Facebook Releases 'Topics to Watch' Report for January, Highlighting Key Trends to Watch

Facebook has released its latest 'Topics to Watch' report, highlighting the key subjects of discussion across The Social Network. 

By Andrew Hutchinson • Feb. 28, 2018

Facebook Still Needs Publishers - As Demonstrated by Two New Updates

Facebook has unveiled two new initiatives this week which underline the importance of publishers to The Social Network.

By Andrew Hutchinson • Feb. 28, 2018

Shrinking Content Budgets Drive the Need for Content Intelligence

Spending on content marketing is waning in the face or perceived lack of success. According to contributor Chad Pollitt, technology will help stop this trend.

By Chad Pollitt • Feb. 27, 2018

What the Snapchat Redesign Means for Marketers

If your brand maintains a presence on Snapchat, here’s what you can expect from your Snapchat marketing efforts moving forward.

By Albizu Garcia • Feb. 27, 2018

Want Higher Website Rankings? 11 SEO Tips Recommended by Google [Infographic]

Looking to boost your SEO efforts? Check out these tips from Alexa.

By Mark Walker-Ford • Feb. 27, 2018

Pinterest Is Running a New Set of Educational Webinars to Help Marketers Boost their Performance

Pinterest is running a new series of educational webinars to help marketers better understand how to use their platform. 

By Andrew Hutchinson • Feb. 27, 2018

YouTube Adds New Live-Streaming Tools, Including Monetization Options

YouTube has announced a range of new live-streaming tools, which could elevate its live offering. 

By Andrew Hutchinson • Feb. 27, 2018

Why Tougher FTC Regulations are a Good Thing for Social Media Marketing

The FTC has released a range of new guidelines on the use of sponsored posts in social media, which could change the way such content is used. 

By Kristen Matthews • Feb. 25, 2018

Want to Rank Higher on Google? 60 SEO Stats You Need to Know First [Infographic]

Looking to improve your search engine optimization strategy? Check out these key tips.

By Mark Walker-Ford • Feb. 24, 2018

A Guide to Creating Compelling and Engaging Social Media Posts [Infographic]

What are the key elements of compelling, engaging posts on social platforms? Micro Creatives provide some guidelines in this infographic.

By Irfan Ahmad • Feb. 24, 2018

Influencer Marketing Stats Round-Up [Infographic]

With influencer marketing on the rise, this infographic takes a more granular look at some of the key trends in digital influence.

By Irfan Ahmad • Feb. 23, 2018

It's Time for Social and Content Teams to Play Nice

Developing a relationship between your various marketing contributors is key to optimizing performance.

By Mike Pilarz • Feb. 22, 2018

The Anatomy of a Perfect Landing Page [Infographic]

Your landing pages can play a huge role in improving your site’s ROI. Here's an outline of the key elements you need to keep in mind.

By Nirav Dave • Feb. 21, 2018

8 Beginner Tips for Making Professional-Looking Videos [Infographic]

Are you looking to add video content to your digital marketing strategy in 2018? Here are some simple tips to keep in mind.

By Irfan Ahmad • Feb. 21, 2018

12 Digital Marketing Ideas for Small Businesses in 2018

Is your marketing strategy ready for 2018? In this post, contributor Isabella Andersen outlines 12 key digital marketing tips that'll give your business the boost it needs to succeed.

By Isabella Andersen • Feb. 21, 2018

How Personal Branding Complements Employer Brand Strategy [Podcast]

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with John Graham of Merck to discuss the company's 'employee-centric' marketing strategy.

By Bernie Borges • Feb. 19, 2018

Why Copying Your Competitors is Ruining Your Content Marketing Strategy

Taking notes from your competitors can be helpful, but it can also work against you if not done in a strategic way.

By Vikas Agrawal • Feb. 19, 2018

Content Marketing for SEO [Infographic]

How important is content for SEO purposes? Take a look at this infographic.

By Irfan Ahmad • Feb. 17, 2018

Twitter Releases Major Events Calendar for March to Assist with Strategic Planning

Twitter has released its latest major events calendar, which lists all the key tweet-worthy dates of note in March 2018.

By Andrew Hutchinson • Feb. 16, 2018

What Can You Do to Best Manage the Coming Declines in Facebook Referral Traffic?

Facebook's algorithm's shifting in order to focus on on-platform interactions - so how can you best manage the coming referral traffic declines?

By Andrew Hutchinson • Feb. 16, 2018

The Influencer Marketing Revolution [Infographic]

Influencer marketing is on the rise - and for good reason. This infographic provides an overview of the process, and benefits, of working with influencers. 

By Irfan Ahmad • Feb. 16, 2018

How Long Does SEO Take? 8 Reasons Why You Should Commit Long-Term [Infographic]

How long should you expect it to take before your SEO efforts start showing results? There's a range of considerations to take into account, as outlined in this infographic.

By Mark Walker-Ford • Feb. 15, 2018

Pinterest Has Added a Range of New Custom Presentation Options for Pin Content

Pinterest has added some new ways to customize your Pin presentation, and to find relevant Pins more easily.

By Andrew Hutchinson • Feb. 15, 2018

How to Use Instagram to Market your Business in 2018

Learn how small and medium-sized businesses can use Instagram in 2018.

By Dana Kilroy • Feb. 15, 2018

15 Essential Tools to Kick-Start Your Content Marketing Strategy [Infographic]

Content curation can be a great compliment to your wider digital marketing efforts. Here's a list of great curation tools to consider.

By Mark Walker-Ford • Feb. 14, 2018