant, nothing frustrates me more than Facebook. It is the bane and saviour of my existence. But why the love/hate relationship you may ask? Others who use Facebook for business will understand what I'm talking about, however, if you don't, here's why our re...

    By • Nov. 4, 2014

  • Data-Driven PR Metrics in 4 Easy Steps

    PR metrics - like the metrics associated with other relationship marketing disciplines (events, social media) - have been traditionally hard to come by. But in today's communications landscape, it's a lot easier than it used to be to set data-driven PR metrics that upper management can understan...

    By • Nov. 3, 2014

  • 3 Ways Businesses Are Ruining LinkedIn [INFOGRAPHIC]

    LinkedIn used to be an exceptional way to network with others in your industry or potential clients through a powerful business-to-business social media platform. Being able to connect with other business professionals in your city through a simple LinkedIn message asking to sit down for coffee w...

    By • Nov. 3, 2014

  • Generating Leads with Mobile Marketing

    Whether it's viewing a website on your phone or playing an online game on your tablet, by now, you've probably been exposed to mobile marketing.What is mobile marketing, exactly? Mobile marketing is as simple as optimizing your marketing strategies for people using a mobile device-it doesn't actu...

    By • Nov. 3, 2014

  • Listening In on Social Media

    ENGL 111.301 is a course offered by the Department of English at the University of Pennsylvania. If that doesn't surprise you then the course title will: "Wasting Time on the Internet." Participants are required to spend three hours each day in front of their laptops or tablets just wandering aim...

    By • Nov. 3, 2014
  • SMT Expert

    Introducing Earned, Owned and Paid Native Content Discovery

    More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor. Marketers from all stripes are experimenting with many different channels in order to maximize their content's exposure, and rightf...

    By • Nov. 3, 2014

  • Why Brands Should Stop Idolizing Oreo's Social Media Strategy

    Today is great timing for a Halloween promotion.Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween.If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of soc...

    By • Nov. 3, 2014

  • Marketing Often Means Getting Your Hands Dirty

    On a recent busy day at work I was walking through the pub I noticed some dirty dishes on a table that had yet to be cleared. I picked up the dishes to run them upstairs the kitchen when some friends of mine walked in. They looked at me kind of funny, so I smiled back and told them:"This is marke...

    By • Nov. 3, 2014

  • How #TechnologyAndStuff Became GM's Oreo Moment

    I am a big baseball fan and enjoyed the pageantry and drama of the recent World Series. But the most entertaining moment of the event came after the game was over, and 99% of the television audience had gone to bed.Chevrolet's Rikk Wilde presented Giants pitcher Madison Bumgarner with the World S...

    By • Nov. 3, 2014