Content Marketing: Page 193

  • Exploring Smart Glasses Market Development Trends

    To some people, smart glasses are a "cool" new gadget. They're one of the most innovative developments in the emerging wearable technology market. It is the product segment closest to an imagined future for many tech-savvy consumers.The current reality of smart glasses, however, has proven to be ...

    By • Nov. 9, 2014

  • Driving Your Crowdfunding Campaign's Success With Social Media Influencers

    By its very definition, crowdfunding relies on a large group of people to fund a project. But when you're starting a new project, how do you find your "crowd"?That's where high-quality relationships with strong social media influencers becomes important.Who Are Social Media Influencers?Social med...

    By • Nov. 9, 2014

  • Calculating The ROI Of A Landing Page With Google Analytics [INFOGRAPHIC]

    Measuring the ROI of your landing pages can help you understand visitors behavior, and convert as many customers as possible.This infographic from formstack offers 4 step formula that will help you better calculate the return-on-investment of your site's landing pages.

    By • Nov. 9, 2014

  • What Social Media Can Do for Your Business Today

    In essence, it has become possible for small businesses to grow and succeed using social platforms. A business with a vision to expand and grow must embrace social media because of the numerous benefits that it can offer. Still wondering what it can do for your business?1. It creates an easy way ...

    By • Nov. 9, 2014

  • Is Social Media Marketing Still Relevant?

    As buzzwords go, "social media marketing" bugs me. Think about it. Do you want to be marketed to on social media? We connect to people on social media. We want to engage with people. Even when we follow a brand on social media, we understand that it's staffed by one or more (real) people. So, her...

    By • Nov. 8, 2014

  • The Problem with Social Media, or, Why I Don't Seek to Be an Influencer

    Making the transition away from owning my own company and working for a variety of clients, to focusing all of my efforts on one business, I've become much more aware of the online marketing realm in which we work. In fact, I feel at times like I'm seeing a bit more clearly than I used to.As for ...

    By • Nov. 8, 2014

  • 5 Retailers Rocking Instagram

    Instagram is the only major social network lacking a click-through mechanism, but it sure has established itself as a game-changer in the retail world.It's a channel ideal for retail brands--if they use it well. Though the grey-area in click-through trackability leaves some sceptical, the platfor...

    By • Nov. 8, 2014

  • The Perfect Length for Every Type of Content [INFOGRAPHIC]

    In late March, the social media analysts at Buffer shared, "The Ideal Length of Everything Online, Backed by Research." A few days ago, the folks at AdWeek turned all this data into a fun, easy-to-scan infographic that's definitely worth hanging next to the desk of any social media manager. We've...

    By • Nov. 7, 2014

  • Social Care Is Marketing: Celebrate It

    The Evolution of Social CareSocial media has gone from being the last resort for desperate customers to being the first channel of outreach for many. For many customers, a company's social presence has become the face of brand, and the front door to all interactions. It cannot live in a vacuum, d...

    By • Nov. 7, 2014

  • How the Mighty (Wings) Have Fallen: McDonald's Fails Again With Transparency Campaign

    Three Reasons Former Titan of TV Advertising Fails in the Digital AgeLast week, it was announced that McDonald's profit fell 30 percent in the third quarter, the third consecutive quarter in which the company has missed Wall Street's sales and profit expectations.Part of the blame may fall to the...

    By • Nov. 7, 2014

  • The Merging of Social Media and Gaming

    Not too long ago, social media and the video game industry remained largely separate, and well able to attract and satisfy customers without collaboration. However, the line between those two popular industries seems to be getting more blurred by the day.Let's look at how we got to this point, an...

    By • Nov. 7, 2014

  • Who Gets the First Call When a Social Media Crisis Hits?

    Don't make the mistake of waiting for a social media crisis to hit before you have a plan in place. You may think you're in the world's most noncontroversial business, or that you couldn't have a better relationship with your customers, whether they're consumer or B2B. Those things can both be tr...

    By • Nov. 7, 2014

  • A Definitive Definition of Omni-Channel, Finally

    The term Omni-channel has become one of the most overused, yet misunderstood words in recent years, second only to Big Data. Seemingly every brand aspires to achieve it. And somehow nearly every software vendor claims they can offer it. So where's the disconnect?According to the new research repo...

    By • Nov. 7, 2014

  • The Evolution of Content Marketing

    When Bill Gates wrote 'Content is King' back in 1996, he was bang on the money. 18 years later, content is highly regarded as one of the best ways to draw in leads, drive sales and promote your brand. And with 93% of marketers using content today, it just goes to show how forward-thinking the for...

    By • Nov. 7, 2014

  • Marketing With Klout: How Much Influence Do Your Campaigns Have?

    Influence is: '...the ability to drive action. When you share something on social media or in real life and people respond, that's influence...'That's according to Klout, which describes itself as 'the standard for influence.' It's a social scoring platform that helps social media users discover ...

    By • Nov. 7, 2014

  • The Importance of Earnestly Promoting Content

    Here is a basic truth by which we Web marketers abide: content drives action. But content can only work its magic if it reaches its intended audiences. Otherwise it's like the zen thought experiment, "If a tree falls in the middle of a forest and no one is there to hear it, does it make a sound?"...

    By • Nov. 6, 2014

  • Day in the Life of a Content Marketer

    Great content marketing is as much about structure as content - so here's your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year, so inevitably, it makes the Content Marketer's day a busy one. What's the best way to leverage those ei...

    By • Nov. 6, 2014

  • Ad Retargeting: It's About Context, Relevance and Value

    The exponential the increase in "big data" aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Only...

    By • Nov. 6, 2014

  • Will Ello Thrive as a Public Benefit Corporation?

    We thought the Ello team was bluffing; it turns out they were serious.On October 23, the upstart social network's executive team-which already had promised never to serve ads or sell its users' data-sent out a user-wide email stating that the company was now legally registered as a public benefit...

    By • Nov. 6, 2014

  • Drive Customers to Your E-Business

    If you operate a successful "bricks-and-mortar" business you know how important it is to understand the values that attract your customers. But as you extend or transition into an online business you may discover that what drive customers to your real-life store are not exactly the same as what w...

    By • Nov. 6, 2014
  • SMT Expert

    How to Keep Your Social Marketing Authentic

    Last week I was lucky enough to be on a panel hosted by Grasshopper to discuss small business and social media. And while the entire talk was informative and entertaining, one bit really stood out. We were asked whether or not it's a good idea to outsource social media, and another panelist unequ...

    By • Nov. 6, 2014

  • Is Podcasting the Most Underutilized Form of Content Marketing?

    Podcasting is not as new as many people tend to believe. The essence of podcasting goes back to the olden days of families sitting around listening to radio shows. The true difference between radio and podcasting is live vs. recorded, it's merely the technology of being able to package up a show ...

    By • Nov. 6, 2014

  • The Psychology of Online Reviews

    From that all-important first impression to 'holes in the cheese', get inside the mind of your shoppers.We are thrilled when we get positive reviews - it's a reaffirmation that the investment we've made in the customer's experience has been worthwhile. But correspondingly when we get negative rev...

    By • Nov. 5, 2014

  • The Photobomb vs. the Selfie: How to Use the Photobomb for Your Brand Marketing

    In my 10+ years of online / offline marketing, I have continually found myself using TV as a historical gauge for social marketing. Until social media and gaming came along, TV was the medium that created the other "family" that viewers craved. For my analogies between online marketing and TV, I ...

    By • Nov. 5, 2014

  • New Trends in Social Media

    The new media site 'Ello' has entered a beta testing stage, and already has a great deal of interest from businesses wishing to promote their products. Ello is being promoted as the ad-free, socially conscious alternative to Facebook, with an 'invite only' format that is aimed at making the site ...

    By • Nov. 5, 2014