Content Marketing: Page 268

  • 10 Steps to Rebrand Your City as a Startup Hub

    Much like a hipster with a good mustache, referring to your city as a haven for startups is rather "in" right now. Startup hubs are currently popping up in the older Rustbelt cities where manufacturing once led the way.Several cities - Cleveland, Pittsburgh, St. Louis, Nashville, and Louisville -...

    By • Feb. 8, 2014

  • Humans or Search Engines? Which One Should Your Content Marketing Strategy Be More Focused On?

    There are times when it may seem like the hardest part of content marketing is engaging the actual people searching for content via search engines. As a result, many sites opt for the easier route: targeting search engines with black hat tactics like keyword stuffing and cloaking, ensuring that t...

    By • Feb. 8, 2014

  • A Tale of Coca-Cola, Racism, Twitter and the Media

    Fact. The number of people who rant and get pissed off on the Internet is not a reflection of how many people actually care in real life - despite how much the press sometimes magnifies and exaggerates the reaction.This week I was asked by Variety to weigh in on the backlash against Coca-Cola's S...

    By • Feb. 7, 2014

  • Gillette Loses Its Way in Mustache Flap

    "P&G Blames The Mustache." That was an actual recent headline in the Wall Street Journal after Procter & Gamble Chief Financial Officer Jon Moeller blamed slumping sales of Gillette products on a "reduced incidence of shaving." Mr. Moeller suggested the booming popularity of mustaches for...

    By • Feb. 7, 2014

  • The Importance of Creating Human Connections with Your Brand in Social Media

    One of the best things about social media is that people are becoming more real, revealing more about themselves. People are showing more courage in putting themselves out there - sure, some guy you went to school with might judge you for sharing your feelings, but there are others with whom your...

    By • Feb. 7, 2014

  • Longer Is Better for Blog Content: Truth Or Myth?

    350, 500, 1,000, 1,500, 2,000... all of these numbers have been thrown at us when it comes to creating blog content. Some sources say shorter blogs are better because your audience doesn't have time to read. Other sources say longer blogs are ideal because they build credibility, authority and SE...

    By • Feb. 7, 2014

  • A Real-Time Marketing Wake-Up Call

    Remember the early days of YouTube and the first viral videos you saw on the platform? Do you remember how amazing you thought that was? That anyone could create a video, upload it to YouTube, and have it be viewed millions of times?Do you remember thinking things like that?I'm sure you do.I do.Y...

    By Matthew Peneycad • Feb. 7, 2014

  • If You Post A Status No One Reads, Does It Make A Sound?

    Social media is becoming a mainstay in businesses, unfortunately to business' own peril. The increasing amount of social media agencies, advertisers, and gimmicks that offer to give businesses 500 new followers or increase their Likes on Facebook are adding to a toxic environment where companies ...

    By • Feb. 7, 2014

  • 14 Facebook Contests Ideas for Valentine's Day: Your Fans Will Love You [INFOGRAPHIC]

    According to sociallystacked, in the U.S. alone, people spend $18.6 billion on Valentine's Day, and candy is the most gifted item (47.5 percent). Moreover, almost 4 out of 10 people use their smartphone to purchase Valentine's gifts. So, are you ready to grab some of that potential business and ...

    By • Feb. 7, 2014

  • There was One New Idea (Not) on the Super Bowl [VIDEO]

    Professional critics, industry experts, colleagues and even students all agree that this year's collection of SuperBowl ads was OK but not great. It's unlikely that five or 10 years from now that anything will remain on a best of list. Sure, #bestbuds will rank among the better of the Clydesdale...

    By • Feb. 7, 2014

  • 5 Ways To Build Online Credibility

    Selling online requires you and your business to be trustworthy, authoritative and most importantly, credible. When you are competing against hundreds of other online businesses for your customers' money it comes down to your word versus theirs. And when you have a product or service that is extr...

    By • Feb. 7, 2014

  • The Social Media Trolls Will Always Be With Us

    I love social media, and the potential that it has for us, both on the personal and business levels. Just yesterday I was extolling the power of social media in my post, while the day before I was scratching my head at how some can use social media in a nasty way.And now today I seem to be back t...

    By • Feb. 7, 2014

  • Case Study: Walmart's PR Team and How They Use Twitter

    A few months ago, I did some research for a client that involved digging into corporate PR accounts and finding those who were using them in interesting or effective (in my view, at least) ways. A while later, I took some of that research (with the client's OK) and made this post featuring the D...

    By • Feb. 7, 2014

  • The Impact of Winning (and Losing) the Super Bowl on Instagram

    This year, a record 111.5 million americans tuned in to the Super Bowl to see the Seattle Seahawks battle against the Denver Broncos for the title.By now, you all know how the game went down: the Seahawks took the lead early on and managed to keep it up until the end, to a final score of 43 to 8....

    By • Feb. 7, 2014

  • SMT Power Talk: Uncovering the Human Factor in Social Media Marketing (HOA)

    Social Media can be as antisocial at times as it can be disruptive. Used as a broadcast channel, it becomes just another firehose spitting brand marketing messages to aim at the world. Bought Likes, fake +1s and bot Twitter followers frequently create a world where the word "social" stands for ma...

    By • Feb. 7, 2014

  • The Biggest Quarter Ever for Paid Facebook Advertising

    The final quarter of 2013 was the largest spending period in Facebook advertising history, according to the latest data from Nanigans' clients. Fueled by a record December for online shopping as well as an influx of new mobile device owners, advertisers found their Facebook marketing delivered m...

    By • Feb. 6, 2014

  • 5 Things Cameron Crowe Movies Can Teach Us About Social

    "Wherever you are, that's the place to be."Damone's attitude from Fast Times is one that brands can learn from as it relates to social marketing (well, at least this part). Your content should be unique, fresh and add to people's lives. It's okay to present it in a confident, active voice. Taking...

    By • Feb. 6, 2014

  • CVS Sets Example for Social Media Strategy

    On Feb. 5, 2014, CVS, one of the nation's leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. 1, 2014. "As a health care company, it's time for us to take a stand and to put our customers, colleagues and patients on a path to better health," the ...

    By • Feb. 6, 2014

  • 5 Easy Ways to Promote Your Blog Posts in Social Media

    You're a passionate blogger and have churned out great posts. You've published them on your blog and are worried why the posts haven't been driving as much traffic as you would have liked? They need promotion. The Internet is vast and you just cannot sit back and wait for folks to discover your p...

    By • Feb. 6, 2014

  • Social, Digital and Mobile in Europe in 2014

    Social, Digital & Mobile in Europe from We Are Social SingaporeWe're delighted to announce the latest in We Are Social's series of Social, Digital & Mobile Worldwide reports, this time with more than 250 pages of stats and behavioural indicators for 40 countries across Europe.We featur...

    By • Feb. 6, 2014

  • 5 Tips to Rise to the Top of Google's Search Results

    Whether you're a doctor, a CPA, a lawyer, business owner or another type of professional, new clients or customers are important - and helping them find you is critical to your success. Back in the day, people would pull out their Yellow Pages (remember those huge books that used to come to your...

    By • Feb. 6, 2014

  • Social Media Engagement: 7 Rules for Working Smart, Not Just Hard

    Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. Maximizing social media engagement requires sett...

    By • Feb. 6, 2014

  • The Role of Long-Form Content in Brand Journalism

    Welcome to the fifth blog post in our series on brand journalism.If you've missed any part of the series, you can find more about the trend, how to breathe new life into old content, how to use user-generated content so it doesn't all have to be original, and how to monetize your content through ...

    By • Feb. 6, 2014

  • 10 Things You Must Know About Your Audience!

    So you think you know your audience. You are spending massive amounts of time each week creating content, posting social network updates, engaging with your community, updating and enhancing your web properties. Only problem is that your business results are dismal at best.Does this sound famil...

    By • Feb. 6, 2014

  • Social Startups: Screen-Bridge Connects Production Companies with Fans for Best Social TV Experience

    Would you want to watch the same scene repeatedly, or get a sneak peek and see behind-the-scenes footage of your favorite TV show? You probably chose the latter.That's the challenge-how to connect a television show's social media team with its production crew. Without a link between them, social ...

    By • Feb. 6, 2014