Twitter Releases Major Events Calendar for November to Help with Strategic Planning

Twitter has released its latest major events calendar, highlighting all the key dates of note in November 2018.

By Andrew Hutchinson • Nov. 2, 2018

New Report Highlights the Importance of Brand Awareness in SEO

A new study has found that brand familiarity may be a bigger SEO factor than page ranking, which points to the need for a broad-based digital marketing approach.

By Andrew Hutchinson • Nov. 1, 2018

6 Tips for Creating Ultra-Shareable Blog Content for Social Media

Social shares can significantly increase brand visibility and blog traffic to your company website. Here's how you can make sure your blog posts ultra-sharable.

By Todd Kunsman • Nov. 1, 2018

5 Ways to Keep Your Infographics Legal [Infographic]

Infographics can be a great way to share complex information and boost brand awareness - but you need to make sure you don't violate copyright rules. 

By Andrew Hutchinson • Oct. 30, 2018

LinkedIn Offers New Integrations with Google Campaign Manager and Vimeo

LinkedIn has announced new integrations with both Google Campaign Manager and Vimeo, offering additional options for data and content.

By Andrew Hutchinson • Oct. 30, 2018

6 Tips to Help Boost Engagement with Your Social Media Videos

Here are some helpful tips on how to generate more engagement with your video content. 

By Victor Blasco • Oct. 30, 2018

8 Tips to Create a Professional Video for Your Website or Social Media [Infographic]

Looking to create more effective video content - or video content at all? Check out these basic tips.

By Mark Walker-Ford • Oct. 28, 2018

Why Lead Time is Essential for Effective Social Media Campaign Management

Having the right amount of lead time will ensure you're able to optimize all opportunities for your digital marketing campaigns. 

By Dhariana Lozano • Oct. 26, 2018

23 Metrics to Measure Content Marketing Success [Infographic]

Which metrics will best define the success of your content efforts? Check out this infographic.

By Mark Walker-Ford • Oct. 25, 2018

2018 State of Social Video: Consumer and Marketer Trends Report [Infographic]

How is social media changing consumer and marketers behavior in an increasingly video-first world? Check out this new report.

By Becky Brooks • Oct. 24, 2018

How to Boost Your LinkedIn Post Views with All-Text Posts

Using all-text posts on LinkedIn can actually generate more reach than image and link-based content. Check out these examples.

By Virginia Bautista • Oct. 24, 2018

11 Tips on Finding the Right Infographic Ideas [Infographic]

Infographics can be great for sharing ideas and raising brand awareness. Here are some tips to help spark your thinking on infographic ideas.

By Irfan Ahmad • Oct. 24, 2018

Expert Insights into How to Get Started with Instagram Marketing

Instagram offers organizations a great opportunity to tell visual stories and reach people on what feels like a less-crowded platform - here are some expert insights to help boost your Instagram efforts.

By Jeff Rum • Oct. 23, 2018

YouTube Opens Up Premieres to Everyone, Announces New Investment into How-To Videos

YouTube is opening up its communal viewing 'Premieres' option to all users, while also seeking to boost the platform's utility value.

By Andrew Hutchinson • Oct. 23, 2018

YouTube Will Now Enable Advertisers to Target Users Viewing Content on TV Screens

With viewing of digital content on home TV sets rising, YouTube is now providing an alternative to traditional TV ads.

By Andrew Hutchinson • Oct. 18, 2018

Facebook's Portal Could Play a Major Role in the Company's Strategic Direction

The timing of the launch may seem odd, but Facebook's Portal could be set for much bigger things in future.

By Andrew Hutchinson • Oct. 17, 2018

YouTube Changes Video Ad 'Engagement' Register from 30 Seconds Watch Time to 10 Seconds

YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or more of your TrueView ad. 

By Andrew Hutchinson • Oct. 17, 2018

7 Tips for Going Live on Facebook, Instagram or Twitter

Sharing live video content can be a great way to boost engagement on your social channels - but it can also be intimidating. Here are some tips to help.

By Dhariana Lozano • Oct. 16, 2018

5 Types of Social Media Content that Convert

In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert.

By Aashish Sarma • Oct. 12, 2018

21 Marketing Automation Stats That Will Make You Rethink Your Marketing Strategy [Infographic]

​In this infographic, Invesp shares a variety of important stats about the current state of marketing automation.

By Mark Walker-Ford • Oct. 12, 2018

How to Use Hashtags for Efficient Marketing

The article is about hashtags and their impact on business. It shows kinds of hashtags, their profit for every brand, and ways how to use them correctly.

By Inna Yatsyna • Oct. 12, 2018

Planning to Launch? Use Influencers to Get More Mileage for Your Marketing Money

To successfully leverage an influencer marketing campaign before a product unveiling, a marketing team must first take the time to vet and prep its target influencer candidates. Here’s how to ensure a proper brand-influencer fit.

By Ann Newland • Oct. 10, 2018

How to Create Viral Content to Makes Your Business Internet Famous [Infographic]

Everyone wants to create content that goes viral, but what does it take to actually make 'viral' content? This infographic outlines a range of tips.

By Mark Walker-Ford • Oct. 8, 2018

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest listing of trending topics, based on mention volume among Snap users. 

By Andrew Hutchinson • Oct. 6, 2018

15 Presentation Design Statistics for 2019 [Infographic]

Planning a presentation can be difficult, especially if you don't have much context as to what the usual expectations might be. This graphic will help.

By Andrew Hutchinson • Oct. 5, 2018