4 Reasons to Invest in Content Marketing, and How to Create an Effective Strategy [Infographic]

Content marketing plays a key role in SEO, but there are also other potential benefits for SMBs. 

By Mark Walker-Ford • April 15, 2018

Top 10 Content Marketing Myths of 2018 – BUSTED [Podcast]

In this episode of Social Zoom Factor, Pam Moore debunks the marketing myths that may be throwing your content strategy off.

By Pam Moore • April 14, 2018

Should Gamers be on Your Marketing Radar? Latest Stats and Trends in Gaming and eSports [Infographic]

Should gamers be on your marketing radar? eSports is growing at a phenomenal rate - check out these stats. 

By Andrew Hutchinson • April 14, 2018

33 Creative Ways to Visualize Ideas [Infographic]

Looking for new ways to communicate your ideas? Check out this listing of options for visual content. 

By Larry Kim • April 13, 2018

7 Tips on How to Improve Conversion Rates with Your Blog Visitors

Many websites attract a lot of traffic to their blogs, but few of them are able to convert that traffic into business. Here are some tips to help.

By Jessica Davis • April 13, 2018

5 Non-SEO Based Ways to Generate Leads that Convert

SEO is a great way to generate leads, but its far from your only option. Take a look at these tips on how to generate more targeted leads.

By Stefan Des • April 12, 2018

5 Content Promotion Techniques (and Tools to Help)

In the crowded and competitive online world, your content doesn't stand a chance unless you promote it. Here are five content promotion techniques that can help improve your game.

By Amy Wright • April 11, 2018

BuzzSumo Adds Reddit Insights, Boosting Contextual Data

Content analytics app BuzzSumo has added Reddit insights, boosting their data resources.

By Andrew Hutchinson • April 11, 2018

13 Logo Design Mistakes That Could Ruin Your Reputation [Infographic]

Your logo is important, and as such, you need to ensure you avoid these common design missteps.

By Mark Walker-Ford • April 11, 2018

5 Reasons Why We Are Wired to Respond to Visual Marketing [Infographic]

This infographic explains in detail the five scientific reasons people are wired to respond best to your visual content.

By Emma Wiltshire • April 10, 2018

Are You Wasting Money? How to Measure Content Marketing Success [Infographic]

Are you measuring the performance of your content marketing efforts with the right metrics? Check out this guide. 

By Mark Walker-Ford • April 6, 2018

How to Determine the Best Influencer marketing Approach for Your Brand

There are three ways you can tap into influencer marketing - but which is the best option for your business?

By Kristen Matthews • April 5, 2018

21 Data-Backed Tips for Writing Viral Blog Posts [Infographic]

This infographic from Backlinko outlines some key tips to help boost the performance of your posts. 

By Larry Kim • April 5, 2018

4 Brands That Have Nailed a Silly, Engaging Approach to Social

What do vegetables, pens, a dictionary, and toilet paper all have in common? They're ordinary household items with extraordinary presences in the social media landscape.

By Deborah Sweeney • April 4, 2018

6 Lies Content Marketers Tend to Tell

Content marketing is a booming business - but do the people who practice it stretch the truth when striving to win and retain clients? 

By Barry Feldman • April 4, 2018

Social Media Customer Service Secrets You Can Steal From These 3 Popular Brands

Social customer care is fast becoming a requirement for all brands - here are some examples of businesses that have excelled with their social customer service efforts. 

By Tabitha Jean Naylor • April 4, 2018

Facebook Adds 360 Photos and HD Videos to Messenger, Increasing Sharing Options

Facebook has added some new sharing options to Messenger, giving users more ways to connect within the app.

By Andrew Hutchinson • April 4, 2018

LinkedIn Adds Sponsored Video, Video for Company Pages

LinkedIn's rolling out two new video options - video for Sponsored Updates and video on company pages. 

By Andrew Hutchinson • March 29, 2018

Which Stories Option is Best for Your Brand? [Infographic]

Which social media Stories platform is best for your marketing focus? Check out this new infographic.

By Andrew Hutchinson • March 29, 2018

5 Digital Trends to Watch in Hospitality Marketing [Infographic]

Digital platforms have changed the process of holiday planning - here's an overview of some of the latest industry trends.

By Andrew Hutchinson • March 29, 2018

Facebook Expands Test of Local News and Events Section in News Feed

Facebook is expanding its test of a dedicated local news and events module within the News Feed, aimed at helping to boost civic participation.

By Andrew Hutchinson • March 29, 2018

5 Steps to Creating Awesome Content [Infographic]

Creating effective content can seem daunting, but there is a simple process framework you can follow to boost your efforts. 

By Irfan Ahmad • March 28, 2018

74 Attention-Grabbing Blog Titles That Actually Work [Infographic]

Catchy blog titles can inspire massive social sharing and clicks. Check out these attention-grabbing title formats.

By Larry Kim • March 27, 2018

Twitter Releases Major Events Calendar for April to Assist with Strategic Planning

Twitter has published its latest major events calendar to help digital marketers plan their campaigns.

By Andrew Hutchinson • March 27, 2018

YouTube Announces New Deal to Promote YouTube TV, Expanding Online Video Potential

YouTube has announced a new deal to promote YouTube TV, their next push to become a genuine TV alternative.

By Andrew Hutchinson • March 27, 2018