YouTube Opens Up Premieres to Everyone, Announces New Investment into How-To Videos

YouTube is opening up its communal viewing 'Premieres' option to all users, while also seeking to boost the platform's utility value.

By Andrew Hutchinson • Oct. 23, 2018

YouTube Will Now Enable Advertisers to Target Users Viewing Content on TV Screens

With viewing of digital content on home TV sets rising, YouTube is now providing an alternative to traditional TV ads.

By Andrew Hutchinson • Oct. 18, 2018

Facebook's Portal Could Play a Major Role in the Company's Strategic Direction

The timing of the launch may seem odd, but Facebook's Portal could be set for much bigger things in future.

By Andrew Hutchinson • Oct. 17, 2018

YouTube Changes Video Ad 'Engagement' Register from 30 Seconds Watch Time to 10 Seconds

YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or more of your TrueView ad. 

By Andrew Hutchinson • Oct. 17, 2018

7 Tips for Going Live on Facebook, Instagram or Twitter

Sharing live video content can be a great way to boost engagement on your social channels - but it can also be intimidating. Here are some tips to help.

By Dhariana Lozano • Oct. 16, 2018

5 Types of Social Media Content that Convert

In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert.

By Aashish Sarma • Oct. 12, 2018

21 Marketing Automation Stats That Will Make You Rethink Your Marketing Strategy [Infographic]

​In this infographic, Invesp shares a variety of important stats about the current state of marketing automation.

By Mark Walker-Ford • Oct. 12, 2018

How to Use Hashtags for Efficient Marketing

The article is about hashtags and their impact on business. It shows kinds of hashtags, their profit for every brand, and ways how to use them correctly.

By Inna Yatsyna • Oct. 12, 2018

Planning to Launch? Use Influencers to Get More Mileage for Your Marketing Money

To successfully leverage an influencer marketing campaign before a product unveiling, a marketing team must first take the time to vet and prep its target influencer candidates. Here’s how to ensure a proper brand-influencer fit.

By Ann Newland • Oct. 10, 2018

How to Create Viral Content to Makes Your Business Internet Famous [Infographic]

Everyone wants to create content that goes viral, but what does it take to actually make 'viral' content? This infographic outlines a range of tips.

By Mark Walker-Ford • Oct. 8, 2018

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest listing of trending topics, based on mention volume among Snap users. 

By Andrew Hutchinson • Oct. 6, 2018

15 Presentation Design Statistics for 2019 [Infographic]

Planning a presentation can be difficult, especially if you don't have much context as to what the usual expectations might be. This graphic will help.

By Andrew Hutchinson • Oct. 5, 2018

Facebook's Testing a New Link-Preview Image Size - Which Could Cause Some Headaches

Facebook is testing a new image size option for link previews, which may force social media managers to re-think their process.

By Andrew Hutchinson • Oct. 5, 2018

It's All About the Images [Infographic]

As you're no doubt aware, visuals are important in social media marketing - but you might not realize just how important they can be.

By Andrew Hutchinson • Oct. 4, 2018

6 Steps to Create a Customer Persona that Drives Your Marketing Strategy [Infographic]

Effective audience personas are key to marketing optimization. Check out these tips on how to create better persona models.

By Mark Walker-Ford • Oct. 4, 2018

Facebook Adds New Video Tools to Foster Community Engagement

Facebook's adding some new video tools to help boost engagement and build community around video content.

By Andrew Hutchinson • Oct. 3, 2018

How to Maximize Video Content Across the Major Social Networks

Video is huge, and it's here to stay. Here are some tips on how to optimize your videos across all the major social media networks.

By Agustín Esperón • Oct. 3, 2018

Reddit's Now Serving a Billion Video Views, Underlining Opportunities

Reddit is now serving a billion native video views per month, highlighting, once again, why video should be part of your digital marketing toolkit.

By Andrew Hutchinson • Oct. 3, 2018

The Importance of Holiday Marketing in October [Infographic]

Have you started your holiday marketing campaign yet? According to these stats, you may want to get moving.

By Irfan Ahmad • Oct. 3, 2018

Pinterest Releases Insight into Key, Emerging Trends [Infographic]

Pinterest has launched a new, monthly report of trending topics on the platform to help guide your Pin marketing efforts.

By Andrew Hutchinson • Oct. 2, 2018

Facebook Publishes New Report on Evolving Multi-Screening Behaviors

Facebook's latest report looks at evolving media consumption habits, and how TV and social are often used in tandem. 

By Andrew Hutchinson • Sept. 28, 2018

Infographic: Creating Viral Content

Ready to turn a quiz or video into thousands of new visitors? Learn how with this infographic!

Sept. 27, 2018

Twitter Releases Major Events Calendar for October to Help with Strategic Planning

Twitter has released its latest major events calendar, highlighting all the tweet-worthy dates of note in October.

By Andrew Hutchinson • Sept. 27, 2018

Facebook Announces Facebook and Messenger Stories Ads, Coming Stories Additions

Facebook has officially announced the launch of ads in Facebook Stories, with Messenger Stories coming soon.

By Andrew Hutchinson • Sept. 27, 2018

Ignite Brand Awareness and Grow Your Business with the Fun Factor

Are you utilizing the power of fun to better connect with your digital communities? Take a listen to Pam Moore's latest podcast.

By Pam Moore • Sept. 27, 2018