Content Marketing: Page 193

  • 10 Holiday Marketing Mistakes to Avoid

    We all have things we avoid around the holidays: annoying family members and acquaintances that reappear every time you go home, seasonal house cleaning, Auntie Emma's fruitcake... Leading up to the holidays, however, it is even more important to avoid mistakes at work. Because the holidays are s...

    By • Nov. 11, 2014

  • Interviews with Top Influencers at The Social Shake-Up [VIDEO]

    During The Social Shake-Up, we had the opportunity to pick the brains of some of the top influencers in the social and digital realms. Among some of the best thinkers we interviewed were Andrew Bowins, SVP, Corporate and Digital Communications, MasterCard; Chris Boudreaux, Digital and Innovation...

    By • Nov. 10, 2014

  • Content Marketing the Smart Way

    Are you overwhelmed by the prospect of creating and implementing a content marketing strategy? I know you are a smart, market-driven, professional but I wouldn't be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web.My goal is to ...

    By • Nov. 10, 2014

  • How to Target Better Leads with YouTube Remarketing

    One of the most promising trends in digital marketing is remarketing. The ability to place a cookie on a user's computer and subsequently advertise to them on other websites is ideally a win-win for everyone involved. Users get to see ads that are more relevant to them, while brands get to focus ...

    By • Nov. 10, 2014
  • SMT Expert

    Snapchat Has Made a Terrible Mistake: They Introduced Ads

    Last month Snapchat did something kind of crazy - they started showing ads. And it will likely be their downfall. On October 18th, many Snapchat users were frightened and freaked by the first ever sponsored Snapchat from Ouija. Wow, have horror movies gotten lazy or what? Next up is "That Noise T...

    By • Nov. 10, 2014

  • Don't Miss Out On These Call-to-Action Catalysts!

    Calls To Action - CTAs - start to make my brain cramp after I've been trying to come up with yet another great one. Are you like me? After a while the creative juices just lose their fizz, but the need to be engaging and persuasive is still there. What do you do?I start looking at advice from tho...

    By • Nov. 10, 2014

  • How to Create Awesome Infographics Without Being a Designer

    If you're anything like me, you learned how to use programs like Photoshop and Gimp out of necessity to do minor changes to photos. You might have even dabbled in some easier graphic design projects for your own website, but it takes you hours to get the image or the design looking just right and...

    By • Nov. 10, 2014

  • Why Visual Content Can Boost Your Brand Better Than Copy [INFOGRAPHIC]

    The team at leapagency has put together an infographic that illustrates 10 reasons why visual content is more important than written content.Here are a few of them:Visuals build an emotional experience: Colors and images generate particular types of emotions allowing for personality, voice, and v...

    By • Nov. 10, 2014

  • Exploring Smart Glasses Market Development Trends

    To some people, smart glasses are a "cool" new gadget. They're one of the most innovative developments in the emerging wearable technology market. It is the product segment closest to an imagined future for many tech-savvy consumers.The current reality of smart glasses, however, has proven to be ...

    By • Nov. 9, 2014

  • Driving Your Crowdfunding Campaign's Success With Social Media Influencers

    By its very definition, crowdfunding relies on a large group of people to fund a project. But when you're starting a new project, how do you find your "crowd"?That's where high-quality relationships with strong social media influencers becomes important.Who Are Social Media Influencers?Social med...

    By • Nov. 9, 2014

  • Calculating The ROI Of A Landing Page With Google Analytics [INFOGRAPHIC]

    Measuring the ROI of your landing pages can help you understand visitors behavior, and convert as many customers as possible.This infographic from formstack offers 4 step formula that will help you better calculate the return-on-investment of your site's landing pages.

    By • Nov. 9, 2014

  • What Social Media Can Do for Your Business Today

    In essence, it has become possible for small businesses to grow and succeed using social platforms. A business with a vision to expand and grow must embrace social media because of the numerous benefits that it can offer. Still wondering what it can do for your business?1. It creates an easy way ...

    By • Nov. 9, 2014

  • Is Social Media Marketing Still Relevant?

    As buzzwords go, "social media marketing" bugs me. Think about it. Do you want to be marketed to on social media? We connect to people on social media. We want to engage with people. Even when we follow a brand on social media, we understand that it's staffed by one or more (real) people. So, her...

    By • Nov. 8, 2014

  • The Problem with Social Media, or, Why I Don't Seek to Be an Influencer

    Making the transition away from owning my own company and working for a variety of clients, to focusing all of my efforts on one business, I've become much more aware of the online marketing realm in which we work. In fact, I feel at times like I'm seeing a bit more clearly than I used to.As for ...

    By • Nov. 8, 2014

  • 5 Retailers Rocking Instagram

    Instagram is the only major social network lacking a click-through mechanism, but it sure has established itself as a game-changer in the retail world.It's a channel ideal for retail brands--if they use it well. Though the grey-area in click-through trackability leaves some sceptical, the platfor...

    By • Nov. 8, 2014

  • The Perfect Length for Every Type of Content [INFOGRAPHIC]

    In late March, the social media analysts at Buffer shared, "The Ideal Length of Everything Online, Backed by Research." A few days ago, the folks at AdWeek turned all this data into a fun, easy-to-scan infographic that's definitely worth hanging next to the desk of any social media manager. We've...

    By • Nov. 7, 2014

  • Social Care Is Marketing: Celebrate It

    The Evolution of Social CareSocial media has gone from being the last resort for desperate customers to being the first channel of outreach for many. For many customers, a company's social presence has become the face of brand, and the front door to all interactions. It cannot live in a vacuum, d...

    By • Nov. 7, 2014

  • How the Mighty (Wings) Have Fallen: McDonald's Fails Again With Transparency Campaign

    Three Reasons Former Titan of TV Advertising Fails in the Digital AgeLast week, it was announced that McDonald's profit fell 30 percent in the third quarter, the third consecutive quarter in which the company has missed Wall Street's sales and profit expectations.Part of the blame may fall to the...

    By • Nov. 7, 2014

  • The Merging of Social Media and Gaming

    Not too long ago, social media and the video game industry remained largely separate, and well able to attract and satisfy customers without collaboration. However, the line between those two popular industries seems to be getting more blurred by the day.Let's look at how we got to this point, an...

    By • Nov. 7, 2014

  • Who Gets the First Call When a Social Media Crisis Hits?

    Don't make the mistake of waiting for a social media crisis to hit before you have a plan in place. You may think you're in the world's most noncontroversial business, or that you couldn't have a better relationship with your customers, whether they're consumer or B2B. Those things can both be tr...

    By • Nov. 7, 2014

  • A Definitive Definition of Omni-Channel, Finally

    The term Omni-channel has become one of the most overused, yet misunderstood words in recent years, second only to Big Data. Seemingly every brand aspires to achieve it. And somehow nearly every software vendor claims they can offer it. So where's the disconnect?According to the new research repo...

    By • Nov. 7, 2014

  • The Evolution of Content Marketing

    When Bill Gates wrote 'Content is King' back in 1996, he was bang on the money. 18 years later, content is highly regarded as one of the best ways to draw in leads, drive sales and promote your brand. And with 93% of marketers using content today, it just goes to show how forward-thinking the for...

    By • Nov. 7, 2014

  • Marketing With Klout: How Much Influence Do Your Campaigns Have?

    Influence is: '...the ability to drive action. When you share something on social media or in real life and people respond, that's influence...'That's according to Klout, which describes itself as 'the standard for influence.' It's a social scoring platform that helps social media users discover ...

    By • Nov. 7, 2014

  • The Importance of Earnestly Promoting Content

    Here is a basic truth by which we Web marketers abide: content drives action. But content can only work its magic if it reaches its intended audiences. Otherwise it's like the zen thought experiment, "If a tree falls in the middle of a forest and no one is there to hear it, does it make a sound?"...

    By • Nov. 6, 2014

  • Day in the Life of a Content Marketer

    Great content marketing is as much about structure as content - so here's your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year, so inevitably, it makes the Content Marketer's day a busy one. What's the best way to leverage those ei...

    By • Nov. 6, 2014